• Title/Summary/Keyword: Interactive AD

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INTERACTIVE SYSTEM DESIGN USING THE COMPLEMENTARITY OF AXIOMATIC DESIGN AND FAULT TREE ANALYSIS

  • Heo, Gyun-Young;Lee, Tae-Sik;Do, Sung-Hee
    • Nuclear Engineering and Technology
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    • v.39 no.1
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    • pp.51-62
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    • 2007
  • To efficiently design safety-critical systems such as nuclear power plants, with the requirement of high reliability, methodologies allowing for rigorous interactions between the synthesis and analysis processes have been proposed. This paper attempts to develop a reliability-centered design framework through an interactive process between Axiomatic Design (AD) and Fault Tree Analysis (FTA). Integrating AD and FTA into a single framework appears to be a viable solution, as they compliment each other with their unique advantages. AD provides a systematic synthesis tool while FTA is commonly used as a safety analysis tool. These methodologies build a design process that is less subjective, and they enable designers to develop insights that lead to solutions with improved reliability. Due to the nature of the two methodologies, the information involved in each process is complementary: a success tree versus a fault tree. Thus, at each step a system using AD is synthesized, and its reliability is then quantified using the FT derived from the AD synthesis process. The converted FT provides an opportunity to examine the completeness of the outcome from the synthesis process. This study presents an example of the design of a Containment Heat Removal System (CHRS). A case study illustrates the process of designing the CHRS with an interactive design framework focusing on the conversion of the AD process to FTA.

Interactive Roles of Local versus Global Primed Identity and Advertisement Framing on Brand Evaluation (브랜드평가에 대한 아이덴티티의 점화와 광고프레임의 상호작용효과)

  • Choi, Nak Hwan;Liu, Cong
    • Science of Emotion and Sensibility
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    • v.16 no.1
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    • pp.11-28
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    • 2013
  • This article aims to explore the interactive roles of types of primed identity (local versus global identity) and types of ad framing on brand evaluations. The authors designed 2 experiments in which each experiment followed a $2{\times}2$ between-subject design. The empirical results showed that a gain-framed ad induced more positive emotional responses than a loss-framed ad, and the positive affective responses lead to more favorable brand evaluation. Furthermore, the results showed that there were interactive effects of primed identity and types of advertisement frame on brand evaluation. In the additional analysis, the results showed that when people with local identity were exposed to the gain-framed ad, they would engage in a higher level of integration processing than those in the control group, which in turn induced more favorable evaluation to the local brand. That is, the integration processing mode played a mediating role between the interaction (local id priming ${\times}$ ad frame) and the local brand evaluation. However, in the case of global brand evaluation, the integration processing mode did not play such a mediating role.

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A Hedonic Model Effects for Consumer-oriented Retargeting Advertising Based on Internet of Things

  • Kim, Bo-Ram;Yoon, Yong-Ik;Chung, Man-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.22 no.2
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    • pp.75-80
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    • 2017
  • In this study, we developed a Hedonic Model for Retargeting Advertising Based on Consumer-centerd IoT space for offering useful, interest, and interactive information to consumer. And most existing relative researches about Internet of Things but, this paper focusing on the Type of information, humor, and interactive and analyze the attitude and clicks intention to Retargeting Advertising Based on Consumer-centerd Internet of Things. According to the results, humor Advertising is positively related to attitude and click intention toward Internet of Things Advertising. But information Ad and interactive Ad affect positive to click intention. This is mean that click intention is more immediate reaction of consumers in the IoT space. Therefore Future research will be designed in a more interactive elements that can lead to positive reaction of consumers on the Internet of Things be more effective if you advertise advertising.

A study of the Concept of Analogue-Digital Interaction Trace and its Application in Media Art ('아날로그-디지털 인터랙션 흔적'에 관한 개념 연구와 미디어 아트에의 응용)

  • Choi, Min-A;Kwon, Doo-Young
    • The Journal of the Korea Contents Association
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    • v.11 no.9
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    • pp.76-84
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    • 2011
  • This paper describes the development of the media art environment concept, in which the user's interaction becomes visual arts in both digital and analogue media. It describes AD-Trace, an experimental media art component that investigates the aesthetic and technological possibilities through the development of interactive media artworks that utilizes that the traces of the user's interaction. The AD-Trace consists of three design components: Analogue Trace, Digital Trace, and Interaction Metaphor to guide user interactions with user's understanding. Three artworks are proposed to demonstrate the real world applications of the concept: AD-PD(analogue digital picture diary), AD-Star (analogue digital star), and AD-Map (analogue digital map).

Voice Conference System Based On Circular ad hoc (원헝 ad hoc 방식의 음성 컨퍼런스 시스템)

  • Kim Chul-Han
    • 한국정보통신설비학회:학술대회논문집
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    • 2003.08a
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    • pp.123-126
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    • 2003
  • 최근 컴퓨터 및 통신 기술의 발전으로 인터넷 전화 서비스가 증가하고 있다. 지금까지의 인터넷 전화 서비스는 1:1 방식의 서비스가 주류를 이루었으나, 점차 다자간 음성 채팅, 원격 강의 등과 같은 N:N 방식의 음성 컨퍼런스 서비스에 대한 수요가 급증하고 있다. 그러나 기존의 음성 컨퍼런스 시스템은 별도의 컨퍼런스 서버 구축, 부하 집중 사용자 수의 증가에 따른 음성 트래픽 증가 등의 문제로 일정한 통화 품질을 유지하기 어렵다는 단점이 있다. 따라서, 본 논문에서는 이와 같은 문제를 개선하기 위한 ad hoc 방식의 음성 컨퍼런스 시스템을 제안하였다. 그리고 이 시스템의 성능 분석을 통하여 최소 4명의 참여자까지 일정한 음성 품질이 보장됨을 확인함으로써 본 논문에서 제안하는 시스템의 타당성을 검증하였다.

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Research on the Impact of interactive Digital Signage Advertising on Consumption Tendency (Interactive Digital Signage에 광고의 마케팅이 소비 경향에 대한 연구)

  • Yang, Bo
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.411-417
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    • 2020
  • In this study, the Interactive advertising in the Outdoor Interactive Digital Signage is taken as the research object, and the effect of the advertising in the Outdoor Interactive Digital Signage compared to the traditional advertising on consumer propensity is studied. Based on the research methods of literature data and case analysis, we first researched and analyzed the impact of the development of the Internet and artificial intelligence on Interactive Digital Signage advertising, combined with consumer trends and habits, according to the characteristics of Interactive Digital Signage advertising, and '199IT-Internet data Based on the data in the Resource Library, and using an example analysis method, three reasons for the impact of Interactive digital signage advertisements on consumer spending tendencies are proposed. The purpose is to provide reference for future companies to use Interactive digital signage for ad placement and help companies. Increase product sales to increase product value and customer trust in the brand.

Interactive Advertisement that Feels and Experiences

  • Kim, Yuji;Lim, Chan
    • International journal of advanced smart convergence
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    • v.8 no.3
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    • pp.13-19
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    • 2019
  • In this paper, we propose and implement VVVV base interactive advertisement. It has now expanded from the traditional marketing methods of television, radio, newspapers and magazines to become a digital marketing era. However, it is still in the form of infusion-type advertising, similar to traditional marketing techniques. For more innovative we put story and design elements into digital technology. Consumers will feel fresh excitement as they experience advertising. Emotional stories and image will also provide an element for customers to talk to each other. The propose advertisement is design to recognize the movement of people in the corridor by using Arduino and ultrasonic sensor installed in the passageway where many people pass. Arduino and VVVV takes people's movements for a values. This values change the advertising image. In this case, we applied the mask in VVVV so that the image to be reproduced and the image of the background role are displayed when the person passes the sensor. By realizing this interactive advertisement, the objective is to increase the buyer's purchasing power by approaching the buyer more effectively than the existing advertisement.

The Effects of User Involvement on Internet Ad Preference Based on Presentation Type and Content

  • Joo Hoo Kim
    • The Journal of Society for e-Business Studies
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    • v.8 no.4
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    • pp.33-51
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    • 2003
  • The primary objectives of this study were, using data from Internet users in Korea, to determine users' preference of banner ad through two ad properties; ad presentation type (text vs. image) and ad content (product information vs. prize information) by incorporating the level of involvement into research design. Using within-group experimental design by means of subjects' web-based participation in the study, the study result showed that image-based banner ad was significantly preferred to text-based banner ad. It was found that the level of ad involvement had a significant impact on the preference of banner ads. Also it was found that image-based banner ad had a greater effect on ad preference than text-based banner ad in low involvement situation only, Finally, image-based banner ad was consistently preferred to text-based banner ad regardless of involvement level when the banner ad was product oriented. The study findings suggest that adoption decisions regarding banner ad presentation type and banner ad content should be based on the knowledge of both the level of consumer's ad involvement and the interactive effects between ad presentation and ad content.

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Architectures and Connection Probabilities forWireless Ad Hoc and Hybrid Communication Networks

  • Chen, Jeng-Hong;Lindsey, William C.
    • Journal of Communications and Networks
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    • v.4 no.3
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    • pp.161-169
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    • 2002
  • Ad hoc wireless networks involving large populations of scattered communication nodes will play a key role in the development of low power, high capacity, interactive, multimedia communication networks. Such networks must support arbitrary network connections and provide coverage anywhere and anytime. This paper partitions such arbitrarily connected network architectures into three distinct groups, identifies the associated dual network architectures and counts the number of network architectures assuming there exist N network nodes. Connectivity between network nodes is characterized as a random event. Defining the link availability P as the probability that two arbitrary network nodes in an ad hoc network are directly connected, the network connection probability $ \integral_n$(p) that any two network nodes will be directly or indirectly connected is derived. The network connection probability $ \integral_n$(p) is evaluated and graphically demonstrated as a function of p and N. It is shown that ad hoc wireless networks containing a large number of network nodes possesses the same network connectivity performance as does a fixed network, i.e., for p>0, $lim_{N\to\infty} Integral_n(p)$ = 1. Furthermore, by cooperating with fixed networks, the ad hoc network connection probability is used to derive the global network connection probability for hybrid networks. These probabilities serve to characterize network connectivity performance for users of wireless ad hoc and hybrid networks, e.g., IEEE 802.11, IEEE 802.15, IEEE 1394-95, ETSI BRAN HIPERLAN, Bluetooth, wireless ATM and the world wide web (WWW).