• Information Systems Review
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• v.6 no.2
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• pp.95-111
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• 2004

Internet portal is an entryway, the first page encountered before the user entered target sites. Despite tremendous interest in the proliferation of internet portals, there is little, if any, research that demonstrates developmental process of internet portals. This developmental process is important to the generation of critical mass for e-business. The objective of this research is to discuss the process and evolution of internet portals via qualitative research. In doing so, we present $2{\times}2$ matrix as determinant with analyzing how it impacts developmental process of internet portals and perform case study to demonstrate them. The result shows that First, all internet portals are have tried to link 4C and commercialization through developmental process. Second, community service is one of the most important ways to realize commercialization in electronic market.

• Journal of the Korean Operations Research and Management Science Society
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• v.33 no.4
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• pp.1-12
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• 2008

The study suggests an answer to the question of what determines category diversification of Internet portals in Korea. First, as external factors, competition intensity and market growth are hypothesized to have influence on the degree of category diversification. Second, an internal factor, user loyalty to portals, is hypothesized to influence negatively category diversification. The study performed empirical analysis based on weekly portal-specific panel data of eighteen internet portals in Korea during the period between 2001 and 2004. The result shows that category diversification increases as competition intensity increases, and that category diversification decreases as user loyalty increases. There was no effect of market-level growth rate on category diversification.

• Journal of Digital Convergence
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• v.6 no.1
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• pp.21-34
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• 2008

This study explored which policies can be win-win strategies among internet portals and digital content providers. With taking the professional advise by interview and descriptive Questionnaires, the study suggested which governmental policies may be the mutual and proper winning strategies in internet industry, specifically between internet portal sites and content providers. Researcher kept in contact with five opinion leaders in this field and proposed thirteen candidate policies, which can give implications to the related governmental agencies, internet portals and contents providers. Some of these suggested policies may have been done and are being done conservatively in some area. But, in order to positively activate and develop the domestic digital contents industry, this study emphasized that the related agencies should perform the progressive policies and assign the financial supports to internet industry.

• Proceedings of the Korea Database Society Conference
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• 2008.05a
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• pp.13-30
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• 2008

The objective of this study is to explore a knowledge sharing typology for Internet portals based on knowledge-based view of firm. Furthermore, we provide insights into how the evolution of Internet portals takes place by describing user behavior of knowledge sharing. For doing this, we first present a typology of knowledge sharing based on the two dimensions such as knowledge donation and knowledge collection. Then we conduct case study of the Korean major portals to demonstrate a proposed typology. The main finding of the analysis is that three distinctive types of knowledge sharing patterns within portals are distinguished: collaboration, accumulation, and publishing. We conclude that user behavior of knowledge sharing is characterized as guiding factors in evolution process.

• Journal of Information Technology Applications and Management
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• v.13 no.4
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• pp.41-56
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• 2006

The real estate portal has grown into a successful e-Business model that is combined on and off line. Although IT technologies have shown rapid growth, the real estate portals have failed to satisfy the expectations of the Internet users. Based on Michael Porter's competitive forces framework, this study proposes five competitive strategies for continuing growth of the real estate portals. First, to strengthen bargaining power against supplier, buyer and potential new entrants, the real estate portals need to construct a basic network that is cost efficient and maintains real estate goods and makes profits by collaborative deals. Second, strengthen brand value and endeavor to escape from dependency on the Internet portals. Third, develop services to consider changed circumstances and give a lot of sources to make profit to real estate agencies. Fourth, concentrate on marketing to draw in the Internet users and adapt strategies that have been successful in other fields. Finally, real estate fields can seek out ideas for developing new business models from other successful e-Business models and should benchmark them to reduce expenses to a minimum and increase benefits to a maximum.

• Informatization Policy
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• v.19 no.3
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• pp.19-35
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• 2012

As Internet users increasingly consume news through the Internet, Internet portals face criticism that they are quickening the softening of public news and molding public opinions. Some portals have started to provide newscast services that directly connect the press, not grouping news sources on their own standards. This study aims to clarify how news grouping models and newscast models are different in terms of news softening and agenda setting. Specifically, authors conduct a content analysis on time-specific news content provided by top three portals-Naver, Daum, and Nate. By doing so, this study examines characteristics of news service models of Internet portals and their social and political implications. According to our study, the softening and tabloidization of portal news had not been improved even after adopting the newscast model. Therefore, portal journalism should be reorganized as a way to circulate healthy and qualified news content.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.222-225
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• 2001

Policy introducing open access to the wireless network has been under discussion in the Korean mobile telecommunications industry. The policy, which directs mobile operators to allow mobile portals other than their own ones to access their network and subscribers, is expected to vitalize mobile Internet market through competition among portals. This study analyzes the impact of the policy in terms of welfare of mobile Internet users and profit of mobile contents providers. We also cover the influence of mobile Internet fee on anticipated results of the policy

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.282-293
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• 2010

Currently, due to the rapid growth of Internet businesses, competition is deepening even in Internet portal markets. In markets where competition is severe, companies can no longer hold a competitive advantage if they cannot deliver their own distinguished, unique images to customers. Therefore, this research planned to establish distinguished positioning strategies by comparing competition relationships among portals which go through building positioning maps and understanding the evaluation attributes and ideal points of internal portal images preferred by segmented customer groups. College students who are heavy users of the Internet were selected as research subjects, and they were led to make an evaluation of the image of Internet portals they mainly use. The analysis result showed that attributes distinguished the most among portals were entertainment, additional service, and convenience while the attribute distinguished the least was customer service. Moreover, understanding of preference and ideal points regarding portals also showed significant differences by segmented groups. Such research results are expected to become meaningful raw data in regards to building distinguished market segment strategies in Internet portal markets.

• Journal of Information Management
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• v.37 no.2
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• pp.137-156
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• 2006

To evaluate the performance of the question and answer services provided through the internet portals in Korea, question and answer transcript of four major services were sampled systematically. Using the digital reference evaluation framework, number and types of questions, response rate, timeliness, accuracy for information questions and user satisfaction were measured and analyzed. The level of the service performance is identified and compared. The conclusion includes suggestions for service improvement.

• Information Systems Review
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• v.9 no.2
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• pp.85-108
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• 2007

Currently, most of big IT companies attempt to penetrate into Internet portal industry aggressively in order to expand their channels(sale, distribution, marketing, R&D, and so on) and to acquire competitive advantages. Existing Internet portals also have become larger and more complex with continuous developments. Therefore, it is necessary to acquire competitive contents to survive the extreme competition and to satisfy diverse needs of customers. In this paper, we have done qualitative analyses on the cases of domestic and foreign major Internet portals which have acquired contents through of M&A and strategic alliances. In our analyses, we identify five factors crucial to the successes and failures of Internet portals. From the analyses, we find that the acquisition of UCC based contents and subscribers over the critical mass point are the two most important factors that should be simultaneously satisfied for the successful M&As. Additional analyses suggest how to acquire synergy effects from successful M&As.