• Journal of Digital Convergence
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• v.9 no.6
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• pp.267-276
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• 2011

The purpose of this study was to explore the effect of the interactive message expression and consumer characteristic insert IPTV advertising. The results of this study were follow: Firstly, Attention and attitude of interactive message advertising appeared than general TV advertising so that it was high. Second, In case of interactive message advertising, It appeared efficiently than the advertising without the advertisement detail information which is putting the good detail information. Third, In interactive message expression of IPTV advertising, Floating expression strategy appeared efficiently most. Lastly, Adoption of consumer characteristic was revealed that we had an influence on the knowledge level and the information search intention about IPTV. We present theoretical basis which to present interactive message to IPTV supplier is efficient, and the plan which floating expression can make the click intention of the advertising.

• Journal of The Korean Association of Information Education
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• v.13 no.3
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• pp.393-400
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• 2009

As one of leading media converging broadcasting and telecommunications, IPTV is required to pursuit the idea of public interest from broadcasting industry and universal service from telecommunications industry as well as satisfying industrial effect. It needs to consider both industrial effect and public benefit when vitalizing IPTV services. The project of providing IPTV-based interactive public services is expected to enhance accessibility of public services, present shape of new public service in broadcasting-telecommunication convergence environment, resolve the shortage in contents supply which is one of most important problems in IPTV services. In this research understanding the overall response such as service usage status, satisfying/dissatisfying factor, trend of preference of the customer using IPTV-based interactive public services, we analyze what the public service mean in IPTV environment and public identity of IPTV. And we have investigate effective developing method and ripple effect of IPTV-based public services on broadcasting and telecommunications converged ecosystems.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.11
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• pp.2323-2329
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• 2009

Recent IPTV services still remain as simple broadcasting services that cannot make the most of interactive features together with various content-associated data. So, IPTV providers are making efforts to break from monopolistic style, so as increasing the user's participation m service. However there is an interoperability problem because no common solution is employed across different providers. To solve this problem, there needs to be a framework for a framework for generating, sharing and distributing package contents. In this paper, we propose user-centered package contents application framework for interactive IPTV services. We also design a package content authoring and consuming system which plays core parts in the proposed framework.

• Journal of Information Technology Applications and Management
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• v.19 no.2
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• pp.97-116
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• 2012

Since 2008 when IPTV service entered the broadcasting market, the competition among interactive broadcasting media has been growing more and more fierce. To make a market strategy under the harsh competition, this study tried to make an IPTV customer segmentation based on the characteristics of interactive broadcasting media. From previous literature, this study drew five characteristics of interactive broadcasting media : ease of use, two-way communications, active control, variety of content, and economic efficiency. Two-step clustering based on these characteristics identified four customer segments. There were statistically significant differences in the five characteristics among the customer segments. This study profiled the customer segments and proposed competitive strategies for each customer segment.

• Journal of the Korean Data and Information Science Society
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• v.23 no.4
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• pp.665-675
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• 2012

The object of study is to compare the characteristics of IPTV (Internet protocol television) subscribers and digital CATV (Community antenna television) subscribers. We used the adjusted residuals. We did gang survey for 100 subscribers in Seoul, Kyeonggi or Incheon regions. Compared to digital CATV, IPTV seems to have appropriate contents for interactive services and high satisfaction level for cost, but high dissatisfaction level for channels. Digital CATV subscribers would know and subscribe passively, compared to IPTV subscribers. IPTV subscribers are more satisfied than digital CATV subscribers even though IPTV is higher cost. Main content of digital CATV is sports, which is not interactive contents. People think IPTV is an innovative service which let subscribers see wanted contents always, but digital CATV is an extension of CATV. So digital CATV cannot use advantages of interactive services. Even though two services are almost same, they are very different in recognition.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1038-1044
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• 2009

Interests for User Interface directly influencing on usability are also growing as the competition between DCATV and IPTV come to the surface, according to getting activated Interactive TV market. Therefore, this study has the purpose to understand mental models of users for Interactive TV service & Interface. The methods for this study are as follows. First, as the step considering literature study, we compared differences between DCATV and IPTV and caught up the concepts of DCATV and IPTV among some types of Interactive TV. Second, we examinated and analysed Hello TV, C&M, Broad&TV, MegaTV, myLGtv as the step of analysis for examples for Interactive TV. Third, as the step of researches observing users we analysed usability problems caused by differences of mental models between DCATV and IPTV. As a result, we could find there are some differences for mental model of users in Interface & services between DCATV and IPTV Especially, it was found that users feel confused very much regarding perception of real time broadcasting and VOD. We regards this findings can be used as basic for concept makings of Interactive TV, when TV interface is developed in the future.

• The Journal of Society for e-Business Studies
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• v.15 no.4
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• pp.219-244
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• 2010

The charged broadcasting market has been becoming very competitive to get the limited media consumers since IPTV was introduced to the market. This research analyzed the competition among interactive broadcasting media. We employed the niche theory for comparing IPTV with Cable TV and Satellite TV, which are two major existing broadcasting media. For employing the niche theory, we focused on the gratification-opportunity features of the media caused by the consumers' gratification sought: ease of use, interactivity, variety of content, and economic feasibility. The results showed the extent to which media are utilized, the extent to which each pair of media are perceived as similar, and the competitive superiority between each pair of media on each dimensions. Finally, we examined the competition structure of IPTV and other broadcasting media, and proposed the competitive strategy for IPTV to get an advantages.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.309-311
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• 2006

This paper describes a digital video recorder-based approach to realising interactive programmes on digital television. So far, it is very difficult that the most interactive programmes included the vast quantities of the content, whatever it is data or HD-ready broadcasting, are broadcasted on digital television via the set-top box. Furthermore it is not possible to envisage until IPTV was appeared. Even though IPTV makes possible for streaming the interactive services via broadband, it is not easy to receive tremendous contents for interactivity as set-top box at once. In this paper it will suggest an effective solution to resolve the download dilemma for the interactive services on DTV by employing the set-top box fitted with digital video recorder.

• The Journal of the Korea Contents Association
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• v.7 no.3
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• pp.87-92
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• 2007

This paper describes the personal video recorder-based approach to realise enhanced services for interactive programmes on digital television. So far it is very difficult that most of interactive programmes included the vast quantities of contents, whatsoever it is data-broadcasting or HD-ready, are broadcasted on digital television via the current set-top box. Furthermore it was not possible to envisage until IPTV has been appeared. Even though IPTV makes possible for streaming the interactive services via high-speed broadband, it is not easy to receive the tremendous contents with interactivity through the current set-top box in a single effort. In this paper it suggests the effective solution to resolve the download dilemma for providing the interactive services on digital television by employing the set-top box fitted with the personal video recorder.

• Journal of The Korean Association of Information Education
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• v.14 no.4
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• pp.489-496
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• 2010

Since the specifications of public services in broadcasting-telecommunication convergence environment are not standardized, the public services should be developed and presented by each IPTV service provider, and therefore it is worried that public organizations and IPTV service providers may invest in the public services redundantly, which are managed inefficiently. To resolve those problem, in this paper, the service and network interfaces among multiple public organizations and multiple IPTV service providers and the interactive VOD-type public service providing system of one source multi-use based on ACAP-J are proposed. The proposed system can be utilized in the standard platform of the evolved new public services. And the used technologies can be utilized as a guide for the development of new services.