• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.413-419
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• 2020

This research focuses on the analysis of factors affecting the market share of retailers in Vietnam. This research uses Smith and Chaffey's (2005) 5Ss e-marketing model for analysis, which include Sell, Serve, Speak, Save, and Sizzle. Both quantitative and qualitative methods will be used to conduct the study. The researchers collected information from customers, managers, and directors in 25 retailers in Vietnam. A survey questionnaire was delivered to 15 people in each of the retailers who are customers, managers and directors. The researcher used the SPSS 16.0 software to analyze the data collected and in-depth interviews were carried out with the purpose of testing the hypothesis as well as the overall framework of the research. Out of the 375 questionnaires delivered, 360 were returned. The means of 23 items in the survey questionnaire ranged from 3.3733 to 4.3533 representing the outcome of the descriptive analysis. Research results showed that Cronbach's Alpha coefficient of five factors affecting the market share of the retailers is sizzle, save, sell, serve and speak. This research has proposed some implications for the market share of retailers, including technology enhancement for full message delivery, ways to approach target customers, and improving product diversity.

• 유통과학연구
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• 제22권1호
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• pp.47-59
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• 2024

Purposes: The study aimed at examining the impact of the COVID-19 pandemic on the shift of online consumer purchasing behavior and whether the new behaviors would be maintained after the epidemic season. The study also aims to investigate how online customers change based on perceived risks. Research design and Methodology: The study investigated purchasing behavior of the same 377 online Vietnamese consumers during two periods: (1) during the period of social distancing and (2) one and half year after that, allowing data to be collected in real time, so that consumers do not have to recall their behavior. Results: Purchasing behavior appeared to be more influenced by gender, age and household size. Aged consumers are more concerned about risks than those in the younger group, who only worry about the risks during the pandemic. Consumers in households with two or more people are more concerned about the risks than those living alone. Female appeared to be more influential in both during and after pandemic than male. Conclusions: The findings contribute to clarify shift of online consumer purchasing behavior, which helps business to develop effective marketing strategies and enhance their presence in the e-commerce sector.

• 통상정보연구
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• 제16권3호
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• pp.275-304
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• 2014

일본의 지방자치단체는 급속한 세계화의 진전으로 인한 치열한 국제경쟁, 인구감소, 저출산 및 고령화, 재정적자의 확대 등 대내외 어려운 상황에서 국내외 지역과의 제휴 및 협력관계로 경제효과를 극대화하는 지역 활성화를 꾀하고 있으며 지역이 가지고 있는 인적 물적자원의 효율적인 배분을 통한 산업지원, 재정확보, 행정의 효율화 등을 목적으로 한 광역경제권 형성이 빠르게 진행되고 있다. 특히 간사이 광역연합은 지역산업클러스터 정책 등 광역경제권이 필요로 하는 성장전략을 통합적으로 기획하고 권역 내 자치기구의 성장전략을 조정하는 등 지역경제를 활성화하려는 시도를 추진하고 있으며 현재 광역권내 투자계획 및 조정역할을 간사이 광역연합이 담당하고 있는 등 광역연합의 위상이 한층 제고되고 있다. 급속한 세계화와 정보화가 진행되고 있는 가운데 지역의 다양한 수요를 충족시켜 효용극대화를 위해서는 국제교류의 주체도 중앙정부에서 지역정부로 이전될 필요가 있다. 외국의 광역지방자치단체와의 국제교류와 국제통상 그리고 산업클러스터 형성은 외부경제효과를 통한 양지역의 기술진보과 규모의 경제효과를 실현시켜 지역경제의 활성화를 실현하는 중요한 역할을 할 것으로 보인다.

• 무역상무연구
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• 제40권
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• pp.3-30
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• 2008

This article attempts to describe and analyze the rules on the buyer's remedies for lack of conformity under PELS. It shows that such remedies under the PELS operate in a two-tier remedial scheme which is alien to both domestic and international legal systems. That is, repair and replacement take the position of primary remedy, whereas termination, price reduction and damages are secondary remedies which are available only where the primary remedies cannot be invoked. Notwithstanding its superiority, the PELS have some drawbacks in several aspects. First, the PELS seems to place its focus on the factor of cost except the other factors, for instance, the significance of the lack of conformity, when one decides whether the first tier remedies cause the seller unreasonable effort or expense. It is argued that the factors can be considered by referring to art. 1:302 PECL. Second, the PELS does not expressively provide any exclusion of the seller's right to choose between repair or replacement on the basis of unreasonable uncertainty in reimbursing the expenses advanced by the buyer. It argues that if there is such uncertainty, it should be regarded as causing the buyer an unreasonable inconvenience under art. 4:204(1). Third, the PELS does not seem to properly reflect the consumer's interests in that most consumers prefer to have the absolute right of termination as against the commercial sellers who have a relatively stronger bargaining position. The reasons for that is that there is a big hurdle, i.e., a hierarchy of remedies, to be overcome by the consumer to battle with the commercial seller, and that unavoidable vagueness in defining a minor lack of conformity has been often used against the consumer, but in favour of the commercial seller with a strong bargaining position.

• 통상정보연구
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• 제16권1호
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• pp.91-116
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• 2014

FTA가 확대됨에 따라 FTA별로 상이한 원산지결정기준을 활용한 특혜 수혜가 점차 어려워지고 있다. 특히 전문인력과 정보가 부족한 중소기업은 정확한 품목분류를 통한 원산지결정에 상당한 어려움을 겪고 있는 실정이다. 따라서 본 논문에서는 품목분류 지식이 부족한 비전문가도 수출입 상품의 품목분류를 손쉽게 하여 FTA를 최대한 활용할 수 있도록 지원하는 정보기술 활용방법으로서, 품목분류를 시뮬레이션 할 수 있는 기술적인 요소와 로직 등을 검토하였다. 그리고 이를 위해 품목분류를 위한 요소를 물품별로 분석해 사례베이스를 구축하여 품목번호 결정을 지원하는 기술을 제시하였다. 본 시스템의 사용자는 FTA 컨설팅 효과뿐만 아니라 교육 효과가 있는 품목분류 자가결정 시스템을 활용함으로써, 품목분류에 대한 자체점검이 가능하고 품목분류에 드는 시간과 비용을 줄일 수 있으며, 정확한 품목분류에 근거하여 원산지증명서를 발급하여 FTA 특혜관세 혜택을 향유할 수 있음에 따라 경쟁력을 강화할 수 있는 이점을 누릴 수 있을 것이다.

• 무역학회지
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• 제48권2호
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• pp.153-174
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• 2023

그동안 선하증권의 위기를 극복하기 위한 대안으로서 전자선하증권(E-B/L), 수입화물선취보증서(Letter of Guarantee), 권리포기 선하증권(Surrender B/L), 해상화물운송장(Sea Waybill) 등이 제시되어 왔지만 이들 중 가장 활발히 사용되는 수단은 단연 Surrender B/L이다. 그러나 Surrender B/L은 법적 근거가 없어 여러 가지 문제점을 안고 있기 때문에 지금까지 이러한 법적 한계나 Surrender B/L 이용상의 문제점을 중심으로 관련 연구가 진행되었다. 본 연구는 이러한 연구관점을 확장하여 Surrender B/L 확산에 영향을 미치는 요인을 실증적으로 규명하고자 하였다. 이를 위해 한국국제화물운송협회 회원사를 중심으로 유효표본 190개를 확보하여 위계적 회귀분석을 실시하였다. 또한 R 프로그램을 이용하여 연구자료를 진단하고 지역별 확산 정도를 분석하였다. 실증분석 결과 Surrender B/L의 편의성과 비용 절감 효과, 포워딩 업체의 도제식 교육 등으로 Surrender B/L의 활용도가 높아지는 것으로 나타났다. 또한, 지역분석 결과 Surrender B/L의 확산이 우리나라 인근 지역뿐만 아니라 유럽과 미주지역 등 한국에서 멀리 떨어진 원거리 지역에서도 활발하게 나타나고 있음을 확인하였다.

• 한국중재학회지:중재연구
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• 제10권1호
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• pp.3-25
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• 2000

At its thirty-second session in 1999, the UNCITRAL had before it the requested note entitled "Possible future work in the area of international commercial arbitration." After concluding the discussion on its future work in the area of international commercial arbitration, it was agreed that the priority items for the working group should be conciliation, requirement of written form for the arbitration and enforceability of interim measures of protection. the Commission entrusted the work to the Working Group on Arbitration which held its thirty-second session at Vienna from 20 to 31 March 2000. The Working Group discussed agenda item 3 on the basis of the report of Secretary General entitled "Possible uniform rules on certain issues concerning settlement of commercial disputes : conciliation, interim measures of protection, written form for arbitration agreement." At its thirty-three session in 2000, the UNCITRAL had before it the report of Secretary General on agenda item 3 discussed by the Working Group. The Working Group discussed the issues relating to certain aspects of conciliation proceedings ; (1) Admissibility of certain evidence in subsequent judicial or arbitral proceedings ; (2) Role of conciliatior in arbitration or court proceedings ; (3) Enforceability of settlement agreements reached in conciliation proceedings ; (4) Other possible items for harmonized treatment : a) Admissibility or desirability of conciliation by arbitrators b) Effect of an agreement to conciliate on judicial or arbitral proceedings c) Effect of conciliation on the running of limitation period d) Communication between the conciliator and parties ; disclosure of information e) Role of conciliator. It was generally considered that decisions as to the form of the text to be prepared should be made at a later stage when the substance of prepared solutions would become clearer. However, it was noted that model legislative provisions seemed to be appropriate form for a number of matters proposed to be discussed in the area conciliation. There was general support in the Working Group for the proposition to perpare a legislative regime governing the enforcement of interim measures of protection ordered by arbitral tribunals. It was generally considered that legislative regime should apply to enforcement of interim measures issued in arbitration taking place in State where enforcement was sought as well as outside that State. It was generally observed that there was a need for provisions which conformed to current practice in international trade with regard to requirements of written form for arbitration agreement. The view was adopted by the Working Group that the objective of ensuring a uniform interpretation of the form requirement that responded to the needs of international trade could be achieved by : preparing a model legislative provision clarifying, for avoidance of doubt, the scope of article 7(2) of the UNCITRAL Model Law on International Commercial Arbitration : and adopting a declaration, resolution or statement addressing the interpretation of the New York Convention that would reflect a broad understanding of the form requirement. There was general agreement in the Working Group that, in order to promote the use of electronic commerce for international trade and leave the parties free to agree to the use of arbitration in the electronic commerce sphere, article II(2) of the New York Convention should be interpreted to cover the use of electronic means of communication as defined un article 2 of the Model Law on Electronic Commerce and that it required no amendment to do that. The UNCITRAL may wish to consider to the desirability of preparing uniform provisions on any of those issues concerning conciliation and arbitration proceedings, possibly indicating whether future work should be towards a legislative text or non-legislative text.

• 한국중재학회지:중재연구
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• 제18권2호
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• pp.173-199
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• 2008

A letter of credit transaction of the preexistence have been raising one's head fraud charge problem as a result of abusing the principles of independence and abstraction. Every society has certain rules and conventions which it regards as important and most of people in any society. The paper document means a document in a traditional paper form. The eUCP credit must specify the formats in which electronic records are to be presented. In these present times, the issuance of documentary credit are performed by the SWIFT(Society for Worldwide Inter bank Financial Telecommunication) system. The eUCP have been written to allow for presentation completely electronically or for a mixture of paper documents and electronic presentation. Presentation is deemed not to have been made if the Beneficiary's notice is not received. An electronic record that cannot be authenticated is deemed not to have been presented. The e-UCP is the supplement of current existing UCP but is superior to UCP under some circumstances. The document shall include an electronic record. The place for presentation of electronic records means an electronic address. The current e-UCP is not clear on this matter. We have to note followings in case of presenting the documents electronically and applying the e-UCP. There are three principles in the letter of credit transaction, that is to say, independence and abstraction, document dealing, strict compliance. IN the electronic letter of credit, these principles are called as independence and abstraction, electronic document dealing, strict compliance.

• 디지털융복합연구
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• 제16권12호
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• pp.109-122
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• 2018

우리나라는 급속도로 고령사회에 진입하면서, 성인학습자들을 대상으로 사이버대학에서의 교육이 필요한 시점에 와 있다. 성인학습자들에 대한 교육은 평생교육관점에서 중요한 시사점을 가진다. 본 연구는 사이버대학 재학 성인학습자사례분석결과, 경제적 부담, 학습시간 부족, 디지털 리터러시 문제, 고립감, 상호작용 미비 등이 학업지속을 방해하는 장애요인으로 나타났다. 장학금제도는 상당히 등록금 부담을 완화시키는 요인으로 나타났다. 한편 사이버대학 재학생이 느끼는 고립감과 온라인상의 상호작용 부족문제는 오프라인특강 활성화로 완화가능하며, 성인학습자를 위한 컴퓨터사전 교육이 디지털 리터러시 문제를 해결하는데 기여할 것으로 판단된다. 본 연구의 의의는 외국의 온라인교육 중도탈락 연구들에서 중요한 변인으로 나타나지 않았던 경제적 부담과 학습시간부족이 우리 경우에는 중요하게 나타난 점이다.

• 한국환경과학회지
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• 제22권4호
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• pp.481-492
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• 2013

In this study, the use survey of domestic and international weather information on coastal regions and the demand survey (e.g. general and in-depth surveys) for customer needs with coastal industries were carried out to design customized coastal weather contents. The general demand survey showed that most of the customers working in the coastal industries were interested in a short-term forecast, such as a general weather outlook (approximately 29% of the total respondents) and typhoon information (19%), and they preferred to be given the forecast information from new media such as the internet web-pages (36%) and mobile utilities (23%) rather than old media such as TV (16%) and radio (11%). In addition, only 31% of the total respondents were found to be satisfied with the use of the current coastal weather service. This low percentage might mainly be a result of lack of information accuracy (about 64%) and diversity (28%). From in-depth survey with site visiting, the need of coastal weather contents, such as weather elements, data form, a tool of communication, and forecast interval, differed with the working stages in three coastal industries (e.g. shipbuilding, maritime trade, and passenger transport industries).