• 대한가정학회지
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• 제40권5호
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• pp.147-158
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• 2002

This study was intended to make an analysis of the classification of Internet consumer information provided on the Internet and its realities with a focus on the realities of information characteristics and technological level to provide systematized consumer information for consumers. As a result, the following findings were obtained: First, it was found that information on consumer panel research, anti-site and consumerism is lacking in terms of the type of information currently provided in the Internet consumer information classification. Second, it was found that up-to-datensess, communically and connectivity were high in the level of Internet consumer information characteristics. Third, it was found that publicity was realities well carried out in terms of the technological level of Internet consumer information but that the realities of publicity was still tacking. Fourth, it is thought that it is necessary to construct the Internet consumer information provision site through several eve-level programs for elementary, middle and high school students in a systematic fashion in order to provide diverse consumers with Internet consumer information at several levels.

• 대한가정학회지
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• 제40권1호
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• pp.135-146
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• 2002

The Purpose of this study was to identify the sensibility elements and the evaluative dimensions of internet fashion shopping mall to supply optimal experience to the customer. First, association words for internet fashion shopping mall by open-ended method and sensibility-expression-adjective feeling as navigating personally 57 shopping mall dealing with fashion products were collected. Collected adjectives were ranked after making index by frequency and diversity. Then, correlation analysis was executed to extract independent adjective and their opposite words. Semantic differential scale was made for internet-fashion-shopping-mall-evaluation. After preliminary investigation with this scale, factor analysis was implemented. 12 sensibility evaluation words were extracted. Then, 200 subjects evaluated satisfaction degree for 8 selected shopping mall. To explain the hierarchy of internet fashion shopping mall, cluster analysis was applied. The understanding of sensibility element and evaluative dimensions of internet fashion shopping mall can be utilized efficiently as basic materials when marketer plans internet shopping mall design and makes marketing strategy.

• 대한가정학회지
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• 제42권1호
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• pp.153-166
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• 2004

The purpose of this study was to examine the internet shoppers' new purchase behavior, to examine the general purchase behavior(i.e., purchase pattern, preference), and to examine the related factors to promotion strategies(i.e., e-mail, event) of internet shopping mall. Focus group interviews were done with 40 internet shopping-mall users on May, 2003 for the data collection. Data were analyzed by content analysis and descriptive statistics(i.e., frequency, percent). The results of this study were as following. First, competitive price, accurate product and service information and convenience were considered as important factors in the new purchase behavior among internet shoppers. Second, the more frequent purchasing time through the internet shopping mall were on weekdays rather than weeekends and the most preferred information search engine were category type, item type, and price type in order. Third, e-mails from internet shopping mall were most likely opened by internet shoppers, that is to say, e-mail can be the efficient communication tool as well as the possible promotion strategies. Specifically, the title of email was considered as an important factor to approach the target consumers.

• 대한가정학회지
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• 제38권4호
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• pp.163-177
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• 2000

The purposes of this study were to examine the perception of usefulness and the use degree of search and purchase about internet shopping of housewives. Specifically, this study analyzes the trend of the perception of usefulness and the use degree of internet shopping, and closely examines the influential factors. The major findings are follows: (1) Those who are college-educated, employed, positive about household informationalization, internet-educated, highly capable of the internet, and comfortable with an issue of an effluence of personal data showed high perception of usefulness of internet shopping. (2) Those who are young, college-educated, and employed showed the high use degree of search. Those who are age 20 to 30, college-educated, employed, and at the early stage of family life cycle showed the high use degree of purchase. In addition, those who are positive about household informationalization high in the tendency of innovation and the awareness of time constaints, exposed to the internet education, high in the internet capability, and low in a burden of the internet bills and the effluence of personal data showed the high use degree of search and purchase.

• ETRI Journal
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• 제28권2호
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• pp.205-215
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• 2006

Wireless data communication (WDC) services are increasingly penetrating the market. The two main alternative WDC technologies are wireless LAN and mobile Internet. Services based on these technologies display differences in quality attributes such as terminal device, data transmission speed, pricing scheme and so on. How consumers choose between these two alternatives will be determined by their preferences regarding such quality attributes. In turn, their preferences will affect the evolution of WDC services and related technologies. This study employs a conjoint analysis of consumer valuations of quality attributes of wireless LAN and mobile Internet services. Respondents rate hypothetical service alternatives featuring various combinations of quality attributes. By estimating consumer willingness to pay for the attributes of WDC services, the authors predict the evolution of WDC services and related technologies along various quality dimensions, make a comparison with the results of a previous study, and draw policy implications for national-and company-level R&D strategies.

• 한국가정과교육학회지
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• 제18권4호
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• pp.55-65
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• 2006

본 연구는 중학교 2학년에 재학 중인 남녀 청소년을 대상으로 하여 성별에 따른 인터넷 중독의 차이를 살펴보고 자아존중감, 부모와의 관계 친구관계가 청소년의 인터넷 중독에 미치는 영향을 파악하였다. 서울 시내의 중학교 2학년 학생 439명으로부터 수집된 자료를 분석한 결과를 요약하면 다음과 같다. 첫째, 성별에 따른 인터넷 중독의 차이를 분석한 결과, 남자 청소년이 여자 청소년에 비해 더 높은 수준의 인터넷 중독을 경험한 것으로 나타났다. 둘째, 남자 청소년의 인터넷 중독은 원만하지 못한 친구관계와 낮은 자아존중감에 의해 영향을 받는 것으로 나타났다. 여자 청소년의 경우에는 부모와의 관계와 친구관계가 인터넷 중독에 영향을 미치는 요인으로 나타났다. 본 연구의 결과는 청소년 개인의 긍정적 발달을 위한 가정과 교육의 기초 자료로 이용되고 청소년의 인터넷 중독 예방을 위한 교육 프로그램 및 청소년 프로그램 개발에 도움이 될 수 있다.

• 대한가정학회지
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• 제42권10호
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• pp.63-77
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• 2004

The overuse of Internet has caused the problem of 'Internet addiction' in the life of college students. The purpose of this study was to develop a program of time management education for preventing Internet addiction among college students. The program consists of sessions. The first session is an introduction to the program which includes a pre-test about Internet addiction. The second session is designed to allow them to check their pattern of Internet use and time use by themselves. The third session is designed to set their tie goals and make long-range plans. The fourth session is designed to make short-range plans and look for alternative activities. The final session is the completion of the program. This study has some significance in developing a time management program for Internet addiction. and will be utilized in practical education.

• 대한가정학회지
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• 제42권12호
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• pp.123-140
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• 2004

The purpose of this study was to explore the unfairness of adhesion contracts for internet contents service. The internet contents were classified into six types of avatar, learning, download, e-book and movie internet sites. The adhesion contracts of internet contents service were collected in 60 internet sites. The unfairness of the adhesion contract was reviewed under the adhesion contract regulation act. The major results were as follows. First, the obligation of clear statement, explanation, and delivery was not observed completely. Second, many articles of adhesion contract were unfair and they especially violated articles 7 and 9. Therefore, the standard adhesion contract system for internet content service should be enforced and self-regulation of information service providers is needed.

• 대한가정학회지
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• 제40권12호
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• pp.199-216
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• 2002

The purpose of this research is to study the efficiency of the Internet market, not provided to consumers by the existing traditional market. This research examines whether consumers properly understand the efficiency of the Internet market. The result from consumers perception on the efficiencies in the two market are as follows. First, consumers perceived the traditional market as having more product alternatives compared to the Internet market. Second, consumers perceived that the Internet market was more efficient in price dispersion and price change Third, the Internet market was considered more efficient in searching and travel time, and in the search cost. Finally, the traditional market was considered as a better provider of the information about product function, feature, reality, usage and service compared to the Internet market. On the contrary, the Internet market turned out to be more effective in providing product information, price information and trading information compared to the traditional market. Therefore consumers perceived the traditional market of having more information.

• 대한가정학회지
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• 제47권9호
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• pp.83-90
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• 2009

The purpose of this study was to investigate advertising avoidance of the Internet fashion advertising. Three hundred and thirty college students living in Seoul and its suburb participated in this study. For data analysis, descriptive statistics, reliability, and Structure Equation Modeling were used. The results were as follows. First, an ‘informativeness’ and ‘entertainment’ of advertisement affected negatively on fashion advertising avoidance. Second, ‘the perceived intrusiveness’ of advertisement did not affect significantly on fashion advertising avoidance. Third, ‘the clutter’ of advertisement did affect positively on advertising avoidance. Based on these results, this study would provide Internet fashion marketers more efficient Internet fashion advertising strategies.