• Korean Management Science Review
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• v.26 no.1
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• pp.161-169
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• 2009

A traffic analysis on the Internet has an advantage for obtaining the characteristics of transferred packets. There were many studies to understand the characteristics of the Internet traffic with mathematical statistical approach. The approach of this study is different from previous studies. We first introduced a virtual network concept to present the Internet as a simplified mathematical model. It also represents each traffic flowing on the Internet as a parallel Gaussian channel on the virtual network. We suggest the optimal capacity of each parallel Gaussian channel using some related studies on the Gaussian channel model.

• Korean Journal of Health Education and Promotion
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• v.21 no.3
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• pp.1-17
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• 2004

The purpose of this study is to evaluate the roles of expected self-control and expected self-control results in explaining adolescents' Internet addiction. In the study model, expectations of self-control and self-control results directly determine Internet addiction and Internet use time meditates the impacts of expectations of self-control and self-control results on Internet addiction. The study subjects are 1,080 middle and high school students in Busan. Stratified cluster sampling is applied by school type and school year. The response rate is 96%(l,037cases). This study develops the scales of expected self-control and expected self-control results. The scales of Internet addiction are devised by using the concept of functional dependency such as salience, withdrawal symptoms, mood modification, tolerance, relapse, and conflict. For verifying the study model, path analysis and multiple regression models are applied for identifying path significants and evaluating confounding effects of control variables, respectively. Moreover, multi partial F-test is performed for selecting the best regression model. Expected self-control is a significant determinant of Internet addiction and Internet use time that also significantly explains Internet addiction. The total effect of expected self-control towards Internet addiction is -.95. The total effect is comprised with the direct effect (-.71) and the indirect effect(-.24). In this result, the direct effect refers a curative effect since expected self-control directly reduces the level of Internet addiction, and the indirect effect refers a preventive effect because self-control can reduce time of Internet use that is a direct determinant of Internet addiction. In the test of the confounding effects of control variables, there are no confounding effects in the models of multiple regression. It implies a robustness of the study model as regards control variables. In conclusion, improving adolescents' expected self-control can control Internet addiction level. This finding implies that a health promotion program for improving expected self-control can be a cost effective method compared to other approaches.

• Journal of Information Technology Services
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• v.7 no.3
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• pp.1-30
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• 2008

This paper proposes an integrated model of customer loyalty in the context of Internet shopping based on a review of two competing perspectives - transactional and relational views. The research model suggests that the usability and trust associated with an Internet shopping site are key determinants of customer loyalty. In this paper, factors such as promotion, ease of use/navigation, and purchase facilitation are posited as major determinants of usability. Trust, on the other hand, is assumed to be influenced by the quality of communication, social shopping service, and safety level associated with an Internet shopping site. This paper also asserts that the lack of consideration for individual differences is one of the key reasons for the inconsistent and mixed research findings in user acceptance literature. In this regard, the elaboration likelihood model (ELM) is considered to be appropriate referent theory as it may theoretically explain why a particular information technology (IT) related message has varying influences on different adopters. The research model comprising 11 hypotheses was derived from and validated through a survey involving 271 university students. The partial least square(PLS) method was used to test the suitability of the research model and its hypotheses. Overall, the results suggest that the usability and trust associated with an Internet shopping site play an important role in acquiring loyal customers. In particular, the user's Internet shopping involvement is found to moderate the relationship between trust and customer loyalty.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.33 no.3
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• pp.102-113
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• 2010

In this research, we proposed a quality evaluation standard model which is suitable for the internet shopping mall based on the Malcolm Baldrige National Quality Award model. A 7-Point Likert Scale was used based on the seven categories within the 2008 Malcolm Baldrige Criteria : Leadership, Strategic Planning, Customer and Market Focus, Measurement Analysis and Knowledge Management, Workforce Focus, Process Management, and Result. Furthermore, we analysed the validity and causal relationship among the factors within the model. The goal of this research is to find a rational standard to evaluate internet shopping malls nationwide and help the structuring and the operation of these malls. The results may be used not only as a tool to evaluate internet shopping mall sites but also as a guideline to improve the quality of a internet shopping mall site that is under development.

• Korean Management Science Review
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• v.19 no.1
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• pp.143-162
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• 2002

The concept of revenue management have been used widely In the hotel and all transportation industries, and considered as a good system for managing a perishable asset. Recently, its' application area is being increasingly expanded to service industries such as the travel, the railway, the Internet and the sport industries. Internet business can be classified into several groups according to the characteristics of the individual business. One of groups is Internet Access Servoce business which connects each users to the internet. In this paper, since internet Access Services (IAS) business has a similar property to the service Industry, we will apply a revenue management concept to It. With some modification of existing model developed by Subramanian et.al. for airlines, we suggest the revenue management model being applied to IAS business. Computational experiment shows that the Increase of the revenue Is up to 7% by appluing our model. It means our model has a potential to manage IAS business effectively.

• Asia pacific journal of information systems
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• v.12 no.1
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• pp.103-122
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• 2002

The technology acceptance model(TAM) has been widely studied in IS research and Internet has been expanded very rapidly in modern society. The purpose of this study is to provide an internet acceptance model and test it empirically. This study extends the TAM model and motivation theory by adding gender. This model posits that perceived ease of use, perceived usefulness and perceived playfulness correlate with Internet use, Test results are as follows: First, the survey suggested the three factors-perceived usefulness, perceived ease of use and perceived playfulness-affect the use of Internet. Second, Difference just appeared in case of perceived use of use between genders but not others-perceived usefulness and perceived playfulness. Third, the result represented that there was nothing that affected the use of Internet by itself among the three factors-perceived usefulness, ease of use and playfulness and perceived usefulness used gender as a moderated variable in the case of the use of Internet.

• Information Systems Review
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• v.8 no.2
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• pp.51-72
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• 2006

This study investigates the typology of Internet business models according to revenue sources, and empirically tests how the revenue sources of each Internet business model are different each other. This study consists of the following two steps. First, AHP(Analytic Hierarchy Process) is adopted in developing the influential factors(indexes) for the profitability of each Internet business model and the weight score of each factor. The questionnaire for AHP consists of 47 questions on 9-point scales, and was distributed to 10 experts on Internet business model. Expert Choice program has been used for analysis. Second, the questionnaire to survey the current profitability of each Internet business model was developed on 5-point scale. In order to analyze the actual revenue quality and source of Internet business models, we used MANOVA and ANOVA. This study contributes to develop the desirable revenue or profit model of each Internet business model, and also provides a reference in evaluation of the revenue quality of Internet business models.

• The Journal of Korean Association of Computer Education
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• v.17 no.1
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• pp.75-82
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• 2014

This thesis focuses on developing an appropriate model for teaching internet ethics based on problem-based learning, and studying its effect on morality. The PBL model is focused on encouraging participation from students through discussion and essay-writing. To test the validity of the new model, the control group was constructed and was assigned an existing lecture-based model. The research applied the new method at class and compared changes in Internet ethics between two groups. The results showed that the PBL model was more effective in enhancing internet ethics among students than the lecture-based model, and they were statistically valid. Especially, the "responsibility" part within the internet ethics showed the biggest improvement.

• Proceedings of the Korea Association of Information Systems Conference
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• 2003.05a
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• pp.93-105
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• 2003

Although, recently, studies on Internet banking users' behavior have been frequently found in some academic journals, most of them have ignored security anxiety which may be considered as important factors influencing usages of Internet banking. We propose an research model for Internet banking users which is an extended version of the Technology Acceptance Model(TAM) by adding new variable, security anxiety. For empirical support of our model, we survey for 298 samples and analyze it by structured equation model(SEM). In result, our proposed model is proved as a valid one in which all hypotheses except one are accepted and the values of model fitness are relatively high.

• The Korean Journal of Applied Statistics
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• v.21 no.6
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• pp.1037-1044
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• 2008

In this paper, we show the performance of the power transformation GARCH(PGARCH) model to analyze the internet traffic data. The long memory property which is the typical characteristic of internet traffic data can be explained by the PGARCH model rather than the linear GARCH model. Small simulation and the analysis of the real internet traffic show the out-performance of the PARCH MODEL over the linear GARCH one.