• 제목/요약/키워드: Internet Homepage

검색결과 159건 처리시간 0.021초

종합병원 인터넷 홈페이지의 컨텐츠 및 운영 현황과 향후 개선 방향 (Contents and Operational Situation of Internet Homepage in General Hospital)

  • 김태섭;이해종
    • 한국병원경영학회지
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    • 제4권2호
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    • pp.192-218
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    • 1999
  • The purpose of this research is to suggest how to develop the internet homepage of the general hospital. The research was operated with 72 general hospitals which were titled 'general hospital' by subject in internet web search engine. The contents of general hospital homepage was studied by internet screen. On the other hand, It was surveyed for homepage operation by mail questionaire. The contents was mainly composed with (1) introduction of hospital (2) medical examination and the treatment-related information (3) the information & communication (4) the general medicare service, specialist & employee service. In order to operate homepage effectively, inquiry system, reservation system, consulting, information search, phone number, etc, web database shall be established inside of hospital homepage which will link compatible with computer database in hospital. Human resources employment & purchasing order system used by a enterprise shall be in consideration of adopting, since it has various merits in light of hospital management.

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패션제품의 인터넷 홈페이지 광고 전략에 관한 연구 (The Internet Homepage Advertising Strategy of the Fashion Goods)

  • 정미재;이선재
    • 한국의류학회지
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    • 제26권1호
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    • pp.112-123
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    • 2002
  • The purpose of this study was to establish the strategy for Internet fashion homepage advertising that attracts consumers attention and discloses clothing brand to consumers continually. In this paper, the following subjects were set up: (a) to classify the structure and evaluation factors of the fashion homepage advertising, (b) to analyze the effect of demographic variables and clothing involvement of consumer on fashion homepage advertising structures and evaluation factors. A random sample of 553 people in the age group 16-34s living in Seoul and Kyungki region during March 2000 was selected from Internet users. SPSS package was used for data analysis. Frequency, Percentage, Factor analysis, ANOVA, Duncan test and regression analysis were applied. The results of this research were as follows: First, in the process of classifying the dimension of the fashion homepage advertising, homepage advertising structure was composed of 5 factors: interactive, amusing factor, professional information, fashion information and useful information. And homepage advertising evaluating factors were interesting, information and irritation. Second, it was found that clothing involvement influenced fashion homepage advertising. High involvement group preferred the fashion information factor of the homepage advertising structure and low involvement group was useful information factor of the homepage advertising structure. Both high and low involvement groups preferred interesting factor of the homepage advertising evaluation. Third, demographic variables also influenced fashion homepage advertising Females manifested greater interests in informative factor of homepage advertising than males. Findings from this study provide an insight into fashion homepage advertising strategy related to consumers clothing behavior.

인터넷마케팅차원에 있어서 한국과 해외의 Artmuseum의 홈페이지(GUI) 비교 분석 (A Comparative Analysis of Korean and Overseas Art Museum Homepage(GUI) in Internet Marketing)

  • 이우채
    • 통상정보연구
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    • 제10권1호
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    • pp.73-95
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    • 2008
  • The most important instrument to declare oneself publicly in cyberspace is to use a homepage or website. Nowadays most of Korean as well as overseas art museums have their own websites, through which they provide consumers with essential information and strive to declare themselves publicly in cyberspace. A homepage is composed of various components and the most crucial component is the interface. The objective of this paper is to present a proposal to help get a program for efficient website management and consumer satisfaction.

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학교와 가정 사이의 의사소통을 강화한 모바일 학급 홈페이지의 설계 및 구현 (Design and Implementation of Mobile Class Homepage for Reinforcing Communication between School and Home)

  • 홍연호;전우천
    • 정보교육학회논문지
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    • 제9권1호
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    • pp.27-37
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    • 2005
  • 최근 무선인터넷 기술의 발달로 언제 어디서든지 정보를 얻을 수 있는 다양한 기술들이 개발되고 있다. 무선인터넷 기술이 발달함으로써 우리 생활에서 휴대폰을 다양하게 활용하기 위한 많은 연구 활동이 이루어지고 있으나 초등교육 현장에서의 활용은 아직까지 미비하다. 이에 본 논문에서는 무선인터넷 기술을 초등교육 현장에 적용하며 학부모를 대상으로 언제 어디서나 정보를 얻을 수 있도록 모바일 학급 홈페이지를 설계하고 구현하였다. 본 모바일 학급 홈페이지의 특징은 첫째, 유 무선 홈페이지의 연동으로 학부모들은 쉽게 접할 수 있는 정보기기를 이용하여 시간과 장소에 제한받지 않고 정보를 얻을 수 있다. 유선과 모바일 홈페이지에서는 공지사항과 알림장 확인이 가능하고 자료실, 게시판은 유선 홈페이지에서만 운영하였다. 둘째, 모바일 홈페이지는 작은 화면과 전송 속도를 고려하여 텍스트 위주로 핵심 정보를 전달하였다. 셋째, 학생 개인과 관련된 정보는 컴퓨터와 핸드폰을 이용하여 학부모에게 문자 서비스로 제공하였다.

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내용분석을 이용한 농촌과 산촌 마을홈페이지 체험경관 사진앨범 비교 (Comparison between Landscape Photographic Albums in the Webpages of Agriculture and Mountain Villages Using a Content Analysis)

  • 이덕재;이종성
    • 농촌계획
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    • 제14권4호
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    • pp.47-56
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    • 2008
  • This study aims to compare the revealed activities of visitors to rural tourism villages through photographic album in the internet homepage, and to give a suggestion for building new homepage showing the differences in mountain eco-tourism village. According to the different types of village development projects, photographs in internet homepage were analysed in order to compare the centered activities of visitors to agriculture and mountain tourism villages. Landscape types such as natural landscape, agricultural landscape, and village living landscape were classified to execute a content analysis on photographic album in the homepage. Reliability of the analysis between coder was achieved as 0.81. Results were summarized as follows. Firstly, village identity of homepage was mostly determined by the characteristics of internet portal involved. Secondly, adults were revealed as main subjects of tourism activities in mountain village, whereas lots of children were involved in agricultural village. Thirdly, natural landscape was used as a place of activities in mountain village, while village living landscape was photographed as a main background. It was suggested that the photographs revealing activities with children in the background of natural landscape should be uploaded to show the identity of mountain village regardless of the characteristics of internet portal.

마케팅 믹스를 활용한 패밀리레스토랑의 홈페이지 분석에 관한 연구 (A Study on Homepage Analysis of Family Restaurant thorough Marketing Mix)

  • 진양호;전진화
    • 한국조리학회지
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    • 제9권2호
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    • pp.44-63
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    • 2003
  • This study is about internet marketing of family restaurant through marketing mix and we found out the way which can make to activate by means of analysis of family restaurant's homepage. This study was done as following precedure. First, we've compared between characteristic was based on contents distinctive quality of family restaurant's homepage through the marketing mix. And in the next step, we've compared and ana lysed homepage of family restaurant which was chosed by the internet surfing. In the last, we evaluate strategy of marketing mix which is going well in the each field of business and then research of the way can improve internet-marketing. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of study, it is found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an emphasis on activity of goods and promotion. On the other hands they don't consider prices and delivery to be important compared with other parts. One of the most important things about internet-marketing is that fast and exact feedback and community makes each firm to be able to help to communicate with customer. It's like off-line-restaurant make use of free-coupon and an anniversary service.

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Internet Homepage Design 에서의 Identity 구현에 관한 연구 - 쌈지 홈 페이지 제작사례 중심으로 - (A Study on Representation of a Identity in Internet Homepage Design - With emphasis on the building of Ssamzie Homepage -)

  • 홍석기;강병철
    • 디자인학연구
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    • 제11권2호
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    • pp.242-248
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    • 1998
  • 최근 급속히 증가하고 있는 인터넷 웹 싸이트(InterNet Web Site)들은 멀티미디어를 이용한 다양한 정보 제공과 세계로의 정보 교환 창구로서의 역할을 수행하고 있어, 정보화 사회를 실감할 수 있는 시대에 와 있다. 이러한 상황에서 수 많은 웹 사이트에서 임의의 사용자에게 원하는 정보를 효과적으로 제공하기 위해서는 홈 페이지 표현에 대한 차별화가 우선적으로 요구되는 명제를 가진다. 이 명제를 풀기위한 홈 페이지 디자인에 있어서의 정체성 설정은 필연적이다. 홈 페이지의 정체성 설정을 위하여 정체성은 어떻게 구성되어 있으며, 기존의 홈페이지들은 이런 정체성에 따라 어떻게 반영되어 있는지 분석해 보고, 이 정체성설정을 이용한"쌈지(www.ssamzie.co.kr)'의 홈 페이지 제작 사례를 분석해 봄으로써, 홈 페이지 제작에 있어서 디자이너의 역할이 그래픽 표현을 넘어서 합리적인 차별화를 이루는데 기여하고, 나아가 디자이너가 차지하는 비중을 높임으로써 디자니어의 위상을 제고해 보고자 한다.자 한다.

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인터넷을 통한 병원행정 분야 채용 실태 연구 - 대한병원행정관리자협회 홈페이지를 중심으로 - (The Study on the Job Posting for Hospital Administrators Recruitment through the Internet Homepage of KCHA)

  • 안상윤
    • 한국병원경영학회지
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    • 제14권2호
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    • pp.41-59
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    • 2009
  • Modern job seekers often visit recruitment web-site for employment. Recruiting on the Internet is one of the fastest-growing recruitment methods. But there was not research about Internet recruitment in health care labor market. The purpose of this study is to research the actual conditions of hospital recruitment by using internet homepage of Korea College of Hospital Administrators(KCHA). Data were collected from 399 iob posting and job seeker's interest in Internet homepage of KCHA. This study analyzed the research model using data mining method. This study shows that the frequency of job posting and job seeker's interest depend upon a season. The result of this study indicates that there is necessity to present the various and specific employment conditions. As the recruitment becomes job seeker-centered in other industry labor market, it is also recommended in the health labor market. Therefore a job posting should provide a salary range and emphasize competitive benefits for job seekers in the health labor market.

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