• Title/Summary/Keyword: Interest Measuring

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A Longitudinal Study on the Supply & Demand-side Diversity of Digital Media : TV Channel & VOD Data of 2012-2017 (디지털미디어 콘텐츠 공급과 수요측면의 다양성 구현 종단 연구: 2012-2017년의 TV채널과 VOD 데이터를 중심으로)

  • Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.10 no.8
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    • pp.137-144
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    • 2019
  • This paper deals with the longitudinal study on the supply & demand-side diversity of digital media service. The purpose of this study is to measure the diversity of contents supply and demand-side of digital media platform providers by longitudinal data and discuss the implication. In the approval and re-authorization of pay-TV broadcasters, there were attempts to measure diversity indicators as items to evaluate the publicness and public interest of broadcasting, but they are mainly limited to the method of measuring diversity in the short-term supply side. Thus researcher wants to confirm the evaluation of two aspects through this study. First, researcher proposes a demand-side measurement methodology that utilizes actual audience data from users, and second, a longitudinal evaluation methodology that evaluates long-term trends of diversity change. Researcher has secured the actual supply and demand data of the platform player and confirmed trends of longitudinal diversification indexing for 50 months from 2012 to 2017. Through this research, researcher expects that the supply and demand-side and the longitudinal diversity evaluation will be utilized in a balanced way of publicness and public interest evaluation of broadcasting.

Effect Measurement of Government and Public Service Advertising: Focused on Acceptance Process of Government and Public Service Advertising (정부광고와 공공광고의 효과 측정: 정부·공공광고의 수용과정을 중심으로)

  • Kim, Byoung Hee;Son, Yeong-Gon;Jo, Chang-Hwan;Lee, Hui-Jun
    • (The) Korean Journal of Advertising
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    • v.28 no.6
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    • pp.7-34
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    • 2017
  • The debate surrounding advertising effectiveness is not to be overstated as a major source of advertising research. However, there is still a lack of discussion on the model for measuring the effects of government and public service advertising. This study focuses on this point and develops an index model that can evaluate government advertising. For this purpose, we conducted a survey of 800 respondents in 7 major cities. Based on the creativity evaluation factors (originality, clarity, and appropriateness) of government advertising and the evaluation factors (interest, avoidance, and relevance) of policy contents, a causal model that affects the cognition, attitude, and behavioral responses of the audience was set up. As a result of analysis, originality, clarity, interest, and relevance except for appropriateness and avoidance were meaningful variables for creating government advertising effect such as policy understanding, audience attitude, word of mouth intention of policy. In addition, policy understanding and audience attitude were the main mediating variable influencing the word of mouth intention of policy. Based on research results, this paper discussed the direction for creating effective government and public service advertising in the future.

Design of New Fine Dust Measurement Method applying LoG Edge Detection Technique (LoG 윤곽선 검출 기법을 적용한 새로운 미세먼지 측정 방법 설계)

  • Jang, Taek-Jin;Lin, Chi-Ho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.5
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    • pp.69-73
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    • 2022
  • In this paper, we propose a new method for measuring fine dust through a LoG(Laplacian of Gaussian)-based edge detection technique. CCTV-based images in a video are collected for fine dust measurement, and image ranges are designated through RoI(Region of Interest). After clustering by applying the GMM(Gaussian Mix Model) to the specified area, we detect edge through the LoG algorithm and measure the detected edge strength. The concentration of fine dust is determined based on the measured intensity data of the edge. In this paper, we propose algorithm as the effectiveness of experiment. As a result of collecting and applying CCTV image in the video installed around the laboratory of this school for a month from June to July, the measured result value was proved through this experiment to be sufficient to calculate the concentration and range of fine dust.

Effective Risk Communication Strategies for N-Nitrosamines in Rubber Balloons (고무풍선 중 니트로스아민류의 효과적 위해성 소통 전략에 관한 연구)

  • Hyunkyung Kim;Kiyoung Lee
    • Journal of Environmental Health Sciences
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    • v.49 no.4
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    • pp.228-235
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    • 2023
  • Background: As the public interest in chemical substances found in daily life has increased, environmental health education content has been developed and related studies have been conducted. However, there is still insufficient research on methodologies for environmental health education. Objectives: This study aimed to explore risk communication strategies by focusing on N-nitrosamines in rubber balloons. Methods: In this study, two different health messages were composed: a gain-framed message emphasizing the advantages of practicing the health behavior and a loss-framed message emphasizing the negative consequences of not practicing the health behavior. The effect of the message containing risk information was evaluated by measuring the health beliefs and health behavior potential for female caregivers. As the Environmental Health Act defines a child as "a person under the age of 13," a total of 131 women with children under the age of 13 were studied. Results: The age, awareness, and interest of the participants in the gain frame group and these in the loss frame group were similar. In terms of message framing effect, the gain-framed message was more effective in terms of health belief and potential health behavior than was the loss-framed message. As a result of an independent t-test, among the six variables of health belief model the message effect was statistically significant at the level of p<0.05 in three variables: perceived severity (t=2.287, df=129, p=0.024), self-efficacy (t=2.123, df=129, p=0.036), and health behavior potential (t=2.094, df=129, p=0.038). Conclusions: This study presented a direction for effective environmental health education by studying the effects of risk communication messages based on scientific evidence. It is necessary to extend the scope of environmental health education research by expanding research into various household products.

A study on an artificial intelligence model for measuring object speed using road markers that can respond to external forces (외부력에 대응할 수 있는 도로 마커 활용 개체 속도 측정 인공지능 모델 연구)

  • Lim, Dong Hyun;Park, Dae-woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.228-231
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    • 2022
  • Most CCTVs operated by public institutions for crime prevention and parking enforcement are located on roads. The angle of these CCTV's view is often changed for various reasons, such as bolt loosening by vibration or shocking by vehicles and workers, etc. In order to effectively provide AI services based on the collected images, the service target area(ROI, Region Of Interest) must be provided without interruption within the image. This is also related to the viewpoint of effective operation of computing power for image analysis. This study explains how to maximize the application of artificial intelligence technology by setting the ROI based on the marker on the road, setting the image analysis to be possible only within the area, and studying the process of finding the ROI.

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Evaluation of the Method for Total Homocysteine in Plasma Using LC-MS/MS (LC-MS/MS를 이용한 Homocysteine 측정과 그 유용성 평가)

  • Jun, Sun-Hee;Lim, Mi-Suk;Jung, Yong-Sun;Song, Jung-Han
    • Korean Journal of Clinical Laboratory Science
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    • v.37 no.1
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    • pp.22-26
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    • 2005
  • Total homocysteine is now considered a risk factor for cardiovascular diseases. I increased interest has led to a multitude of studies requiring the determination of total homocysteine in conjunction with other factor. There are various methods for measuring total homocysteine, including HPLC, FPIA, GC-MS and LC-MS/MS. The most recent method for measuring total homocysteine uses a deuterium-labelled internal standard and tandem mass spectrometry. This development requires no derivatization and therefore leads to an increase in sample throughput compared to other techniques. We have evaluated the method for homocysteine by the LC-MS/MS method, and the correlation between the FPIA method and the LC-MS/MS method. The standard curve (0, 5, 10, 20, 50, 100 uM) was linear over the range examined (up to 100 uM). The lower limit of quantification (CV < 10 %) was 0.5 uM/L and the lower limit of detection (S/N >3) was 0.1 uM/L. Intra-assay variation and inter-assay variation were both <6 %. The comparision study for homocysteine concentration showed good correlation (r=0.9684) between the FPIA method and LC-MS/MS methods. Our conclusion is that the method showed relatively good precision, and was rapid and accurate.

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Study on the Exposure Field of Head and Neck with Measurement of X-ray dose Distribution for Dental Panoramic X-ray System (치과 파노라마 장치의 X선 공간선량분포 측정을 통한 두경부 피폭영역 조사에 대한 연구)

  • Oh, Yoonjin;Hong, Girang;Lee, Samyol
    • Journal of the Korean Society of Radiology
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    • v.9 no.1
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    • pp.17-21
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    • 2015
  • Recently, As people's interest in the health of teeth is increased in the medical field changed into aging society, the number of times for the radiological diagnosis is increased. It can be said that the radiation exposure dose of Korean population is increased. It is also growing concern about radiation exposure. Therefore, the basic data for the dental panoramic X-ray system, its investigation and measuring the radiation dose is needed. In this study, we used ALOKA PDM-117 dosimeter and estimated a two-dimensional dose distribution of the dental panoramic X-ray system (VATEC Pax-400). Dose evaluation about the distribution is confirmed from the point of radiation exposure of a patient. Dose distribution of the dental panoramic X-ray system irradiated chin and the facial region to high dose as well as the parts of teeth. It was founded that the eye lens which are sensitive to radiation are exposed to unnecessary radiation, considering the effect of scattered radiation. The results of this study will be used more accurate dose assessment in a variety of object size and location of measuring dose.

Extraction of Lumbar Multifidus Muscle using Ultrasound Imaging (초음파 영상에서 다열근 추출)

  • Kim, Kwang-Baek;Shin, Sang-Ho
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.2
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    • pp.55-60
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    • 2011
  • In this paper, we propose a new method for extracting muscles from lumbar images. The proposed method sets areas without distortions with field expert's assistance as areas of measuring interest and removing noises from initial ultrasonic videos. Then, the method emphasizes the brightness contrast with Ends-in search stretching algorithm and separate thoracic vertebra from subcutaneous fat area using morphological characteristics. 4-directions contour tracing algorithm is applied to extract the bottom of subcutaneous fat area. Extracting thoracic vertebra area requires noise removal and morphological characteristics as well among candidate areas obtained by controlling min-max brightness. The thickness of muscles is then defined as the length between subcutaneous fat area and extracted thoracic vertebra. The experiment which consists of 368 image analysis verifies that the proposed method is more effective in measuring the thickness of muscles than before.

Do Korean Universities Consider Alphabetical Authorship in Economics in Faculty Research Evaluation? (경제학 분야 교수 연구업적 평가 시 알파벳 순 저자표기 반영실태 분석)

  • Lee, Jongwook;Suh, Hyunduk
    • Journal of the Korean Society for information Management
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    • v.34 no.2
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    • pp.7-26
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    • 2017
  • There has been growing interest in the methods for measuring the credits of individual authors in multi-authored research papers in response to the increase of research collaboration. Having a good understanding for academic norms of individual discipline is essential to measure author credit effectively. However, many Korean universities do not consider different norms for determining the order of authors across disciplines. Rather, they tend to use a standardized method to assess the credits of authors in multi-authored papers. Therefore, this study presented some problems of applying a standardized method to measure author credits in multi-authored papers in economics. The findings of this study confirmed the frequent use of alphabetical author order in economics papers; however, many university guidelines for research evaluation do not take account the alphabetical authorship in measuring the credits of authors. The authors suggest the needs for (1) establishment of a clear definition for primary authors, (2) flexibility in assessment methods for author credit, and (3) empirical research on author credit.

Evaluation of Practice Education Using Checklists in Fundamentals of Nursing - Focused on measuring blood pressure on the upper arm and sterilized gloving(open method) - (체크리스트를 활용한 기본간호학 실기 교육평가에 관한 연구 - 상완혈압측정과 개방식 멸균장갑 착용과 벗기 중심으로 -)

  • Kim Yeong-Hee
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.12 no.3
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    • pp.298-306
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    • 2005
  • Purpose: The purpose of this study was to examine satisfaction and dissatisfaction factors with the method of testing practice in Fundamentals of Nursing with the students using checklists. Method: Subjects were 251 students doing three month practice. Checklists by K Publishing were used to assess skill in measuring blood pressure and sterilized. Measure for satisfaction and dissatisfaction factors were developed by researcher through a literature review. Collected data were processed using SAS. Results: 1. Average score for satisfaction was $3.49{\pm}0.68$ for theoretical subjects of basic nursing, $3.44{\pm}0.72$ for practical subjects and $3.29{\pm}0.74$ for practice. Average score for interest was $3.71{\pm}0.73$, 2. Average score for general satisfaction was $3.52{\pm}0.56$, and the satisfaction factor with the highest score was 'It was helpful in improving practical skills after the test'(average $3.78{\pm}0.78$). Average Score for general dissatisfaction was $3.13{\pm}0.59$, and dissatisfaction factor With the highest score was 'As I did not think deeply, I don't know exactly what mistakes I made'(average $3.41{\pm}0.94$). 3. Students who wanted to study further in the future appeared to be satisfied with practical tests using checklists(F=2.04, p=.038), and students appeared to be dissatisfied with them when they didn't have enough time for practice(F=3.38, p=.010). Conclusion: Students' satisfaction was relatively high, particularly as the tests were seen as helpful in improving practical skills after tests.

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