• International journal of advanced smart convergence
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• v.13 no.1
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• pp.57-68
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• 2024

In this paper, we are interested in how creator economy startups allowing creators to make money from doing that they love. So, we look at European creator economy startups among Web3.0 business model landscape surveyed in 2022, because the US is home of Web2.0 giant platforms like YouTube. Totally seventeen European startups are investigated, and the theoretical logic is the disruptive innovation. We firstly review the survey published in 2022 and utilize the theory of the disruptive innovation to design the research framework including questions with each type of the disruptive innovation. In this paper, we firstly show, Kalao and Gem as NFT ecosystem platforms aim at service convenience. Secondly, Talkbase, Passionfroot, Bildr, Customuse, and Earnr aim at providing creator tools for under-skilled customers. Lastly, when it comes direct monetization with a decentralized business model, CrowdPad, Admix, GOALS, Realm, Dropstar, Pianity, Sonomo, Stage11, Miiji, and ReadyPlayerMe are representative. Despite the relatively small data size, the results are meaningful as they contribute to a more profound comprehension of the Web3.0 business models and offer guidance for future research directions.

• Archives of design research
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• v.17 no.2
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• pp.393-402
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• 2004

The mobile advertisement has varied on lifestyle of people, who live aninformation-oriented society with portable equipment such as web phone and PDA(Personal Digital Assistant). Also, the advertising has expended mobile techniques and its application field unpredictably. The intrinsic characteristic of misdistribution, reach, and convenience in mobile advertisement add up the capacity of a location, information and individualize. This market condition leads the basic audio focused formal mobile advertisement to the new mobile Internet environment with an additional able of data communication. Moreover, the type of SMS (Short Message Service), Graphic, Wep Push, and ridchmedia, which based on music, basic graphic, voice, and letters transfer by mobile terminal and the mobile character is present inevitably correlation with pixel art and animation in 2D(Two Dimensions) techniques. Thus, this research appoints the importance and its role of mobile advertisement that is core of the business marketing in new media era. To activate mobile market, the mobile companies classify the characteristic of consumers with developed commercial use of mobile character and research their behavior to meet optimal mobile character in business.

• Journal of KIISE:Software and Applications
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• v.37 no.1
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• pp.39-50
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• 2010

Interactive broadcasting service using wired/wireless Internet return channel has strong ripple effect. It allows the audiences to participate actively to the program they are watching, and communicating. This paper develops an authoring tool that makes an object-formed interactive advertisement from extracted areas of the advertising object the user specified in TV programs. In the authoring tool, the advertisement producer specifies the target object subjectively and the selected object keeps moving here and there repeatedly. Therefore, it is hard to make an object-formed interactive advertisement with existing tools. This paper suggests sketch-based interface technique for extracting advertising objects, and also provide evaluation functions to correct any sketch error. This paper also converts the area of object into MPEG-4 BIFS codes for authoring the object-formed interactive advertisement.

• Journal of Advanced Navigation Technology
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• v.21 no.6
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• pp.620-625
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• 2017

Recently, the solar module for charging internet devices is installed in crowded areas to offers services so that people can charge their smartphones or tablets. But this charging module can not be linked with the information related to a bus approach so people are subject to let their belongings such as smartphone, tablet pc at the bus stop while they are still charging it. This paper proposes a system to inform the smart phone when the bus is accessed by using the LPWA technology and BLE technology to resolve such under-failures. This experimental result showed that the power usage of LPWA based bus entry systems is an average of X, confirming that the long period usage of low-power can be possible for low power consumption in this results, enabling information on the bus to be transmitted to smart phones using Advertising mode of BLE.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.329-340
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• 2010

This paper aims to analyze the hyperlink between the portal sites and the press dot coms news and to grasp the features of news service on the online journalism. As a result of the analysis, the portal sites, in the number of news articles which the hyperlink service had been provided, were more than the press dot coms. But in the number of the hyperlinks in the news story which hyperlink service had been provided, the press dot coms were more than the portal sites. The contents that were hyperlinked to the news stories of online journalism were composed of a informative type and an advertising one. All contents that were hyperlinked to the news stories on portal site were informative. On the other hand, about 92% of the contents that were hyperlinked to the news stories on the press web sites were advertising. By means of this analysis, the features of news service on the online journalism could be grasped.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.8
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• pp.877-889
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• 2011

This study investigates the effects of social media's fashion advertisements. A survey was taken among men and women in their twenties who had experiences with fashion brand social media. A total of 270 questionnaires were used in this analysis. The results are as follows: First, the factors of content and pursuit of information had positive (+) impacts on advertisement attitude for both men and women in the fashion brand communities. Only the pursuit of information had positive (+) effects on men's brand attitude; however, economy, self-satisfaction, and the pursuit of information influenced women's brand attitude and purchase intention. Secondly, in fashion brand video UCCs, pursuit of information and the formation of relationships had positive (+) impacts on men and women, respectively. The formation of relationships had positive (+) impacts on men's brand attitude; however, the formation of relationships and the pursuit of information influenced women's brand attitude. The pursuit of information and formation of relationships had a positive (+) influences on men's and women's purchase intention, respectively. Men had differences in the pursuit of information and advertisement attitude in the two types of fashion brand communities and video UCCs; however, women had differences in economy and self-satisfaction, advertisement attitude, and brand attitude in the two types. The study results provide basic data by examining men and women in their twenties who have easy access to the Internet for advertisement attitude, brand attitude, and purchase intention in social media as an online fashion advertising media as well as useful information for establishing marketing strategies.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.39-49
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• 2002

The purpose of this study was to characterize the effect of Net fashion value regarding to the factors of purchase-decision at internet shopping mall and the preference for fashion design. The subjects for this sample survey, were junior high school and university students who had dwelled at pusan and ulsan in south korea. This study had 824 samples of each aged from 13 to 24 who had purchasing ability of fashion apparels at the interned shopping mal1. The sampling data in this survey was analyzed by frequency analysis, factor analysis, T-test, LSD-test, MANOVA and ANOVA of SPSS WIN package. The results of this study was as follows; 1. It was proved that advertising, pursuit of services and products, pursuit of information were considered first from Net generations fashion value. Next things were perception of danger and pursuit of convenience. It was proved that they considered it important A/S, recall, exchange and post management. 2. It was proved that there was difference at the preference for fashion design of according to Net generations fashion value. Color was considered to be the most important one. 3. Men had higher political value than women and 1318 teenagers had higher fashion value than semi-adult. Under high school educational course Net generation had more theoretical value than above university educational course Net generation did. Also, with the factor of average monthly income, political value was considered to be the most important. People whose monthly expenditure on purchase was above 50,000 won had higher social value than people whose expenditure was under 50,000 won but under 50,000 won had higher political value than above 50,000 won did.

• Journal of Information Technology Application
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• v.3 no.1
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• pp.1-21
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• 2001

The explosive growth of the Internet and the increasing popularity of the World Wide Web have generated significant interest in the development of electronic commerce in a global online marketplace. The rapid adoption of the Internet as a commercial medium is rapidly expanding the necessity of Web advertisement as a new communication channel. if proper Web advertisement could be suggested to the right user, then effectiveness of Web advertisement will be raised and it will help company to earn more profit. So, this article describes a personalized advertisement technique as a part of intelligent customer services for an electronic newspaper provide. Based on customers history of navigation on the electronic newspapers pages, which are divided into several sections such as politics, economics, sports, culture, and so on, appropriate advertisements (especially, banner ads) are chosen and displayed with the aid of machine learning techniques, when customers visit to the site. To verify feasibility of the technique, an application will be made to one of the most popular e-newspaper publishing company in Korea.

• Journal of the Korea Computer Industry Society
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• v.2 no.9
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• pp.1175-1182
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• 2001

One to one Marketing (a.k.a. database marketing or relationship marketing) is one of the many fields that will benefit from the electronic revolution and shifts in consumer sales and advertising. As a component of intelligent customer services on Internet storefront, this paper describes technology of providing personalized advertisement using the market basket analysis, a well-Known data mining technique. The underlining theories of recommendation techniques are statistics, data mining, artificial intelligence, and/or rule-based matching. In the rule-based approach for personalized recommendation, marketing rules for personalization are usually collected from marketing experts and are used to inference with customer's data. However, it is difficult to extract marketing rules from marketing experts, and also difficult to validate and to maintain the constructed Knowledge base. In this paper, using marketing basket analysis technique, marketing rules for cross sales are extracted, and are used to provide personalized advertisement selection when a customer visits in an Internet store.

• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.33-51
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• 2003

The primary objectives of this study were, using data from Internet users in Korea, to determine users' preference of banner ad through two ad properties; ad presentation type (text vs. image) and ad content (product information vs. prize information) by incorporating the level of involvement into research design. Using within-group experimental design by means of subjects' web-based participation in the study, the study result showed that image-based banner ad was significantly preferred to text-based banner ad. It was found that the level of ad involvement had a significant impact on the preference of banner ads. Also it was found that image-based banner ad had a greater effect on ad preference than text-based banner ad in low involvement situation only, Finally, image-based banner ad was consistently preferred to text-based banner ad regardless of involvement level when the banner ad was product oriented. The study findings suggest that adoption decisions regarding banner ad presentation type and banner ad content should be based on the knowledge of both the level of consumer's ad involvement and the interactive effects between ad presentation and ad content.