• Journal of Information Management
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• v.43 no.3
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• pp.61-78
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• 2012

Internet is widely spreading in everyday life and it makes easy to find and share information on the Internet. Many of Internet users are copying and distributing copyrighted materials freely on the Internet without recognizing that it is unethical and illegal behavior. The rate of Internet piracy is constantly increasing even though the regulation and punishment for piracy behavior are to be strict. However, there is a lack of study about the relationship between the punishment and education for intenet piracy on users' attitude and intention toward piracy on the Internet. The purpose of this study is therefore to find out the effect of the level of punishment for internet piracy on users' attitude and intention. This study also examines the moderating effect of piracy education on the relationship between punishment and piracy intention. The study shows that the punishment is directly associated with the attitude but not associated with the piracy intention. The piracy education has a significant effect on the relationship between punishment and intention. The result of this study could bring up the issue of intellectual property protection on the Intenet and suggest an importance of piracy education to educators, managers and internet users.

• The Journal of Korean Association of Computer Education
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• v.16 no.5
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• pp.1-8
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• 2013

The purpose of this study is to examine the effect of Internet copyright education on ethical consciousness, moral judgement and piracy intention in Internet copyright. The result of empirical research shows that Internet copyright education effects on piracy intention through moral judgement in order to make a right or wrong decision about the actual piracy behavior. On the other hand, the internet copyright education does not effect on ethical consciousness and piracy intention directly. This result implies that internet copyright education do not actually impact on the attitude and consciousness of online piracy, and that right understanding and proper internet ethic education program have to be considered to protect negative consequences by online piracy.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.145-151
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• 2013

As the Internet is widely used worldwide, digital asset on the internet becomes to be critical to protect from illegal copying and piracy which is an unlawful action that download or upload copyrighted materials from the Internet without having a right to use them from the copyright owners. Such an illegal and unethical behavior are pervading and becoming a big concern in many industries and business sectors over the world. This study examines the effect of the user's perception for piracy regulation and moral obligation on online piracy intention. Therefore, the purpose of this study is to see the different effect of regulation and moral obligation on piracy attitude and intention so as to suggest an effective method of piracy protection and to bring an attention on moral and ethical education for online piracy. The result of this study showed both punishment and moral obligation toward online piracy are significantly associated with users' attitude on piracy, indicating that higher level of punishment severity as well as moral obligation lead to decrease piracy attitude. This research also revealed that the level of users' moral obligation has a stronger relationship with piracy attitude than punishment.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.1
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• pp.285-301
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• 2021

Recently, with the diversification of media services and the development of smart devices, users have more opportunities to use digital content, such as movies, dramas, and music; consequently, the size of the copyright market expands simultaneously. However, there are piracy sites that generate revenue by illegal use of copyrighted works. This has led to losses for copyright holders, and the scale of copyrighted works infringed due to the ever-increasing number of piracy sites has increased. To prevent this, government agencies respond to copyright infringement by monitoring piracy sites using online monitoring and countermeasure strategies for infringement. However, the detection and blocking process consumes a significant amount of time when compared to the rate of generating new piracy sites. Hence, online monitoring is less effective. Additionally, given that piracy sites are sophisticated and refined in the same way as legitimate sites, it is necessary to accurately distinguish and block a site that is involved in copyright infringement. Therefore, in this study, we analyze features of piracy sites and based on this analysis, we propose an intelligent detection technique for piracy sites that automatically classifies and detects whether a site is involved in infringement.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.7
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• pp.2459-2472
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• 2022

With the increase in copyright content exports to overseas markets due to the recent globalization of the Korean culture, the added value of the Korean digital content market is increasing at a significant rate. As such, as the size of the copyright market increases, different piracy sites have emerged that generate profits by illegally distributing works without the permission of the copyright holders, resulting in direct and indirect damage to these copyright holders. The existing copyright detection methods used in public institutions for solving this problem are limited, while the piracy sites are ever-changing. Methods are being continuously developed to achieve better detection results. To this end, it is possible to detect the latest infringement site domain by detecting the infringement site domain that is constantly changed through the search engine. This paper proposes an improved piracy site detection method using a search engine to prevent the damage caused by piracy sites.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.5
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• pp.2204-2220
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• 2020

In recent years, digital content has become easily accessible because of internet technology. Representative examples of such digital content include various types, such as music, TV, (program, sport, drama etc.) and films. However, there are cases where internet technology is used in illegal ways without the authorization of the copyright holder for digital content. Such actions have a direct impact on copyright owners' profits and further affect the development of the digital culture industry adversely. Therefore, in this study, we analyze features to detect piracy sites that cause copyright infringement. Further, we develop a piracy site detection crawler based on these features and present the analysis of its performance.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.297-309
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• 2012

The MPAA(Motion Picture Association of America) warned about serious problems of piracy due to nearly a quarter of all Internet traffic around the globe was related to Internet piracy. Thus, strong legal action is enforced for piracy over nationally through strengthen the copyright law. We in this paper conducted a survey to see whether netizens prefer to download just for the matter of their convenience. Our study becomes a motivation to consider about seriousness of piracy by comparing between Korea and foreign cases. To our surprise, the survey reveals that Korean netizens conspicuously aware of their downloading behaviors outpaces Canadian netizens. Canada lacks the basic protections for the digital environment and is a safe haven for Internet pirates.

• The Journal of Information Systems
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• v.16 no.1
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• pp.135-158
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• 2007

The purpose of this research is to identify multidimensional motivation factors that determine the piracy of copyrighted digital music. The model is based on TPB(theory of planned behavior) as well as other models in consumer behavior. An empirical study resulted in the following findings. first Both individual's attitude toward music piracy and individual's perceived behavior control have positive impacts on the individual's behavioral intention of piracy. It turned out that perceived behavior control has a stronger impact on behavioral intention than attitude does. Second, the level of individual's moral judgment has negative impacts on both the attitude and behavioral intention toward music piracy. Third, individual's experience in music piracy positively affects the attitude, but does not directly or indirectly affect the behavior intention. Fourth, an economic gain from music piracy is not a significant factor in determining both attitude and behavioral intention. Fifth, the risk of being prosecuted for music piracy is a major factor in determining one's attitude, although the risk is not significant enough to change one's behavioral intention. This research found that individuals' intention to pirate digital music is mainly affected by the moral and ethical standards of the individuals and by the extra resources and abilities they possess. Such factors as economic gain and law enforcement were not significant enough to alter one's behavioral intention. This research is significant in that it established a behavioral model to understand the piracy of copyrighted digital music and that it empirically tested the model with Internet users in Korea. This is one of the first empirical studies in Korea to touch such ethically and perhaps politically sensitive issues as online music piracy.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.5 no.8
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• pp.1472-1491
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• 2011

As used product transactions are currently on the rise, the demand for transactions of secondhand digital content will grow in the future; thus, learning to make secure transactions while avoiding cyber attacks becomes an important issue. In this paper, we combine the new buyer's secret key, the new buyer's watermark to embed in resold digital content, and the reseller's encrypted watermark, which can prove legal ownership of the reseller. Using the privacy homomorphism property of RSA and exponential calculus, the original seller of digital content can verify the legality of the reseller and the new buyer. We also reduced the load of encryption/decryption digital content using a partial encryption/decryption algorithm to make our protocol more efficient and practical. In the proposed protocol, the seller is not able to conduct piracy and easily frame any other innocent secondhand buyer when a case of piracy is found. In fact, piracy can be clearly traced using the privacy homomorphism property of RSA and the embedded watermark mechanism. Further, in the proposed protocol, the seller himself can trace the piracy using exponential calculus. Since it is unnecessary to trust third party participation, the conspiracy problem is resolved and the new buyer is not required to participate in the dispute. Moreover, the seller, reseller and new buyer can simultaneously benefit from the secondhand transaction.

• Journal of Internet Computing and Services
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• v.12 no.4
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• pp.145-156
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• 2011

The purpose of the study is to analyze the factors which cause the deviations of e-piracy. For this, empirical data were collected by conducing a field survey with a total of 531 collegians, and a Structural Equation Model was used for the purpose of analyzing the data acquired by that. A Structural Equation Model was designed and constructed by such factors as Anonymous Environment, Norm-Consciousness, and Recognition on Penalty, which are considered as the direct variables. In addition, the factor of Anonymous Environment was set as a variable for the factors of both Norm-Consciouness and Recoginition on Penalty. These are the results of the analysis; it is found that Anonymous Environment is the direct cause of e-piracy, but the other two factors are not statistically significant. And it is also found that Anonymous Environment gives a direct influence on the other factors of Norm-Consciousness and Recognition on Penalty and it also gives indirect influence on the factor of Recognition on Penalty by means of the factor of Norm-Consciousness. Therefore, in order to prevent e-piracy, it is required to provide the proper opportunity to be trained to observe norms under the environment of anonymity. For this, diverse and effectual teaching methods for information ethic education should be sought.