• Korean Institute of Interior Design Journal
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• no.16
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• pp.3-9
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• 1998

The purpose of this research is to empirically validate the IIPS (Interior Image Preference Scale) which is a newly developed visual instrument for evaluating the environmental disposition inherent to individuals especially one's interior image preferences. The questionnaire survey was used. The data were collected from Oct. 10th 1997 to Nov. 14th 1997. The subjects were 399 undergraduate students and 30 professor of Dep. of Interior Design. With respect to content validity and construct validity of IIPS discrimination and similarity structure of scales and characteristics of 12 prototype interior images were examined in comparison with the originals. 429 questionnaires were analyzed using frequency percentage mean and Multi-Dimensional Scales. The major results were as follows (1) All 80 items of IIPS were discriminated by 3 criteria such as Traditionalism·Modernity(TM) Masculinity·Femininty (MF) and Simplicity·Complexity (SC) as expected at the time of the instrument development stage.(2) 12 prototype interior images of the IIPS showed tendency to be accord with descriptors to express them in comparison with the originals (3) All 90 items of IIPS showed a cluster distribution according to the similarity structure of scales. Three subscales of IIPS(e . g. TM MF and SC) were structured pretty well by those 3 dimensions. This research revealed the IIPS to have content validity and construct validity for evaluating of preference of three properties of interior image in empirical research. The IIPS was found to be potential objective tool to measure the interior image preferences.

• Korean Journal of Human Ecology
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• v.18 no.1
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• pp.247-257
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• 2009

The purpose of this study was to examine the effects of interior color and product volume of clothing shop on consumer's store image and preference for a clothing shop. The research methodology was a survey questionnaire and the subjects were 516 university students in Daejeon, Korea. The measuring instruments were stimuli and self-administrated questionnaire. The stimuli were 7 pictures of clothing shop including interior color and product volume variables, and the self-administrated questionnaire consisted of semantic differential scales for store image, store preference, and subject's demographic attribution. The data were analyzed by t-test, ANOVA, MANOVA, Duncan's multiple range test, based on SPSS program The results were as follows: first, in clothing shop's interior colors affecting store image and preference for clothing shop, white color gave a casual, sophisticated, characteristic, and attractive image to the shops, and brown color gave an elegant, sophisticated image, while black color gave a sophisticated, uncomfortable image, and gray color gave a less positive image to them than other colors. Subjects preferred white, brown, and black color in the order. Second, clothing shop's products volume also affected consumers' store image and preference. Its small volume gave a more sophisticated, elegant image than other volume levels, and subjects preferred small and medium volume of clothing products to their large volume. Third, the effects of shop's interior color and clothes' product volume on store image were different depending on subject's sex. The results revealed that clothing shop's interior color and product volume are important VMD components affecting consumer's store image and preference, and consumer's sex has to be considered to understand the effects of VMD components on clothing shop image.

• Korean Institute of Interior Design Journal
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• no.27
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• pp.64-75
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• 2001

As living condition has improved, agreeable living environmental plans that reflect residential traits are needed from. the first stage of house remodeling or interior construction. At the request of above, we need systematically study about the householder's preference according to the life style. The purpose of this study is to suggest the case of preferred interior by understanding preferred Interior image and interior design elements. Document and questionnaire research are used as the method of study. The subjects of research wear 702 persons from 20th to 40th. Contents are constituted with general traits, life style and preferred interior image and the analysis of the materials is quantifical analysis using statistics. In the base of the theory of interior image and interior design elements appeared In the documents, measuring apparatus is made up and suggested preferred examples of interior design depend on life style by combining preferences.

• Korean Institute of Interior Design Journal
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• no.16
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• pp.161-167
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• 1998

The Study to verify the relations between the store choice behavior and the interior environmental image. the point of view is that the image of store affects the behavior of customers when they choose the store for shopping. The method used for this study is library survey for constructing the store choice model and the field survey for veryfying the model. The store choice behavior of customers occurs according to the procedure : environment exposure-development of cognitive structure-image developing by the emotional response-attitude decision- purchasing. The image of a store is one of the very important elements in marketing stragy. The group which showed the affirmative response to the emvironmental design aspects also showed the high affirmative response to the store image. The group which showed consistent response to the image of store and the image of him/herself showed more affirmative response to the environmental design aspects. Good image to a store affects affirmative attitude of customers and it consequently the store choice behavior

• Korean Institute of Interior Design Journal
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• no.9
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• pp.3-9
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• 1996

When a certain particular department store is chosen by customers due to the good image, the department store will have provided for the conditions that it can precede in competition with other department stores. Based upon it, a survey was made of preference for the department store interior design image component. In order to make the department store image better based upon this study results, the designer should remember that department store is possessed of display and circultation planinorder to give consume the good image. And , as a result of analyzing customers' preference for the details of the interior design image component, the area, primary components of the department store space, should take on specialization , though narrow. The circulation should constitute the free flow system. The ornamental illumination should be emphasized for the secondary component of the department store space. The color planing should be made that is oriented to seasonality and products. The floor should finished with wood. The department store interior should be decorated in a modern and simple form. The display of the department store should be made in a fashion that it takes on seasonality and artistry. These measures can be said to be the desirable method to provide a good image for women customers paying a visit to the department store.

• Korean Institute of Interior Design Journal
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• no.9
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• pp.9-9
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• 1996

When a certain particular department store is chosen by customers due to the good image, the department store will have provided for the conditions that it can precede in competition with other department stores. Based upon it, a survey was made of preference for the department store interior design image component. In order to make the department store image better based upon this study results, the designer should remember that department store is possessed of display and circultation planinorder to give consume the good image. And , as a result of analyzing customers' preference for the details of the interior design image component, the area, primary components of the department store space, should take on specialization , though narrow. The circulation should constitute the free flow system. The ornamental illumination should be emphasized for the secondary component of the department store space. The color planing should be made that is oriented to seasonality and products. The floor should finished with wood. The department store interior should be decorated in a modern and simple form. The display of the department store should be made in a fashion that it takes on seasonality and artistry. These measures can be said to be the desirable method to provide a good image for women customers paying a visit to the department store.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2006.11a
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• pp.476-479
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• 2006

The purpose of this study is to evaluate and analyse the characteristics and images of interior environment design in the living rooms, bed rooms and kitchen of the apartment, using the e-model houses of the apartments that will be constructed by 10 construction companies and be occupied after 2006. The 29 defined terms were used in this study to describe the interior image trend. They were systematized by a 5-point scale for the SD evaluation, and were used as a tool to analyse the images. The images were evaluated by methods, such as monitoring the image photos showing the individual rooms in their e-model houses and making their slide film, and reediting them to understand interior atmospheres completely. The image evaluation was performed by the group of 2nd and 3rd year students in the Housing & Interior Design of D University on December 9, 2005, and the data were analysed using SPSS Statistical Program 12.0 for Windows.

• Korean Institute of Interior Design Journal
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• no.37
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• pp.110-118
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• 2003

Computer simulation is one of the most useful techniques to predict daylighting performance and present visual image. In architectural and interior design practice, the Lightscape is commonly used often to produce persuasive images rather than physically accurate results. Therefore, this study is to validity the Lightscape as daylighting evaluation tool, in particularly performance and realistically visualization. For the purpose, an evaluation test model (12.0m$\times$7.2m$\times$3.0m) of side lighting window with lightshelf was selected. A 1:6 scale plywood physical model was made. Under clear sky condition, illuminance of 84 Interior point were measured. Lightscape was run on a 750 MHz Pentium PC running Windows 2000 under the same sky condition. And a photography image was compared to rendering image. The physical results of interior illuminance were within 8% between the scale model and Lightscape simulation. There were no differences between the photograph image and rendering image by Lightscape in the sight. Lightscape as visualization tool for daylighting performance was validated.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.250-253
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• 2006

The trend of well-being image in this 21st century has been developed by issuing 'Health and Long life' integrating the quality. We are characterize the colors of the nature with emotional feelings of Korean people with respect to Korea four seasons and adapt it into choosing subtle colors in interior design for the good space of well-being image.

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.2
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• pp.349-354
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• 2023

As the population interested in interior design has been increasing, the global interior market has grown significantly. Global interior companies are developing and providing simulation services for various interior elements. Although wallpaper design is the most important interior element, existing wallpaper design simulation services are difficult to use due to drawbacks such as differences between expected and actual results, long simulation time, and the need for professional skills. We proposed a wallpaper image transformation method for interior design using cycle generative adversarial networks (GAN). The proposed method demonstrates that users can simulate wallpaper design within a short period of time based on interior image data using various types of wallpaper.