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Design Variable Selection and Screening for the Perceived Quality Analysis of Front Visibility in Motor Vehicle Design  

Oh, Jin-Wook (Dept. of Industrial Engineering, Seoul National University)
Yun, Myung-Hwan (Dept. of Industrial Engineering, Seoul National University)
Publication Information
IE interfaces / v.21, no.1, 2008 , pp. 43-50 More about this Journal
Abstract
Understanding consumers' latent desires for product form has now become a critical issue in product design. Accordingly, product development processes is rapidly changing from product-oriented development to user-centered development. Driver visibility is considered as an important element of driving posture packaging in automobile interior design. This study presents a systematic process for driver visibility analysis approached from affective engineering method that provides design variable selection and screening with respect to the image/impression element of the human visibility. Also, the analysis of front visibility, often called the feeling of "openness", in motor vehicle interior design, is selected and practiced a case study using the systematic process proposed in this study. Twenty six participants evaluated the feeling of openness for thirty motor vehicles following the perceived scale of affective design factors. The results showed that variables such as the height of head lining, the height of cluster housing, the gradient of windshield and the volume of A-pillar were the critical design variables which affect the feeling of openness in a motor vehicle.
Keywords
kansei engineering; affective engineering; openness; front visibility; vehicle interior design;
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