Cultural Differences in Perceptions on the Convenience of Internet Shopping: Based on Transaction Process Model

Although the fast advancing information infrastructure makes the connectivity possible to reach almost anywhere, it does not ensure a successful development of e-commerce for every country. The challenge will not come only from the technology, but also from the people. To examine the effect of cultural differences on the perception for Internet shopping, shoppers from two different countries - the U.S. and Korea - were chosen, and the perception for Internet shopping from each is contrasted.