• 통상정보연구
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• 제8권3호
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• pp.369-381
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• 2006

This paper examined partnership and business performance of international joint venture. Based on the analysis of the sixty-three international joint venture cases, the following results were found. First, it was found that the partnership of commitment have a significant positive influences on the business performance of marketing and distribution sectors in international joint venture. Second, the partnership of complementarity have a significant positive influences on the business performance of marketing and distribution sectors in international joint venture. Third, the partnership of trust have a significant positive influences on the human resources efficiency of marketing sector in international joint venture.

• 통상정보연구
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• 제6권3호
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• pp.19-40
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• 2004

The purpose of this paper is to analyze the present condition and business convergence of TV home shopping markets. This study is focused on the current situation and promotion plans of TV home shopping markets to make it better. This thesis shows the distribution characteristic and circumstances of korean distribution market and share of market. Using analysis data, the conclusion of thesis is that TV home shopping company will increase their business sector by appling T-commerce under the Ubiqutious era.

• 통상정보연구
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• 제7권2호
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• pp.25-47
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• 2005

This study wishes to analyze that affect in purchasing decision in Telecommunication operation company's international competitive bidding. When submit a tender laying stress on international competitive bidding of the Telecommunication operation companies among specially various international competitive bidding, I wish to investigate game theory enemy by bid method through access method about bid form affecting in buyer's purchasing decision.

• 통상정보연구
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• 제9권4호
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• pp.21-40
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• 2007

This study is trying to classify and analyse the Internet shopping mall related studies from 1997 to 2006 in order to provide comprehensive view about Internet shopping mall. Another aim of this study is to give the future research themes around this area through consideration of needed research parts. First, we summarise the related terms, definitions and classification of Internet shopping mall itself. Then we classify the studies into two groups - researches about company behavior and researches about consumer behavior. We review the studies of each categories and classify them into more detail area. Finally we attempt to give integrated frameworks of each categories.

• 통상정보연구
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• 제6권2호
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• pp.147-168
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• 2004

Owing to the digital revolution, Internet Commerce and Electronic Commerce is having a profound influence on the global trade and internal commerce, revolutionizing the way of doing business. e-Trade have adopted in order to the reshape of the International Trade enterprise's competitiveness, and it is now being utilized as a major export marketing instrument to develop new customers, save export transaction costs ad facilitate new work processes. The purpose of this study is to provide a program for activation in e-Trade of the International Trade enterprise in Kangwon Do. However, at present, the environment of e-trade Infrastructure in Kangwon Do is very poor. Therefore, this study points out the problems of e-trade of the International Trade enterprise in Kangwon Do and provides many considerations for a program for activation of e-Trade.

• 통상정보연구
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• 제7권1호
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• pp.19-33
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• 2005

Although the fast advancing information infrastructure makes the connectivity possible to reach almost anywhere, it does not ensure a successful development of e-commerce for every country. The challenge will not come only from the technology, but also from the people. To examine the effect of cultural differences on the perception for Internet shopping, shoppers from two different countries - the U.S. and Korea - were chosen, and the perception for Internet shopping from each is contrasted.

• 통상정보연구
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• 제9권1호
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• pp.297-312
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• 2007

The GUIDEC I was published in November 1997 by the International Chamber of Commerce (ICC) and then the GUIDEC was published in October 2000 in the name of GUIDEC II. The GUIDEC II is the next version of GUIDEC I. This paper examines the electronic authentication and certification practices under GUIDEC II in detail. Therefore, this paper can help parties concerned to understand electronic authentication and certification practices of electronic commerce. GUIDEC II maintains the content of GUIDEC I, but GUIDEC II adds some new definitions such as authenticating a message and explains the rights and responsibility of subscribers, certifiers, and relying parties in detail. The aim of the GUIDEC II is to enhance the ability of international business community to execute trustworthy digital transactions utilizing legal principles that promote reliable digital authentication and certification practice.

• 통상정보연구
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• 제6권3호
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• pp.81-99
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• 2004

Research relevant to the electronic commerce tends to either overestimate or underrate the role of Information and Communication Technology (lCT). There is both technological skepticism within the social science circles and technical optimism within the engineering and computing field. Each perspective seems to have a limitation in adequately explaining the phenomenon of electronic commerce diffusion. Therefore, this research attempts to explore major characteristics of Web-based shopping systems as enablers of new business, concerning both the technical and business aspects in contemporary electronic commerce settings. On this basis, this paper addresses a configuration model of WBSS on the harmonious perspective concerning both the technical and business issues. It is our hope that both technical perspective and business perspective for exploring WBSS's configuration model presented in this paper can be an initial step towards a more balanced debate of ICT role, for electronic commerce.

• 통상정보연구
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• 제8권3호
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• pp.343-368
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• 2006

International transactions of digital goods with the abovementioned characteristics are categorized by stages to review the characteristics and illustrate the problems in this study. The problems that may possibly arise during the implementation of the contract on digital goods are divided by stage, such as delivery, payment and insurance cover in preparation for possible diverse risks. International transactions of digital goods are expected to gain more weight in the world trade in the future. Therefore, legal and technical supports in the international level and international commercial custom need to be settled to smoothen and facilitate international transactions of digital goods.

• 통상정보연구
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• 제1권2호
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• pp.229-247
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• 1999

Where a paper document, a manual signature, or negotiability is required in statute, then solutions must be found through a change in the law. However, where the problem originates in commercial usage, then the solution can be easier, and speedy. Certainly, nearly all of the functions that paper document provides can be equally, or better, satisfied by electronic means. That is, Electronic Commerce(EC), which has been increasing rapidly and is a new type of transaction, may be hindered by legal obstacles to use of Electronic Message, or by uncertainty to its legal effect and validity. Therefore, it is important to sustain legal effect to Electronic Message for the prosperity of EC The one of solutions is to use reliable Electronic signature system by Certification Authority to verify the authenticity of Electronic Message.