• Journal of Korean Society for Quality Management
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• v.21 no.2
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• pp.194-214
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• 1993

This paper purports to study on interactive fuzzy goal programming model which leads to the compromise solution which the decision maker satisfies through the interactive approach. We also attempted to calculate local proxy preference function from utility function of sum-of-logarithms in connection with marginal rate of substitution and interactive approach for the purpose of applying weight of multiobjective function. In an attempt to grasp compromise solution from fuzzy efficient solution, we decided to take the interactive method and presented stopping rule for this.

• The Journal of Industrial Distribution & Business
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• v.6 no.1
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• pp.27-35
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• 2015

Purpose - This research primarily assesses interactive quality in the service encounters of Ethiopian Telecom from the customer and contact personnel perspectives. Research design, data, and methodology - After reviewing the literature on service encounters and interactive quality, two separate questionnaires and structured personal interviews were conducted to collect the opinions of 400 customers and 100 employees of Ethiopian Telecom. The researchers used convenience sampling; the responses, measured on a five-point Likert-type scale, were analyzed through chi-square tests conducted on SPSS 17.0. Results - Regarding the outcome expected by customers, encounter effectiveness is very low. Regarding accessibility and materiality, the corporation's personnel are freely accessible, relatively well-dressed, and have access to sophisticated office equipment and physical facilities. Finally, with regard to agent satisfaction, the telecom's contact employees are shown to gain little professional satisfaction from service encounters. Conclusion - The study clearly presents the areas in which interactive quality strongly affects both telecom customers and employees; this will help the corporation take corrective action. This is of utmost contemporary importance for both practitioners and researchers.

• Journal of Distribution Science
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• v.22 no.9
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• pp.129-139
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• 2024

Purpose: This research aims to examine the impact of social media marketing on buy decisions in Indonesia's B2B market, considering the mediating roles of brand image, perceived quality, and perceived value in relation to interactive flat panel display technology. To better understand technology adoption and distribution, we utilize the innovation diffusion theory. Research Design, Data and Methodology: The Decision-Making Unit of each organization that buy interactive flat panel display technology conducted an empirical survey of 82 participants. The quantitative research design analyzed the data utilizing the PLS-SEM model. outcome: This research reveals that social media marketing significantly impacted perceived quality, brand image, perceived value, and buy decisions. The research also found that perceived quality does not significantly impact buy decisions, but perceived value and brand image significantly impacted buy decisions. This research contributes to understanding the key factorsinfluencing buy decisionsin Indonesia's B2B market. Conclusion: Thisresearch concludesthat B2B consumers in Indonesia are less concerned about product quality but prioritize the value they receive when purchasing interactive display technology. Social media marketing could impacted the distribution of interactive display technology in Indonesia's B2B market by affecting the DMU's purchasing decisions. Brands should leverage social media marketing to positively impact theirsuccess.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 1998.06b
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• pp.73-78
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• 1998

Our platform introduced in this paper is based on DAVIC specifications which define high quality multimedia services with some extensions to provide user friendly and uniform interface to its users. We designed and implemented an integrated service platform for high quality interactive multimedia services, swithed digital broadcasting, and Internet services. The integration in terms of a service provider system, a delivery system, and a service user system is taken into account. Our research results in the development of integrated high quality interactive and digital broadcasting multimedia services with web-based common user interface and its experience will be feedback to the field trial service which will be launched from next year.

• Journal of the Korea Society of Computer and Information
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• v.23 no.4
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• pp.71-80
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• 2018

In this paper, we developed an interactive animation authoring tool and developed the Android based interactive edutainment contents. The authoring tool for creating interactive animations developed in this paper is based on a graphical user interface, so users can easily create interactive animations. Interactive animation contents created by this authoring tool can be created as images and xml files so that they can be used directly on mobile devices. In order to increase learning efficiency for children, Android-based interactive edutainment electronic storybooks, which is implemented using this authoring tool, provided a recording function to listen to the parents' voice as well as an interactive action in which the characters move in accordance with the story line. We also provided a STEAM game that combines creativity and imagination with creative science and technology. Therefore, by creating the edutainment contents through the proposed authoring tool for interactive animation, various interactive animation contents could be produced more easily than the code implementation method. Through this study, I hope that it will be helpful for the development of various interactive edutainment contents to provide educational contents considering the quantity and quality to infants.

• Journal of Korean Society for Quality Management
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• v.45 no.2
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• pp.191-207
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• 2017

Purpose: To develop an interactive version of the conventional process capability-based approach, called 'Interactive Process Capability-Based Approach (IPCA)' in multi-response surface optimization to obtain a satisfactory compromise which incorporates a decision maker(DM)'s preference information precisely. Methods: The proposed IPCA consists of 4 steps. Step 1 is to obtain the estimated process capability indices and initialize the parameters. Step 2 is to maximize the overall process capability index. Step 3 is to evaluate the optimization results. If all the responses are satisfactory, the procedure stops with the most preferred compromise solution. Otherwise, it moves to Step 4. Step 4 is to adjust the preference parameters. The adjustment can be made in two modes: relaxation and tightening. The relaxation is to make the importance of one of the satisfactory responses lower, which is implemented by decreasing its weight. The tightening is to make the importance of one of the unsatisfactory responses higher, which is implemented by increasing its weight. Then, the procedure goes back to Step 2. If there is no response to be adjusted, it stops with the unsatisfactory compromise solution. Results: The proposed IPCA was illustrated through a multi-response surface problem, colloidal gas aphrons problem. The illustration shows that it can generate a satisfactory compromise through an interactive procedure which enables the DM to provide his or her preference information conveniently. Conclusion: The proposed IPCA has two major advantages. One is to obtain a satisfactory compromise which is faithful to the DM preference structure. The other is to make the DM's participation in the interactive procedure easier by using the process capability index in judging satisfaction/unsatisfaction. The process capability index is very familiar with quality practitioners as well as indicates the process performance levels numerically.

• Journal of KIISE
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• v.44 no.5
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• pp.545-552
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• 2017

Because of the explosive growth of mobile devices and development of network technologies, HTTP (Hypertext Transfer Protocol) adaptive streaming has become a new trend in video delivery to provide efficient multimedia streaming services. As interest in personalized broadcasting grows, the study of interactive multimedia has been actively pursued. The interactive multimedia service is a method of playing media according to a scenario selected by the user. Providing the interactive multimedia service with the existing HTTP adaptive streaming causes switching delay and buffer underflow according to the point in time when the user selects the scenario while the client streams the interactive multimedia and therefore decreases the user QoE (Quality of Experience). In this paper, we propose an adaptive streaming scheme for interactive multimedia service in HTTP adaptive streaming to provide seamless playback. We design the architecture and prefetching scheme for interactive multimedia streaming.

• ETRI Journal
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• v.36 no.2
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• pp.253-263
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• 2014

In the near future, traditional narrow and fixed viewpoint video services will be replaced by high-quality panorama video services. This paper proposes a visual-attention-aware progressive region of interest (RoI) trick mode streaming service (VA-PRTS) that prioritizes video data to transmit according to the visual attention and transmits prioritized video data progressively. VA-PRTS enables the receiver to speed up the time to display without degrading the perceptual quality. For the proposed VA-PRTS, this paper defines a cutoff visual attention metric algorithm to determine the quality of the encoded video slice based on the capability of visual attention and the progressive streaming method based on the priority of RoI video data. Compared to conventional methods, VA-PRTS increases the bitrate saving by over 57% and decreases the interactive delay by over 66%, while maintaining a level of perceptual video quality. The experiment results show that the proposed VA-PRTS improves the quality of the viewer experience for interactive panoramic video streaming services. The development results show that the VA-PRTS has highly practical real-field feasibility.

• Asia pacific journal of information systems
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• v.20 no.4
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• pp.125-147
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• 2010

This paper Introduces an electronic auction service to be provided on Interactive TV (T-auction). This converged service is expected to much enhance the quality of the service to current online auction users through vivid visualization and live Interactive experience. Our study focuses on how the characteristics of the interactive TV-based shopping platform can affect users' attitudes towards the converged service. To develop our proposed research model, we extended the technology acceptance model and integrated it with a hedonic factor, or perceived enjoyment to reflect the dual characteristics of the converged system. We also adopted the variable of intermediary trust In the service as a critical mediating determinant for a successful commutations-mediated commerce. The research model was verified with an empirical study conducted on 970 Korean online auction users. Results show that both trust and perceived usefulness positively affect user adoption of the service. Trust had not only a direct effect on users' attitudes toward T-auction but also an indirect one by mediating the service quality, information quality, perceived enjoyment and ease of use. Meanwhile, the hedonic factor of T-auction contributes to increasing both the level of the intermediary's trust and its perceived usefulness. Users' enjoyment also was found to help form a positive attitude toward T-auction services. Theoretical and practical implications of this study for current e-auction service providers and potential t-auction service providers are also discussed.

• Journal of Family Resource Management and Policy Review
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• v.8 no.1
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• pp.47-60
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• 2004

Recognizing a tremendous increase in the Internet users and popularity of E-learning through the Internet, this study attempted to analyze interactive financial education web sites for children. Using meta search engines and major search engines, interactive financial education web sites identified based on the three criteria and analyzed in terms of the appropriateness for specific age groups, the coverage of contents related to the basic knowledge for financial literacy, and the interactive activities. The results showed that financial education web sites for children were needed to be improved in terms of both quantity and quality. The study also provides a guideline how to search for an appropriate financial education web sites for children when parents want teach about money to their children.