• Journal of Information Technology Applications and Management
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• v.9 no.4
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• pp.151-164
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• 2002

This paper predicts how mobile Internet portal services will go ahead and what contents will be needed at the portal site. Mobile Internet interface needs to be concise and compressed because of the size of terminals Thus mobile internal service wants integrated portal service We study the service strategy for mobile internet portal Service according to the product life cycle Many Korean people who have used 'wired and fixed' Internet services and mobile phones want the mobile Internet portal to provide many attractive functions and high quality of service Thus we consider the current Korean mobile Internet service as the maturity phase of its life cycle The maturity phase needs the strategy of diversifying and focusing on, thus we recommend the hub portal model for Korean mobile Internet service, In this paper, we survey contents of mobile Internet portal service as a case study. With the result of the analysis, we present the promising contents as follows: video conference service, financial service, stock trading service, traffic information service, location map service, emergency rescue service, and so on.

• Journal of Information Technology Applications and Management
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• v.20 no.3
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• pp.19-30
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• 2013

The objective of this research is to identify a web portal's specific functions and layouts that are aligned with personality trait of an individual internet user. This first stage of the overall research project intends to check whether the research instrument, namely the NEO Five Factors Inventory (NEO-FFI), is applicable to assess the personality traits of Thai internet users. Based on these personality traits, text-based description of functions/layouts of a web portal was developed and given to professional designers to mock up example web portal pages. These web portal pages were in alignment with individual personality traits. Rating data on the functions/layouts corresponding to individual personality traits were collected from an online survey of 207 Thai internet users. Results showed that respondents gave more consistent rating to the functions/layouts close to their individual personality traits identified in the text-based descriptions than in the mocked-up web portal pages.

• The Journal of Society for e-Business Studies
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• v.6 no.3
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• pp.127-148
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• 2001

As the Internet service is expanding rapidly, portal sites, a gateway tn the net, are attracting increasing attention these days. As the Internet service has expanded rapidly, so has the interest for portal sites,, which serve as a gateway to the net. Despite the tendency, however, research on a measure by which to evaluate the quality of portal sites or development of such measures has not been fully pursued. As online services, faced with profitability, are considering 'charge per view', the development of a set of quality evaluation measures for portal services will prove to become a valuable instrument in constructing competitive strategies that are vital for survival and growth of a firm. In that regard, this study aims to develop a set of evaluation measures for Internet portal sites by empirically investigating the most common offline measures for quality of services, SERVQUAL, retail SERVQUAL and other evaluation measures for IT-related online services. Moreover, the study offers the strategic implications of the defined measures.

• International Commerce and Information Review
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• v.8 no.1
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• pp.33-50
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• 2006

This research develops, and empirically test a model for explaining/predicting the Determinants and Satisfaction of Portal Cite in Internet Initiation Page. Also this paper describes a theoretical model for investigating the service quality satisfaction in the Internet Initiation Page. This research is the first to empirical test the causal relationships in determinants of Portal Cite. The model of the satisfaction for Portal Cite are tested here using data from 224 samples. Based on the research model, a comprehensive set of hypotheses is formulated and a methodology for testing them is outlined. some of the hypotheses are tested empirically to demonstrate the applicability of the theoretical model. In examining the relationships of the determinants factors, satisfaction show in significantly by Convenience, Information Provided, Entertainments, Interaction but that show in not significantly by the Trustworthiness, In addition, Portal Cite in Internet Initiation Page shows indirect effect between customer satisfaction and referral.

• Journal of Korean Society of Rural Planning
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• v.13 no.4
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• pp.31-42
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• 2007

This study aims to compare internet portal sites for rural tourism, and to suggest the improved contents for homepage information on mountain villages under the Korea Forest Service. Design, interface, information source, and communication as estimation indicators were used to understand the characteristics of portal sites, and sub-items under indicators to analyse the portal sites were established. Nationwide portal sites were compared for rural tourism information. Also, German and Italian portal sites were compared as overseas cases. As a result, an internet portal site for information on mountain villages under the Korea Forest Service has to be improved as compared with other portal sites related to rural tourism. Firstly, it is necessary to modify and improve the category explaining mountain villages. Secondly, homepage for developing mountain villages has to be established and linked to potential visitors. Thirdly, portal sites for developing mountain villages subsequently have to be constructed under the site of the Korea Forest Service.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.333-340
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• 2009

The study aims to look into relations between internet portal images and long-term orientation for continuing growth in the internet portal market with intensifying competition. In detail, the study aimed to identify the effect of the Internet portal image on long-term orientation and the relationship between satisfaction and the intention to recommend. As a result of an empirical analysis, the attribute of the image evaluation of the Internet portal sites was deduced to be a factor which included the affordances of information, entertainment and additional services, customer services, and convenience. All the four areas were found to significantly affect long-term orientation. Specifically, the affordances of information and entertainment and additional services were shown to be the most influential. In addition, the finding turned out that long-term orientation affected significantly consumer satisfaction and recommendation intention, and the satisfaction of relative portal had a significant effect on recommendation intention. These research results are supposed to be useful basic data for establishing competitive strategies of differentiated Internet portals in the market.

• Korean System Dynamics Review
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• v.9 no.1
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• pp.73-92
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• 2008

Internet portal sites have served customers for more than a decade in Korea. There have been several such sites have survived, succeeded and led the internet industry. What is the source of their competitiveness? We assumed that the network effect, which can vary dynamically, is an important factor; so we tried to build and analyze a system dynamics model on portal sites that represent their advertising business model. This model includes not only the network effect, but also customer's' expectations of the quality of portal sites, which also varies dynamically. As a result of our research, we can state that the network effect is important to stabilize and increase portal sites' quality, market share, income and cash flow. And we know that investment at a level above that which is merely required is necessary to preserve and stabilize their business.

• Journal of the Korea Society of Computer and Information
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• v.14 no.12
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• pp.233-244
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• 2009

This study defines the silver portal as a specialized internet portal that will be probably popular with the pre-senior/senior internet users who are over 40, sooner or later. The purpose of the study is to analyze what types of online contents on the silver portal are mostly preferred by the pre-senior/senior, and does the preference of those content types vary according to the demographic and the internet usage characteristics of the pre-senior. The study also is to suggest some research propositions, based on the analysis results, that could be applied to empirical studies in the future which deal with various research questions on the silver portal. To accomplish these research purposes, the study performed a survey for the prospective silver portal users who are living in the areas of Seoul and Kyeonggi, South Korea, and did various statistical analyses. This study found that the preference of content types of the silver portal vary according to some personal characteristics of the prospective silver portal users, and moreover proposed a few of research propositions on the relationships between personal characteristics and preferred content types.

• Journal of the Korea Safety Management & Science
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• v.10 no.4
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• pp.219-227
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• 2008

Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical study on the implementation of DMAIC procedures for internet media portal service company.

• Proceedings of the Safety Management and Science Conference
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• 2008.11a
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• pp.57-68
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• 2008

Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical case study on the implementation of DMAIC procedures for internet media portal service company.