• 제목/요약/키워드: Internet Research

검색결과 8,007건 처리시간 0.031초

한.중 대학생 인터넷쇼핑에 대한 태도 및 이용의도에 관한 연구 (A Comparative Study on College Students Consumer's Attitude and Intention to Use Internet Shopping between Korea and China)

  • 임영세;곡효애
    • 통상정보연구
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    • 제10권1호
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    • pp.33-49
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    • 2008
  • Many foreign enterprises have begun to pay attention to China market recently, and enter this big market successively. Thus, it is very essential and valuable to understand China internet market well, especially the internet shopping mall market, and to find out the best strategy to build the internet shopping mall in China. The purpose of this comparative study is; (a) to compare with college students consumer's attitude and intention to use internet shopping, (b) to understand the use status of China internet shopping and the purchase situation of Chinese consumer, (c) basing on existing research, to master consumers' consideration items while making the purchase decision, and also master the advantages and disadvantages of internet shopping which consumers realized.

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인터넷 쇼핑몰 이용자의 구매행동에 관한 질적연구 (A Qualitative Research about the Purchase Behavior of Internet Shoppers)

  • 고은주;김성은
    • 대한가정학회지
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    • 제42권1호
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    • pp.153-166
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    • 2004
  • The purpose of this study was to examine the internet shoppers' new purchase behavior, to examine the general purchase behavior(i.e., purchase pattern, preference), and to examine the related factors to promotion strategies(i.e., e-mail, event) of internet shopping mall. Focus group interviews were done with 40 internet shopping-mall users on May, 2003 for the data collection. Data were analyzed by content analysis and descriptive statistics(i.e., frequency, percent). The results of this study were as following. First, competitive price, accurate product and service information and convenience were considered as important factors in the new purchase behavior among internet shoppers. Second, the more frequent purchasing time through the internet shopping mall were on weekdays rather than weeekends and the most preferred information search engine were category type, item type, and price type in order. Third, e-mails from internet shopping mall were most likely opened by internet shoppers, that is to say, e-mail can be the efficient communication tool as well as the possible promotion strategies. Specifically, the title of email was considered as an important factor to approach the target consumers.

휴대인터넷 서비스에 대한 니즈[Needs]분석 (An Analysis on the Needs for the Mobile Internet Service)

  • 주영진;이광희
    • 디지털융복합연구
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    • 제1권1호
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    • pp.235-253
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    • 2003
  • In this research, we have developed a model that can explain the potential customer's needs for the potable Internet service, a concept with 'QoS guaranteed lower-price high speed mobile Internet service. Based on the developed model, we have also derived some empirical implications for the business firms interest in the potable Internet market. The developed model is incorporating a survey result, answering of potential customer's attitude for the portable Internet service, from the subscribers to the Internet service, wireless LAN service, and mobile Internet service. As a result, we have found that a very innovative group, such as wireless LAN users and 20's age group using mobile Internet service, could be the most attractive market segment. Moreover, the aspects of the service coverage and the price competitiveness at the service launching stage could be the most critical success factors for the portable Internet service.

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인터넷 커뮤니티에서 사용자 참여가 밀착도와 지속적 이용의도에 미치는 영향 (A Study on the Effects of User Participation on Stickiness and Continued Use on Internet Community)

  • 고미현;권순동
    • Asia pacific journal of information systems
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    • 제18권2호
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    • pp.41-72
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    • 2008
  • The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

인터넷의 정보의 탐색, 평가 및 활용:대학 이공계 연구자의 사례를 중심으로 (Information Seeking, Evaluation, and Use on the Internet: A Case Study of Science and Engineering Scholars)

  • 이해영;이수영
    • 정보관리학회지
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    • 제18권4호
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    • pp.163-181
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    • 2001
  • 본 연구는 다양한 형태와 성격의 정보가 혼재해 있는 인터넷환경에서 이공계연구자들이 어떻게 정보를 탐색하고 평가하며, 이용하는지를 밝혀보고자 하였다. 이를 위해 연구를 위한 웹정보의 활용도 인터넷검색방법의 특수성, 검색엔진의 활용범위, 국내외자료의 병행여부, 그리고 인터넷정보의 신뢰도 및 학술적가치를 주요 연구문제로 다루었다. 명지대학교의 이공계 연구자 28명을 인터뷰한 결과에 따르면, 연구참가자들은 취미 여행등 개인적 관심사를 위한 정보검색에는 검색엔진을 많이 활용하지만, 연구를 위한 정보검색에는 본인이 이미 알고 있는 학회, 연구소, 대학 사이트 등을 선별적으로 이용하고 있다. 이는 검색엔진을 통해 검색된 일반 웹 사이트정보는 연구에 직접 사용하기에는 학술적 가치가 부족하다고 믿는것과 방대한 웹 전체를 대상으로는 원하는 정보를 찾기에 어려움이 많다는 것이 주 원인인 것으로 나타났다. 외국자료에 비해 국내자료는 신빙성, 전문성, 최신성 면에서 뒤떨어진다고 보고 있어, 연구를 위한 정보는 주로 외국자료에 의존하고 있는 것으로 밝혀졌다. 결론에서 검색엔진 개발자와 도서관 관계자 그리고 인터넷 정보의 이용자이자 생산자인 연구자를 위한 제안이 각각 제시되었다.

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고객 우선 인터넷 비즈니스 구축 방법론 (A Customer Oriented Internet Business Implementation Methodology)

  • 이충석;이희석
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2001년도 추계학술대회 논문집
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    • pp.87-90
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    • 2001
  • One of the most important challenges facing companies in the age of internet business is the proper alignment customers needs with internet business system that allaws them to react rapidly and continuously. This paper proposes a methodo1ogy to align analyzing customer's requirements with implementing Internet business system The methodology consists of five Phases. It covers from customer analysis to Internet business system implementation, and each of the five phases has its own activities and outputs. A real- world case is proposed to illustrate the application of the methodology.

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모바일 인터넷 상의 보안 기법 연구 (Research of Security Methods based on Mobile Internet)

  • 이원구;이재광
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2004년도 춘계 종합학술대회 논문집
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    • pp.296-300
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    • 2004
  • 본 논문에서는 모바일 인터넷에서 보안에 대해 논의한다. 무선 인터넷 사용자나 프로그램 및 네트워크 기술들이 지난 몇 년간 눈부시게 발전했다. 단말기의 제약사항으로 인하여 모바일 인터넷은 유선의 인터넷과 몇 가지 다른 구조를 가지고 있다. 무선 단말기가 갖는 제약 사항으로는 낮은 CPU 처리 능력, 제한된 메모리, 낮은 대역폭으로 유선과 같은 보안 서비스가 이뤄지지 않고 있다. 이를 해결하기 위한 보안 기법에 대해서 논의한다.

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인터넷 상거래시장 진출결정에 영향을 주는 요인에 관한 연구 (Factors That Influence the Adoption of the Internet Market)

  • 박흥국
    • 한국정보시스템학회지:정보시스템연구
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    • 제8권2호
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    • pp.129-143
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    • 1999
  • A great number of companies are currently examining the opportunities made available through the internet. This research aims to identify the factors that influence the adoption of the internet market. The innovation-IT-diffusion theory provide the theoretical foundation for this study. Seven factors were found to influence the adoption level of the internet market. They are top management support, cost efficiency, inclination toward new technology, absorptive capacity, institutional support, competitors move and customer pressure. Nonparametric test was used to test hypotheses. The results shows that top management support is the most important factor, and institutional support is not related to the adoption of the internet market.

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대학생들의 인터넷 중독 인식에 대한 탐색적 연구 : 포토보이스 적용 (An Exploratory Study on University Students' Perception of Internet Addiction : Using Photovoice)

  • 김수진
    • 한국방재안전학회논문집
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    • 제13권3호
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    • pp.59-74
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    • 2020
  • 본 연구는 참여적 연구방법인 포토보이스 방법을 적용하여 대학생들의 인터넷 중독에 대한 주관적 인식에 대해 심층적으로 탐색해 보고자 하였다. 연구대상은 G대학의 대학생 9명이며, 일반적인 포토보이스 연구절차에 따라 오리엔테이션, 연구 참여자들의 사진촬영을 통한 자료수집, 사진 선정, 맥락화, 범주화 과정으로 자료를 분석하였다. 연구결과 인터넷 중독의 의미, 인터넷 중독이 삶에 미치는 영향, 인터넷 중독에서 벗어나는 방안이라는 주제에 따라 15개의 하위범주가 도출 되었다. 인터넷 중독의 의미에 대한 인식은 '자기조절 능력상실', '출구 없는 습관', '세상과의 단절', '나를 잃어버림', '자발적 감옥'이라는 5가지 범주로 나타났다. 인터넷 중독이 삶에 미치는 영향은 5가지 범주로 '건강 악화, '사회적 고립, '망가진 일상', '익명으로 인한 폭력성', '나의 발견과 삶의 확장'이었다. 인터넷 중독에서 벗어나는 방법에 대해서는 '자기바라보기', '새로운 취미생활', '주변의 도움', '현실속의 만남', '강제적 차단'이 도출되었다. 대학생의 시선으로 바라본 인터넷 중독에 대한 논의와 올바른 인터넷 사용을 조력할 수 있는 상담 프로그램 구성에 대한 시사점을 제언하였다.

초등학생의 인터넷 중독에 대한 실태와 교사들의 인식에 관한 연구 (Research on the Actual Conditions of Elementary Schoolchildren's Internet Addication and Teachers' Consciousness of It)

  • 배영권;안성훈;김규석;고대곤
    • 한국콘텐츠학회논문지
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    • 제8권4호
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    • pp.285-293
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    • 2008
  • 최근 인터넷 중독은 정보화사회의 역기능으로 문제시되고 있으며 특히 성장기에 있는 초등학생의 경우 인터넷 중독의 단계에 들어서기 이전에 미리 학생들의 실태를 파악하고 체계적으로 지도하는 것이 매우 중요하다. 이에 여러 논문에서 인터넷 중독에 대한 심각성에 대해 논의한 바가 있다. 본 연구에서는 이러한 학계에서의 연구의 결과가 교육현장에 어느 정도 파급 효과를 일으켰으며 현재는 어느 정도의 심각성을 가지고 있는지에 대해 실증적인 연구를 실시하고자 한다. 이에 본 연구에서는 2008년 3월 31일$\sim$ 4월 3일 온라인 시스템과 지면을 통하여 경상북도 관내의 OO초등학교 1곳의 4, 5, 6학년 전체 448명을 대상으로 인터넷 중독 정도를 측정하였으며, 해당 학교 교사 29명의 인터넷 중독에 대한 인식정도를 알아보았다. 연구결과 전체 90.1%(408명)이 일반사용자군으로 나타났고, 이와 같은 현상은 교사들의 인터넷 중독에 대한 바른 인식과 적절한 지도, 가정에서의 학생과의 많은 대화시간, 학교에서 친구와 교사와의 원만한 관계 등이 긍정적인 요인으로 작용하여 나타난 결과로 여겨진다.