• Journal of Digital Contents Society
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• v.7 no.4
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• pp.263-269
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• 2006

The trend of the web is moving from portal-centered to user-centered, and RIA(rich internet application) is considered best solution for usability and functionality of the next generation web. But the lack of reference document or technical guide for RIA implementation is a big obstacle for extension of RIA environment to practical business engineer or user. In this paper, I will suggest the implementation conceptand reference site for user-centered environment based on RIA concept. The suggested concept support wire/wireless environment, and use the e-mail that is already used by many company or portal. The contents of this paper will be very helpful to the practical engineer or portal/company that want to use or implement about RIA environment.

• The Journal of the Korea Contents Association
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• v.1 no.1
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• pp.15-23
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• 2001

It is difficult to figure out the specific contents of the buildings in the internet spatial area, since those data on the internet present only the location of buildings and the outlines of lands on which buildings are located, An experimental study for the view management of building information at internet urban spatial area was conducted on the Web-GIS based map using hyper map. With the building information on the 2-D map, modified from the previous numerical map and the regional building information and additional information, a new form of building through 3-D icons was shown on the internet spatial area. This study shows the Web-based building management system, which is designed to manage attribute data about hyper-linked buildings of 2.5-D icons and to reproduce visual building information by putting a variety of information into hyper-linked icons on the hyper map. This system not only complements the lack of consistency between real buildings and those on the map, but also provides users with more familiar urban space, so that everybody can utilize the building information as long as he has access to the internet.

• The Journal of the Korea Contents Association
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• v.6 no.3
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• pp.75-84
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• 2006

The internet has the capabilities of supporting and facilitating several forms of consumer interaction including one-to-one, one to many, or many-to-many interactions. Especially, previous studies revealed that the Online Word-of-Mouth communication is widely used as a source of customer's information seeking and purchase decision making. Even with this importance of the Online Word-of-Mouth communication on internet, few research has systematically addressed the issue. This study investigates the effect of interpersonal communication on consumers' information search activities and develops a model that depicts the key antecedents and mediating variables of interpersonal communication in internet shopping environment. The results are as follows: First, choice uncertainty, perceived risk, and knowledge uncertainty play an important role for perceived usefulness. Second, perceived usefulness has directly affected interactive communication of consumers' communication style. Thus, it is essential for internet companies to find ways to encourage their customers to engage in word-of-mouth communication.

• International Journal of Contents
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• v.7 no.2
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• pp.26-31
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• 2011

People with obesity or over-weight need nutritional intervention to reduce their weight, because weight loss reduces the incidence rate of chronic diseases such as hypertension, type II diabetes, cardiovascular diseases and cancer in obese people. This study was to develop a system for individualized weight control program available both for wired and wireless internet users. This system is especially useful to users carrying wireless internet mobile device. If they input their physical information (height, weight and waist circumference) and mineral levels measured by hair tissue mineral analysis, the system provides evaluation of their health status and metabolic related functions such as endocrine and carbohydrate tolerance. Based on these evaluations, food menus are then offered to them to manage their health status and to improve their metabolic related physiological functions in a personalized way. The system also provides more information for recommended foods, such as nutritional information, food ingredients, recipes, and videos related to cooking. Bibimbap was selected as an example dish for customized contents for mobile web. Bibimbap is one of the most well-known Korean traditional dishes prepared with various kinds of ingredients including several different kinds of vegetables, meat, and egg so that it is a low calorie dish as well as a well-balanced diet. Therefore, this system developed in this study allows the mobile users to access web site through wired wireless internet everywhere and provides a customized content to the users to manage their weight and finally to achieve a desirable weight.

• Journal of the Korea Society of Computer and Information
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• v.12 no.5
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• pp.203-214
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• 2007

The global mobile Internet service market is growing very rapidly, shooing drastic increases in its sales volume. Despite this growth of the market, it has not yet reached its full-grown stage, and this calls for a study on the service preference based on the characteristics of the users. As most of the existing studies in this area have centered on its technical features, they fall short of providing to the related companies any useful data to which they can practically refer in developing the future mobile services that suit for various user needs, and making plans to increase the sales volume. Based on these circumstances, this study is to investigate how the mobile contents preference is differed in accordance with the user characteristics of the Korean and Chinese mobile Internet service users. This study is also to analyze how the relationship between the user characteristics and the preferred mobile contents types is moderated by nations, Korea and Chinese. To accomplish these research purposes, this study developed a set of research model and hypotheses based on a comprehensive review of the related studies. To prove the research hypotheses, this study conducted a survey among the Korean and Chinese nubile Internet service users and performed a variety of analyses of the data collected including the questionnaires, using the SAS version 9.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.432-440
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• 2016

The purpose of this study was to identify the mediating effect of job-seeking stress between parent attachment and internet addiction. A total of 202 college students participated in this study. The mediating effect was analyzed through SPSS Macro and bootstrapping analysis. As a result of analysis, first, parent attachment had a significant negative effect on the job-seeking stress and internet addiction. Second, job-seeking stress had significant mediating effect within the relationship of parent attachment and internet addiction. Third, job-seeking anxiety had significant mediating effect within the relationship of parent attachment and internet addiction. Therefore, if students perceive a sense of attachment from parents, decrease the chances of internet addiction. When college students job-seeking stress occurs, and if they don't feel attachment from their parents suggests that the higher the chances of internet addiction. In addition, this implication and suggestions for future research are provided.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.73-81
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• 2016

The electronic commerce environment allows customers to search for information and purchase products and services via direct contact with internet markets. Purchasing through the internet is not a real experience of purchasing, but is based on some pictures, information and advertisements of products. To improve E-commerce environment in Iran, purchasing behavior of Iranian young adults in the internet shopping mall is analyzed in this study. The factors which influence the motivation of internet shopping and the selection of internet shopping mall is investigated, and statistical tests were applied between these factors and other variables such as gender, job, age and education. The results of the tests showed that there is a gender difference on one of the shopping mall selection factor (i.e., abundant information about products); also there is a gender difference on the one of the shopping motivation factor (i.e., possibility of comparing products). Besides, there is a job difference (student or non-student) on the factor of 'Purchase frequency per month'. Other facts are also found that Iranian consumers are not sure about a product's quality, so they refuse to buy products such as foods, clothes and other products. Additionally, they are dissatisfied about the safety of internet shopping malls.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.103-115
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• 2016

This study aims to examine the structural relationship between adverse childhood experience, anxiety, and internet addiction among youth probationers. The sample included 200 young probationers in Seoul probations office who were asked to fill out a self-administered survey questionnaire. Results from path analysis showed that adverse childhood experience positively influenced the risk for internet addiction (${\beta}=.396$, p<.05), and higher anxiety also predicted the internet addiction (${\beta}=.131$, p<.01). Mediating effect of anxiety between the adverse childhood experience and internet addiction was also confirmed. The study results indicated that prevention efforts for internet addiction is needed for this vulnerable population, and also implied the need to focus on dealing with childhood experience and anxiety in order to prevent problems related to internet addiction.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.312-321
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• 2011

Recently, lots of corporations take effect preannouncing activity before launching new product as communication strategy. Preannouncing information of new product is diffused in internet community which relate to the product. This study notes the effect of external vividness and internal vividness among information characteristics of new product to e-WOM(electronic word-of-mouth). The author aims to identify how to trigger intention of e-WOM on preannounced new products, and external vividness and internal vividness of determinants of e-WOM and intention of internet posting. The main findings are that external vividness and internal vividness positively influence e-WOM in internet community, and the e-WOM positively affects intention of internet posting.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.170-177
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• 2011

As the Internet market develops and grows, the Internet advertising has emerged as a critical medium of advertisement and become important in a modern society. In addition, the Internet advertising is more fascinating and attractive than other media in terms of diversity and absorption. In the Internet banner advertising, for example, various expression methods which attract attention from users have been more than just visual advertisement, arousing curiosity and interest. Especially, humorous expressions in the Internet banner advertising have brought a new paradigm to advertising market. Therefore, this paper has investigated the patterns of humorous expressions in banner advertising and analyzed the related case studies to make a contribution to the effective production of the Internet banner advertising, which induces user awareness and selection. For this, it has been attempted to analyze humorous patterns and involvement that are found in humorous banner advertisings such as CIA Athletica, Panadol, Toy & Stok, Adidas and Lipton among the banners which have relatively high preference in Banner blogs.