• Journal of the Korea Society of Computer and Information
• /
• v.14 no.11
• /
• pp.233-245
• /
• 2009

The number of subscribers and the level of service usage are moderately low though WiBro service, as a new mobile Internet service, has been provided to mobile Internet users since June 2006. Considering this situation, the study was to identify, in exploratory point of view, which critical success factors are considered by mobile Internet users as the most important one to facilitate WiBro service, and to examine the perception of critical success factors of WiBro service varies according to their demographic characteristics. The study also was to suggest a few of research propositions on the relationships between critical success factors of WiBro service and characteristics of mobile Internet users, based on various statistical analyses. To accomplish these research purposes, the study defined research variables such as demographic characteristic of mobile Internet users, types of user, and critical success factors of WiBro service based on the review of mobile Internet service related studies. And then, the study performed various statistical analyses using survey questionnaires on mobile Internet users. The analyses show that there are little differences in perception on critical success factors of WiBro service among the mobile Internet users grouped by job and residential region, and that only the relationship between occupation of mobile Internet users and critical success factors of WiBro service is moderated by the types of user. Finally, the study proposed some research propositions, based on these analysis results, that could be used in the future studies.

• Journal of Distribution Science
• /
• v.10 no.8
• /
• pp.35-43
• /
• 2012

This study is designed to collaboratively investigate the influences of the characteristics of Internet shopping malls and the shopping traits of their users involved in e-commerce on shopping intention. With this in mind, the researchers take a look at the influences of such features of shopping malls on the web as the quality of the system, customer-support service, shopping-mall perception and security, the users' propensity to pursue pleasure and pragmatic interest on shopping intention. The study shows that all the variables suggested here have an influence on the purchase intent of Internet shopping-mall users. That is, this study cannot analyze how the purchase intent of the customers with regard to the features of Internet shopping malls has changed. Therefore it is necessary to conduct procedural researches taking longitudinal studies into consideration.

• Asia pacific journal of information systems
• /
• v.10 no.4
• /
• pp.115-132
• /
• 2000

As the web advertising proliferates due to the explosive growth of Internet users, there is a research need for the consumers' general perception on the individual advertisements in the web. This research studies whether the characteristics of Internet advertising(entertainment, informativeness, purchase facilitation, irritation) influence the consumers' attitudes in the Internet environment. This is based on the fact that the web as an advertising channel is quite different from the traditional advertising channels. Twc different surveys are conducted; one is to study consumers' general responses for the Internet advertising in general, and the other is to study more specifically consumers' attitudes for the six different advertising messages(product advertising, corporate image advertising, on-line catalog, billboard, contest/game advertising and online directory of firms). Entertainment and informativeness factors are found to be positively related with the consumers' general attitudes for the web advertising, whereas purchase facilitation and irritation factors have no relationships. Also, a set of advertising strategies for the six different advertising messages are given based on the findings about the relationships between the six advertising messages and the four influencing factors.

• Proceedings of the Korea Society of Information Technology Applications Conference
• /
• 2005.11a
• /
• pp.135-138
• /
• 2005

Many aspects of the way we work and live in the twenty-first century will be determined by the vast web of Internet. Virtual environments open the door to new identity experiences. Having the possibility to enter in a new community, where any personal information is directly shown to others, is a possibility to experiencing different self and thus to show and build new identities. This paper aims to identify how to relate the perception of cyber identity, loyalty and purchase intention. First, we classified cyber identity into two types, personal and social, and analyzed perception of each identity type. Then we conducted a survey using pre-designed questionnaire and found out factors consisting personal and social identity. Finally we analyzed the effects of these factors on loyalty and purchase intention using Structural Equation Model.

• Journal of Korean Society for Quality Management
• /
• v.37 no.1
• /
• pp.40-55
• /
• 2009

This research is an empirical study to analyze the factors that affect users' acceptance & diffusion of online product message. Today many people use the product message/information on the internet, before they make decision to buy something in online/offline environment. This paper proposes the site design look, enjoyment, and usefulness as message perception factors. And we examine the relationship among the perception factors, message credibility, acceptance & diffusion. The purpose of this paper is threefold. First, we examine the relationship between as perception factors and the credibility assessment of the message by customers. Second, we will show the effect of message credibility on the message acceptance & diffusion. Third, we try to present some theoretical and empirical implication through the result of our studies.

• Journal of Environmental Science International
• /
• v.23 no.6
• /
• pp.1121-1130
• /
• 2014

This study aims to find the perception and utilization of the citizen about the dryness watch warning (DWW) among special weather reports. For this we have made up a descriptive questionnaire including the perception, utilization of special weather reports. Using the SPSS 17.0 program, descriptive statistics, t-test, ANOVA and Scheffe test were used to analyze the collected data. The results are as follows; The perception of DWW is measured by 4 point Likert scale and the average is $15.97{\pm}3.70$ (percentile=57.0). This value shows that the awareness level is not that high and according to the occupation, college students show the lowest awareness and housewives show the highest awareness. According to the age, the teens and twenties show the lowest awareness and fifties and sixties show the highest awareness. Although the perception of the teens and college students are rather poor, there were many positive answers that it is necessary to establish the advanced disaster prevention plan according to the questionnaire about the utilization of DWW. Therefore, if we come up with an effective plan to improve the perception than we can expect a large-effect in terms of fire and forest fire prevention. The perception of DWW can be improved by providing weather information and weather related education program on TV or internet which have the high level of preference. Also, it is necessary to provide online and offline program of advertising education and disaster management education through the weather forecast bureau which is the host organization of delivering weather information.

• The Journal of Society for e-Business Studies
• /
• v.11 no.1
• /
• pp.25-52
• /
• 2006

This study focuses on customer perception of security control under Internet banking environment Internet banking customers' understanding of security control is insufficient. They are not fully aware of security technologies for Internet banking. Moreover, they cannot know which control is implemented and maintained on an Internet banking site when visiting the site. This study, therefore, attempts to find the impact of customer perception of security control on Internet banking acceptance. The research model is based on the TAM (Technology Acceptance Model), and introduces trust as an additional belief. Trust has been investigated in the marketing area, and begins to be focused in e-business area. A Web survey of Internet banking users collected 845 cases. Statistical analyses, using SEM (Structural Equation Modeling), partially supported the hypotheses that perceived strength of security control has an impact on three beliefs: trust, perceived usefulness, and perceived ease of use. We also verified the impact of these beliefs on attitude toward using, on behavioral intention to use, and on actual use. It is, therefore, verified that perceived strength of security control is a determinant of Internet banking acceptance.

• The Journal of the Korea Contents Association
• /
• v.8 no.4
• /
• pp.285-293
• /
• 2008

Internet addiction is currently regarded as a problem for its negative function in the information-oriented society. Particularly in cases of elementary schoolchildren in their growth period, it is very important to grasp the schoolchildren's conditions in advance and guide them on a systematic basis before they get into the habit of addiction to the Internet. For this purpose, several research papers have already discussed the seriousness of Internet addiction. This research is aimed at conducting a positive research work on to what extent such academic research results had affected educational fields, and also at what level the seriousness of Internet addiction is staying at the present moment. For this, this research conducted a survey of the Internet addiction level for fourth, fifth, and sixth graders totalling in 448 from one elementary school located within the jurisdiction of Gyeongsangbuk-do through the on-line system and questionnaires from March 31 to April 3, 2008. And also looked into the level of perception on Internet addiction for 29 teachers within the surveyed school. The results of this study show that 90.1 percent(408 children) of the surveyed children were a member of a general user group. Such aspects are thought to have resulted from some factors that functioned in a positive way, such as teachers' proper perception on Internet addiction and their proper guidance against this, and plenty of conversation at the children's homes, and the children's smooth relationship between their friends and teachers.

• Journal of The Korean Association of Information Education
• /
• v.9 no.2
• /
• pp.319-327
• /
• 2005

With the advent of computers and network, the Internet(World Wide Web) is becoming more prevalent than ever before. The ICT and the policy of the development of information technology are also applied to the elementary school environment. In the elementary school field, we can easily find that children have different web-site preferences based on gender. There is a lot of research about adult gender issues for the purpose of customer analysis to increase business profits. However, there is little research about the gender factor in web-based instruction or educational web sites. Elementary school children are beginning to experience the Internet. In this study, we consider the analysis of the use and perception of the Internet based on gender differences, and discuss concrete guidelines in regards to elementary school pupil and therefore create Web Based Instruction or Educational Web Contents.

• The Research Journal of the Costume Culture
• /
• v.23 no.5
• /
• pp.876-893
• /
• 2015

The purpose of this study is to identify the influences of psychological variables and fashion-related psychological variables on purchasing fashion items on the Internet. Boredom proneness and public self-consciousness were selected as psychological variables, and dressing style was selected as a fashion-related psychological variable. It was hypothesized that boredom proneness and public self-consciousness not only influence the purchasing frequency of fashion items on the Internet directly, but also indirectly through dressing style. Data were gathered by surveying university students in Seoul using convenience sampling. Two hundred and eighty-six questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for hypothesized relationship testing. The factor analysis of boredom proneness revealed five dimensions, "helplessness," "affective response," "lack of internal stimulation," "lack of external stimulation," and "perception of time." The factor analysis of public self-consciousness revealed two dimensions, "appearance-consciousness" and "style-consciousness," and the factor analysis of dressing style revealed one dimension. The overall fit of the hypothesized model suggests that the model fits the data well. The hypothesized relationship test proved that boredom proneness and public self-consciousness influence the purchasing frequency of fashion items on the Internet indirectly through dressing style. The results implicate effective strategies for Internet shopping malls and suggestions for future study.