• Title/Summary/Keyword: Interactive Communication

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Effects of the m-VALS on the Mobile Shopping Acceptance Incentive and Consistent Use Intention

  • Yang, Hoe-Chang;Kim, An-Sik
    • Journal of Distribution Science
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    • v.12 no.10
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    • pp.19-28
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    • 2014
  • Purpose - This study intends to verify if the m-VALS developed to help the establishment of the mobile shopping vitalization strategy is classified as the same type as it is in the adult customers. Research design, data, and methodology - A total of 84 valid copies of the questionnaire were used. Factor analysis was performed first, as well as performing reliability and validity analysis after deducing the factors, and the simple regression analysis and multiple regression analysis techniques were employed. Results - The m-VALS needs verification through various groups and the delicateness of the questions needs to be ensured; further, for all the lifestyle types in relation to the mobile shopping acceptance incentives, all the remaining lifestyle types excepting the sociability-oriented type had a positive effect on consistent use intention. Conclusion - It is implied that the charm of the mobile shopping App should be enhanced and that, when establishing the mobile shopping mall with which the positive frequent and interactive communication is possible along with the opportunity to be together, the positive achievement can be obtained.

A Conceptual Model on the Influence of the Intranet Advertising to the Employees' Communication (인트라넷 광고가 조직구성원 커뮤니케이션에 미치는 영향의 개념적 모형 -팝업 및 배너광고 중심으로-)

  • Jang, In-Mo;Jun, Soon-Young
    • Proceedings of the KAIS Fall Conference
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    • 2012.05a
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    • pp.381-384
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    • 2012
  • 사회의 근본적인 경제 구조가 농경사회에서 산업사회를 거쳐 정보사회로 전환되면서 인터넷 사용자와 인터넷에서의 마케팅 및 커뮤니케이션이 기하급수적으로 증가하고 있는 추세이다. 인터넷 매체의 빠른 확산과 인터넷 매체만이 갖는 특징 때문에 기존의 커뮤니케이션 환경과 양식, 기업의 활동양식, 나아가서는 개인의 라이프스타일이 크게 변모하고 있다. 통신과 네트워크 기술, 디지털 및 멀티미디어 기술의 발달에 힘입어 기존의 일방적이고 수동적인 정보전달 방식은 쌍방향적이고 능동적인 정보전달방식으로 바뀌어 가고 있다. 즉, 커뮤니케이션 주체간의 시간과 거리 공간의 벽이 없어지는가 하면 소비자의 정보수집, 구매, 의사 전달과 같은 행동양식도 크게 탈바꿈하고 있는 것이다. 뿐만 아니라 Interactive한 통신 기능을 기반으로 한 인터넷 광고는 마케팅이나 광고 캠페인에 대한 기업의 전통적 접근방식을 크게 변화시키고 있다. 본 연구에서는 이러한 정보화 시대의 인터넷 이용자들의 일반특성과 인터넷 사용 경향을 살펴보고 조직내에서 이뤄지는 인트라넷에서 실시되고 있는 배너광고(Banner Advertising)와 팝업창을 중심으로한 광고활용이 사내구성원의 효율적인 커뮤니케이션을 구축할 수 있는 방안을 모색하기 위한 개념적 모형을 제시하고자 한다.

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A Study on the 3D Object Representation based WebSD Using X3D (X3D를 이용한 WebSD기반 3D Object 표현에 대한 연구)

  • 이성태;김이선;기우용;이윤배
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.6 no.4
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    • pp.632-638
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    • 2002
  • Extensible 3D(X3D) is a software standard for defining interactive web and broadcast-based 3D content integrated with multimedia. The data size of Web3D representation based on polygon meshes is so large that transferring practical data fast is a hard problem. This paper proposes 3D object structure, a new framework for compact 3D representation with high quality surface shape. By utilizing a free form surface technique, qualified surface are transferred with limited amount of data size and rendered. 3D graphic structure can be regarded ad both polygon meshes and free form surfaces. Therefore, it can be easily integrated to existing Web3D data formats, for example VRML & XML. 3D object structure also enables modeling free form surface shapes intuitively with polygon modeling like operations.

Interactive Interface for Virtual Korean Percussion Instruments (인터렉티브 국악 타악기 인터페이스 제작 연구)

  • Han, Ki-Yul;Park, Sang-Bum;Kim, Jun
    • Journal of Korea Multimedia Society
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    • v.14 no.11
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    • pp.1500-1506
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    • 2011
  • This paper is to propose for the production of a digital-based new interface for the percussion of samulnori which are drum, janggu, jing and kkwaenggwari. Newly designed interface is similar to a jing-shaped percussion, and it was designed to playall of four instruments from a single interface. Two batting sufaces, which are located both in front and at trunk of the interface, generate a hitting date creating when interface to be hit and a pressure data when to grip the handle by control unit located at the handle. The information generated is transmitted to a computer via a wireless communication, and then, the computer generate a synthesized sound based on the characteristic of each instrument.

A Design and Implementation of CTI based Interactive CRM Utilizing Caller-ID (Caller-ID를 활용한 CTI기반의 인터액티브 CRM설계 및 구현)

  • Park, Chan-Il;Bae, Hyun-Jun;Moon, Seung-Jin
    • Proceedings of the Korea Information Processing Society Conference
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    • 2003.05b
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    • pp.803-806
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    • 2003
  • CTI(Computer and Telephony Integration) 기술이 1970년대 처음 선 보인 이래, 정보통신 기술의 눈부신 발전과 함께 그 인기가 날로 높아져 가고 있다. 정보기술(Information Technology)의 발전으로 향상된 컴퓨터의 기능을 활용한 다양한 서비스가 출현하면서 고객과 기업간의 상호 접촉이 증가되고 있다. 과거의 CTI기술은 Inbound 위주의 Voice and Call Communication 만을 위한 소극적인 개념이었으나, 현재의 대 다수의 기업들은 좀더 발전된 CTI 기술을 활용하고 있다. 최근 들어 기업간의 경쟁이 치열해지고 고객에 대한 우위를 높이기 위해 새로운 돌파구가 필요했다. 이에 대한 경영 솔루션으로, 인터넷 환경을 통합한 CITI(Computer and Internet Telephony Integration)와 eCRM 개념을 활용한 시스템의 사용으로 질 높은 서비스와 매출증대, 경비절감 등과 같은 경쟁력을 개선시킬 수 있었다. 본 논문은 CTI 기술과 CRM 개념을 활용한 시스템을 설계 구현하였다 이는, 전화의 호 전송, 호수신, 호 전달 등의 기능과 CTI 와 사설교환기(PBX)의 링크를 통합한 시스템이다. 제안된 시스템은 콜센터(Call Center)나 기타 고객의 접촉이 집중된 기업에 응용 되도록 설계되었다.

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Threat Assessment of Anti-Ship Ballistic Missile (ASBM) of North Korea (북한 대함탄도미사일 위협 분석)

  • Park, Younghan;Oh, Kyungwon;Kim, Jiwon
    • Journal of Aerospace System Engineering
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    • v.10 no.3
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    • pp.1-8
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    • 2016
  • This paper provides an empirical assessment of the development of North Korea's Anti-Ship Ballistic Missile (ASBM), and its influence on South Korea's maritime strategy. While research studies on North Korea's ballistic-missile capabilities and South Korea's ballistic-missile defense systems are proliferating, less analytical attention has been given to the way that the strengthening of North Korea's ballistic-missile capacities presents a critical threat to the ROK's navy and lines of communication. The authors of this paper identify the continuing development of unique ASBM capabilities by China and Iran, and determine that such processes are mutually interactive and in accordance with threat perceptions; furthermore, North Korea can enact the same process by learning lessons from these nations. The findings of this paper provide an implication for the formulation of South Korea's maritime strategy and the related assets in consideration of the ASBM as a future threat.

Future Directions on the Next Generation of Digital Signage (차세대 디지털 사이니지의 발전방향)

  • Kim, Chang-Hoon;Park, Kwang-Seuk
    • Journal of the Korean Academic Society of Industrial Cluster
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    • v.4 no.1
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    • pp.51-61
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    • 2010
  • Digital Signage is outdoor media to provide each content and message through digital displays instead that posters and signs are displayed on public facilities. Recently, digital signage have been popular to deliver variety information and advertising on the rapid development of intelligent digital imaging devices based LCD, LED. Continuously digital signage demand and market are growing because digital signage feature is able to capable of interactive communication. Digital signage is expected that digital advertising market is continue rising in spite of global economic downturn at various research institutions, and it is expected to replace traditional media advertising in a new way with the coming digital signage at convergence media side.

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Systematic Elicitation of Proximity for Context Management

  • Kim Chang-Suk;Lee Sang-Yong;Son Dong-Cheul
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • v.6 no.2
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    • pp.167-172
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    • 2006
  • As ubiquitous devices are fast spreading, the communication problem between humans and these devices is on the rise. The use of context is important in interactive application such as handhold and ubiquitous computing. Context is not crisp data, so it is necessary to introduce the fuzzy concept. The proxity relation is represented by the degree of closeness or similarity between data objects of a scalar domain. A context manager of context-awareness system evaluates imprecise queries with the proximity relations. in this paper, a systematic proximity elicitation method are proposed. The proposed generation method is simple and systematic. It is based on the well-known fuzzy set theory and applicable to the real world applications because it has tuning parameter and weighting factor. The proposed representations of proximity relation is more efficient than the ordinary matrix representation since it reflects some properties of a proximity relation to save space. We show an experiments of quantitative calculate for the proximity relation. And we analyze the time complexity and the space occupancy of the proposed representation method.

Wireless LAN Security Solutions for Secure Wireless Communications

  • Kim, Su-Yong;Ahn, Duck-Ki;Roh, Jae-Sung;Oh, Chang-Reon;Cho, Sung-Joon
    • Journal of information and communication convergence engineering
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    • v.1 no.4
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    • pp.183-188
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    • 2003
  • The $4^{th}$ generation mobile communications, through several radio access networks such as WLAN, Bluetooth, UMTS, GPRS, CDMA 1X, and IMT-2000 in the same area offering different type of coverage, will support interactive multimedia services in additions to wider bandwidths, higher bit rates, and service portability. Regardless of various radio access networks, they will also support robust security mechanisms, as well as seamless mobility and common authentication. In this paper, we give an overview of WLAN security and examine its security problems. We also explain the enhanced security schemes, such as port-based authentication, EAP, and IEEE 802.1X. For secure wireless communications, several possible security solutions are offered and evaluated in various respects to improve WLAN security. This paper will make a contribution to provide more secure wireless communications to cellular operators embracing WLAN technology as a means to generate new revenues based on data services.

A Study on Stage Background Image Design utilizing the Motion Graphics (모션그래픽을 활용한 배경영상디자인 연구)

  • Choi, Ji-Hye;Kim, Chee-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2011.05a
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    • pp.365-368
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    • 2011
  • Image is the one of the media that satisfy the wants of people. A motion graphics is a new media stimulating not only a visual but also a hearing of people, and has gained attention by an important emotion communication way that communicates the sound and the visual messages to the audience. In this paper we study on what feelings the motion graphics used on the stage background communicates to the audience, and what its effects and efficiencies are. Because it is not generalized to apply the motion graphics to the stage background, the range of the study can't help being limited. However, recently during two or three years, the use of the motion graphics is increasing more and more, and we expect that its utilization is more expanded.

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