• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.6
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• pp.847-858
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• 2005

The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.1 s.4
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• pp.20-28
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• 2005

As the size and the diversity of the beauty industry grow, the need for systematic marketing strategy in beauty shop also increases. This study aims at finding 1)how to segment the market of beauty industry based on lifestyle variable and 2)how to set up the corresponding mix strategy on target market. The case of 'B beauty shop' shows that the validity of lifestyle-based segementation model is verified as the shop has posted a drastic financial outcome during last 5 years. In addition, this study implies that the corelation research between lifestyle variables and marketing mix strategy should be included as an important factor in launching a beauty-related business in segmented market.

• Journal of Fashion Business
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• v.14 no.5
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• pp.176-194
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• 2010

According to the economy recession of U.S.A and Europe, the value of China market has been increased. Therefore the in-depth studies were essential for the companies and brands which look for new rising market. This study typed Chinese consumers by lifestyle and analyze the demographics and clothing purchasing behavior. The result of the internet survey which was carried out targeting Shanghai residents, established several consumer types of men and women respectively. In case of male consumers, established 4 groups like indifferent to advertising/brand group, seriously considering brand/health group, seriously considering leisure group, and seriously considering education group. In case of female consumers, established 3 groups like seriously considering education/food group, seriously considering housing/leisure group, and seriously considering shopping group. These groups were showed significant differences to demographics and clothing purchasing behavior. These characteristics about the groups must be reflected to marketing and merchandising strategies.

• Journal of the Korean Dietetic Association
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• v.7 no.3
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• pp.295-306
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• 2001

The purpose of the study was to develop an internet nutritional counseling program using an expert system to assist obese people to lose weight through behavior modification. The internet counseling program for weight loss was developed by the accumulation of knowledge dealing with eating habits and exercising behaviors in expert system tool, Knowledge Engineering Agent (KEA) by a dietitian without any help of computer expert. To accumulate knowledge into KEA, survey was performed in 150 obese people, dietitians reviewed and consulted each survey case, and the consulted contents were learned and accumulated into KEA. Survey questionnaire was the same as that of the internet consulting program, and it included general characteristics, dietary habits, lifestyle, and exercise patterns related to obesity. Also, the dietitian selected proper factors inferred from the survey questionnaire of each case, and added the conclusions for them. Conclusions were made for helping clients to correct bad eating behaviors and accumulate good behaviors to lose weight. Counseling was divided into two parts; a two-week part and a daily part. Two-week counseling was performed based on 4 step questionnaires, and daily counseling was done for daily food consumption and physical activity. When clients answered survey questionnaires in a counseling internet program, the recommendations on how to eat, to exercise and to deal with stress in a real time for each case, was given. In conclusion, a counseling internet program for weight reduction can be used to give advices how to deal with obesity in a man-to-man way in a real time using KEA where nutritional knowledge based on behavior modification for weight loss was accumulated.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.171-187
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• 2018

The purpose of this study is to investigate the lifestyle factors influencing behavioral problems such as Inattention, hyperactivity/impulsivity, and internet overuse in elementary and middle school students. Data from 889 elementary school students and 676 middle school students were used and teacher reporting on students' attention deficit and hyperactivity and impulsivity symptoms was also included in the analysis. Lifestyle included opportunities for family interaction, sleep, watching TV, playing Video games, eating breakfast, eating junk food, and private education. As a result of stepwise regression analysis, Video games, junk foods, and family interactions significantly predicted the inattention of elementary and middle school students. Video games, TV, junk foods, and family interactions significantly predicted elementary school students' hyperactivity and impulsivity, but the lifestyle variables hardly accounted for the hyperactivity/impulsivity of middle school students. Video game, and family interactions significantly predicted Internet overuse for both elementary and middle school students. Current study suggest that family interaction opportunities and the use of video games, TV and junk food should be considered to intervene in behavior problems.

• Journal of Wellbeing Management and Applied Psychology
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• v.3 no.1
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• pp.11-20
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• 2020

Anecdotal reports indicate that maladaptive patterns of Internet use constitute behavioral addiction. Internet addiction is characterized by unrestrained and awfully controlled engrossment or behaviors regarding internet access that lead to impairment, stress, dimensionally measured depression, indicators of social separation and anguish. By reviewing and analyzing approximately 100 articles we present evidence that are able to provide an overview of the main themes and proclivity covered by existing and relevant studies. The vital detection of this research unveils that many factors related to social, demographic, lifestyle changes related constructs have a bearing on the phenomenon of internet addiction strongly. This study not only reached certain conclusions for both theory and practice, but also defined future lines of research according to the gaps detected by the study's results. The main findings from this literature, though not conclusive, but will help the researcher and policymakers to obtain a better understanding and description of the problem faced by the youth and necessary to develop some remedies to lessen the addiction phenomenon.

• Knowledge Management Research
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• v.9 no.3
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• pp.59-76
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• 2008

Due to rapid increase in number of Internet users, the volume of domestic Internet shopping is expanding dramatically. Although the Internet shopping mall business is steadily growing, it has structural weakness, and in general, the business does not generate profit. In this context, this research identifies characteristics of the Internet shopping non-adopters, and suggests strategies to strengthen competitiveness of domestic Internet shopping malls and to create a new demand. Analysis of MCR data in 2007 showed that out of 4,298 respondents, 2,206 people adopted Internet shopping (51.3%). and 2,092 did not (48.7%). The survey measured 28 items regarding a consumption pattern and a lifestyle of the Internet users, and the analysis result showed that the pattern can be categorized in seven groups. Based on the analysis, the research suggests that the domestic Internet shopping malls adopt strategies to increase consumers' access frequency to tile Internet service, provide high-end goods, diversify transaction methods, make online shopping more convenient, cater to diversified consumer demands based on demographic data, provide price comparison more Internet shopping mails, and provide sufficient and useful information to consumers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.1
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• pp.700-709
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• 2016

This study examined the importance of the skin care source on the consumer's general characteristics (lifestyle, residential district and income). The questionnaire survey results showed that women in their twenties choose dermatologic clinics as the best source for skin care. The three-way ANOVA using three variables (lifestyle, residential district and income) showed notable differences between the dermatologic clinic, newspaper?magazine, family?friends, and internet sources. Some suggestions for a marketing strategy were made. For example, newspaper?magazine targeting high income consumers is a good means for dermatologic clinics in Seoul and the Internet is better than other sources for other industries in Daejon.

• Journal of the Korean Society of Costume
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• v.56 no.1 s.100
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• pp.56-69
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• 2006

The purposes of this study were to identify cosmetics purchasing behavior according the 20-30 year old men's lifestyle. The results were as follows; 1. The factors of men's lifestyle were sense of fashion, participation of social activities, use of web-based information, sense of androgyny, economical efficiency, provision of web-base information, sport activities, and pursuit of change, and they were segmented into a passive stagnant group, a economic web-base information utilizing group, a positive social activity participation group, and a sensitive appearance change pursuit group. 2. Passive stagnant group used less information sources patronized cosmetics specialty store, did not select their cosmetics by themselves, and spent less for their cosmetics. Economic web-base information utilizing group used information sources positively, patronized cosmetics discount store or internet shopping, and spent less for cosmetics. Positive social activity participation group patronized cosmetics specialty store or discount store, but did not select cosmetics by themselves. Sensitive appearance change pursuit group patronized department store or internet shopping for cosmetics, selected cosmetics by themselves, and spent more. 3. Passive stagnant group showed a tendency of older, less educated, and lower incomes, but economic web-base information utilizing group were among the age of 20's, lower educated, and the unmarried with average incomes. Positive social activity participation group showed a tendency of older, highly educated, and the married with jobs, but sensitive appearance change pursuit group were among the age of 20's and university students with more incomes and pocket money.

• Journal of Internet of Things and Convergence
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• v.2 no.3
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• pp.7-15
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• 2016

These days, a lot of research has been in progress for a home automation system. In this study, the intelligent home automation system is developed for automatically controlling the temperature and illumination of the house. The difference with other research can be adjusted individually according to your taste and lifestyle of each individual, it is that it provides a more comfortable living environment through the accumulated lifestyle database. In addition, proposed system can use the mobile app to easily control the lighting devices, a electric fans, and heaters. Moreover the mobile app of proposed system offers function that allows you to search for residential environments statistics on their lifestyle.