• International Journal of Knowledge Content Development & Technology
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• v.1 no.1
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• pp.7-24
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• 2011

This study aims to measure the impact of these two variables on consumers' 'click-through' rates (the number of users that click on the ad compared to the number of times the ad is delivered). The result is as follows. First, search ads play a critical role in drawing consumers to advertisers' websites. Once search ads are placed, the number of visitors increased tenfold. Secondly, when search ads are keyed to highly-involved words such as 'IDC', 'hosting' and 'co-location', click-through rates significantly fluctuate according to the type of advertising message. In this case, consumers respond much more positively to ads highlighting credibility and product quality than to ads with emphasis on sales and events. Thirdly, the placement of search ads also matters. The ad placed first in the search list overpowers ads in the third or fifth place in terms of click-through rates. However, there was no significant difference of click-through rates between ads in the third place and ads in fifth. Lastly, when estimating which variable plays the bigger role in bringing traffic to advertisers' websites, consumers are more receptive to the substance of the advertising message than to its placement, under the circumstances of high involvement.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.9
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• pp.3335-3356
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• 2015

In this paper, we analyze the connectivity of cognitive radio ad-hoc networks in a log-normal shadow fading environment. Considering secondary user and primary user's locations and primary user's active state are randomly distributed according to a homogeneous Poisson process and taking into account the spectrum sensing efficiency of secondary user, we derive mathematical models to investigate the connectivity of cognitive radio ad-hoc networks in three aspects and compare with the connectivity of ad-hoc networks. First, from the viewpoint of a secondary user, we study the communication probability of that secondary user. Second, we examine the possibility that two secondary users can establish a direct communication link between them. Finally, we extend to the case of finding the probability that two arbitrary secondary users can communicate via multi-hop path. We verify the correctness of our analytical approach by comparing with simulations. The numerical results show that in cognitive radio ad-hoc networks, high fading variance helps to remarkably improve connectivity behavior in the same condition of secondary user's density and primary user's average active rate. Furthermore, the impact of shadowing on wireless connection probability dominates that of primary user's average active rate. Finally, the spectrum sensing efficiency of secondary user significantly impacts the connectivity features. The analysis in this paper provides an efficient way for system designers to characterize and optimize the connectivity of cognitive radio ad-hoc networks in practical wireless environment.

• Journal of the Korea Society of Computer and Information
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• v.22 no.12
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• pp.95-100
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• 2017

In this paper, we propose a zone based ad hoc network construction scheme which support ad hoc path between nodes in local IoT networks consisting of IoT devices with the constrained feature, such as low power, the limited transmission rate and low computing capacity. Recently, the various routing protocols have been studied to support ad hoc networking of local IoT environments. This is, because basis RPL protocol is deigned to be used for the connecting service with Internet through gateway, ad hoc path between nodes in local IoT networks is not supported in basis RPL protocol. Thus, in this paper, the proposed routing scheme provides both ad hoc path and Infra path through gateway, supporting basis RPL protocol simultaneously. Through simulation, we show that the proposed routing scheme with zone based path selection scheme improves the performance of the success rate of end-to-end data transmission and the end-to-end delay, compared to basis RPL protocol.

• Proceedings of the Korea Information Processing Society Conference
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• 2005.05a
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• pp.1389-1392
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• 2005

Ad-Hoc Network 기술은 차세대 네트워크로 부각되고 있으며 IETF (Internet Engineering Task Force) MANET (Mobile Ad-Hoc Network) 워킹그룹에서 표준화 작업이 이루어지고 있다. Ad-Hoc Network 에서 라우팅은 중요한 요소이다. 다양한 서비스를 제공하기 위해서는 잘 정의된 라우팅 기법이 필요하다. 본 논문에서는 기존에 연구되고 있는 Ad-Hoc 라우팅 프로토콜 중 (AODV, PAODV, TORA, DSR, DSDV) 프로토콜들을 NS 시뮬레이터를 이용하여 동작과 성능을 비교 분석하여, Ad-Hoc 라우팅 프로토콜 중 가장 적합한 라우팅 프로토콜을 제시한다.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.7
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• pp.767-772
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• 2014

As temporary network, ad-hoc network has been effected by structures and implemented environments of networks. In this paper, transmission performance of lattice structure ad-hoc network, which is expected to use in sensor network and IoT(Internet of Things), is analyzed in point of intrusions and countermeasure for intrusion is suggested. In this paper, computer simulation based on NS-2 is used for performance analysis, VoIP(Voice over Internet Protocol) as a widely used service is chosen for performance measure. MOS(Mean Opinion Score) and call connection rate is used as performance parameter. As results of performance analysis, it is shown that for MOS, random network is better then lattice network at intrusion environments, but for call connection rate, lattice network is better then random network.

• Journal of the Korea Society of Computer and Information
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• v.12 no.2 s.46
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• pp.209-220
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• 2007

Mobile devices become a pak of our daily life due to their versatility, such as the wireless phone calls, the wireless accessibility to Internet, the display of multimedia content, and the communication with nearby mobile devices. Third generation telecommunication service provides an easy access to the Internet for nubile devices. Mobile users pay a fee charged by the telecommunication provider based on the amount of data transferred. This paper introduces a special ad hoc network in which mobile devices cooperate each other to download an interesting content from the Internet in order to reduce the telecommunication cost. The mobile devices, called the peers, in the ad hoc network are assigned a portion of the target file, and are responsible for downloading the portion using their 3G connection. Then, the peers exchange their downloaded portion with other participating peers using their cost-free ad hoc connection in order to reconstruct the whole content. According to the simulation results, large number of participating peers saves the telecommunication cost up to 90% with as few as 10 peers, although it slightly increase the overall content reconstruction time.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.2
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• pp.680-699
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• 2015

The use of web service has been increased rapidly, with an increase in the number of available services, finding the exact service is the challenging task. Service discovery is the most significant job to complete the service discoverers needs. In order to achieve the efficient service discovery, we focus on designing a cluster based service discovery model for service registering and service provisioning among all mobile nodes in a mobile ad hoc network (MANETs). A dynamic backbone of nodes (i.e. cluster heads) that forms a service repository to which MANET nodes can publish their services and/or send their service queries. The designed model is based on storing services with their service description on cluster head nodes that are found in accordance with the proposed cluster head election model. In addition to identifying and analyzing the system parameters for finding the effectiveness of our model, this paper studies the stability analysis of the network, overhead of the cluster, and bandwidth utilization and network traffic is evaluated using analytic derivations and experimental evaluation has been done.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.3 no.5
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• pp.475-491
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• 2009

This paper is primarily concerned with multi-path routing in Mobile Ad hoc Networks (MANETs). We propose a novel associativity-based on-demand source routing protocol for MANETs that attempts to establish relatively stable path(s) between the source and the destination. We introduce a new notion for gauging the temporal and spatial stability of nodes, and hence the paths interconnecting them. The proposed protocol is compared with other unipath (DSDV and AODV) and multi-path (AOMDV) routing protocols. We investigate the performance in terms of throughput, normalized routing overhead, packet delivery ratio etc. All on-demand protocols show good performance in mobile environments with less traffic overhead compared to proactive approaches, but they are prone to longer end-to-end delays due to route discovery and maintenance.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.7
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• pp.2281-2301
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• 2014

In wireless ad hoc networks the nodes focus on achieving the maximum SINR for efficient data transmission. In order to achieve maximum SINR the nodes culminate in exhausting the battery power for successful transmissions. This in turn affects the successful transmission of the other nodes as the maximum transmission power opted by each node serves as a source of interference for the other nodes in the network. This paper models the choice of power for each node as a non cooperative game where the throughput of the network with respect to the consumption of power is formulated as a utility function. We propose an adaptive pricing scheme that encourages the nodes to use minimum transmission power to achieve target SINR at the Nash equilibrium and improve their net utility in multiuser scenario.

• Journal of Internet Computing and Services
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• v.7 no.5
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• pp.25-31
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• 2006

According to the development of a mobile node and the increase of number of its users, the demands for connecting to the networks beyond the spaces through the existing wire or wireless communications have abruptly been increasing, which not only allows the ad hoc networks to be developed actively but also makes us consider the routing policy to transfer data safely. In this thesis, the routing protocol to send data stably by improving the route stability in the ad hoc networks is proposed, and its performance is analyzed through the simulations.