• 유통과학연구
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• 제12권6호
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• pp.67-79
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• 2014

Purpose - This study aims to accomplish three major research goals. First, it strives to change consumers' focus from peripheral routes to a central route of public service advertising related to the good health policy, without problematic effects, by influencing consumers' knowledge or involvement. Second, this study examines the elaboration likelihood model (ELM) and construal level theory (CLT). Specifically, we consider that the central route of ELM might correspond with the focal goal of CLT. Third, this study analyzes ELM through CLT. That is, ELM predicted that low involvement would take the peripheral route, and high involvement would take the central route. Research design, data, and methodology - This study consisted of three experiments. The first experiment had a 2×2 between-subject design. The subjects were university students and the research period was approximately one year. The first independent variable was the involvement of the overweight issue; this variable was measured and split by the median. The second independent variable was the temporal distance (near vs. distant future); this variable was manipulated. The second experiment also had a 2×2 between-subject design. The first variable was the involvement of cervical adenocarcinoma prevention, and was considered already manipulated by sex. Specifically, males had a low involvement of the disease, but females had high involvement. The second independent variable was priming (power vs. submissive). Power priming would induce abstract thinking, but submissive priming would take concrete processing. The third experiment had a 2×2×2 between-subject design. The first variable was cognitive depletion, and was manipulated by memorizing 9-digit numbers. The second and third independent variables were involvement and abstract thinking induction, such as prior experiments. Data were collected through questionnaires, and were analyzed by an SPSS program. Major hypotheses were tested by examining the interaction effects through ANOVA. Results - Major findings are as follows. First, even for low-involved consumers in the overweight category, distant future manipulation induced them to focus not on the peripheral route but on the central route of the public service advertisement. This result does not correspond to the typical ELM prediction. Second, under power priming, low-involved males of the cervical adenocarcinoma category focused on the peripheral route because of the induction to abstract thinking. This result replicated the first experiment, and confirmed the theoretical robustness. Third, high-involved females focused not on the central but on the peripheral route under the mixed condition of cognitive depletion and near future manipulation. Depletion consumed cognitive resources, and the processing mode of consumers changed from systematic to heuristic. Conclusions - ELM needs to be complemented through CLT in context of public service good health advertising. Specifically, the involvement of ELM may impact consumers' thinking mode (abstract vs. concrete), and the interaction effects may influence consumers' focus on advertising (central vs. peripheral route). This study's limitations were bounded subjects, limited stimuli, and somewhat weak external validity.

• 대한기계학회논문집A
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• 제33권1호
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• pp.42-48
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• 2009

A design methodology for control strategy and control structure gives a direct impact on wind turbine's performance and life cycle. A baseline control law which is a variable rotor speed and variable pitch control strategy is introduced, and a mathematic performance model of a wind turbine dynamics is derived. By using a numeric optimization algorithm, the steady state operating conditions of wind turbines are identified. Because aerodynamic interaction of winds with rotor blades is basically nonlinear, a linearization procedure is applied to analyze wind turbine dynamic variations for whole operating conditions. It turns out the wind turbine dynamics vary much depending on its operating condition.

• Interaction and multiscale mechanics
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• 제3권3호
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• pp.277-298
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• 2010

The complex variable reproducing kernel particle method (CVRKPM) and the FEM are coupled in this paper to analyze the two-dimensional potential problems. The coupled method not only conveniently imposes the essential boundary conditions, but also exploits the advantages of the individual methods while avoiding their disadvantages, resulting in improved computational efficiency. A hybrid approximation function is applied to combine the CVRKPM with the FEM. Formulations of the coupled method are presented in detail. Three numerical examples of the two-dimensional potential problems are presented to demonstrate the effectiveness of the new method.

• 한국철도학회논문집
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• 제8권6호
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• pp.525-532
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• 2005

Fatigue life of catenary wires in various environments is reduced when stress is concentrated on some points, which are often found in corroded areas by surrounding pollutants. Therefore, the fatigue test were performed in order to investigate the effect of the surface corrosion on the destructive behavior in service environment and accelerated corrosion environment as well as th examine the corrosive property and mechanism of the catenary wires. In the fatigue test of the messenger stranded wire, the corrosion degraded materials showed 35~50% of fatigue life at a same stress amplitude compared to original material. Because the catenary wires have variable load by the interaction of periodic contacts with pantographs the maximum stresses of trolley wire and messenger wire calculated by simulation at the messenger wire during operation was estimated thought the corrosion behavior interpretation of variable stress and fatigue test.

• 대한전기학회:학술대회논문집
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• 대한전기학회 1987년도 전기.전자공학 학술대회 논문집(I)
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• pp.190-194
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• 1987

This paper describes a new method for control of large-scale system by sliding mode. The concepts of control to large-scale system on the basis of VSS(Variable Structure System) control theory are used to decompose a large control problem into a two-level algorithm such that each subsystem is stabilized with local discontinuous controllers and higher level corrective control is designed to take into account the effect of interaction among the subsystems. In this paper, we show that each subsystem is controlled with repect to local continuous and higher level corrective control. This algorithm can be easily applied to multi-variable control system and obtained a continuous control in comparison With variable structure control systems. Two numerical examples are discussed as illustrations.

• Interaction and multiscale mechanics
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• 제5권2호
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• pp.105-114
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• 2012

The study of rigid roadway pavement under dynamic traffic loads with variable velocity is investigated in this paper. Rigid roadway pavement is modeled as a rectangular damped orthotropic plate supported by elastic Pasternak foundation. The boundary supports of the plate are the steel dowels and tie bars which provide elastic vertical support and rotational restraint. The natural frequencies of the system and the mode shapes are solved using two transcendental equations, obtained from the solution of two auxiliary Levy's type problems, known as the Modified Bolotin Method. The dynamic moving traffic load is expressed as a concentrated load of harmonically varying magnitude, moving straight along the plate with a variable velocity. The dynamic response of the plate is obtained on the basis of orthogonality properties of eigenfunctions. Numerical example results show that the velocity and the angular frequency of the loads affected the maximum dynamic deflection of the rigid roadway pavement. It is also shown that a critical speed of the load exists. If the moving traffic load travels at critical speed, the rectangular plate becomes infinite in amplitude.

• Earthquakes and Structures
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• 제13권2호
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• pp.201-209
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• 2017

This work aims to analyze the thermo-viscoelastic interaction in an orthotropic solid cylinder. The medium is considered to be variable thermal conductivity and subjected to temperature pulse. Analytical solution based on dual-phase-lags model with Voigt-type for behavior of viscoelastic material has been effectively proposed. All variables are deduced using method of Laplace transforms. Numerical results for different distribution fields, such as temperature, displacement and stress components are graphically presented. Results are discussed to illustrate the effect of variability thermal conductivity parameter as well as phase-lags and viscoelasticity on the field quantities. Results are obtained when the viscosity is ignored with and without considering variability of thermal conductivity. A comparison study is made and all results are investigated.

• International Journal of Precision Engineering and Manufacturing
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• 제3권4호
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• pp.72-77
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• 2002

The load interaction effect can be best illustrated by the phenomenon of overload retardation. Some prediction methods for retardation are reviewed and the problems discussed in the present paper. The so-called under-load effect much of the retardation disappears if a very low level minimum stress follows the overload, is also of importance for a prediction model to work properly under random load spectrum. The concept of Interactive Zone (IZ) fully considering reversed plasticity during unloading was discussed. This IZ concept can be combined with existing models to derive some improved models that can naturally take account of the under-load effect. Some simulations by IZ improved models for test under complex load sequences including multiple overloads and both over/under loads are compared with test results. It is seen that the improvement by IZ concept greatly enhanced the ability of existing models to accommodate complex load interaction effects.

• 한국의류학회지
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• 제28권9_10호
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• pp.1320-1328
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• 2004

Purposes of the study were to find out the joint effects of two salient appearance cues-hair colors and hair lengths on males fashion images, using 729 university students in Daejon city and a Chungnam province. The study was a quasi experiment; the dependent variables were hair lengths(4 levels) and hair colors(4 levels)and the dependent variable was a set of semantic different of scales which was consisted of 40 hi-polar adjectives, The data were analyzed by a factor analysis, 3-way ANOVA, and the results were as follows. Hair lengths effected on the image of five dimensions, salient, social, potency, evaluate and dynamics while hair colors effected on salients, social and potency dimensions. The most significant interaction effect between hair color and lengths were existed on the salient image: For the longer haired males, the color effects became less evident then normal to shorten haired males and it can be concluded that when two salient cues were combined one cue's effect became discounted.

• Structural Engineering and Mechanics
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• 제20권4호
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• pp.389-403
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• 2005

In the present paper it is aimed to perform the stochastic dynamic analysis of fluid and fluidstructure systems by using the Lagrangian approach. For that reason, variable-number-nodes twodimensional isoparametric fluid finite elements are programmed in Fortran language by the authors and incorporated into a general-purpose computer program for stochastic dynamic analysis of structure systems, STOCAL. Formulation of the fluid elements includes the effects of compressible wave propagation and surface sloshing motion. For numerical example a rigid fluid tank and a dam-reservoir interaction system are selected and modeled by finite element method. Results obtained from the modal analysis are compared with the results of the analytical and numerical solutions. The Pacoima Dam record S16E component recorded during the San Fernando Earthquake in 1971 is used as a ground motion. The mean of maximum values of displacements and hydrodynamic pressures are compared with the deterministic analysis results.