• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.201-211
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• 2009

Korean middle-aged women, who are securing economic stability of their own along with the national economic growth, have had much concern in their outward appearance. Especially, middle-aged women's concern of appearance triggered by their various social/leisure activities and appreciation of aesthetic sense leads to the interest in their outward appearance, thus naturally stimulating their purchasing sentiments. This paper attempts to identify the level of middle-aged women's concern of appearance and analyze how this level of concern affects their behavior in purchasing cosmetic products. Our analytical findings include: 1. From the t-test and distributional analysis of points of each factor on the group, the high-interest type 1 (108 persons) and low-interest type 2 (91 person) in terms of 'concern of appearance' turned out to exist. 2. Five factors of cosmetics-purchasing behavior were derived that are fashion-leading type, compulsive buying type, brand-dependent type, pondering type, planned buying type and loyal-to-brand type. 3. Cosmetics-purchasing behavior varied according to the subjects' level of concern of appearance.

• Journal of the Korean Society of Clothing and Textiles
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• v.12 no.3 s.28
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• pp.333-342
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• 1988

The purpose of this study was to investigate the relationship between Perception of self anp Clothing Interest, and to determine the difference of Clothing interest and Perception of self by the demographic variables. Perception of self was measured with Perception of self test from Choi's Perceptual Orientation Scale. Appearance, Clothing comfort, Fashion, Psychological dependence, Clothing economics were measured with items from Gurel's Study and Creekmore's for method of measuring clothing variables, items were drawn from preceding measures and, slightly modified. Data were affected from 305 purposively selectee! elderly women over sixty dwelling in Seoul by means of interview and questionnaire. For statistical analyses, frequency distribution, ANOVA, Duncan's multiple Range test, Pearson's Correlation coefficients were used. The results were as follows; 1. The three groups classified, by Perception of self were Positively Correlated to Appearance, Fashion and Psychological dependence. 2. There was partially significant difference between clothing interest and demographic variables. Education and socioeconomic status affected Psychological dependence. Demographic variables not affected Clothing comfort. 3. There was partially significant difference between Perception of self and demographic variables. Age, education, marital status and socioeconomic status affected Perception of Self. 4. There was partially significant relationships among subscales of the Clothing interest. Appearance was positively correlated to clothing comfort, Fashion and Psychological dependence, clothing comfort was positively correlated to Appearance, Psychological dependence. Fashion was positively correlated to Appearance, Clothing comfort and, Psychological dependence.

• Journal of the Korean Dietetic Association
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• v.30 no.2
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• pp.125-139
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• 2024

This study assessed the beauty care behavior and the dietary attitudes, eating behaviors, and dietary quality related to beauty care in accordance with the level of interest in beauty care by examining 558 female high school subjects in the Incheon area. The study aimed to identify the interest in beauty care on the part of adolescent girls that impacts their dietary life and provide basic data for nutrition education forming desirable dietary habits. The interest in beauty care on the part of female high school students is relevant to dietary life and dietary attitude, with the high-level interest group attempting to use diet foods more frequently and attempting weight control because of their low satisfaction with their body type. On the other hand, a high level of interest in appearance failed to lead to the practice of a varied and balanced dietary life. Therefore, nutritional education is necessary to avoid a high level of interest in beauty care, leading to an incorrect perception of body shape and excessive weight control. Furthermore, nutrition education is necessary to link interest in appearance to the beauty of a healthy body based on nutritional balance by connecting the interest in appearance to a varied and balanced dietary life that goes beyond the category of practice.

• Korean Journal of Human Ecology
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• v.21 no.1
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• pp.15-25
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• 2012

The purpose of this study was to examine the relationship between (1) differences in parents' interest in their children's weight, appearance orientation, eating habits and appearance evaluation, and depression based on children's gender, and (2) the pathway to children's depression. The participants in this research included 641 fourth-grade children (300 boys and 341 girls) who participated in a Korean Survey on Obesity of Youth and Children in 2009. Data were analyzed through frequency, percentage, Pearson's correlations using SPSS 19.0 and path analysis with AMOS 7.0. The findings are as follows. First, girls demonstrated higher scores in all variables except depression when compared to boys. Second, all variables indicated a direct or indirect influence on boys' depression, and appearance orientation had the greatest total effect on boys' depression. For girls, all variables again indicated a direct or indirect influence on depression, and again appearance orientation had the greatest total effect on girls' depression. However, the pathways to depression were different based on children's gender. The implications for future studies are also discussed.

• The Research Journal of the Costume Culture
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• v.18 no.1
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• pp.150-160
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• 2010

This research was intended to furnish basic data which can be helpful to maintain and improve the skin health and to activate aromatherapy by analyzing the knowledge, attitude and behavior on the aromatherapy skin care of college students. As their grade got higher, students of beauty class showed the level of knowledge on aromatherapy higher than those of non-beauty class, and that of girl students was higher than that of boy students and as the living standard of students got higher, and pocket money of a month of them got more, the level of knowledge on aromatherapy of them was high, and as the interest in appearance and satisfaction on appearance of them got higher, the level of knowledge on aromatherapy of them was high. In common characteristics, as the living standard of them got higher, and pocket money of a month of them got more, the level of attitude on aromatherapy of them was high. As the interest in appearance of them got higher, the level of attitude on aromatherapy on the interest in appearance of them was high. In the characteristics related with the skin, as the skin health condition of students got healthier, the level of attitude on aromatherapy of them was high, and it was high in the students who had much agony on the skin color.

• Korean Journal of Human Ecology
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• v.16 no.4
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• pp.877-884
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• 2007

Today the number of economically independent women are increasing in Korea, they have a tendency to pay more attention to their appearance in their social life. Female university students show a high tendency of that kind, especially when they prepare for their job interviews. They purchase beauty products, visit beauty salons and skin care centers to improve their looks. Above all, their interest in nail art is amazingly increasing for maintaining their self-image. This study thus aims at surveying the relationship between college woman's life style and their interest in nail care, by analysing life styles of college women pursuing up-to-date style. The results show that an 'egoistic' type has a high interest in and a high frequency of using a nail care center, and 'egoistic' type's demand for the nail service is equal to or quite higher than 'appearance-oriented' type's. That means that the 'egoistic' type seems to pay much attention to how they look, because they think their neat appearance help to accomplish their ego.

• Journal of the Korean Home Economics Association
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• v.46 no.7
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• pp.59-69
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• 2008

The purpose of this research was to investigate the effect of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. The subjects were 530 female sportswear consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, ANOVA, and Duncan test. The results showed that there were two appearance perception factors: appearance interest and weight interest. Sportswear benefits sought had five factors of ideal figure/sex appeal, status ostentation, individuality/fashion, comfort, and youth-orientation. Sportswear evaluative criteria consisted of function, brand/fashion, and design factors. Sportswear image preferences had four factors: innovative, luxurious, simple, and active. Statistical analyses showed that there were significant effects of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. For example, the consumers who were interested in their appearances sought the benefits of ideal figure/sex appeal, status ostentation, individual/fashion in sportswear. Also, they considered brand/fashion and design as important criteria and preferred innovative and luxurious sportswear images.

• Journal of the Korean Society of Costume
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• v.42
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• pp.231-242
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• 1999

The purpose of this study was to classified the dimension of clothing involvement and the clothing loyalty of 256 male and 271 female college students in Taegu area. data was analyzed by frequency percentage mean factor analysis reliability test validity test correlation and ANOVA by using SPSS/pc. The results of this study were as follows; 1. the dimension of clothing involvement was classified into four factors such as clothing interest dimension clothing symbolism dimension clothing economics dimension and clothing individuality dimension. 2. In the relationship between brand loyalty and four factors of clothing involvement there was positive appearance involvement there was positive appearance in clothing interest clothing symbolism and clothing individuality with brand loyalty but negative appearance in clothing economics. The correlation between clothing interest dimension and clothing symbolism dimension clothing interest dimension and clothing individuality dimension clothing symbolism dimension and clothing economics dimension clothing symbolism dimension and clothing individuality dimension was positive. And there was no relation between clothing economics dimension and clothing individuality dimension clothing economics dimension and clothing interest dimension. 3. According to individual character females than males the group aged 18 to 20 and 24 to 27 than the group aged 21 to 23 showed more active tendency to the clothing involvement dimension and also highertendency to brand loyalty. The students with a major in humanities science than the students with a major in natural science and more expending consumers on clothes showed more active tendency to the clothing symbolism dimension and higher tendency to brand loyalty. 4. On the whole the attitude of consumers on clothes was very high in the clothing interest dimension common in the clothing individuality dimension and very low in the clothing economics dimension.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.1 s.139
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• pp.58-67
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• 2005

This study was aimed at the development of scales measuring appearance management behaviors of career men for on-line image consulting. The purposes of this study were to develop a scale which can measure fashion orientation of career men and classify them according to fashion orientation. The data were collected from 380 career men for the first survey and 372 career men for the second survey in Seoul, Korea and were analyzed by factor analysis, reliability test, cluster analysis, one-way ANOVA and Duncan test. The results from this study were as follows: 1) Ten factors of fashion orientation were identified: clothing interest, satisfaction in clothing-selecting ability, individuality and self expression, interest in appearance management, appearance improvement and mood enhancement, clothing conformity, putting value on attractive appearance, maintenance of neat appearance, weight control and pursuit of fashion. The total variance explained by the ten factors was $65.70\%$ and Cronbach's $\alpha$ of 10 factors ranged from $.60\~.92.$ 2) Three groups were classified by the representative items of fashion orientation factors : passive appearance management group who were conscious of other people, positive appearance management group who were highly fashion-oriented and indifferent group to appearance management. The fashion orientation characteristics of groups classified in the second survey were nearly similar to those in the first.

• Journal of the Korean Society of Costume
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• v.66 no.8
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• pp.33-45
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• 2016

This study classified respondents by degree of obesity using Body Mass Index(BMI) and investigated the differences in self-esteem, food lifestyle, social-cultural attitudes towards appearance, and diet-related attitude and behavior such as trial number of diet, exercise time and period, use of diet information, interest in weight control, diet motivation, and dietetic therapy. A survey was conducted with 258 adults between the ages of 20 and 29 who lived in Daegu and Uijeongbu from November $17^{th}$ to December $14^{th}$ 2014. Data collected from the respondents were analyzed using descriptive statistics, factor analyses, analyses of variance and chi-square tests. This study divided the respondents into three groups (the underweight, the normal weight, the overweight) according to Body Mass Index. The results showed that there were significant differences in food lifestyle (health-conscious, popularity-seeking, taste-seeking), social-cultural attitudes towards appearance, exercise time and period, use of diet information, interest in weight control, diet motivation, and dietetic therapy among groups classified by degree of obesity. However, there were no differences in self-esteem, convenience-seeking, and trial number of diet among them.