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Comparison between Landscape Photographic Albums in the Webpages of Agriculture and Mountain Villages Using a Content Analysis  

Lee, Duk-Jae (Dept. of Forest Science, Sangji University)
Lee, Jong-Sung (Div. of Agronomy & Horticulture, Sangji University)
Publication Information
Journal of Korean Society of Rural Planning / v.14, no.4, 2008 , pp. 47-56 More about this Journal
Abstract
This study aims to compare the revealed activities of visitors to rural tourism villages through photographic album in the internet homepage, and to give a suggestion for building new homepage showing the differences in mountain eco-tourism village. According to the different types of village development projects, photographs in internet homepage were analysed in order to compare the centered activities of visitors to agriculture and mountain tourism villages. Landscape types such as natural landscape, agricultural landscape, and village living landscape were classified to execute a content analysis on photographic album in the homepage. Reliability of the analysis between coder was achieved as 0.81. Results were summarized as follows. Firstly, village identity of homepage was mostly determined by the characteristics of internet portal involved. Secondly, adults were revealed as main subjects of tourism activities in mountain village, whereas lots of children were involved in agricultural village. Thirdly, natural landscape was used as a place of activities in mountain village, while village living landscape was photographed as a main background. It was suggested that the photographs revealing activities with children in the background of natural landscape should be uploaded to show the identity of mountain village regardless of the characteristics of internet portal.
Keywords
Natural Landscape; Rural Tourism; Village Development Project;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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