• 한국조리학회지
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• 제6권1호
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• pp.197-224
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• 2000

The ballyhoo surrounding internet continues to intensify. This study was made to determine how the hotel food & beverage goods is using this potentially revolutionary marketing and management tool by taking an exploratory look at the internet and at worldwide-web hotel sites. The type of hotel-related sites that exist on the web was examined. To have a successful web site and realize the potential of that tool, one must make some plans carefully Also, being on the internet requires a full marketing strategy, and one must know his own personal goals. The goals are to increase worldwide visibility, upgrade public relations and publicity, develop sales, and include new technology in internal communication. The internet also has a communication function for internal management takes. hotel companies have established themselves on the Web with their own web sites or via a link from a third party. Using the evidence from many of these sites this study reveals the current strengths and weaknesses of the use of the internet as a business and marketing tool by hotel food & beverage goods.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2002년도 가을학술발표대회 디자인학 연구
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• pp.106-107
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• 2002

• 연구논문집
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• 통권28호
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• pp.173-182
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• 1998

We, ICOMM(Information Center Of Machinery & Materials), make efforts to apply the EC to support the Internet Marketing for Small and Medium Enterprises, and at the base of experience are carrying out diffusing the internet minds, applying the CALS, searching the internet information, education for internet and supporting the EC-hosting to count of first importance for 6,000 Manufacturing Industries located in KYOUNGNAM. Traditional Business-to-Business depends on the EDI by using VAN. As the Internet is lively and the Internet users incredibly increasing, the total marketing strategies of Enterprises are cyberized, and Enterprises try finding the new business partner by using Internet technologies, At the base of this Environments, this paper proposes the Internet Marketing Server (that is called EC-Business Server) that consists of the staging server to establish the Mall, the search engine for resembled manufactured goods, and so on. EC-Business Server supports Business-to-Business as in electronic commerce.

• 한국콘텐츠학회논문지
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• 제6권10호
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• pp.62-71
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• 2006

인터넷 응용기술의 도입이후 호텔고객들은 호텔의 정보탐색과 구매행동에 인터넷을 이용한 의사소통의 도구들을 이용하고자 하는 의도가 날로 늘어나고 있다. 인터넷 의사소통 도구가 전형적인 마케팅 환경에서 열세를 면하지 못하고 있는 호텔들에게 전략적 도구로 이용될 수 있을 것이라고 널리 받아드려지고 있다. 본 연구는 마케팅 도구로써 인터넷 의사소통 도구들을 이용하는데 있어 각 유형별 호텔들 간에 유의한 차이가 있는지, 그리고 개선 방향은 무엇인지를 알아보고자 하였다. 연구결과 각 유형별 호텔들 간에 인터넷 의사소통 도구들의 사용에 유의한 차이가 있으며 또한 지방 소재의 호텔들이 인터넷을 이용한 의사소통의 도구를 이용하여 전형적 마케팅 환경에서 기인되는 열세를 극복할 수 있는 가능성이 있음을 발견 하였다.

• 한국조리학회지
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• 제10권1호
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• pp.128-139
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• 2004

Korea goes on speedily an information-oriented world in the whole filed of society by diffusing the information-oriented education for the whole nation and the utilization of information. Consequently foodservice enterprise which is establishing their homepage in the web site for marketing purpose and direct application of restaurant management had been increased at recently for the restaurant's publicity, raising their image. The purpose of this study is to examine the feasibilities of internet application in the foodservice industry. Now the generation who most use the internet went into gear the generation of main consumers out of foodservice industry. Also teenagers who occupied the most portions of using internet are able to be the most important potential customer at present or in the near future. Therefore if marketing activity is recognized for this potential customer, it will be more effective than any other way to promotion.

• Journal of Information Technology Applications and Management
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• 제21권1호
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• pp.17-34
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• 2014

As the numbers of Internet users have grown dramatically in recent years due to increased use of mobile devices, businesses using internet are also expanding rapidly. Internet marketing has the advantage of expanding business without any constraint of time and space using the global network which connects tens of thousands of world's computers and mobile devices. In a way of utilizing internet marketing, the present study examines the applicability of Customer Relationship Management (CRM) to the domestic professional baseball industry in Korea. The study focuses on the issue of whether the intangible value of customer satisfaction can create higher profits. We combine both inductive and conductive methods for this study. First, we carry out a random survey of baseball spectators and find that customers are willing to pay more when their satisfaction level is improved. Next, we recognize satisfaction factors that are considered as important by customers through literature survey. Then we use Decision Tree to find which satisfaction factors are most important to each clustered customer group. Finally we estimate how much they would pay more when the most important satisfaction factor improves by each customer group. Therefore, this study demonstrates that CRM implementation to one-to-one internet marketing can improve the profitability of baseball industry. The major contribution of the present study is to show that the introduction of CRM can be used as a profit-generating strategy in various industries for future internet marketing.

• 한국도서관정보학회지
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• 제34권1호
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• pp.111-129
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• 2003

도서관은 다양하고 이질적인 고객의 요구에 대응할 수 있는 체제가 필요한 시점이다 시장세분화를 통하여 고객요구와 이용행태를 파악하고, 목표시장을 선정하여 그에 적합한 마케팅 전략 수립이 효율적이다. 본 연구는 도서관 마케팅의 필요성과 인터넷 마케팅의 도입과 활용방안을 고찰하고, 시장세분화 전략방안을 제시하였다.

• 경영과정보연구
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• 제17권
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• pp.315-333
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• 2005

The Internet has been identified as the worlds fastest growing marketplace with seemingly limitless opportunities for marketing products and services. Logistics service quality is considered an essential strategy for success and survival in today's internet environment. Logistics excellence has become a powerful source of competitive differentiation within diverse marketing offerings of internet firms. The quality of logistics service performance is a key marketing component that helps create customer satisfaction. As the business environment has changed, the operations based definition of logistics service have evolved. The objective of this study is to examine the logistics service quality in internet shopping mall and the impact of logistics service quality on customer satisfaction. The quality factors of logistics service in this study are consist of five quality factor. The survey result is drive from a man experienced in used internet shopping mall. The finding suggest that logistics service quality of five factor had a positive effort on customer satisfaction. Specifically, timeliness had the most consistent positive effort on customer satisfaction.

• 한국식품조리과학회지
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• 제18권2호
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• pp.147-156
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• 2002

This study was conducted to compare and analyze the management status of internet homepage of catering companies in Korea for improving internet marketing. An evaluation tool with 6 categories consisting of contents, information update, user's convenience, design, provision of related information, and accessibility was developed and used for the analysis of 6 major catering companies. A five-point likert scale (1=very badly organized, 5=very well organized) was used for evaluating above six categories. The overall mean score for six categories was 2.91 out of 5, showing below the average. The categories received less than 3 points were information update (2.16), user's convenience (2.33), and provision of related information (2.83). The scores for design was the highest (3.66), followed by accessibility (3.33), and contents (3.16). These results suggest that the internet homepaee of the catering companies should be improved especially in the provision of enough information and its update in order to promote their internet marketing.

• 복식문화연구
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• 제12권1호
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• pp.41-58
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• 2004

The purpose of this paper was to propose the efficient strategies of internet fashion shopping malls to success in the internet shopping mall market growing rapidly. Representative 5 internet fashion shopping malls - Halfclub, Fashionplus, e-Hyundai, Hansol CSClub and LGeShop - were selected and in-depth interviews were performed to analyze their marketing 4P's strategies. The results of this study are as fellows. Five shopping malls'main targets are women in twenties and early thirties. The price strategies are various according to shopping malls'character. In general, there are small amounts of discounts on new products(about 5%) which are sold by department stores. Shopping malls executed delivery of goods by cooperation with distribution companies and direct distribution of subcontract companies. Shopping malls are sending e-mails to the members as a promotion strategy. CRM(Customer Related Management) is partially implemented. Joint purchase and various events are conducted frequently. Shopping malls guarantee exchange and refund services.