• Korean Institute of Interior Design Journal
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• v.23 no.3
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• pp.193-203
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• 2014

In a rapidly changing market, the companies are applying a variety of elements for promoting sales for the inflow of consumers. For the elements of sales promotion, the tendency to apply the experiential marketing that provides a positive recognition centering on the customers, and in such tendency, the consumers places the values on the experience obtained from the spatial elements of sales promotion provided by the companies. As it is reflected on the life style of consumers, the drugstores applied with the experiential marketing as a mean of sales promotion is rapidly growing in the distribution market. In this study, the elements of sales promotion was picked out and 5 types of experience such as sense, feel, think, act, relate of Bernd H. Schmitt was investigated. The spatial composition of drugstores were classified into destination, assortment, convenience and occasion, and through self experienced visual research, the experiential marketing strategy applied to drugstores and the elements of sales promotion applied with experiential marketing was analyzed. The streets of Hongik University as a strategic point of beauty, by selecting four H&B stores which were recently opened, a future direction is proposed by conducting the case analysis on the elements of sales promotion of drugstores and the spatial composition of drugstores applied with experiential marketing. In conclusion, in overall space, the behavioral experiential elements are weak. The behavioral experiential elements are a marketing that induce the intuitive behavior added with expertise and considered difficult to be maintained. Although the consumers think that the biggest value of drugstores is 'free and convenient product test' but in the other hand, they tend to think most positively about the consulting of experts. Therefore, the space emphasized with expertise should be more highlighted but such space should consider the convenience of consumers.

• Korean Institute of Interior Design Journal
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• v.17 no.5
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• pp.115-122
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• 2008

There are many ways to know the social and cultural level of each country. Among them, a museum are not only the best place to understand the history, the life style and the culture level. The most important constituent, which museum architecture has, are visitors, exhibition and communication between visitors. Exhibition space composition is the one of important things in museum architecture, and it's essential to show an intent of exhibition to visitors. This thesis has the purpose to provide the basic material through analyzing exhibition space composition and exhibition method of the theme museum and understanding the relativity of them so that the new theme museums can be designed in the Tight direction. So I chose the independence museum that opened within recent 10 years, finally middle & small size's theme museum were selected. The results from the case study are as follow. Firstly, the exhibition space unit of basic type and center-hall enter type had a one-way for gateway and used the exhibition of three or four faces. The exhibition space unit of around tile center-hall type and guidance type had the separated gateway and used the exhibition of one or two faces. Secondly, the exhibition method of selected museums was divided into the wall face type and the island type. The exhibition method of two faces mainly used in guidance type caused complicated visitor circulation. In that case, it seemed to be good that two walls were used alternately. Thirdly, there were visual type, audio-visual type, handling type and experiential type in the method of exhibition. The former two types were used mostly, and the latter two types were rarely used. Fourthly, the wall face type was inefficient for exhibition because given walls were supposed to be used. Therefore, it was more effective to use the wall face type and the island type together.

• Korean Institute of Interior Design Journal
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• v.15 no.6 s.59
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• pp.68-76
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• 2006

Founding himself on 'The Principle of Self-making' that is the instrument of 'the natural construction' and accomplishing the various interdisciplinary researches, Frei Otto could explicate the fundamental structure of life that is able to make visible the self-making processes in the nature, the technique and the architecture. It is the flexible pneumatic construction that is grounded on the fibrous organization. This was a milestone not only for him who wanted to put the idea of the new architectural form into practice, but also for the contemporary architecture that faces on the style-pluralistic disorientedness. The architectural form of the natural construction includes in itself three constitutional sub-ideas. One of them is 'the adaptable architecture', which is inclined to the architecture similar to the organization of human body, and the other 'the light architecture' that is in the pursuit of the optimal form through the minimal material. The last one is 'the ecological architecture' that aims to realize the optimal dwelling environment based on the effective energy consumption by accumulating knowledges of the always fluid and unstable nature. With these architectural ideas Frei Otto could develop a new architectural form language 'the light architecture of the natural construction'. This study is purposed to explain the various experiments that were made by his team and the basic principles of the structural dynamics of 'the architecture of the natural construction' and then to analyze the structures that were built on the ground of those principles.

• Korean Institute of Interior Design Journal
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• v.25 no.2
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• pp.163-174
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• 2016

The purpose of this study is to reveal the space composition of fireplace and common features of both Prairie and Usonian House found within Wingspread House. This house is the last and largest Prairie house and zoned house built in a Usonian period. However, this house is not an independent work, but rather Wright's evolutionary experiments of fireplace from his early works and his pursuit of Usonian ideal. This paper can be summarized as follows: 1) Living room has been transformed to allow spatial continuity towards exterior view and access and between neighboring rooms by removing doors and inglenook. At the Wingspread house Wright has introduced a freestanding fireplace in a living room with higher and prominent roof structure, therefore the space became a focal point as well as the central space of the entire house. 2) Wingspread and Coonley house have gallery space in common, but they have different settings in the living room composition. Also the living room and gallery space of Wingspread and Usonian houses have prospect and refuge principle by expansion and compression. 3) Wingspread house is a successful combination of Prairie and Usonian style to meet client's requirements in space composition and Wright's technology and economical experiments. This study is intended to reevaluate the significance of this house bridging his two great residential periods.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.185-199
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• 2004

This study is intended to examine Honore Daurnier's realism formativeness, review it in connection with socio-cultural conditions, analyze costume designs by a style of realism formativeness, in order to find the value. For the study, the procedure included the review of Daurnier's works and world, together with realism formativeness. Then, Daurnier's realism formativeness applied to costume designs were categorized and found the features of each style. Finally, it sought the implication of realism formativeness in costume designs. Honore Daumier, a realist of France in the 19th century, has been reputed that he pursues plain reality with a satire, uses all the conditions of humans as his object, and observes the vanity, desire, and foolishness of humans to represent his own expression techniques as cold as a stone. Realism formativeness is characterized by adherence to observing reality and engagement in reality, an effort to represent the world as it is as what we sense it without diluting or omitting it, nor any deception. The following terms can be used to describe the three styles of intentional recreation, satire on reality, and real existence; For intentional recreation in costume may be featured by the avant-garde, the pursuit of autonomy, reconstruction, rediscovery, recombination, reinterpretation, neutralized representation (reality ＋ the abstract), transformation, distortion, shock, and unexpectedness, etc. For satire on reality in costume, satirical criticism and mockery in a coexistence of time and space, dualism due to the combination of the exterior and the interior, reality reflecting the actual reality, and irony are those words. Real existence in costume may be described with objectivity, ordinariness, correctness of representing a theme, impersonality excluding subjectivity, clearness, certainness, and preciseness, etc.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.10
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• pp.6366-6371
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• 2014

This study examined the structural elements of Korean-style houses (Hanok) and proposed formula accounting for their similar patterns and regular behavior. The design of modern apartment buildings adopts many aesthetic elements from Hanok but those are only for interior decoration. In this study, the projected Hanok eaves were examined in terms of the length of solar insolation. Leaning pillars toward the inside of the building were analyzed in detail not only for the front and back pillar, side pillar, but also the corner pillar. This study also suggested a design element from the Hanok structure, such as the elevated balcony, porch flooring, and inner garden in porch area. In addition, the new apartment plan improved air circulation, ventilation and natural lighting.

• Korean Institute of Interior Design Journal
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• no.14
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• pp.82-89
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• 1998

During the boom of museum building in the 1970s-80s two museum wee erected in Germany. They are James Stirling's Neue Stattsgalerie Stuttgart and hans Hollein's Stadtisches Museum Abteiberg Monchengladbach, These two museums share the folowing point of similarity : Stirling's Neue Stattsgalerie Stuttgart and Hollein's Staditisches Museum Abetiberg Monchenbladbach both manifest the conditions of the times in light of their respective cities' local characters and historical contexts without being bound to traditional formality. Stirling and Hollein attempted to grasp the meaning of the 기nuseum as a city in miniature." Taking into account the t two museums’s territorial characteristics of being situated on a slope, both Stirling and Hollein made the walker to pass t through their building complex and introduced the concept of a public square within them. As a result, the museums are not j just two large buildings but are architecture composed of a collage of various structures. S Stirling’s architecture employs the method of attaching additional elements on top of basic constituents, which is suggestive '||'&'||'#61551; of the historical fragment from Shinkel's Altes Museum. On the other hand, Hollein applies a collage-style method as if he w were doing urban planning, maintaining the distinctiveness of each of the various forms and materials of buildings. T The object style buildings of the two museums actively demonstrate the contrast of double meaning to represent the a ambiguous and multifarious characteristics of the modern times. Stirling explores the theme of opposition and coexistence in h his Neue Stattsgalerie Stuttgart by placing a series of opposing concepts, such as the past and present and histor${\gamma}$ and t technology, in one space. Thereby, the contradiction and its appeal are manifested. Hollein made use of the visual illusion and c contradiction in alluding to the irony of the modern reality induced by nature and culture and history and technology. F For the above reasons and methods, James Stirling ’ s Neue Stattsgalerie Stuttgart allowed the penetration of art into daily l life and became the general public’s favored museum for its free and unrestrained environment. Likewise, Hans Hollein’s S Stadtisches Museum Abteiberg Moncbengladbach contribute to the development of museum function as it an expression of art i in the form of a complex piece of scupture on its own.ts own.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.126-135
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• 2013

The purpose of this study is to identify characteristic of Swedish craft and modern design in especially furniture and interior design through the philosophy and humanitarian functionalism of Svenskt Tenn. The study completed through researching what the design paradigm of architecture and furniture design in those days was, and theoretically analyzing how this unique brand became a leading modern Swedish style in the European stream of functionalism design. Working upon this research, the study concludes the concept of the humanitarian functionalism design what Firma Svenskt Tenn wanted to realize through analyzing the aspects of form and material of Josef Frank' works who mainly contributed to form the Svenskt Tenn's unique design identity and comparing them to the other design examples of those days. The result are as follows: 1) Organic composition of space and elements, styles and functions, 2) Unique space composition of amalgamation, 3) Open space with abstract patterns, 4) Furniture shapes of displaying space environment, 5) Overcoming the limits of pragmatic functionalism based on rationalism.

• Journal of the Korea Furniture Society
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• v.23 no.1
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• pp.26-37
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• 2012

This is the study about the New Formation Developement, the Changeable Table Design with Units that made of Wasted Wood to use restricted material rationally and to improve the space efficiency in the Table Design. We made some changeable table design with units that made of laminated wood wasted. And we found out the following formative characteristic and physical merits through this study. First, the space efficiency can be improve technically through the unit combination and organic transfomation of the specific form and a new method by laminated wood make the personal originality and the structral stability be built up. Second, there are some merits, moveable convenience and variable layout by the combination or transformation or personal fondness so that economical efficiency and variable of design can be improved. Third, we can remove original faults inside wood like a knot or not-uniform of wood organ when we laminate wood so that we use proper units that have original beauty of wood and can represent mild mood of furniture wholly. Fourth, much more strengthen tensile strength by the reciprocal action among the units that be made of laminated wood reduces wood's metamorphosis like bending or twisting so that the uniformity of wood can be gain and furniture's metamorphosis can be reduced. According to changes of nature environment, the difficulty of supply and demand for wood may be happen. According to changes of life style these days, supply and demand for environment friendly material, processing technique and developement of design to improve the efficiency of using space must be very important factor in morden furniture design. So we propose changeable furniture design by using new environment friendly meterial and processing method from this study.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.49-60
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• 2014

Kidult trend has continued to influence diverse areas such as fashion, advertisement, interior, cosmetics, and so on in the modern age. As combined word of kid and adult, a Kidult is an adult who participates in youth culture and activities traditionally intended for children. This study intends to check out how the phenomenon of Kidult trend is exhibited in fashion area as well as to develop fashion design for kidult inspired by the images shown in an amusement park. The method of study is two-fold. One is a critical review of previous literature and the other is a development of fashion design based on it. The literature study is referred to books of fashion, books of trend and data collected through internet, and design results are presented using mainly quilting and knitting techniques. The results are as follows. Firstly, a kidult fashion was expressed playful and interesting by the sensibilities of kidults that hope to return to the innocence of childhood reminiscing about the good old days. Secondly, a characteristic of the fashion design for kidults is to display the innovative and diverse design with exaggerated expression and a broad spectrum of colors. One's own unique style can be developed through memories and fantasies from fairy tales in childhood. Thirdly, themes of amusement parks were an appropriate means to show the characteristics of the kidults. A variety of characters and buildings and shapes of the rides in the amusement parks were useful for the design motive targeting for the customers with the kidult characteristics and images of fashion and accessories design. Fourthly, inspired by the amusement parks, the work in this research has presented the new kidult styles designed as various forms combining inner feelings that seek distinctive and unique styles and amusement features.