• Title/Summary/Keyword: Internet Ad

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On Generating Backbone Based on Energy and Connectivity for WSNs (무선 센서네트워크에서 노드의 에너지와 연결성을 고려한 클러스터 기반의 백본 생성 알고리즘)

  • Shin, In-Young;Kim, Moon-Seong;Choo, Hyun-Seung
    • Journal of Internet Computing and Services
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    • v.10 no.5
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    • pp.41-47
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    • 2009
  • Routing through a backbone, which is responsible for performing and managing multipoint communication, reduces the communication overhead and overall energy consumption in wireless sensor networks. However, the backbone nodes will need extra functionality and therefore consume more energy compared to the other nodes. The power consumption imbalance among sensor nodes may cause a network partition and failures where the transmission from some sensors to the sink node could be blocked. Hence optimal construction of the backbone is one of the pivotal problems in sensor network applications and can drastically affect the network's communication energy dissipation. In this paper a distributed algorithm is proposed to generate backbone trees through robust multi-hop clusters in wireless sensor networks. The main objective is to form a properly designed backbone through multi-hop clusters by considering energy level and degree of each node. Our improved cluster head selection method ensures that energy is consumed evenly among the nodes in the network, thereby increasing the network lifetime. Comprehensive computer simulations have indicated that the newly proposed scheme gives approximately 10.36% and 24.05% improvements in the performances related to the residual energy level and the degree of the cluster heads respectively and also prolongs the network lifetime.

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Improvement in the Future of the Dental Internet Homepage (치과 인터넷 홈페이지의 개선 방안)

  • Kim, Bit-Na
    • Journal of dental hygiene science
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    • v.3 no.2
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    • pp.77-82
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    • 2003
  • The purpose of this study was to examine the characteristics of dental homepages in korea to discuss how they could be improved better. The findings of this study could be described as below : First, dental homepage should include differentiated, specialized content and features. Second, the use of three-dimensional image or multimedia would contribute to increasing people's understanding of dental treatment or general dental information and elevating the effectiveness of dental publicity activities. Third, the want ad and order system used by the business sector or hospital would serve to multiply the management efficiency of dental institutions. Fourth, dental hospitals and clinics that belong to the same network or franchise need to make publicity banner for feasible mutual link, and the use of the same homepage design or common logo would be effective for better image and publicity activities. Fifth, it would be convenient to add the map search function or inquiry system. Seventh, if multiple types of services, such as entertainment or game, are prepared, it would be possible for dental institutions to project a better image and to induce visitors to hit the sites again.

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Requisites for Adopting Electronic Payment Systems in International Trade Transactions (국제무역거래에서의 전자결제시스템 도입에 따른 과제)

  • Kyung, Yeun-Beom
    • The Journal of Information Technology
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    • v.6 no.4
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    • pp.147-162
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    • 2003
  • The technique of information-communication rapidly developed has made it possible for us to do business through Internet. Electronic commerce was increased rapidly by the explosive development of the inter and communication revolution. E-Commerce has created a fundamentally new way of conduction and will change drastically accepted ways of doing business. Normally international trade has been formulated in a way that exporters and importers meet face-to-face and contract and pay by letter of credits. For the global electronic commerce to vitalized, the outstanding matters should encourage the creation of infrastructure of information security and new models in the field of electronic payment systems, electronic commerce agreement for remedy, adapting electronic date interchange in transport documents and negotiability of electronic bills of lading. The payment systems such as electronic fund transfers, tradecard system and electronic letters of credits issued by SWIFT system permit the parties concerned(sellers, buyers ad service providers) to settle payment electronically. Still they are many limitations for complete international electronic transactions. The following measures have to be taken to vitalize electronic trade transactions. It is needed to acquire information security such as authenticity, integrity, non-repudiation and confidentiality. All kinds of documents need to be replaced by electronic date exchange and the legal structure of international convention, national law for electronic payment systems have to be completed. Also a detailed guide of the banking operation and developing rules for electronic letters of credits need to be provided to adopt eUCP rules for the electronic presentation of documents.

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Dynamic Management of Equi-Join Results for Multi-Keyword Searches (다중 키워드 검색에 적합한 동등조인 연산 결과의 동적 관리 기법)

  • Lim, Sung-Chae
    • The KIPS Transactions:PartA
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    • v.17A no.5
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    • pp.229-236
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    • 2010
  • With an increasing number of documents in the Internet or enterprises, it becomes crucial to efficiently support users' queries on those documents. In that situation, the full-text search technique is accepted in general, because it can answer uncontrolled ad-hoc queries by automatically indexing all the keywords found in the documents. The size of index files made for full-text searches grows with the increasing number of indexed documents, and thus the disk cost may be too large to process multi-keyword queries against those enlarged index files. To solve the problem, we propose both of the index file structure and its management scheme suitable to the processing of multi-keyword queries against a large volume of index files. For this, we adopt the structure of inverted-files, which are widely used in the multi-keyword searches, as a basic index structure and modify it to a hierarchical structure for join operations and ranking operations performed during the query processing. In order to save disk costs based on that index structure, we dynamically store in the main memory the results of join operations between two keywords, if they are highly expected to be entered in users' queries. We also do performance comparisons using a cost model of the disk to show the performance advantage of the proposed scheme.

Passports Recognition using ART2 Algorithm and Face Verification (ART2 알고리즘과 얼굴 인증을 이용한 여권 인식)

  • Jang, Do-Won;Kim, Kwang-Baek
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2005.05a
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    • pp.190-197
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    • 2005
  • 본 논문에서는 출입국자 관리의 효율성과 체계적인 출입국 관리를 위하여 여권 코드를 자동으로 인식하고 위조 여권을 판별할 수 있는 여권 인식 및 얼굴 인증 방법을 제안한다. 여권 이미지는 기울어진 상태로 스캔되어 획득되어질 수도 있으므로 기울기 보정은 문자 분할 및 인식, 얼굴 인증에 있어 매우 중요하다. 따라서 본 논문에서는 여권 영상을 스미어링한 후, 추출된 문자열 중에서 가장 긴 문자열을 선택하고 이 문자열의 좌측과 우측 부분의 두께 중심을 연결하는 직선과 수평선과의 기울기를 이용하여 여권 여상에 대한 각도 보정을 수행한다. 여권 코드 추출은 소벨 연산자와 수평 스미어링, 8방향 윤곽선 추적 알고리즘을 적용하여 여권 코드의 문자열 영역을 추출하고, 추출된 여권 코드 문자열 영역에 대해 반복 이지화 방법을 적용하여 코드의 문자열 영역을 이진화한다. 이진화된 문자열 영역에 대해 CDM 마스크를 적용하여 문자열의 코드들을 복원하고 8방향 윤곽선 추적 알고리즘을 적용하여 개별 코드를 추출한다. 추출된 개별 코드는 ART2 알고리즘을 적용하여 인식한다. 얼굴 인증을 위해 템플릿 매칭 알고리즘을 이용하여 얼굴 템플릿 데이터베이스를 구축하고 여권에서 추출된 얼굴 영역과의 유사도 측정을 통하여 여권 얼굴 영역의 위조 여부를 판별한다. 얼굴 인증을 위해서 Hue, YIQ-I, YCbCr-Cb 특징들의 유사도를 종합적으로 분석하여 얼굴 인증에 적용한다. 제안된 여권 인식 및 얼굴 인증 방법의 성능을 평가를 위하여 원본 여권에 얼굴 부분을 위조한 여권과 노이즈, 대비 증가 및 감소, 밝기 증가 및 감소 및 여권 영상을 흐리게 하여 실험한 결과, 제안된 방법이 여권 코드 인식 및 얼굴 인증에 있어서 우수한 성능이 있음을 확인하였다.권 영상에서 획득되어진 얼굴 영상의 특징벡터와 데이터베이스에 있는 얼굴 영상의 특징벡터와의 거리 값을 계산하여 사진 위조 여부를 판별한다. 제안된 여권 인식 및 얼굴 인증 방법의 성능을 평가를 위하여 원본 여권에서 얼굴 부분을 위조한 여권과 기울어진 여권 영상을 대상으로 실험한 결과, 제안된 방법이 여권의 코드 인식 및 얼굴 인증에 있어서 우수한 성능이 있음을 확인하였다.진행하고 있다.태도와 유아의 창의성간에는 상관이 없는 것으로 나타났고, 일반 유아의 아버지 양육태도와 유아의 창의성간의 상관에서는 아버지 양육태도의 성취-비성취 요인에서와 창의성제목의 추상성요인에서 상관이 있는 것으로 나타났다. 따라서 창의성이 높은 아동의 아버지의 양육태도는 일반 유아의 아버지와 보다 더 애정적이며 자율성이 높지만 창의성이 높은 아동의 집단내에서 창의성에 특별한 영향을 더 미치는 아버지의 양육방식은 발견되지 않았다. 반면 일반 유아의 경우 아버지의 성취지향성이 낮을 때 자녀의 창의성을 향상시킬 수 있는 것으로 나타났다. 이상에서 자녀의 창의성을 향상시키는 중요한 양육차원은 애정성이나 비성취지향성으로 나타나고 있어 정서적인 측면의 지원인 것으로 밝혀졌다.징에서 나타나는 AD-SR맥락의 반성적 탐구가 자주 나타났다. 반성적 탐구 척도 두 그룹을 비교 했을 때 CON 상호작용의 특징이 낮게 나타나는 N그룹이 양적으로 그리고 내용적으로 더 의미 있는 반성적 탐구를 했다용을 지원하는 홈페이지를 만들어 자료 제공 사이트에 대한 메타 자료를 데이터베이스화했으며 이를 통해 학생들이 원하는 실시간 자료를 검색하여 찾을 수 있고 홈페이지를 방분했을 때 이해하기 어려운 그래프나 각 홈페이지가 제공하는 자료들에 대한 처리 방법을 도움말로 제공받을 수 있게 했다. 실

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A RSU-Aided Resource Search and Cloud Construction Mechanism in VANETs (차량 네트워크에서 RSU를 이용한 리소스 검색 및 클라우드 구축 방안)

  • Lee, Yoonhyeong;Lee, Euisin
    • KIPS Transactions on Computer and Communication Systems
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    • v.9 no.3
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    • pp.67-76
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    • 2020
  • With the fast development in wireless communications and vehicular technologies, vehicular ad hoc networks (VANETs) have enabled to deliver data between vehicles. Recently, VANETs introduce a Vehicular Cloud (VC) model for collaborating to share and use resources of vehicles to create value-added services. To construct a VC, a vehicle should search vehicles that intend to provide their own resource. The single-hop search cannot search enough provider vehicles due to a small coverage and non-line-of-sights of communications. On the other hand, the multi-hop search causes very high traffics for large coverage searching and frequent connection breakages. Recently, many Roadside Units (RSUs) have been deployed on roads to collect the information of vehicles in their own coverages and to connect them to Internet. Thus, we propose a RSU-aided vehicular resource search and cloud construction mechanism in VANETS. In the proposed mechanism, a RSU collects the information of location and mobility of vehicles and selects provider vehicles enabled to provide resources needed for constructing a VC of a requester vehicle based on the collected information. In the proposed mechanism, the criteria for determining provider vehicles to provide resources are the connection duration between each candidate vehicle and the requester vehicle, the resource size of each candidate vehicle, and its connection starting time to the requester vehicle. Simulation results verify that the proposed mechanism achieves better performance than the existing mechanism.

상품에 대한 공급자 검색 문제 해결하기 위한 지능형 상품 에이전트 개발

  • Chae, Sang-Yong;Kim, Gyeong-Pil;Kim, U-Ju;Kim, Chang-Uk
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2005.11a
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    • pp.475-480
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    • 2005
  • 인터넷상에 존재하는 수 많은 웹 페이지들에는 정형화되지 않은 각종 정보들이 이종의 형태로 산재되어 있다. 현재의 검색 기술을 통하여 필요한 정보를 찾아내는 것은 시간과 비용이 많이 소요되는 비효율적인 방법으로 이뤄지고 있다. 이러한 상황에서 사용자가 원하는 정보를 검색 및 추출해내어 정형화시키는 것은 매우 중요하다. 전자상거래의 폭발적 성장에도 불구하고 전자상거래 표준 활용 및 적용이 미비하여 e- Procurement, e-Marketplace, on-Line Shopping Mall 등에서 소비자가 원하는 상품 정보를 손쉽게 획득하지 못하고 있다. 이는 공급자에게는 보다 많은 매출의 기회를 구매자에게는 보다 좋은 자재 및 상품을 저렴한 가격에 소싱 할 수 있는 기회를 제공하지 못하는 문제점이 발생한다. 본 연구에서 제안하고자 하는 지능형 상품 에이전트는 소비자가 구매하고자 하는 특정 상품에 대한 공급자 검색 문제를 해결하기 위하여, 시스템 내부 정보의 확장 및 지식화 뿐만 아니라 웹 상의 다양한 상품 정보를 자동적으로 수집 및 가공하여 저장하는 역할을 수행한다. 이러한 연구를 위해서 사용한 기술은 우선 database 의 schema 를 읽어 들일 수 있는 DB schema reader, 인터넷 웹 페이지(웹문서)를 방문해서 다양한 정보들의 URL을 수집하는 일을 하는 Meta Search Engine 과 Focused Crawler, 그리고 다른 형태의 데이터 구조를 특정 목적에 따라 표준화된 형태로 바꾸는 Wrapper가 있다. 이러한 기술들을 연동하여 필요한 정보들을 추출 공급자 검색 문제를 해결하고자 하는 것이 연구의 목적이다. 정보추출은 사용자의 관심사에 적합한 문서들로부터 어떤 구체적인 사실이나 관계를 정확히 추출하는 작업을 가리킨다.앞으로 e-메일, 매신저, 전자결재, 지식관리시스템, 인터넷 방송 시스템의 기반 구조 역할을 할 수 있다. 현재 오픈웨어에 적용하기 위한 P2P 기반의 지능형 BPM(Business Process Management)에 관한 연구와 X인터넷 기술을 이용한 RIA (Rich Internet Application) 기반 웹인터페이스 연구를 진행하고 있다.태도와 유아의 창의성간에는 상관이 없는 것으로 나타났고, 일반 유아의 아버지 양육태도와 유아의 창의성간의 상관에서는 아버지 양육태도의 성취-비성취 요인에서와 창의성제목의 추상성요인에서 상관이 있는 것으로 나타났다. 따라서 창의성이 높은 아동의 아버지의 양육태도는 일반 유아의 아버지와 보다 더 애정적이며 자율성이 높지만 창의성이 높은 아동의 집단내에서 창의성에 특별한 영향을 더 미치는 아버지의 양육방식은 발견되지 않았다. 반면 일반 유아의 경우 아버지의 성취지향성이 낮을 때 자녀의 창의성을 향상시킬 수 있는 것으로 나타났다. 이상에서 자녀의 창의성을 향상시키는 중요한 양육차원은 애정성이나 비성취지향성으로 나타나고 있어 정서적인 측면의 지원인 것으로 밝혀졌다.징에서 나타나는 AD-SR맥락의 반성적 탐구가 자주 나타났다. 반성적 탐구 척도 두 그룹을 비교 했을 때 CON 상호작용의 특징이 낮게 나타나는 N그룹이 양적으로 그리고 내용적으로 더 의미 있는 반성적 탐구를 했다용을 지원하는 홈페이지를 만들어 자료 제공 사이트에 대한 메타 자료를 데이터베이스화했으며 이를 통해 학생들이 원하는 실시간 자료를 검색하여 찾을 수 있고 홈페이지를 방분했을 때 이해하기 어려운 그래프나 각 홈페이지가 제공하는 자료들에 대한 처리 방법을 도움말로 제공받을 수 있게 했다. 실시간 자료들을 이용한 학습은 학생들의 학습 의욕과 탐구 능력을 향상시켰으

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자가 생성 지도 학습 알고리즘을 이용한 컨테이너 식별자 인식

  • Kim, Jae-Yong;Park, Chung-Sik;Kim, Gwang-Baek
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2005.11a
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    • pp.500-506
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    • 2005
  • 본 논문에서는 자가 생성 지도 학습 알고리즘을 이용한 운송 컨테이너 식별자 인식 시스템을 제안한다. 일반적으로 운송 컨테이너의 식별자들은 글자의 색이 검정색 또는 흰색으로 이루어져 있는 특정이 있다. 이러한 특성을 고려하여 원 컨테이너 영상에 대해 검은색과 흰색을 제외하고는 모든 부분을 잡음으로 처리하기 위해 퍼지 추론 방법을 이용하여 식별자 영역과 바탕영역을 구별한다. 식별자 영역으로 구분 된 영역은 그대로 두고, 바탕 영역으로 구분된 영역 은 전체 영상의 평균 픽셀 값으로 대체시킨다. 그리고 Sobel 마스크를 이용하여 에지를 검출하고, 추출된 에지를 이용하여 수직 블록과 수평 블록을 검출 하여 컨테이너의 식별자 영역을 추출하고 이진화한다. 이진화 된 식별자 영역에 대해 검정색의 빈도수를 이용하여 흰바탕과 민바탕을 구분하고 4 방향 윤곽선 추적 알고리즘을 적용하여 개별 식별자를 추출 한다. 개별 식별자 인식을 위해 자가 생성 지도 학습 알고리즘을 제안하여 개별 식별자 인식에 적용한다. 제안된 자가 생성 지도 학습 알고리즘은 입력층과 은닉층 사이의 구조를 ART-l을 개선하여 적용하고 은닉층과 출력층 사이에는 일반화된 델타 학습 방법과 Delta-bar-Delta 알고리즘을 적용하여 학습 및 인식 성능을 개선한다. 실제 80 개의 컨테이너 영상을 대상으로 실험한 결과, 제안된 식별자 추출 방법이 이전의 개별 추출 방법보다 추출률이 개선되었고 FCM 기반 자가 생성 지도 학습 알고리즘보다 제안된 자가 생성 지도 학습 알고리즘이 컨테이너 식별자의 학습 및 인식에 있어서 개선된 것을 확인하였다.색 문제를 해결하고자 하는 것이 연구의 목적이다. 정보추출은 사용자의 관심사에 적합한 문서들로부터 어떤 구체적인 사실이나 관계를 정확히 추출하는 작업을 가리킨다.앞으로 e-메일, 매신저, 전자결재, 지식관리시스템, 인터넷 방송 시스템의 기반 구조 역할을 할 수 있다. 현재 오픈웨어에 적용하기 위한 P2P 기반의 지능형 BPM(Business Process Management)에 관한 연구와 X인터넷 기술을 이용한 RIA (Rich Internet Application) 기반 웹인터페이스 연구를 진행하고 있다.태도와 유아의 창의성간에는 상관이 없는 것으로 나타났고, 일반 유아의 아버지 양육태도와 유아의 창의성간의 상관에서는 아버지 양육태도의 성취-비성취 요인에서와 창의성제목의 추상성요인에서 상관이 있는 것으로 나타났다. 따라서 창의성이 높은 아동의 아버지의 양육태도는 일반 유아의 아버지와 보다 더 애정적이며 자율성이 높지만 창의성이 높은 아동의 집단내에서 창의성에 특별한 영향을 더 미치는 아버지의 양육방식은 발견되지 않았다. 반면 일반 유아의 경우 아버지의 성취지향성이 낮을 때 자녀의 창의성을 향상시킬 수 있는 것으로 나타났다. 이상에서 자녀의 창의성을 향상시키는 중요한 양육차원은 애정성이나 비성취지향성으로 나타나고 있어 정서적인 측면의 지원인 것으로 밝혀졌다.징에서 나타나는 AD-SR맥락의 반성적 탐구가 자주 나타났다. 반성적 탐구 척도 두 그룹을 비교 했을 때 CON 상호작용의 특징이 낮게 나타나는 N그룹이 양적으로 그리고 내용적으로 더 의미 있는 반성적 탐구를 했다용을 지원하는 홈페이지를 만들어 자료

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A Study on the Meaning and Strategy of Keyword Advertising Marketing

  • Park, Nam Goo
    • Journal of Distribution Science
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    • v.8 no.3
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    • pp.49-56
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    • 2010
  • At the initial stage of Internet advertising, banner advertising came into fashion. As the Internet developed into a central part of daily lives and the competition in the on-line advertising market was getting fierce, there was not enough space for banner advertising, which rushed to portal sites only. All these factors was responsible for an upsurge in advertising prices. Consequently, the high-cost and low-efficiency problems with banner advertising were raised, which led to an emergence of keyword advertising as a new type of Internet advertising to replace its predecessor. In the beginning of 2000s, when Internet advertising came to be activated, display advertisement including banner advertising dominated the Net. However, display advertising showed signs of gradual decline, and registered minus growth in the year 2009, whereas keyword advertising showed rapid growth and started to outdo display advertising as of the year 2005. Keyword advertising refers to the advertising technique that exposes relevant advertisements on the top of research sites when one searches for a keyword. Instead of exposing advertisements to unspecified individuals like banner advertising, keyword advertising, or targeted advertising technique, shows advertisements only when customers search for a desired keyword so that only highly prospective customers are given a chance to see them. In this context, it is also referred to as search advertising. It is regarded as more aggressive advertising with a high hit rate than previous advertising in that, instead of the seller discovering customers and running an advertisement for them like TV, radios or banner advertising, it exposes advertisements to visiting customers. Keyword advertising makes it possible for a company to seek publicity on line simply by making use of a single word and to achieve a maximum of efficiency at a minimum cost. The strong point of keyword advertising is that customers are allowed to directly contact the products in question through its more efficient advertising when compared to the advertisements of mass media such as TV and radio, etc. The weak point of keyword advertising is that a company should have its advertisement registered on each and every portal site and finds it hard to exercise substantial supervision over its advertisement, there being a possibility of its advertising expenses exceeding its profits. Keyword advertising severs as the most appropriate methods of advertising for the sales and publicity of small and medium enterprises which are in need of a maximum of advertising effect at a low advertising cost. At present, keyword advertising is divided into CPC advertising and CPM advertising. The former is known as the most efficient technique, which is also referred to as advertising based on the meter rate system; A company is supposed to pay for the number of clicks on a searched keyword which users have searched. This is representatively adopted by Overture, Google's Adwords, Naver's Clickchoice, and Daum's Clicks, etc. CPM advertising is dependent upon the flat rate payment system, making a company pay for its advertisement on the basis of the number of exposure, not on the basis of the number of clicks. This method fixes a price for advertisement on the basis of 1,000-time exposure, and is mainly adopted by Naver's Timechoice, Daum's Speciallink, and Nate's Speedup, etc, At present, the CPC method is most frequently adopted. The weak point of the CPC method is that advertising cost can rise through constant clicks from the same IP. If a company makes good use of strategies for maximizing the strong points of keyword advertising and complementing its weak points, it is highly likely to turn its visitors into prospective customers. Accordingly, an advertiser should make an analysis of customers' behavior and approach them in a variety of ways, trying hard to find out what they want. With this in mind, her or she has to put multiple keywords into use when running for ads. When he or she first runs an ad, he or she should first give priority to which keyword to select. The advertiser should consider how many individuals using a search engine will click the keyword in question and how much money he or she has to pay for the advertisement. As the popular keywords that the users of search engines are frequently using are expensive in terms of a unit cost per click, the advertisers without much money for advertising at the initial phrase should pay attention to detailed keywords suitable to their budget. Detailed keywords are also referred to as peripheral keywords or extension keywords, which can be called a combination of major keywords. Most keywords are in the form of texts. The biggest strong point of text-based advertising is that it looks like search results, causing little antipathy to it. But it fails to attract much attention because of the fact that most keyword advertising is in the form of texts. Image-embedded advertising is easy to notice due to images, but it is exposed on the lower part of a web page and regarded as an advertisement, which leads to a low click through rate. However, its strong point is that its prices are lower than those of text-based advertising. If a company owns a logo or a product that is easy enough for people to recognize, the company is well advised to make good use of image-embedded advertising so as to attract Internet users' attention. Advertisers should make an analysis of their logos and examine customers' responses based on the events of sites in question and the composition of products as a vehicle for monitoring their behavior in detail. Besides, keyword advertising allows them to analyze the advertising effects of exposed keywords through the analysis of logos. The logo analysis refers to a close analysis of the current situation of a site by making an analysis of information about visitors on the basis of the analysis of the number of visitors and page view, and that of cookie values. It is in the log files generated through each Web server that a user's IP, used pages, the time when he or she uses it, and cookie values are stored. The log files contain a huge amount of data. As it is almost impossible to make a direct analysis of these log files, one is supposed to make an analysis of them by using solutions for a log analysis. The generic information that can be extracted from tools for each logo analysis includes the number of viewing the total pages, the number of average page view per day, the number of basic page view, the number of page view per visit, the total number of hits, the number of average hits per day, the number of hits per visit, the number of visits, the number of average visits per day, the net number of visitors, average visitors per day, one-time visitors, visitors who have come more than twice, and average using hours, etc. These sites are deemed to be useful for utilizing data for the analysis of the situation and current status of rival companies as well as benchmarking. As keyword advertising exposes advertisements exclusively on search-result pages, competition among advertisers attempting to preoccupy popular keywords is very fierce. Some portal sites keep on giving priority to the existing advertisers, whereas others provide chances to purchase keywords in question to all the advertisers after the advertising contract is over. If an advertiser tries to rely on keywords sensitive to seasons and timeliness in case of sites providing priority to the established advertisers, he or she may as well make a purchase of a vacant place for advertising lest he or she should miss appropriate timing for advertising. However, Naver doesn't provide priority to the existing advertisers as far as all the keyword advertisements are concerned. In this case, one can preoccupy keywords if he or she enters into a contract after confirming the contract period for advertising. This study is designed to take a look at marketing for keyword advertising and to present effective strategies for keyword advertising marketing. At present, the Korean CPC advertising market is virtually monopolized by Overture. Its strong points are that Overture is based on the CPC charging model and that advertisements are registered on the top of the most representative portal sites in Korea. These advantages serve as the most appropriate medium for small and medium enterprises to use. However, the CPC method of Overture has its weak points, too. That is, the CPC method is not the only perfect advertising model among the search advertisements in the on-line market. So it is absolutely necessary that small and medium enterprises including independent shopping malls should complement the weaknesses of the CPC method and make good use of strategies for maximizing its strengths so as to increase their sales and to create a point of contact with customers.

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Records Management and Archives in Korea : Its Development and Prospects (한국 기록관리행정의 변천과 전망)

  • Nam, Hyo-Chai
    • Journal of Korean Society of Archives and Records Management
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    • v.1 no.1
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    • pp.19-35
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    • 2001
  • After almost one century of discontinuity in the archival tradition of Chosun dynasty, Korea entered the new age of records and archival management by legislating and executing the basic laws (The Records and Archives Management of Public Agencies Ad of 1999). Annals of Chosun dynasty recorded major historical facts of the five hundred years of national affairs. The Annals are major accomplishment in human history and rare in the world. It was possible because the Annals were composed of collected, selected and complied records of primary sources written and compiled by generations of historians, As important public records are needed to be preserved in original forms in modern archives, we had to develop and establish a modern archival system to appraise and select important national records for archival preservation. However, the colonialization of Korea deprived us of the opportunity to do the task, and our fine archival tradition was not succeeded. A centralized archival system began to develop since the establishment of GARS under the Ministry of Government Administration in 1969. GARS built a modem repository in Pusan in 1984 succeeding to the tradition of History Archives of Chosun dynasty. In 1998, GARS moved its headquarter to Taejon Government Complex and acquired state-of-the-art audio visual archives preservation facilities. From 1996, GARS introduced an automated archival management system to remedy the manual registration and management system complementing the preservation microfilming. Digitization of the holdings was the key project to provided the digital images of archives to users. To do this, the GARS purchased new computer/server systems and developed application softwares. Parallel to this direction, GARS drastically renovated its manpower composition toward a high level of professionalization by recruiting more archivists with historical and library science backgrounds. Conservators and computer system operators were also recruited. The new archival laws has been in effect from January 1, 2000. The new laws made following new changes in the field of records and archival administration in Korea. First, the laws regulate the records and archives of all public agencies including the Legislature, the Judiciary, the Administration, the constitutional institutions, Army, Navy, Air Force, and National Intelligence Service. A nation-wide unified records and archives management system became available. Second, public archives and records centers are to be established according to the level of the agency; a central archives at national level, special archives for the National Assembly and the Judiciary, local government archives for metropolitan cities and provinces, records center or special records center for administrative agencies. A records manager will be responsible for the records management of each administrative divisions. Third, the records in the public agencies are registered in the computer system as they are produced. Therefore, the records are traceable and will be searched or retrieved easily through internet or computer network. Fourth, qualified records managers and archivists who are professionally trained in the field of records management and archival science will be assigned mandatorily to guarantee the professional management of records and archives. Fifth, the illegal treatment of public records and archives constitutes a punishable crime. In the future, the public records find archival management will develop along with Korean government's 'Electronic Government Project.' Following changes are in prospect. First, public agencies will digitize paper records, audio-visual records, and publications as well as electronic documents, thus promoting administrative efficiency and productivity. Second, the National Assembly already established its Special Archives. The judiciary and the National Intelligence Service will follow it. More archives will be established at city and provincial levels. Third, the more our society develop into a knowledge-based information society, the more the records management function will become one of the important national government functions. As more universities, academic associations, and civil societies participate in promoting archival awareness and in establishing archival science, and more people realize the importance of the records and archives management up to the level of national public campaign, the records and archival management in Korea will develop significantly distinguishable from present practice.