• The Journal of Asian Finance, Economics and Business
• /
• 제7권12호
• /
• pp.283-292
• /
• 2020

The implementation of physical or social distancing during the Covid-19 pandemic has an implication on the shifting of conventional to online business activities. This study aims to explore how financial support, perceived benefits, external pressure determine social media marketing as well as understanding the role of internet and e-business technology (IEBT) that occurs in this relationship. This study adopted a quantitative study with Structural Equation Modeling (SEM)-based variance Partial Least Square (PLS), which aims to enhance understanding of the relationship between variables. The surveyed population of this study came from 123 small- and medium-sized enterprise (SME) owners in East Java of Indonesia, using an online survey and selected with the convenience random sampling method. The findings of this study indicated that the perceived benefits and external pressure have a positive effect on the adoption of IEBT. However, financial support failed in explaining SMEs' adoption of IEBT. This study confirmed that the adoption of IEBT has successfully mediated the influence of financial support, perceived benefits, and external pressure on social media marketing. Despite the samples solely collected from East Java, this study is the first step in research related to the social media marketing in SMEs in Indonesia.

• 유통과학연구
• /
• 제18권8호
• /
• pp.103-112
• /
• 2020

Purpose: Business has been completely revolutionized by the Internet. This study seeks to determine the impact of e-business on activity extension and business performance. It aims to examine the actual stage of e-business, help others to apply the knowledge gained, and help in expanding new researches in this field. Research design, data and methodology: The data utilized in this study was obtained from survey. In total of 60 questionnaires accepted as valid out of 80 distributed, data was analyzed using the SPSS, and methods used were correlation and reliability analyses. Results: The study result shows that e-business has a significant positive impact on activity extension and the performance of business in Kosovo. The findings also revealed that there is a correlation between the various online marketing strategies and consumer satisfaction. The development of e-business for Kosovo is an important factor in participation in the world market, where there is a growing need for innovation and modernization of business. Conclusions: The study recommends that there should be raised awareness among business owners and managers as well as the general public. Moreover, there should be a proper application of marketing strategies to e-business.

• 정보학연구
• /
• 제7권3호
• /
• pp.47-61
• /
• 2004

전자상거래 활동에 있어서 소비자들이 왜 전자상거래 활동에 참가하며 또한 어떠한 유형으로 참가하는 가를 먼저 이해할 필요가 있다. 본 연구는 전자상거래와 관련된 기술을 선정하는 과정에서 다루고 있는 전자상거래에 적합한 기술모형을 평가하고 바람직한 모형을 제시하고자 한다. 본 과제는 온-라인 쇼핑 활동 즉, 온-라인을 통한 구매 활동 및 실제 구매활동과 관련된 쇼핑활동을 예측하기 위한 모형으로서 “기술 승인 모형”에 대한 검토와 “쇼핑활동에 대한 기술적합성 모형”이 기존의 온-라인 쇼핑 과제에 관한 “기술승인 모형”에 부가적인 가치를 추가한 다는 사실을 확인하였다. 이 연구조사는 학부 생을 대상으로 웹 기반 조사를 통하여 실시하였다.

• 한국전자거래학회:학술대회논문집
• /
• 한국전자거래학회 1998년도 학술대회지 vol.2
• /
• pp.457-466
• /
• 1998

Internet-based EDI is emerging as a prominent substitute technology for traditional VAN-based EDI technology. The strength of this new technology is based on the explosive growth of Internet community, low "fixed-rate" Internet expense and "globally" open base of its participants. These strengths of Internet-baed EDI bring vast new opportunities for enterprises and thus. have as much implications for IT managers. However, Internet-based EDI technology has, at least by now, several drawbacks too. Most of these drawbacks also comes from the fact that it has its structural base on the Internet. Managers should carefully consider these drawbacks and hidden costs before adopting or switching to this attractive new technology. This presentation attempts to address major trends of Internet-based EDI and its implementation, opportunities and threats of the changes in technology, factors to consider in adopting this technology, and several managerial and strategic tradeoffs and implications of Internet-based EDI for IT managers.

• Journal of Information Technology Applications and Management
• /
• 제15권4호
• /
• pp.77-101
• /
• 2008

The market size of Internet portals has been continuously expanded and also competition has been fierce. For the business success of Internet portals, it is necessary to repeatedly perform a renewal project which improves their services, reflecting more improved or changed strategies. Accordingly, this paper proposes an analysis methodology for performing the renewal project more systematically and effectively. The methodology consists of four phases : establishing improved strategies, analyzing customers, deriving service alternatives, and determining services. The methodology places an emphasis on reflecting effectively customers' standpoints (i.e. customers' needs) and service providers' standpoints (i.e. business strategy) upon service improvement. Furthermore, the methodology includes a specific technique for analyzing the feasibility of services. To demonstrate the practical usefulness of the methodology, a real-life case is illustrated.

• 한국전자거래학회지
• /
• 제4권2호
• /
• pp.133-159
• /
• 1999

It is likely that the Internet play a significant role in international marketing strategies. Especially small and medium sized enterprises that have suffered from lack of resources and information, are able to make the best use of information technology to overcome various barriers. The purpose of this study is to explore the availability of the Internet as a means for small and medium sized firms to enter into international markets. To do this we reviewed previous researches on obstacles faced by small and medium sized firms to go abroad. And we suggest that the Internet marketing can be used as an entry mode to foreign markets and some tasks should be executed to gain competitive advantage. Finally some public policies to support SMEs' internationalization are indicated

• 한국전자거래학회지
• /
• 제10권3호
• /
• pp.159-177
• /
• 2005

모바일 통신기술의 발전은 모든 산업분야에서 큰 변화를 가져오고 있다. 이러한 모바일 기술을 경마베팅에 적용함에 있어 기술적인 판단 및 운영성과에 관해 연구하였다. 모바일 기술의 경마베팅 적용을 위한 판단은 경마공원 내,외로 구분하여 경마공원내는 무선데이타 기술을 경마공원외는 무선인터넷(이동통신사) 기술방식으로 선택하였다. 모바일 통신기술의 경마베팅 적용은 베팅사업자, 통신사업자, 정보제공 사업자가 전략적 제휴를 통해 추진하였다. 모바일 경마베팅을 통한 운영성과는 매출액 및 신규 고객창출 측면에서 뚜렷한 상승을 보이고 있어 향후 모바일 비즈니스분야의 새로운 모델로 갬블링 분야가 자리매김 할 수 있을 것으로 판단된다.

• 정보학연구
• /
• 제3권3호
• /
• pp.67-76
• /
• 2000

인터넷 이용자는 Off-Line에서만 중요한 Target market이 되는 것은 아니다. 전자상거래의 활성화와 함께 인터넷 이용자는 On-Line상에서 핵심 Target market가 되었다. 따라서 이들의 구매성향을 정확히 분석하여 최적의 마케팅 기법을 개발하는 것이 기업의 당면과제로 떠올랐다. 본 연구에서는 친구통계학적 방법을 사용하여 인터넷 이용자의 구매행동을 분석하고, 이에 따른 최적의 인터넷 광고를 어떻게 행할 수 있는가 하는 것에 관하여 고찰해 보았다. .

• The Journal of Asian Finance, Economics and Business
• /
• 제8권7호
• /
• pp.79-90
• /
• 2021

The purpose of this research is to identify factors affecting the acceptance and use of e-tax services among medium taxpayers in Phnom Penh, Cambodia. The researcher conducted the study based on a quantitative approach by using multi-stage sampling method, which selects a sample size by two or more stages. The first stage sampling was the stratified random sampling and the subsequent stage was purposive sampling. In this study, the stratified random sampling was first used, followed by purposive sampling. The data were collected from 450 medium taxpayers who experienced using e-tax services located in three tax branches in Phnom Penh. This study adapted the confirmatory factor analysis (CFA) and structural equation model (SEM) to analyze the model accuracy, reliability and influence of various variables. The primary result showed that behavioral intention has a significant effect on user behavior of e-tax services among medium taxpayers in Phnom Penh, Cambodia. Moreover, the results revealed that performance expectancy, effort expectancy, social influence, and anxiety have significant impact on behavioral intention. In addition, social influence has the strongest impact on behavioral intention, followed by anxiety, performance expectancy and effort expectancy. Conversely, facilitating conditions, trust in government, and trust in internet do not influence behavioral intention.

• 한국전자거래학회지
• /
• 제11권1호
• /
• pp.25-52
• /
• 2006

본 연구는 인터넷 뱅킹 환경에서의 보안통제에 대한 고객의 인지도에 초점을 맞추고 있다. 인터넷 뱅킹을 포함한 e-비즈니스의 고객들은 보안통제에 대하여 정확하게 알기가 어려울 수밖에 없다. 일반 고객들은 e-비즈니스의 보안기술을 완벽하게 이해할 수도 없으며, 자신이 사용하고 있는 사이트에서 어떤 보안통제를 구현하여 운영, 관리하고 있는지를 알기는 불가능에 가깝다. 따라서, 본 연구에서는 기술수용모형에 근간을 두고 보안통제의 인지된 강도가 인터넷 뱅킹의 수용에 미치는 영향을 분석하였다. 또한, 마케팅 분야에서 지속적으로 연구되어 왔으며 최근 e-비즈니스 분야에서 주목을 받기 시작하고 있는 신뢰의 개념을 추가적인 신념으로 제시하였다. 인터넷 뱅킹 사용자를 대상으로 정 설문을 실시하였으며, 총 845명이 응답하였다. 구조방정식모형을 이용한 통계분석 결과, 보안통제의 인지된 강도가 신뢰와 인지된 유용성, 인지된 사용 용이성이라는 3가지 신념에 영향을 미친다는 가설이 부분적으로 채택되었다. 또한, 이 3가지 신념에서 시작하여 사용에 대한 태도, 사용 의지 실제 사용으로 영향을 미친다는 가설도 모두 채택되었다. 따라서, 보안통제의 인지된 강도는 인터넷 뱅킹의 수용에 영향을 미치는 선행요인이라는 것이 검증되었으며, 인터넷 뱅킹에 대한 보안통제의 실제 강도뿐만 아니라 보안 통제의 인지된 강도도 인터넷 뱅킹의 확산에 중요한 요인이라는 것을 파악할 수 있었다.