• 품질경영학회지
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• 제32권2호
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• pp.93-108
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• 2004

The purpose of this research is to summarize the methodological issues in internet survey and to suggest personalized internet survey system using data mining technique for enhancing the survey quality of internet survey as well as utilizing the benefit of interactive multimedia factors of internet survey. The data mining technique used in this paper is Case Based Reasoning for adopting individual design preference affecting survey quality. For achieving the research purpose, two surveys, pre & post survey, were performed. Pre survey was done for implementing CBR database to find individual index affecting survey quality and post survey was used for measuring the peformance of personalized internet survey system. The result shows that the survey quality of personalized web survey system is better than generalized web survey system.

• 경영과학
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• 제20권1호
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• pp.37-49
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• 2003

There is an increasing need to use mobile Internet as a research tool as wireless technology has been developing rapidly. However, little research has been conducted to confirm methodological validity of mobile Internet survey. This study examines the possibility of using mobile Internet as a survey tool by comparing survey results of mobile and stationary Internet surveys with the same questionnaire. The results were analyzed from both economic and theoretical perspectives. Both mobile and stationary Internet survey sites were implemented with supports from domestic mobile and stationary Internet portals and telecommunication companies. The results show that there exist several differences between two survey methods. First, many respondents who use mobile Internet gave up at the early stage. However, once people continued to respond, they answered the questions to the end. Second, means and standard deviations of mobile internet respondents were higher than that of stationary Internet. Third, the results of two survey methods were significantly different by comparing construct validity that includes both discriminant validity and convergent validity. Finally, this paper ends with implications and limitations of using mobile Internet as a survey tool.

• Journal of the Korean Data and Information Science Society
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• 제16권4호
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• pp.989-998
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• 2005

The internet survey is more time and cost efficient than the off-line survey. We design and implement a web-based questionnaire generating system for the internet survey. The system guides users to make up a questionnaire step by step. It also generates data code for the statistical packages such as SPSS and SAS when the internet survey has been done.

• Communications for Statistical Applications and Methods
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• 제9권3호
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• pp.665-674
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• 2002

The advantage of internet survey compared to the traditional survey methods are speedy in data collection, cost-effective, high performed design and able to data process and analysis at the same time. The other side are difficult to select sample, come from serious nonresponse errors. We suggest the new internet survey method to the questionnaire design that have the high response rate, enough to advanced preparations and system stability.

• Journal of the Korean Data and Information Science Society
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• 제22권4호
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• pp.785-794
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• 2011

최근 인터넷조사에 대한 관심은 점차 증가하고 있고, 인터넷조사만을 전문적으로 대행하는 회사들도 생겨나고 있다. 모든 조사의 생명은 조사결과의 신뢰성이라 할 수 있고, 인터넷조사도 예외는 아니다. 본 연구는 익명성이 보장되지 않는 인터넷 설문조사에서 익명성 훼손이 응답에 미치는 영향을 사례를 통해 살펴보았다. 창원대학교 신입생실태조사는 수년간 신(편)입생을 대상으로 동일한 조사문항들로 실시된 종단조사로, 2009학년도 이전까지는 익명성이 보장되는 지필조사로 실시되었으나 2010학년도에는 익명성이 보장되지 않는 인터넷조사로 실시되었다. 시계열적 비교분석을 통해, 응답자들의 익명성 훼손으로 인해 응답왜곡이 발생한 조사문항들과 그렇지 않은 조사문항들의 연도별 응답항목들의 응답률 차이를 이용하여 익명성 훼손의 영향과 정도를 살펴보았다.

• Communications for Statistical Applications and Methods
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• 제7권3호
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• pp.945-953
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• 2000

Since early 1960s, when the telephone survey was used in the research area for he first tie, there has been existed various methods to gather the information by survey. The existing survey methodology called PAPI(Paper-And-Pen Interveiw), due to the appearance of Personal Computer, might well be developed progressively. Mid-1980s, Internet was advanced remarkably in terms of technology. from early 1990s, in addition it served as a stepping-stone for progressive collecting method. Internet Survey is now called WWW Survey and expected that it will substitute for most surveys from now on. We explain the role and the characteristics for Internet Survey as one of he various data collecting methods. Furthermore, we draw the futures about questionnaires, data collecting and statistical analysis with it.

• Journal of the Korean Data and Information Science Society
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• 제25권1호
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• pp.11-18
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• 2014

연구의 목적은 인터넷 설문조사에서 자료의 정확성을 데이터베이스의 자료와 설문조사 자료의 비교를 통해 검정하는 것이다. 설문조사는 2012년 8월 한국과학기술정보연구원의 NDSL 원문이용자를 대상으로 실시하였으며, 검증에 이용된 변수는 나이, 소속기관의 인구통계적 변수와 이용빈도, 이용기간의 행동 변수이다 1차 검정결과 불일치 비율은 나이가 7.5%, 소속기관 15%, 이용빈도 92%, 이용기간 55%로 높게 나타났다. 상세검정을 통해 나이에 대한 불일치 비율을 비관적으로 3%, 낙관적으로 1%로, 소속기관에 대한 불일치 비율을 비관적으로 4.5%, 낙관적으로 2%로 추정할 수 있었다. 불일치비율을 1/4 이하로 대폭 축소시켰다. 이용빈도와 이용기간은 측정오차와 응답자의 기억력 문제, 인터넷 이용행태 등으로 불일치 비율이 높게 나타났다. 이러한 현상은 전통적 설문조사에도 간접적으로 적용될 수 있을 것이다. 본 연구의 결과는 인터넷 설문조사가 믿을만한 자료라는 점을 시사하고 있으며, 보다 정확한 검증을 위해 많은 후속 연구가 필요하다.

• 디지털융복합연구
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• 제8권3호
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• pp.129-141
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• 2010

인터넷 서베이는 off-line 설문조사에 비하여 여러 가지 장점이 있으나, 그럼에도 불구하고 샘플링 오차, 인터넷 환경이 가져오는 설문상황에 따른 신뢰성 등의 중요한 고려사항이 발생한다. 특히 이러한 인터넷 환경이 야기하는 외부변수들을 통제하지 못하는 한, 인터넷을 통한 여러 사회연구는 그 적용가능성에 큰 허점을 나타낸다. 이같은 인터넷 설문조사의 단점을 보완하기 위해 본 논문은 리서처에게 다양한 옵션을 가능하게 하고, 사용자 환경을 컨트롤하는 시스템을 설계 구축하였으며, 특히 데이터 품질향상을 위한 대안적인 노력을 하였다. 본 연구의 결과 인터넷 설문조사는 그 응답품질이 매우 향상될 것으로 기대된다.

• Communications for Statistical Applications and Methods
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• 제8권3호
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• pp.731-737
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• 2001

In this paper, we suggest and implement an internet survey system cooperating the randomized response technique(RRT). We compare it with the direct survey. RRT is an indirect survey method to get true information from the respondent who is conceived to have sensitive character without revealing his/her status. We implement our system(method) based a data-base system, so it common all kind of data obtained through internet surveys. This system also can be used in spot survey independently.

• Asia pacific journal of information systems
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• 제9권2호
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• pp.133-150
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• 1999

With the increase of using internet in business, the gathering of customer information with real time process is emphasized more and more. This paper summarized the several characteristics of internet survey as a tool of gathering information of customer, and did empirical test for the effect of the design of cyber shopping mall on the customer's buying decision using internet survey. The survey result shows that the customer's buying decision in cyber shopping mall is affected by design factors such as multimedia and consistent framework of homepage. The survey also shows that as the intention of using cyber shopping mall is high, the more preference for navigation aid, and as the internet experience is long, the less preference for the animation and too much using of graphics.