• Asia pacific journal of information systems
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• 제26권4호
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• pp.477-488
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• 2016

New technology development capability plays a key role in making small- and medium-sized enterprises (SMEs) increase their innovation performance, such as in product or process innovation. To examine the influencing factors of SMEs' new technology development capability, this study empirically analyzes the mediating effects of SMEs' process design capability and product interior design capability on the positive association between their external information network diversity and new technology development capability. This study performs the ordinary least squares regression on a sample of 2,000 South Korean SMEs. Results reveal that SMEs' process design capability fully mediates, and product interior design capability partially mediates the positive association between the external information network diversity and new technology development capability.

• 한국실내디자인학회논문집
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• 제24권6호
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• pp.22-29
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• 2015

The purpose of this study is to investigate the details of the overall interior design of the department store supermarket retail space, interior design and development, seeks to help change. In this study, a range of research the department store supermarket located in the major department store. Since 2012, new construction or renewal has been done in a department store, was investigated by selecting a total of five locations of two places in the premium supermarket. Conclusions are as followings ; First, In-store merchandising strategies, store configuration strategy, product mix strategies, and the layout plan considering the advanced strategies. Secondly, the interior guidelines are, (1)VP should be planned as an expression of a company or brand management strategies to visualize a concept image of product planning stages of merchandising to entering the store to induce curiosity to customers. (2)PP is by planning purposes, the use of lighting, directing structure, color harmony, by utilizing such as props and small parts must be able to attract attention. (3)IP is the customer to organize display, depending on the type of the display items to facilitate fraud, and the fixture plan in association with it, the customer selects a product must induced to purchase.

• 디지털융복합연구
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• 제13권12호
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• pp.55-62
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• 2015

디지털 융합 환경에서 제품기획능력, 제품디자인능력 및 제조능력은 IT 중소기업의 지속적인 경쟁우위를 창출하는 데에 매우 중요하다. 그러나, 이러한 주요 능력들간의 관계를 규명하는 실증 연구들이 거의 부재하여, 본 연구는 IT 중소기업의 제품기획능력, 제품디자인능력 및 제조능력 사이의 관계를 모형화하고 이에 대한 실증 분석을 실시하였다. 특히, 본 연구는 IT 중소기업의 제품디자인능력을 제품외부 디자인능력과 제품내부 디자인능력으로 구분하고 이러한 두 가지 형태의 디자인능력이 IT 중소기업의 제품기획능력과 제조능력 사이에 미치는 매개효과에 초점을 맞추었다. 본 연구는 310개의 한국 IT 중소기업을 대상으로 실시한 최소자승회귀분석 결과를 통해 IT 중소기업의 제품외부 디자인능력과 내부 디자인 능력은 제품기획능력과 제조능력 사이에 존재하는 양(+)의 관계를 함께 완전 매개한다는 것을 실증적으로 보여준다.

• 한국콘텐츠학회논문지
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• 제9권5호
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• pp.118-127
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• 2009

현재 전 세계적으로 공동주거문화의 확산과 국내 신규 분양 아파트 환경의 연속적인 증가 추세가 각 주거공간과 세대간에 홈 네트워크 기기의 수요를 증대시키고 있다. 유비쿼터스의 계속적 진화와 홈 네트워크 시스템 도입과 발전이 제품 디자인의 수요를 촉진시키고 있다. 주거문화의 변화와 아파트 실내디자인의 변화는 생활자의 라이프 스타일과 제품의 디자인에 상호 영향을 미치고 있으며, 새로운 제품디자인을 요구하고 있다. 실내 제품과의 조화, 인테리어 스타일과 제품, 제품과 패션디자인, 제품과 제품간의 요소적인 인자의 재구성과 융합이 본 디자인 연구의 핵심적 요소이다. 이것을 바탕으로 디자인 프로세스는 통합적인 디자인 전략과 컨셉트의 조사와 분석으로 연구되었으며, 디자인의 기능성, 외관의 심미적인 디자인이 일치될 수 있는 3차원 디자인으로 표현하였다. 실질적인 디자인 안을 발표함으로서 향후 발전 전망의 단면을 구체적으로 예측할 수 있기 때문이다.

• 한국콘텐츠학회논문지
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• 제18권7호
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• pp.28-37
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• 2018

본 논문에서는 실내 인테리어에 적용 가능한 조명 디자인을 기본으로 생각하고 연구하였으며 나아가 근린공원에 설치될 공익시설물을 대상으로 공공디자인의 목적도 함께 연구하여 합리적 사용을 추구하는 모듈형 가변식 실내조명 제품디자인을 연구하고자 한다. 이러한 연구를 위하여 모듈의 기본적인 개념을 알 수 있는 선행연구 고찰과 실내디자인에 적용 가능한 조명과 실내에 대한 선행사례를 분석하였다. 이러한 분석을 토대로 본 연구에서는 모듈개념을 적용한 조명디자인의 새로운 컨셉을 도출을 위해 제품실무 개발을 위한 디자인 방향과 프로세스, 제품보관, 조립, 관리가 편리한 모듈 조립형 디자인을 제시하여 향후 조명디자인 개발에 관련된 합리적 유지관리 방향을 살펴보고 새로운 제품디자인개발에 반영할 수 있는 디자인 개발사례를 제시하였다. 또한 인지전략 프로세스를 통해 디자인을 진행하였으며 이러한 프로세스는 개념적 전략으로 실내환경 분석단계, 조명유지 보수단계, 가변형 메커니즘단계, 감성활성화 단계를 적용하여 연구를 진행하였다. 이러한 단계적특성은 디자인적인 조형적 아름다운과 접목시켜 MLD(Module Lamp Design) 전략을 제시하여 인간이 느낄 수 있는 공간에 대한 자유로운 적용을 모듈제품과 접목시키고 인간의 시각적접근과 바라보며 자유롭게 생각하는 개념적 가치를 담아 MLD인지전략 디자인 프로세스에 적용시켜 개발 하고자 하였다.

• 산업공학
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• 제21권1호
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• pp.43-50
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• 2008

Understanding consumers' latent desires for product form has now become a critical issue in product design. Accordingly, product development processes is rapidly changing from product-oriented development to user-centered development. Driver visibility is considered as an important element of driving posture packaging in automobile interior design. This study presents a systematic process for driver visibility analysis approached from affective engineering method that provides design variable selection and screening with respect to the image/impression element of the human visibility. Also, the analysis of front visibility, often called the feeling of "openness", in motor vehicle interior design, is selected and practiced a case study using the systematic process proposed in this study. Twenty six participants evaluated the feeling of openness for thirty motor vehicles following the perceived scale of affective design factors. The results showed that variables such as the height of head lining, the height of cluster housing, the gradient of windshield and the volume of A-pillar were the critical design variables which affect the feeling of openness in a motor vehicle.

• 대한산업공학회지
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• 제33권4호
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• pp.393-401
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• 2007

Affective aspects of design attributes such as color, Pattern, and texture are important to the overall impression and the success of interior products. Among all the interior materials, wallpapers and flooring materials take up largest construction area and they are main components in creating affective impression for customers. This study aims to investigate the relationship between luxuriousness and related affective variables and design elements of wallpapers and flooring materials. The approach consists of 3 steps: (1) selecting related affective features and product design attributes through a literature survey, opinion of expert panel, and focus group interview, (2) conducting evaluation experiments, and (3) developing Kansei models using multivariate statistical analysis and analyzing critical attributes. Evaluation experiment was conducted using a questionnaire made up of 7-point scale and 100-point scale and 30 housewives and 20 interior designers participated in the evaluation experiment. The result of evaluation was analyzed through principal component regression and quantification I analysis. As a result of analyzing the survey data, the relationship between luxuriousness and related affective features and product design attributes was identified, moreover a optimal combination of the design component was identified. Consequently, it is expected that the results of the study would be a basis of the concept of emotion-based design by giving insights about how customers perceive the luxuriousness and suggesting the optimal combination, and providing specific quantitative design guidelines.

• 한국실내디자인학회논문집
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• 제15권5호
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• pp.77-84
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• 2006

The purpose of this study is to understand interrelation between design thinking system and creativity, and to analyze designer how to develop personal conception and attitude in interior design through the method of analogy for signification. The process of this study is illustrated as follows: 1. Introduction of general theories about analogical grammar and signification of analogy. 2. Investigating possibility of analogy as creative thinking method in interior design for meaning development. 3. Establishment of design process model for analogical design based on the case study through the design field. That is, concept and process of analogical design is shown objectively by application in collective residential design as commercial product strategy. Through this process, this study presents possibility of giving meaning in interior space through consilience between source and target of analogy. Finally, it examines analogical method is major strategy for ideation and mechanism for meaning development in interior design.

• 대한인간공학회:학술대회논문집
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• 대한인간공학회 1993년도 춘계학술대회논문집
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• pp.134-144
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• 1993

The psychophysical magnitude estimation thechnique can provide a useful tool for determining the best design features of a product in terms of user preference, especially when it is difficult or almost impossible to obtain objective and quantitative data on the user performance. In this research, several interior design features of a high speed train such as arrangement of passenger seats, and availability of interior facilities were examined quantitatively to provide interior design recommendations for the high speed train. A train simulator was built to provide a realistic interior enviror enviroment of the high speed train, and individual design features were manipulated by using a three-factor within-subject experimental design. At the same time, a psychophysical scale of verbal descriptors ranging from "extremly like" to "extremly dislike" was developed to explain the magnitude estimates of the design features in ordinary language.n ordinary language.

• 한국프랜차이즈경영연구
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• 제12권3호
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• pp.21-34
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• 2021

Purpose: As the visual expression cue that can easily reveal and imprint the brand image to consumers becomes more important, franchise coffee shops are making various efforts to establish design elements and brand identity. Therefore, the purpose of this study is to examine the structural model between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops from various angles, and to suggest a plan for using visual elements makes a brand image on the franchise in the future. Research design, data, and methodology: This study tests the structural relationship between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops. design elements are divided into three attributes (interior design, product design). And brand identity is divided into two attributes (brand name, brand symbol/logo). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 380 customers who visited franchise coffee shops and were analyzed through SPSS 26.0 and SmartPLS 3.0 statistical package program. Result: As a result of this study, first, it is confirmed that product design has a positive effect on brand association toward coffee shops. Second, interior design and product design have a positive effect on brand personality. Third, all brand identity have a significant positive impact on brand association and brand personality. Finally, brand association and brand personality of coffee specialty shops have a positive effect on brand image. Conclusions: The following implications of this study are as follows. This study is confirmed that there is an effect of design elements attributes and brand identity attributes on brand association and brand personality. And, the brand image was found to be influenced by brand association and brand personality. This suggests that it can be used to establish visible marketing strategies for franchise coffee shops. Therefore, it is necessary to further improve efforts to raise the level of the brand image through visual factors such as unusual interior design, product packages.