• 한국의류산업학회지
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• 제12권4호
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• pp.450-458
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• 2010

The purpose of this study was to investigate the effect of shopping orientation on price perception and the effect of shopping orientation and price perception on purchase satisfaction. This study administered a questionnaire survey to adults in their 20s and 30s who had once purchased fashion products in surrogate internet shopping malls. Among 327 questionnaires, 263 were collected through convenience sampling and 94 were collected from six internet communities. Data were analyzed by factor analyses and regression analyses. The results of this study are as follows. First, factor analysis of price perception revealed that two factors such as price reasonability and price reduction were extracted and the mean of price reduction was higher than one of price reasonability. Second, factor analysis of purchase satisfaction extracted four factors such as service quality, shopping convenience, product scarcity and product variety/price satisfaction. Mean comparisons showed that the mean of product scarcity was the highest among four factors. Third, regression analyses that recreational, economic, and convenience shopping orientation affected price reduction, a factor of price perception. Fourth, regression analyses showed that shopping orientations and the price perception had significant effects on the purchase satisfaction.

• Journal of Information Technology Applications and Management
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• 제22권2호
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• pp.123-148
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• 2015

Today the mobile devices including smart phones have influenced on the users' daily activities in the mobile internet society, and the expansion of social media has also affected on the purchasing behavior of consumers. This study examines whether the quality of corporate twitter, a typical social network service for call centers influences on the customer satisfaction, and brand loyalty. In order to achieve the research goal, the quality of twitter has been divided into four variables; information quality, service quality, system quality, and social quality. The results of our empirical analysis show that the three variables except service quality have significantly influenced on the customer satisfaction and the customer satisfaction also significantly has a casual effect on the brand loyalty. The empirical results are expected as a guideline to contribute on the practical improvement of customer service, satisfaction, and brand loyalty through corporate social network services such as corporate twitters in the future.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권8호
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• pp.4315-4328
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• 2019

The present study investigated the effects of work satisfaction on quality of life for 119 paramedics, the Korean equivalent of 911 paramedics. Data collection began in July 2017 and lasted for six months. Data was collected from 410 119 paramedics of the J province and the G metropolitan area who consented to study participation. The results showed that the higher the job satisfaction of the participants, the higher the quality of life (r = 0.508, p = 0.008). The factors affecting the quality of life were leisure activity, subjective health, and job satisfaction. For 119 paramedics to improve their quality of life, they need to relieve work stress and fatigue through leisure activities, and recover and maintain their health through sufficient rest. Moreover, returning to work in a healthy state likely leads to increased job satisfaction, and the quality of life will increase accordingly. Therefore, 119 paramedics should be permitted to have plenty of leisure time outside their work hours and should be able to maintain health through periodic health checks.

• International Journal of Contents
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• 제6권4호
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• pp.62-68
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• 2010

More and more researchers and practitioners in the field of e-commerce are paying attentions to the retention of online customers. However, only a few researches can be addressed in the context of internet shopping mall repurchase intention. This study aims at investigating and delineating the important characteristic factors which affect consumers' repurchase intentions by conducting an empirical analysis. In order to fulfill this purpose effectively, a comprehensive review of previous studies regarding information system success model was performed in order to render a stronger theoretical foundation for our study. Finally, based on the DeLone and McLean (2003) IS success model, information quality, system quality, service quality, customer satisfaction and repurchase intention were employed as five constructs in the research model and hypotheses on mutual relationships between these constructs were established accordingly. Structural equation modeling was employed to analyze the data collected from 204 internet shopping mall consumers in China. Our theoretical model exhibited a good fit with the observed data. The empirical results showed particularly strong support for the effects of information quality, service quality and user satisfaction. The findings of this research contributed to the extension of repurchase intention study in the context of Internet shopping malls. Our research also offered implications for practitioners in regards to devising internet shopping malls so as to increase consumers' repurchase intention to use these services.

• 가정과삶의질연구
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• 제20권3호
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• pp.113-124
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• 2002

The purpose of this study was to identify the subarea of customer complaints handling service and to accomplish the data for an improvement of complaints handling get service through the evaluation of the importance and performance on customer handling service as subdivisions of customer complaints handling service. The data were collected 303 female/male, 20-30 age by outline survey. The major findings of this study were as follows: 1) The subdivisions of customer complaints handling service were classified into four different factors ; promptness, empathy, information, policy factors. 2) As the subdivisions factors, importance was promptness, empathy>information>policy factor and performance was empathy>information>promptness>policy factor in order. 3) There were question asking the performance evaluation of influencing the total satisfaction of customer complaints handling service. There were promptness, empathy of performance evaluation of influencing the total satisfaction.

• 정보통신설비학회논문지
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• 제9권1호
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• pp.24-28
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• 2010

The Quality of Experience (QoE) of next Generation wired/wireless network services based upon IP networking is becoming a popular issue in recent years. The user experience of Internet services such as IPTV, online game, web surfing and etc, are becoming the most desirable factors to service providers to improve service performance and customer's satisfaction. However, collecting user experience from customers and obtaining the QoE parameters from the Quality of Service (QoS) parameters such as bandwidth, delay, jitter or admission control algorithm, are difficult subjects because of the various service types and user characteristics. In this paper, we propose a framework which contains service classification, QoE analysis and service enhancement steps for a suitable QoE measurement and management protocol. We define the user satisfaction indicators of the Internet services, classify the categories of each type of services, and analyse the Key Performance Indicator (KPI) in each type of services to perform the QoS parameters and improving the service qualities.

• 한국인터넷방송통신학회논문지
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• 제15권4호
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• pp.169-175
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• 2015

이 연구의 목적은 모바일 학습환경에서 교수실재감, 인지적 실재감, 사회적 실재감, 서비스 질, 학습몰입과 학습 만족도 간의 구조적인 관계를 규명하는데 있다. 설문조사는 국내 W 디지털대학교에서 모바일서비스를 사용하는 학습자 255명을 대상으로 구조방정식 방법을 사용하여 분석하였다. 연구결과 인지적 실재감, 사회적 실재감, 서비스 질은 학습 몰입에 영향을 미치는 것으로 나타났고 인지적 실재감, 서비스 질, 학습몰입은 학습 만족도에 영향을 미치는 것으로 나타났다. 본 연구에서는 연구결과를 토대로 모바일러닝 환경에서 학습몰입과 학습만족도를 높이기 위한 전략을 제시하였다.

• Asia pacific journal of information systems
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• 제12권3호
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• pp.21-43
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• 2002

This paper examines internet shopping mall members' relationship quality and its antecedents variables. For this purpose, five types of membership customers' perceived variables, including convenience, product assortment, product information, shopping mall design, and service quality are proposed to affect customer satisfaction and consequently relationship quality. This study, which used data from customers of membership internet shopping malls, showed satisfactory data-fit to the proposed model and except product information hypothesis, supported all of research hypotheses. Also four types of membership customers' perceived variables(convenience, product assortment, shopping mall design, and service quality) take significant effect on customer satisfaction, and the satisfaction in turn have influence on relationship quality.

• 통상정보연구
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• 제14권2호
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• pp.497-521
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• 2012

본 연구는 한 중 일 3개국을 대상으로 B2C 인터넷 쇼핑몰 환경에서 전반적 물류서비스 품질의 영향경로를 비교분석하는 것이다. 문헌연구를 통해 연구가설을 도출하였고 실증적 분석은 구조방정식모델을 활용하였다. 설문자료는 한국, 중국 및 일본에서 787부의 유효표본이 수집되었다. 실증적 분석결과를 통해 얻어진 결론은 다음과 같이 요약된다. 첫째, 전반적 물류서비스 품질은 고객확신성 및 고객만족에 긍정적인 영향을 미친다. 둘째, 고객확신성과 고객만족은 전반적 물류서비스 품질과 고객성과에서 매개적 역할을 수행한다. 셋째, 전반적 물류서비스 품질이 고객확신성과 고객만족에 미치는 국가 간 영향력의 차이는 유사하나 고객확신성과 고객만족이 고객성과에 미치는 영향력에서는 국가 간 유의미한 차이가 발견되었다.

• 디지털융복합연구
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• 제7권4호
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• pp.81-90
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• 2009

SaaS (Software as a Service) provides software in the form of service via internet rather than software package. Thus a large number of users could use the service of new type of software service as long as they connect to internet. SaaS, as a delivery model attracted in the software industry, grows with impelling force. SaaS has been adopted as an information spreading strategy of small and medium corporate so that its effect has been recognized in both academic and practical areas. However, there are not much researches about it because SaaS is still in the introductory stage. This study focused on the success model of SaaS to find out the factors that affect usability and the satisfaction of users. The sample is based on the on-line survey for the 549 government officials who are using SaaS. At last, the number of the employed answers are 157 after unqualified ones are removed. The result shows that Security, Service quality, Price and System Integration significantly affect the usefulness and the satisfactions of users.