• Asia pacific journal of information systems
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• v.20 no.4
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• pp.81-100
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• 2010

This study investigates the impact of website contents on Internet auction success. Based on the marketing concepts of stimuli, consumer behavior, and product involvement, the research model presents the theoretical relationships between the key factors of website contents and Internet auction performance. This study examines particularly four dimensions of website contents including transaction features, auction-specific features, seller's reputation, and information quality, which are deemed to have significant impact on the Internet auction performance, Each dimension of website contents is hypothesized to have a unique impact on a bidder's decision-making, which may vary depending on the bidder's level of involvement in the product. While transaction and auction-specific features serve as necessary components for successful auctions, a seller's reputation and information quality, as parts of satisfactory requirements, acutely affect bidders' decisions, especially those with high involvement to buy the product through a particular auction site. The outcomes of the analysis, in general, support the proposed model. The study results also provide meaningful Implications on ways in which auction websites can be improved for both sellers and auction service providers.

• Asia pacific journal of information systems
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• v.12 no.2
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• pp.163-178
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• 2002

With the spread of electronic commerce, Internet auction systems have become widely used, because they overcome the spatial and the temporal limitations of traditional auction systems. However, most of current Internet auction systems have many shortcomings such as support for limited auction types, difficulty in registering items, maintenance problems, etc. This paper designs and implements a component-based seller-driven Internet auction system, which complements those traditional auction systems as follows: It allows sellers to select one of the auction types they want by answering questions which eventually lead to a specific auction type; Since it implements five basic auction types according to the principles of component-based development, it is easy to implement diverse types of auction systems with a slight modification to existing components. Further, the use of DAO concept makes it easy to use various commercial database systems.

• Journal of the Korean Home Economics Association
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• v.48 no.5
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• pp.1-15
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• 2010

The purpose of this study was to find the characteristics of internet auction user groups by the levels of addictive tendencies among high school students. The questionnaire was conducted from December 16 to 23, 2008, and 288 high school students who were living in Cheongju area were selected. The main results were as follows. First, 13.4% of respondents were visiting internet site almost every day, and about 20% of them stayed more than 2 hours for visiting the internet auction site. Second, the price of purchasing goods through internet auction site(shopping mall) was less than 50,000 won. Third, the level of addictive tendencies of respondents was under average(2.08 out of 5 point scale), and about 10% of them evaluated by themselves as an internet auction. Fourth, relatively higher addictive tendencies group showed the characteristics such as lower self-esteem, higher depression, and higher feeling of isolation, internet related(general internet use, internet shopping, and internet game) addictive tendencies, and more often visiting and staying longer in internet auction sites and other internet sites.

• Journal of Internet Computing and Services
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• v.12 no.5
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• pp.159-170
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• 2011

In procurement auctions, auction frequency and transaction volume per auction have been analyzed as important factors in determining auction performance. However, there is no empirical study on the effect of auction frequency and transaction volume in procurement auction. Current studies mainly focus on bidder behavior analysis and new system design in procurement auction. In the study, we analyze the effect of two factors on relative winning price empirically by using real auction data from MRO procurement outsourcing company in Korea. From the results, we find the winning price is lower when the frequency of auction with same item category is lower. The low frequency of auctions means participating bidders have limited information of previous auctions and they bid their best price to win the current auction due to less opportunity of reopening the auction in near future. The larger purchase amounts of MRO items didn’t results in lower winning price, contrary to our hypothesis. The possible reason is that the price of MRO items already reflects the economy of scales and the increased volume per auction do not cause the further discount of MRO items from the auction.

• Convergence Security Journal
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• v.2 no.1
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• pp.69-76
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• 2002

Becoming Internet is public, various services using Web are created. Internet auction is not exceptional but make rapid progress. Internet auction system damages user because its security is not perfect and faultless. In this paper, we propose a design of internet auction system providing more secure and convenient environment.

• The Transactions of the Korea Information Processing Society
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• v.7 no.5S
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• pp.1719-1725
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• 2000

Since the advance of WWW, internet related fields have been growing very rapidly. Especially, the development of electronic commerce ares have changed even or life style. This paper is about the design and implementation of an internet auction system, which is considered as on of the most attractive internet services. An internet auction system has more complex processes compared with other electronic commerce systems. In auction systems, bids and a successful bid are required in trading all goods. In this paper, I designed and implemented all processes of an internet auction system, in which a bid tracing systems is included for the first time. The bid tracing system is implemented using only HTTP in maintain compatibility in WWW environment. I also used th JAVA blocking concept to simulate two-way communication. The proposed system is implemented on Windows NT environment using JAVA, ASP, and the Oracle database.

• The KIPS Transactions:PartD
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• v.9D no.1
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• pp.167-172
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• 2002

Recently, some of people are keep in research and development of the further more efficient and convenient auction systems using intelligent software agents in electronic commerce. The purpose of this thesis is that a simple auction system has web bulletin boards, is aided by intelligent agent, and generates pertinent auction duration time and starting price for auction goods of auctioneer into a auction system, then the auctioneer gets the highest margin. The seller who want to sell goods, is using internet sends mail that has information for goods to agent of internet auction system. The agent undertake filtering process for already learned information about similar goods. And it calculate duration time and start price from stored bidding history database. In this thesis we propose a mailing agent system pushing information in internet auction that enables to aid decision for auctioneer about the starting time and price which delivers the highest margin.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.126-131
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• 2007

Most Internet auction studies have focused on examining the determinants of auction success or closing price. However, there has been little previous research which investigates dark-side factors such as overbidding behavior in the Internet C2C transactions. For this reason, this study attempts to find situations with the escalation of commitment to bids using Internet auction systems and also examines whether the bidder's bidding is irrational. Therefore, this study applies escalation of commitment to explain the auction process such as the "going, going, gone period" with competition in Internet C2C auctions. In order to describe the auction process in terms of escalation of commitment, this study proposes psychological sunk costs, completion effect, and self-justification as the key factors of escalation of commitment and also willingness to continue bidding reflecting the decision maker's escalation behavior in terms of persistence perspective as final dependent variable. The results of PLS analysis indicate that a bidder's overbidding behavior is explained by the escalation of commitment.

• Journal of the Korean Operations Research and Management Science Society
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• v.28 no.2
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• pp.17-33
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• 2003

The explosive growth of the internet-based transactions requires not only a secure payment system but also an appropriate trust measuring methodology and secure transaction protocols to guarantee the minimal risk for the transacting entities involved in specific transactions. Especially, in internet auction systems where either buyers or sellers or both can be more than one in one transaction, providing those systems that make sure no one transacting entity takes a major risk becomes critical. In this paper, an improved trust measuring method using a relationship-based internet community for an auction system is proposed. The proposed system incorporates fuzzy set and calculation concepts to help build trust matrices and models, which is used to measure the level of risk involved in a specific auction trade concerned. Also, to optimize the auction trade process in terms of cost and time, the proposed system recommends a differentiated trade protocol according to the risk level involved in each auction trade. To test the appropriateness of the proposed trusted auction system, a prototype system has been developed under a Windows-NT environment.

• The Transactions of the Korea Information Processing Society
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• v.7 no.5S
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• pp.1620-1628
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• 2000

Existing internet auction systems have adopted the form which gives a win to the auction bidder who proposes the top bid price for the goods posted on the auction board. But they haven't been satisfying the automatical one-step processing for user's convenience because they must require continuous care of user for bidding and checking as well as neglecting the convenience of user interface while participating in the electronic bidding system. The AuctionBot system of Michigan Univ. is known as the representative internet auction system. It has merit allowing the various kids of bidding. But it does not support automatic a process which can replaces what user has to do using an agent. To improve this kind of user interface, we propose an automatic bidding price strategy algorithm which composes the auction system using agent and design for auto-bidding system using agent so that I can replace user's bidding activity. This mechanism gives an auction system the efficient bidding price strategy.