• International Commerce and Information Review
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• v.9 no.3
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• pp.33-57
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• 2007

This study tests e-business performance difference of the inter group by strategy type through the cluster analysis, after confirming the linear relationship between the e-business strategy type and its performance. According to the result of the study the effect on the e-business performance reveals to differ by the e-business strategy type. That is to say, while the firm's information system performance, e-business realization and the inter group competition dominance are affected positively by the e-process strategy, web application strategy and customer attracting strategy. This confirms that the information system performance, the realization performance and the competition dominance are affected by e - business strategy type. The key factor leading to the success of e-business is the commitment of e-process strategy and web application strategy. For the case of the customer attracting strategy the result shows the importance of the strategy. In the cluster group analysis, the additional analysis, the effect is seen to be more powerful in the firm's information system performance, e - business realization and securing the competition advantage for the case of the multiple strategy than that of single one. Accordingly, the firm needs to adopt the multiple strategy suited for the characteristic of the firm rather than the single strategy.

• International Commerce and Information Review
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• v.1 no.1
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• pp.25-39
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• 2008

Global e-SCM (electronic Supply Chain Management) has become an important business strategy in a rapidly changing global competition environment. It encompasses both domestic business and overseas business. Overseas business, including B2B and B2G, involves the complex trade procedures across countries. So, the standardization of electronic documents (messages) and business processes is one of critical factors for the successful implementation of global e-SCM. Without standardized messages and streamlined business processes, the benefits of global e-SCM would not be guaranteed because of human intervention like re-keying business data, which may create errors, delay processes, cause additional data or procedures, etc. Thus, this paper is to review the implementation challenges of Global e-SCM, to address the needs for electronic information flows through the standardization in electronic documents and business processes for fast and accurate trade transactions in the global supply chain activities, and to assert the importance of adoption of international standards.

• International Commerce and Information Review
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• v.7 no.3
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• pp.195-212
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• 2005

International trade has been changed from traditional trade to e-trade due to the fast expanding of information technology like e-marketplace, EDI (Electronic data interchange) using Internet since mid of 1990's. e-Trade, as a new trade method, could handle every trade procedure such as market research, contract, customs clearance, logistics and payment using IT like internet without restriction of time and space. The evolution of transaction-based business model is upon us. The business models of many e-Marketplace in their early stages have typically been based on transaction fees. Many e-Marketplaces have even called out transaction revenues as a core element of their business plans. The transaction business represents the most simple of business models, but it does not provide a long-term sustain able advantage. For buyer's convenience, wide selection and test price hold appeal. For suppliers, the extended global market reach and direct access to customers and consortiums of customers is powerful. To maximize leverage of these new e-marketplace, you must from both a buyer perspective as well as a supplier perspective. Also required is a strategy that takes in account all of the various e-Marketplace transaction standards and one that allows the easy accomodation to new e-marketplace as the market change. These new e-marketplace will need to be factored into the sales channel strategies. To be successful, integration with these e-marketplaces should occur at a complete business process level. This study would suggest on the role of buyers and sellers for e-trade which could maximize effect of e-trade in order to cope with rapid changing IT environment and global trade environment. Therefore, this study suggests top priority tasks for implementing on the specialization strategy of e-trade process.

• Journal of Information Technology Applications and Management
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• v.10 no.1
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• pp.127-146
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• 2003

With the spread of Internet, e-business using Internet technology is being actively developed and operated. Currently, on behalf of the international e-business framework, International standard such as ebXML and Web Service is being advanced. We are able to publish and search business information through ebXML and Web Service and then actual trading between partners is accomplished. By the way, it is Registry that play an important part in e-business. Registry is an e-business infrastructure for enabling building, deploying, and the discovery of business Information. We can do e-business through Registries dynamically and share the resources. Representatives of Registry are ebXML and UDDI used as an international standard. We will meet with some problems when using Registries. ebXML Is focused on B2B collaborations and Web Service Is focused on application integrations. So we must use ebXML and Web Service characteristically, and sometimes use all at need. ebXML and Web Service contain business information by Registry specific way. So When using the services offered by ebXML and Web Service, we should access each Registry by using Registry specific tools. This thesis intended to integrate business information from ebXML Registry and UDDI Registry to accomplish e-business conveniently This thesis defined the common data model as well as integrated query language for integrated access to ebXML and Web Service along with design and implementation of the system.

• International Commerce and Information Review
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• v.10 no.3
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• pp.3-21
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• 2008

This research investigates the strategy for application of E-Trade to SMEs to analyze the economic effect of e-trade. And the influence of the proliferation of e-business and e-trade upon the industrial business conditions, value-chain, and business activities is also analyzed. The subjects of the inquiry are the nationwide petrochemical industries in which small and medium sized companies are in mutual and intimate cooperation. The results show that the business structure of the petrochemical industries are divided into four stages, and, with the introduction of e-business, the value chain is changed by stages. And the change of value-chain explains the transition of the e-business of petrochemical industries including trade business into industrial DB and leads to a variety of the economic effect including the reduction in the trade expense, the change of the production process, and the innovation of trade structure.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.78
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• pp.53-72
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• 2018

Recently, it has been known that it need to be solved export marketing on expanding export of Small Business Commodity. Therefore, the purpose of this paper is to analyse on expanding export of Small Business Commodity through e-Trading Application in Industrie 4.0. This study deals with the terms of three connection success factors on expanding export of Small Business Commodity through e-Trading Application in Industrie 4.0 which are a firm's subjective factors, a industrial environment factors, and a governmental policy factors. According to analysis results of the three success factors, a firm's subjective factors(4.13 score) are scored at the most ones of the three success factors, to be compared with a industrial environment factors(3.89 score), with a government policy factors(3.72 score). Therefore, first of all, it is important to expanding export of Small Business Commodity through e-Trading Application in Industrie 4.0 through as follows, a firm's subjective factors : (1) to procure concentrated market strategy and real market capacity, (2) to procure speedy satisfaction of customer needs and confidence, (3) to procure ability of export marketing through e-Trading Application, (4) to enhance export expanding strategy coincided in Industrie 4.0. And, the next, we have to expanding export of Small Business Commodity through e-Trading Application in Industrie 4.0 through considering a industrial environment factors and a government policy factors.

• International Commerce and Information Review
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• v.10 no.4
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• pp.171-199
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• 2008

The purpose of this study is to find out current problems facing the commodity trust of e-marketplace and export channel and product adaptation strategy in e-trade. This study will be an important benchmark to shed the light on understanding export channel and the localization adaptation strategy. The business performance of export corporations in Korea so that they will be able to build their own winning marketing adaptation strategy. This study will also obviously provide Korean export corporations having invested in foreign countries with the solid base to set up their marketing channel and localization adaptation strategy to compete with other export corporations abroad.

• The International Journal of Costume Culture
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• v.3 no.3
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• pp.193-200
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• 2000

Recently Korean firms are increasingly interested in Internet business while the number of Internet users reaches more than 10 million in Korea. As e-commerce develops rapidly, customer-oriented marketing for online business becomes very important. The issue of how to achieve customer satisfaction in Internet business and how to plan a marketing strategy for online business faced managers of Internet business. Customer-satisfaction is much more important for Internet businesses than for traditional offline 'brick and mortars'. Marketing activities need to be carried out on customer-orientation to achieve high level of customer satisfaction. This paper will discuss how to develop customer-oriented marketing for online business. It will specifically study the characteristics and success factors of Internet business, differences between online marketing and traditional marketing, selection of target market, and online marketing-mix strategy for e-business in view of customer-orientation. Finally it will suggest a future direction for online fashion business by applying the customer-oriented marketing of Internet business to the fashion business.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.323-335
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• 2005

Globalization of economy brings both opportunities and threats especially for companies in developing countries such as Korea. Globalization is an opportunity because it may expand the size of market for the company where globalization brings a threat for developing global competitiveness. If the company has already built competitive advantage in its business domain, the company can easily transfer market growth to profit improvement. However, if the company has not developed competitive advantage, globalization of economy will give a serious threat for the survivor of the company. The company might lose its own domestic market share. For the less famous brand of product or company name, international expansion is a challenging strategy. The study evaluated organizational performance of companies that try international expansion by utilizing Miles and Snow's strategy typology. We clustered organizations based on their strategy typology (prospector, analyzer, defender, and reactor) in view of the level of product diversification, new product development instances, level of localization, and autonomy of foreign subsidiary. With the strategy typology, we evaluated international strategy in view of product competitiveness, marketing strategy, human resource strategy, and organizational strategy. The regression result demonstrates that the performance of the company is significantly higher when the company employs prospector strategy. We also found out that product quality and emphasis for developed countries in international expansion are the most important factors for success.

• International Commerce and Information Review
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• v.11 no.4
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• pp.3-23
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• 2009

Social surveys, using various factors influencing the e-commerce's development of SMEs, are the means of explaining the rapid development of e-commerce. This makes it possible to make more efficient decisions in e-commerce. This article was written from surveys conducted in the manufacturing industry and Trade Company at Jilin Province via e-mail, fax and analyzed data by Statistical Package for the Social Sciences (SPSS). The result shows that in development of e-commerce, the business partners have significant impacts on the achievement of e-business both directly and indirectly. Second, consciousness of leaders, external support, transaction partner relationship and influence of competitors cause a direct result on the development of e-commerce On the other hand, the innovative capacity of enterprises and communication indirectly influence. Based on these, it is valid for us to for us to make correct decisions for the e-commerce development of SMEs.