• 한국의류학회지
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• 제23권7호
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• pp.1007-1018
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• 1999

The purpose of this study were : 1) to examine the apparel product purchasing tendency of PC communication and internet users in home shopping 2) to analyze the difference of apparel product purchasing tendency accordint to consumer factors. The data was administered to 160 subjects who had communicated the PC communication and internet. And the data was collected from May through August in 1998. SPSS package was used for analysis and the following methods such as Means Percentage Frequencies Factor analysis Crosstabulation analysis t-test and one-way ANOVA, The results of this study were as follows : 1) The users of PC communication and internet were young and high-education level and a metropolitan area dwellers. They received a purchase offer through catalog PC communication and internet cable TV and paid out credit card Experience to purchasing apparel product of home shopping was very low but intention to purchasing was relative high. item that consumer wanted to buy using home shopping were casual clothing and fashion goods which were not important to fit and without regard to style. 2) Between purchasing apparel product of home shopping and mainly consideration factors were shown to have the significant differences according to age residential quarters whether or not marriage. income level. A metropolitan area dwellers the low-age unmarried and the low-income groups thought much of convenience shopping time and effort's saving. A person of the higher-income and the married thought much of the facility of an exchange or returned goods. A region dwellers were to purchase a speciality product or gift goods. 3) Between purchasing apparel product of home shopping and satisfaction degree were shown to have significant differences according to sex whether or not marriage education level an occupation. The woman than the man was satisfied with the benefit of the shopping time and effort's saving. And the unmarried than the married was satisfied with the benefit of the home shopping's convenience. The higher-education level than the lower-education level was satisfied with the quality guarantee of the product.

• 한국의류학회지
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• 제35권6호
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• pp.621-634
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• 2011

This study analyzed the influencing factors on consumer purchase deferrals for internet clothing shopping. In addition, based on consumer demographics, it compared the differences of purchase deferrals with respect to clothing items, prices, and types of shopping malls. For an empirical study, 405 questionnaires were answered by respondents in their 20s and 30s with internet clothing purchase deferral experience. Data were analyzed using: SPSS for Windows 12.0 and descriptive statistics, reliability analysis, factor analysis, $X^2$-test, and regression analysis. The results of this study were as follows. First, the order of items with many purchase deferrals in internet clothing shopping were casual T-shirt>casual skirts>pants, one-piece>suits>sportswear>blouse/shirts and 58.3% of purchase deferrals happened when the price was below \50,000. Second, the significant differences in products, prices, and shopping malls for purchase deferrals were identified according to consumer demographics. There were significant differences in clothing items according to gender, age, marriage, and education; however, there were significant differences only according to gender in terms of price. There were significant differences according to gender, age, marriage, education, and income in terms of the used shopping malls. Third, for the analysis of the influence of diverse factors that can affect purchase deferrals for internet clothing shopping, the more information search, purchase deferral habits, perceived risks, and deficiency in shopping mall supply conditions were when higher purchase deferrals occurred. For a strong competitive online market, this study can help internet clothing shopping mall entrepreneurs manage products and customers by analyzing the lists of purchase deferrals indicated in "cart" and by administrating the influential factors for purchase deferral.

• 한국인터넷방송통신학회논문지
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• 제15권5호
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• pp.29-37
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• 2015

본 연구는 사회직장인으로 시작하는 성인의 게임중독에 관한 영향요인을 분석하기 위한 연구이다. 본 연구를 위하여 20-29세 사이의 성인 275명을 대상으로 하였으며, 대상자들의 인터넷 게임중독과 정신-정서적 변인(자아정체감, 우울, 삶의 의미)과의 상관관계와 개인, 가족, 사회적 영향요인을 알아보기 위하여 교차분석과 위계적 회귀분석을 이용하여 분석하였다. 연구결과, 게임중독에 영향을 미치는 개인적 요인은 성, 나이, 흡연 순으로 나타났고, 가족 사회적 요인은 어머니의 교육수준, 아버지의 교육수준, 가정경제형편 순으로 나타났다. 또한 게임중독과 우울 및 자아정체감은 상관관계가 있는 것으로 나타났다. 이에 따라 현대문화 발달인 인터넷을 타인과의 건전한 교류의 장으로 활용하기 위해서는 20대 성인의 우울을 감소시키고, 자아정체감을 증진시킬 수 잇는 실질적인 정책적 지원체계를 확립하기를 제안한다.

• Journal of Preventive Medicine and Public Health
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• 제41권4호
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• pp.241-248
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• 2008

Objectives: The purpose of the study was to identify a gap between consumer characteristics and utilization of health information on the Internet. Methods: A telephone survey of nationally representative samples was conducted using structured questionnaires, and 1,000 of the 1,189 responses obtained were included in our analysis. The following variables were included in the analysis as potential predictors of health information use on the Internet: predisposing factors such as gender, age, and education status; enabling factors such as region and monthly household income; consumer need for health information; and attitude to health. Multiple logistic regression analysis was used to evaluate the association between utilization rate and the potential predictors. Results: Thirty-nine percent of consumers had obtained health information on the Internet over a one-year period. The utilization rates were higher for consumers who were young, educated, worked in the office setting, had higher incomes, wanted health information, and were able to use the Internet. The utilization rate was 5.35 times higher in the younger group (20-30 years) than in the elderly group (95% CI=2.21-12.97); 2.21 times higher for office workers than for manual workers (95% CI=1.16-4.20); 3.61 times higher for college graduates than for middle school graduates and below (95% CI=1.07-11.59); 1.99 times higher for people with monthly household incomes over 3,000,000 won than for those with monthly household incomes below 1,500,000 won (95% CI=1.01-3.92). Conclusions: There needs to be a paradigm shift, with consideration of not only Internet accessibility in the digital age, but also consumer ability and attitudes toward utilization of health information.

• 한국문헌정보학회지
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• 제48권1호
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• pp.257-276
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• 2014

본 연구의 목적은 고령층의 인터넷 활용과 활용상의 장애 요인을 분석하고 그 해결 방안을 파악하는 것이다. 데이터 수집은 대구 및 경북지역에 거주하는 60세 이상 고령층을 대상으로 설문지를 사용하여 1:1 설문을 통하여 이루어졌고, 총 479부를 회수하여 그 중 유효한 119부를 SPSS 18.0을 사용하여 기술통계와 더불어 연령별과 성별 차이분석을 실시하였다. 분석 결과 우리나라 고령층은 인터넷을 통하여 오락, 지식, 문화예술 콘텐츠를 많이 활용하는 것으로 나타났고, 인터넷 온라인 활동으로는 정보검색, 영화/음악 감상의 순으로 빈도가 높았고, 고령층내에서도 연령과 성별에 따른 다소의 차이가 나타났다. 고령층이 인터넷 활용을 하는데 인지하고 있는 장애 요인으로는 컴퓨터 기기 사용법의 복잡함을 가장 큰 이유로 들었고, 장애 요인을 해결하기 위한 이들 자신들의 방안으로는 컴퓨터 활용교육과 사용법 개선이 우선되어야 한다는 것으로 나타났다.

• 대한가정학회지
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• 제44권12호
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• pp.79-91
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• 2006

The purpose of this study was to investigate the perception of problem of internet usage and the willingness to receive internet education among adolescents on Jeju Island, who are core internet users, and the related variables. The survey was administered to 566 students from elementary and middle schools on Jeju. The data were analyzed by T-test, ANOVA analysis, DMR test and logistic regression analysis. The major results of this study were as follows. First, the adolescents perceived the conflict with family due to the problem of internet usage. Taken as a whole, the perception of a problem due to internet usage was low. Second, the internet-related variables were very important to the perception level of the problem in that there was a significant difference in all sub-spheres according to the internet usage time. Also, the personal-related variables such as gender, age, and personal expenses had a meaningful difference on the perception level of problem. Third, adolescents' willingness to receive internet education was considerably high. The personal-related variables such as gender and school record had a meaningful influence on the willingness of the internet education.

• Journal of Information Science Theory and Practice
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• 제8권1호
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• pp.68-78
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• 2020

This study attempted to uncover the characteristics of health information non-seekers among the United States foreign-born population and identify potential predictors of their non-seeking behavior. The trends of foreign-born health information nonseekers over the past twelve years were also examined. Statistical analysis was conducted with two sets of Health Information National Trends Survey (HINTS) data: HINTS 2 (2005) and HINTS 5 Cycle 1 (2017) datasets. It was found that foreign-born nonseekers differ from foreign-born seekers in terms of a variety of variables including education, income, English proficiency, the uses of Internet and social media, ownership of digital devices, ownership of health insurance, perceived health status, and level of trust in health information sources. Among them, education, Internet use, and trust in online health information were identified as predictors of the foreign-born population's non-seeking of health information. In addition, three variables - race/ethnicity, age, and place of accessing the Internet - which were significant factors in the 2005 dataset, were no longer significant in the 2017 dataset, implying the possible influence of smartphones that reduces Internet accessibility gaps among different racial/ethnic and age groups.

• 디지털융복합연구
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• 제20권3호
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• pp.35-40
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• 2022

인터넷 시대의 도래와 COVID-19의 발생으로 많은 기업들이 온라인 거래를 진행하고 있다. 하지만 사이버경제가 작동하는 방식 때문에 거래금액과 고객번호 등을 허위로 조작해 재무부정을 벌이는 기업이 점차 늘고 있다. 본 연구의 목적은 인터넷 시대 기업의 재무부정 행위를 분석하고 해결책을 제시하는 것이다. 이에 본 연구는 중국 루이씽커피의 재무부정 행태를 예시로 분석하고 재무부정의 원인과 대응방안을 연구했다. 결과적으로 재무부정의 원인은 온라인 거래로 인한 현금흐름의 불투명성에 있다는 것을 발견했다. 본 연구는 기업 내부통제 시스템의 개선, 리스크 관리 시스템 개발, 종합적인 외부감독 시스템 구축을 제안했다.

• 품질경영학회지
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• 제32권2호
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• pp.15-23
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• 2004

This study investigates the customer satisfaction based on the various levels of many factors such as age, sex, period, motive, preference between wired and mobile service, frequency, and time. Customer satisfaction is measured by 13 dimensions. MANOVA reveals that preference between wired and mobile commerce service, mobile service frequency, mobile e-mail service frequency, wired Internet usage frequency, and mobile Internet usage time have a significant effect on the overall satisfaction. Transmission speed, fare, and ease of operation of mobile Internet service turn out to be improved for better customer satisfaction, the IMT-2000 service in particular.

• Asian Journal for Public Opinion Research
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• 제7권1호
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• pp.1-22
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• 2019

In the age of continuous media change and the coexistence of multiple forms of media, the relationship between the public's media use and political participation is an urgent area of study. This paper makes use of large national sample surveys from 2002, 2011, and 2015, summarizes the change of the public's media use by descriptive statistics analysis, and finds that while the Internet has become an important communication channel, the use of Internet for political information and political participation is still overestimated. Compared to the weak impact of different media channels for political information on political participation, the frequency of media exposure and Internet use play a significant role in political participation. Because of the negative effect of the frequency of Internet use on political participation, the democratization function of the Internet needs to be treated with caution. This paper describes media use and its roles in contemporary China, analyzes the impact of media use on political participation, and extends the cross-cultural application of the theory of political communication.