• 제목/요약/키워드: International consumers

검색결과 967건 처리시간 0.025초

Satisfaction with the Quality of Agricultural Machinery and the Propensity for Replacement Purchases

  • Shin, Seung-Yeoub;Kang, Chang Ho;Yu, Seok Cheol;Kim, Byounggap;Kim, Yu-Yong;Kim, Jin Oh
    • Journal of Biosystems Engineering
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    • 제39권4호
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    • pp.261-266
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    • 2014
  • Purpose: This study was conducted to serve as a basis for strengthening policy support and R&D to improve the domestic and international competitiveness of domestic agricultural machinery. Levels of satisfaction among farmers and service engineers were analyzed regarding the current quality of agricultural machinery and the primary consumers' propensity for replacement purchases. Methods: A survey was carried out targeting farmers in over 150 townships and 300 villages in South Korea who collectively used 711 tractors, 286 rice transplanters, and 221 combine harvesters. Furthermore, agricultural machinery service engineers from 20 different after-services were surveyed regarding the quality of main components in domestic agricultural machinery versus those in imported agricultural machinery. Results: The farmers' overall quality satisfaction ratings for tractors, rice transplanters, and combine harvesters ranged from 57.1% to 62.6% in consideration of operating performance, failure rate, and durability. Compared with imports, satisfaction ratings for domestic agricultural machinery were 19.1%p to 38.1%p lower for quality. Regarding engines, transmissions, hydraulics, planters, reapers, threshers, and electrical components, only 5.3% to 25.0% of service engineers indicated that domestic agricultural machinery was higher in quality compared with imports. By contrast, 33.3% to 78.9% of those surveyed indicated that domestic components were lower in quality compared with imports. Intent to purchase replacement agricultural machinery at the end of their respective products' lifecycles was indicated that they planned to purchase imported tractors, rice transplanters, and combine harvesters comprised 25.2%, 46.9%, and 43.9%, respectively. This clearly shows that a very high percentage of farmers were satisfied, particularly for transplanters and combine harvesters. Conclusions: The level of desire for purchasing imported agricultural machinery was very high among those who expressed intent to purchase replacement machinery. Therefore, strong policy support and R&D for domestic agricultural machinery is critical for improving competitiveness on the domestic and foreign markets.

미술과 집단성 (Art and Collectivity)

  • 곽건초
    • 미술이론과 현장
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    • 제4호
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    • pp.181-202
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    • 2006
  • "When it comes to art, nationalism is a goodticket to ride with", says the title of a report in the Indian Express (Mumbai, 29 Oct 2000). The newspaper report goes on to say that since Indian art was kept "ethnic" by colonialism, national liberation meant opening up to the world on India's own terms. Advocacy, at the tail end of the 20th century, would contrast dramatically with the call by Rabindranath Tagore, the founder of the academy at Santiniketan in 1901, to guard against the fetish of nationalism. "The colourless vagueness of cosmopolitanism," Tagore pronounced, "nor thefierce self-idolatry of nation-worship, is the goal of human history" (Nationalism, 1917). This contrast is significant on two counts. First is the positive aspect of "nation" as a frame in art production or circulation, at the current point of globalization when massive expansion of cultural consumers may be realized through prevailing communication networks and technology. The organization of the information market, most vividly demonstrated through the recent FIFA World Cup when one out of every five living human beings on earth watched the finals, is predicated on nations as categories. An extension of the Indian Express argument would be that tagging of artworks along the category of nation would help ensure greatest reception, and would in turn open up the reified category of "art," so as to consider new impetus from aesthetic traditions from all parts of the world many of which hereto fore regarded as "ethnic," so as to liberate art from any hegemony of "international standards." Secondly, the critique of nationalism points to a transnational civic sphere, be it Tagore's notion of people-not-nation, or the much mo re recent "transnational constellation" of Jurgen Habermas (2001), a vision for the European Union w here civil sphere beyond confines of nation opens up new possibilities, and may serve as a model for a liberated sphere on global scale. There are other levels of collectivity which art may address, for instance the Indonesian example of local communities headed by Ketua Rukun Tetangga, the neighbourhood headmen, in which community matters of culture and the arts are organically woven into the communal fabric. Art and collectivity at the national-transnational level yield a contrasting situation of, on the idealized end, the dual inputs of local culture and tradition through "nation" as necessary frame, and the concurrent development of a transnational, culturally and aesthetically vibrant civic sphere that will ensure a cosmopolitanism that is not a "colourless vagueness." In art historical studies, this is seen, for instance, in the recent discussion on "cosmopolitan modernisms." Conversely, we may see a dual tyranny of a nationalism that is a closure (sometimes stated as "ethno-nationalism" which is disputable), and an internationalism that is evolved through restrictive understanding of historical development within privileged expressions. In art historical terms, where there is a lack of investigation into the reality of multiple modernisms, the possibility of a democratic cosmopolitanism in art is severely curtailed. The advocacy of a liberal cosmopolitanism without a democratic foundation returns art to dominance of historical privileged category. A local community with lack of transnational inputs may sometimes place emphasis on neo-traditionalism which is also a double edged sword, as re kindling with traditions is both liberating and restrictive, which in turn interplays with the push and pull of the collective matrix.

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인터넷 쇼핑몰 고객관계의 질에 대한 서비스품질 차원별 영향 및 이용기간의 조절역할 (Dimension- by-Dimension Effects of Service Quality on the Customer Relationship Quality of Internet Shopping Malls and the Moderating Role of the Length of Use)

  • 전동매
    • 한국유통학회지:유통연구
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    • 제10권2호
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    • pp.99-120
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    • 2005
  • 이 연구에서는 기존 연구의 검토를 통해 인터넷 쇼핑몰의 서비스품질 차원으로 환경적 품직, 고객-기업간의 일반적인 상호작용, 고객-기업간의 개인화된 상호작용, 고객간의 상호작용 및 결과적 품질을 도출하였다. 먼저 인터넷 쇼핑몰 서비스품질의 각 차원이 고객관계의 질을 구성하는 만족, 신뢰, 몰입에 미치는 영향을 실증하였다. 이들의 관계를 이용기간으로 측정한 관계지속기간이 조절하는지의 여부를 검토하였다. 만족과 신뢰 및 몰입 간의 관계를 분석하였다. 또한 관계의 질을 구성하는 세 요인과 관계지속에 대한 미래의도의 관계를 실증하였다. 기존 연구들에 바탕을 두고 구성한 측정척도들로 구성된 설문지를 이용하여 대학생 및 일반 성인을 대상으로 수집한 유효설문지를 349부를 이용하여 회귀분석을 실시하였다. 환경적 품질과 만족, 개인화된 상호작용과 신뢰를 제외한 서비스 품질 차원과 관계의 질 구성요소 사이의 관계는 통계적으로 유의한 결과를 얻었다. 관계의 강도는 차원마다 다른것도 확인하였다. 이용기간의 조절효과는 일반적인 상호작용과 신뢰의 관계에서만 확인할 수 있었다. 만족은 신뢰와 몰입과, 그리고 신뢰는 몰입과 정의 상관관계를 갖는 것으로 나타났다. 신뢰와 몰입은 관계지속에 대한 미래의도에 영향을 미치는 것으로 나타났지만, 만족과 미래의도 사이에는 직접적인 관계를 확인할 수 없었다. 이상의 연구결과를 토대로 시사점과 향후 연구과제를 제시하였다.

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3세대 디바이스의 속성별 소비자 선호 분석 (Consumers' preference about the attributes of 3rd generation device)

  • 정재영;이주석;곽승준
    • 한국산학기술학회논문지
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    • 제18권3호
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    • pp.703-710
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    • 2017
  • 3세대 디바이스는 사물인터넷을 통해 지능화된 서비스와 어플리케이션을 활용할 수 있는 차세대 단말기이다. 스마트폰, 태블릿 PC와 같은 기존 스마트 디바이스 시장이 정체기에 접어들면서, 차세대 디바이스 시장을 이끌어 갈 3세대 디바이스 및 부품, 서비스 개발에 세계 각국이 주목하고 있다. 본 연구에서는 3세대 디바이스의 다양한 속성들에 대한 이용자 편익을 경제적 가치평가 방법론을 적용하여 측정해보고자 하였다. 이를 위해 대표적인 가치평가법의 하나인 컨조인트 분석법을 적용하였다. 컨조인트 분석을 위해 3세대 디바이스의 속성을 사용방식, 전력효율성, 라이프케어, 가격의 4가지로 선정했다. 혼합로짓모형을 적용하여 개별 속성들에 대한 한계지불의사액을 도출하였으며, 대부분 통계적으로 유의한 결과를 얻을 수 있었다. 응답자들은 사용방식 속성에서는 완전한 플렉서블 수준에 높은 선호를 보였으며, 전력효율성에 측면에서도 진보된 충전기술에 양(+)의 지불의사를 보였다. 또한 응답자들은 3세대 디바이스가 제공할 일상의 생산성 관리 서비스인 라이프케어 속성의 개선에 대해서도 지불의사가 있는 것으로 확인되었다. 본 연구에서 제시된 정량적 결과와 시사점은 3세대 디바이스 시장을 위한 정책 및 제품, 서비스 전략 수립에 유용하게 활용할 수 있을 것으로 판단된다.

시맨틱 웹을 이용한 XBRL의 비즈니스 활용성 개선 (Improving Business Usability of XBRL Based on Semantic Web Approach)

  • 전표진;이명진;김우주;홍준석
    • 한국전자거래학회지
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    • 제15권3호
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    • pp.1-23
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    • 2010
  • 금융 및 재무정보를 포함한 기업정보는 복잡성과 다양성을 가지는 동시에 많은 정보를 포함 하고 있기 때문에 이를 교환하고 적절하게 가공하여 사용하는 일은 매우 중요하다. 특히 IT 기술이 발전함에 따라 이를 위한 다양한 접근 방법이 등장하게 되었으며, XBRL이 그 대표적인 예라 할 수 있다. XBRL은 컴퓨터가 데이터 간의 관계를 인식해서 처리할 수 있도록 설계된 XML 기반의 기업 업무보고용 언어이다. 이는 각 데이터에 정황적 요소를 포함하는 태그를 추가함으로써 정보수요자로 하여금 정확한 정보의 생성 및 이용할 수 있게 하고, 정보공급자와 수요자간의 효율적 정보이동을 가능하게 하는 국제표준이다. 하지만 XBRL은 단순히 데이터를 구조화하고 표현하기 위한 XML을 기반으로 하고 있기 때문에 의미 정보가 포함되어 있지 않다. 이에 본 논문은 의미기반의 웹 환경을 위한 시맨틱 웹 기술을 이용하여 XBRL 정보의 공유와 재사용, 그리고 지능화된 서비스를 가능하게 하고자 한다. 즉, XBRL로 표현된 정보에 의미정보를 추가하여 XBRL 지식의 공유와 재사용, 새로운 지식의 발견 및 추론을 수행할 수 있도록 온톨로지화하는데 그 목적이 있다. 이를 위해 XBRL의 분류체계와 그의 인스턴스 문서를 온톨로지화하기 위한 방법론을 제안하고, 이렇게 온톨로지화된 XBRL의 지식이 어떠한 장점을 가지고 있으며, 실제 비즈니스에서 어떻게 활용될 수 있는지를 보이고자 한다.

소셜 미디어 마케팅 활동이 브랜드 자산과 소셜 브랜드 개입을 통해 구매 의도에 미치는 영향: 한국 화장품 회사를 중심으로 (The Effect of Social Media Marketing Activities on Purchase Intention with Brand Equity and Social Brand Engagement: Empirical Evidence from Korean Cosmetic Firms)

  • 뗀진최된;이영찬
    • 지식경영연구
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    • 제21권3호
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    • pp.141-160
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    • 2020
  • 본 연구에서는 한국 화장품의 구매의도에 대한 소셜미디어 마케팅 활동의 효과를 실증적으로 검증하고자 한다. 소셜미디어의 사용이 증가함에 따라 기업이 소비자와 브랜드를 연결하는 마케팅 방식이 변하고 있다. 따라서 소셜미디어 마케팅 활동이 소비자의 소셜브랜드 참여, 브랜드 자산 및 구매의도에 미치는 영향을 실증적으로 분석할 필요가 있다. 본 연구의 목적은 한국 화장품 회사들의 소셜미디어 마케팅 활동이 브랜드 자산과 소셜브랜드 참여를 통해 소비자의 화장품 구매의도에 미치는 영향을 실증적으로 분석하는 것이다. 선행 연구를 통해 소셜미디어 마케팅 활동을 포함한 구성개념들을 정의하고 설문문항을 개발하였다. 총 332개의 설문지를 수집하여 이중 불성실하게 작성된 설문지를 제외한 219개의 설문데이터를 사용하여 분석을 수행하였다. 분석결과 5개의 소셜미디어 마케팅 활동은 브랜드자산, 소셜브랜드 참여 그리고 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구를 통해 화장품 회사들은 소셜미디어를 활용한 마케팅 활동을 강화하고 이를 통한 브랜드자산의 축적과 사용자의 소셜브랜드 참여를 유도하는 것이 중요하다는 점을 확인할 수 있었다.

도시재생을 통한 서울지역 전통시장 활성화 영향 요인이 활성화 인식에 미치는 영향: 기대감의 매개효과 (The Influence of the Influential Factors on the Invigoration of the Traditional Market Places in Seoul through Urban Regeneration upon the Awareness on Invigoration: the Mediating Effect of Expectation)

  • 최재현;이명훈
    • 한국산학기술학회논문지
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    • 제21권4호
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    • pp.248-258
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    • 2020
  • 본 연구에서는 서울지역 전통시장을 중심으로 성공적인 도시재생을 위해 전통시장의 시설개선과 같은 물리적 정비 요소 중 어떤 요소들이 성공적인 도시재생을 위한 기대감과 활성화 인식에 더 큰 영향을 미치는지에 대해 실증분석을 하고자 하였다. 본 연구는 서울 도심부에 위치하며, 최근 여러 형태의 활성화 요인으로 일반 소비자는 물론 국내뿐만 아니라 외국의 많은 관광객이 방문하여 도심부 상권에 활력을 불어넣고 있는 전통시장을 대상으로 총 515부의 설문지가 분석에 활용되었다. 자료 분석은 SPSS 23.0과 AMOS 22.0을 사용하였다. 본 연구의 분석 결과로는 도시재생활성화 요인(심리적, 물리적, 다양성, 기능적, 안정성) 요인을 도출하였으며, 도시재생에 대한 기대감에 활성화 요인이 직접적인 영향을 미치는 것으로 나타났다. 이러한 결과는 성공적인 도시재생을 위한 전통시장의 개념을 포괄적으로 평가할 수 있는 기준을 제안하고 더불어 도시재생을 위한 전통시장의 활성화 요인를 재조명했다는 데에 의의가 있다. 즉, 실질적으로 전통시장을 이용하는 시민들을 대상으로 하여 추후 도시재생이 이루어지기 위한 계획과 실천 부분에 있어서 전통시장의 활성화를 위한 종합적 진단 방안을 제시하였다고 할 수 있다.

전통시장 상인대학 교육서비스 품질이 경영성과에 미치는 영향 (The Impacts of Education Service Quality in the Traditional Market Merchant College on Business Performance)

  • 최동규;황희중;송인암
    • 유통과학연구
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    • 제11권10호
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    • pp.81-92
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    • 2013
  • Purpose - This study empirically analyzes the effect of improvements in the quality of service management performance of college education on traders' conscious change of business management innovation and diverse sales expertise for a year. The use of traders' conscious changes and sales expertise as variables for the verification of the effects of parameters related to the active trader's traditional education market is a desirable direction. The method of research reflects the quality of education service, management result, traders' conscious changes, and sales expertise to understand the precise essence and definition of teaching quality at merchant colleges through theoretical consideration. Moreover, its impact on traders' conscious changes and sales expertise in empirical analysis acts as an intermediary. Research design, data, methodology - The hypothesis of this study leverages the SPSS statistical program. To gather actual proof, sample survey for theoretical research examined 262 valid papers of the 300 papers written by 10 merchants who graduated from merchant's university. First, using the SERVQUAL model, Parasuraman et al. (1996) indicated that for quality of education service, the configuration of factors is the same as the sympathetic performance, that is, responsiveness and empathy, and traders are aware of these elements. However, our preliminary investigation revealed that traders' university education has been excluded as a component of quality of service in the earlier studies. Moreover, we found that certainty of knowledge, reliability, and sympathy are influenced by challenges and by the changing intentions of merchant consciousness. In addition, our study confirms that improvements in convincing abilities and sales technique have a positive impact. Second, merchants' and traders' expertise are proven to affect business performance. In other words, university education of traders and merchants affects the consciousness of consumers, and changes patterns of sales. Third, the quality of service management education and change in the consciousness has a considerable impact on the trader, thereby maximizing business performance and acting as an intermediary for verification. Fourth, the quality of service management education affects the trader's sales expertise to maximize business performance. Results - To summarize, the quality of college educational services relates to the improvement of business performance and the role of the resulting virtuous cycle. Consequently, we can look for suggestions in the traditional markets, where the Government pays attention to the exterior environmental factors as well as to the changing business environment. However, the most important aspect is the merchant awareness. That is, a merchant should understand the distribution environment. Several competitor and trend analyses should be conducted to meet customers' expectations positively and proactively cope with any challenges related to changes. Further, expertise in sales and marketing skills need to be acquired to improve customer convincing abilities and develop a customer-oriented mindset. Conclusions - According to the changes in consumption trends of business enterprises, new management techniques are required to survive competition by improving traditional markets, which will necessitate more competitive education programs in merchant universities.

모바일 관광정보 서비스특성이 지각된 가치 만족도 및 이용의도에 미치는 영향 연구 (The Effect of Mobile Tourism Information Service Features on Perceived Value, Satisfaction, and Using Intentions)

  • 이성준;대정
    • 유통과학연구
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    • 제12권12호
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    • pp.75-82
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    • 2014
  • Purpose - Due to the rapidly changing environment, the needs of information distribution are emphasized more than ever before. As information changes to cater to diversity, professionalism, and detailed segmentation, this information is produced exponentially. Many researchers working in intelligence agencies are feeling the need to establish a comprehensive information management and information distribution system in a systematic and more effective manner. Mobile marketing is based on communication when consumers can access information using GPS systems whatever their location may be when they are on a trip. Until recently, Korean companies have been struggling to perform well in the larger mobile tourism information service (MTIS) for Chinese tourists, which is regarded as a blue ocean area. The principal dimensions of the characteristics of a mobile tourism information service were analyzed, and the influence on perceived value and satisfaction was identified. Moreover, the relationship among the variable satisfaction and using intentions was empirically analyzed. Research design, data, and methodology - This study examined the structural relationship among mobile tourism information features, perceived value, satisfaction, and behavioral intentions. It is based on analyzed data from questionnaires involving advanced research. A questionnaire survey targeting Chinese students using a mobile tourism information service in Korea was conducted. A total of 230 questionnaires were circulated, and 221 questionnaires were used for empirical analysis, excluding invalid data. The data were analyzed with structural equation modeling with SPSS 21.0 statistic package reliability analysis, factor analysis, and regression analysis were implemented, and the effects of the mobile tourism information service features on perceived value, satisfaction, and using intentions were presented. Results - First, mobile tourism information service features have a direct positive effect on the practical value, and do not affect the hedonic value. Second, perceived value has a statistically positive effect on satisfaction. Third, perceived value has a positive effect on behavioral intentions. Fourth, satisfaction has a direct positive effect on behavioral intentions. Conclusion - MTIS (mobile tourism information service) involves personal, social, and technical characteristics. We have analyzed the effects of mobile tourism information service on perceived value, and on satisfaction and using intentions. First, the study shows that the characteristics of mobile tourism information service and perceived value in relation to mobile tourism information service usage are important for marketing in the Chinese market. Moreover, after using a mobile tourism information service, the effect on practical value is more than on hedonic value. We could not analyze the program for tourism information service extensively, and used only questionnaires from Chinese students in Korea. In the future, there should be research on the programs for a tourism information service. We expect to study the MTIS program in greater detail, and to improve the quality and reputation of MTIS through the analysis of its program. We hope that this research will allow an evaluation of the relationship between Korea and China regarding MTIS.

고객가치가 고객충성도에 미치는 영향에 관한 연구: 고객만족과 전환장벽을 매개변수로 (A Study on the Impact of Customer Equity on Customer Loyalty in the Korean Retail Industry: Mediation of Customer Satisfaction and Switching Costs)

  • 김순홍
    • 유통과학연구
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    • 제10권11호
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    • pp.79-88
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    • 2012
  • Purpose - The objective of this paper is to suggest that a company's CRM activities have an effect on customer loyalty in the Korean retail industry. Typically, Korean customers use large local marts with convenience in the absence of any other choice. Therefore, this study aims to shed light on the fact that customers do not break away from their preferred retail stores, either owing to their stringent loyalty (the lie loyalty) or difficulty in turning to alternative choices. Research design, data, methodology - By surveying a sample of 200 hyper-markets through a questionnaire, and excluding dubious and missing responses, I obtained 181 samples to be included in the empirical analysis. The survey was conducted for two weeks during October 2011. AMOS and SPSS18 statistical packages were used for conducting statistical analysis for this study. This paper was developed using the concept of customer equity on CRM, which is known to have a positive impact on customer loyalty through the satisfaction and switching-barrier parameters. The hypothesis of this paper is that customer equity is composed of relationship equity, value equity and brand equity, and that the relationship equity variable has positive effects on the value equity and brand equity amongst other types of customer equity. Moreover, customer equity influences customer loyalty through parameters including customer satisfaction and switching costs in the Korean retail industry. Results - According to the results of the analysis, it was confirmed that relationship value had a positive effect (+) on all variables, including the perceived QoS (Quality of Service), store brand images, economic value, and store convenience. It was also confirmed that the assumption that the perceived QoS (Quality of Service), economic value, and store convenience had a positive effect on customer satisfaction was shown to be statistically significant, with a p-value below 0.05. Only the store brand value variable had an effect on the switching-cost variable with respect to the causal sequence of the variables, including the perceived QoS, store brand value, economic value, and store convenience. The remaining variables did not seem to influence the switching-cost variable. On the other hand, another effect showed that customer satisfaction had a statistically significant influence on the switching-costs variable. Moreover, the customer satisfaction and switching-cost variables also had a statistical influence on customer loyalty. Conclusions - The CRM activities had an influence on various variables (including perceived QoS, perceived economic value, store brand value, and store convenience) pertaining to customer values. Customer satisfaction and switching-cost had some effects on customer loyalty as a parameter. This confirms that stringent loyalty exists with respect to customer loyalty in the retail industry. The fact that the variable had such a statistically significant influence on the switching-cost and store brand equity variables means that consumers react to the reputation of a brand, confidence about the store, and quality confidence. The implications of this study in the retail industry should be further extended to devise strategies for customer retention.

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