• 한국콘텐츠학회논문지
• /
• 제9권3호
• /
• pp.288-295
• /
• 2009

본 연구는 세무공무원들의 조직공정성에 대한 인식이 임파워먼트와 종업원노력에 영향을 미치는지를 실증적으로 분석하였다. 분석결과, 직무공정성 중 절차공정성을 제외한 분배공정성과 상호작용공정성은 임파워먼트에 유의한 영향을 미치며, 임파워먼트는 종업원노력에 유의한 영향을 미치는 것으로 분석되었다. 이는 세무공무원들이 업무수행과정에서 인식하는 조직공정성이 높을수록 임파워먼트가 높으며, 임파워먼트가 높을수록 종업원노력수준이 높아져 과세업무수행의 효율성을 높일 수 있음을 확인 할 수 있었다. 따라서 임파워먼트를 실시하여 종업원이 노력할 수 있는 권한이 하부로 이양되는 것은 세무조직관리자가 부하직원의 잠재력을 개발하도록 인식하고 실행하는 것이므로 세무조직에서 필요할 것으로 판단된다.

• 한국항공운항학회지
• /
• 제19권3호
• /
• pp.83-95
• /
• 2011

This research is the ever first trial to demonstrate how consumer perceives price fairness of airfare. That, I did research on airline's flexible price changes and its effects on consumer's perceiving price fairness, proved the causality between before and after of airline service experience and examined the interest in moderating role of airline service. In addition to this, you also can see a markdown can have effects on consumer's perceiving price fairness. The main results are: Perceived price fairness before experience airline service had positive effects on perceiving price as fair. Since the direction of perceived price fairness coincides with in the context of the consumer's experience, so the preliminarily evaluated fairness had positive effects on the post fairness acceptance. With the second result, when you see consumer's perceived price fairness beforehand service experience has effects on post service experience in perceiving price fairness, you see the activation of a markdown, in-flight service, after-flight service as moderating roles as they strengthen the tie between the two perception modes and exhibited interaction with the price fairness beforehand service experience the independent variable. As the last one, a markdown of airfare had positive influence on consumer in perceiving price fairness. So, even if he/she becomes aware of overcharging, he/she will not pursue price being unfair. With these results, you can tell a markdown of airline service could have positive influence on both new and established consumers in the aspect of perceiving price fairness.

• 유통과학연구
• /
• 제21권12호
• /
• pp.91-102
• /
• 2023

Purpose: This study analyzed the structural relationship between interaction quality and relationship satisfaction, towards providing managerial implications for effective relationship management in the B2B market. Research design, data and methodology: The following survey was conducted only if respondents had used the airline's B2C more than twice. A total of 398 copies were collected and empirical analysis was conducted using AMOS 18.0 and PASW 18.0. Results: The flexibility, quickness, and fairness that make up the interaction quality in airline B2C have been shown to have a significant impact on trust, relationship performance and relationship satisfaction. Conclusions: Usefulness, quickness, and fairness, which are sub-variables of airline B2C mutual quality, have a positive effect on trust. In addition, trust was found to have a positive effect on relationship performance and relationship satisfaction. We draw implications for the importance of interaction quality in order to strengthen and sustain relationships with users in the airline B2C distribution market. In addition, in order to build meaningful relationship performance and relationship satisfaction, interaction quality and trust level should be examined first, and interaction quality improvement should be the top goal.

• 디지털산업정보학회논문지
• /
• 제11권3호
• /
• pp.125-143
• /
• 2015

As improving the life quality of citizen because of development of Urbanization and Information, civil application service of public institutions has been changed. The government provides a 24-hour civil service of e-government, public institutions operate U-complaints call center to pursue a personalized service to customers. As customer service are diversified, the inconvenience of service is increased. Therefore, public institutions instituted U-complaints call center to solve increased complaints. In early days, public institutions operated simple call center. However, it became intelligent U-complaints call center by SNS. The more increase the importance of agents' contact customer service, the more increase Job Performance considered by Organizational Commitment & Job Satisfaction of call center agents. This study analyzed that applied to Fairness Theory with Organizational Commitment, Job Satisfaction and analyze U-complaints call center agents' role and job performance of public institutions. Proposed a research model applied to job satisfaction with key variables, organizational commitments, job satisfaction. It's expected to impact on job performance of U-complaints call center agents in public institutions. For empirical study of research model, conducted a survey of the U-complaints call center agents of public institutions. 170 samples were collected from the survey and analyze relationship between the factors. Procedural justice, distribution fairness, fairness interaction are significant influence on organizational commitment of parameters by analysis U-complaints call center agents. Procedural justice and fairness of interaction was found not to effect on parameters of job satisfaction. Also, parameter, organizational commitment have significant influence on job satisfaction. However, have no influence on job performance. Therefore, the parameters of job satisfaction have significant influence on job performance. Public institutions should adopt to improve the quality of citizen services through U-complaints call center agents.

• 유통과학연구
• /
• 제20권1호
• /
• pp.87-98
• /
• 2022

Purpose: This research investigates whether the existence of preannouncing price discount before purchase has an effect on after regret about purchasing and price fairness perception. Moreover, this paper examines whether the preannouncing effects on regret (or price fairness perception) are moderated by motive inference type (or brand trust). Research design, data and methodology: This experimental design consisted of total 8 between-subjects full factorial, which is completed by 2 (preannouncing price discount before purchase) × 2 (motive inference type) × 2 (consumer's brand trust level). Results: First, regret (or price fairness) differs depending on the presence/absence of preannouncing price discount before purchase and price discount motive inference type. Second, interaction effect of preannouncing price discount presence/absence before purchase and price discount motive inference type on regret (or price fairness) after purchase differs depending on motive inference type (or brand trust). Conclusions: Preannouncing external cue could decrease the possibility of consumers to regret and prevent consumers perceiving price change as unfair. Thus, corporations should sufficiently explain to consumers about preannouncing and specific reason of price fall in order to decrease regret caused by price fall and to increase price fairness perception from preannouncing effect.

• 한국프랜차이즈경영연구
• /
• 제10권2호
• /
• pp.19-32
• /
• 2019

Purpose - This paper aims to investigate the mediating effects of relationship fairness factors between franchisor's support services and performance(re-contract intention) in food service franchise. More specifically, fairness was measured into distributive, procedure, interaction, and information, franchisor's support service was divided into pre-start support services (initial support services) and post-start support services (continued support services), and performance (re-contract intent) was measured using 3 items such as re-contract, contract extension, and recommendation. Research design, data, and methodology - The population for the survey is the head of franchises in the metropolitan area (Seoul/Gyeonggi), which operates a restaurant franchise, and samples included a wide range of overseas/domestic brands and regions. The survey was conducted from August 1 to September 30, 2018 through the survey agency. The survey was conducted together with a telephone interview and a direct visit by the investigator. A total of 205 questionnaires were collected and retrieved, 4 questionaires containing missing information were excluded and 201 responses were used for analysis. Results - The results shows that franchisor's initial support services have significant positive effects on procedural, interpersonal, and informational relationship fairness, and continuous support services have significant positive effects on distributive, procedural, interpersonal, and informational relationship fairness. This study also shows that informational and procedural fairness have significant positive effects on performance(re-contract intention). Finally, continuous services a significant positive effect on performance(re-contract intention). Conclusions - The results show that franchisor make a manual, and should improve fairness through regular investigation whether support services was executed as promised in the manual after franchisee operation. In addition, information fairness and procedural fairness have been shown to increase performance(re-contract intention). These results mean that the franchisor's headquarters should provide product and service support for the merchant in accordance with the manual and management policy to reduce asymmetry in information and improve procedural fairness to enhance performance(re-contract intention).

• 대한가정학회지
• /
• 제35권3호
• /
• pp.245-257
• /
• 1997

The purpose of this study is to interpretate filial piety norm based on reciprocity and fairness. For this goal, we reviewed literature related to social, economical, and cultural situations, centered on the middle of the seventeenth century. The major results can be summerized as follow: The interaction between the parent generation and the married adult children generation changed according to the context of particular social, economical, and cultural conditions, so filial piety norm must also change paced along with social change. Therefore, the concepts of reciprocity and fairness has been an important one which maintains the quality of the relationship between the parent generation and the married adult children generation. So in general, we think it is reasonable to draw the conclusion that there are reciprocity and fairness principle between the parent generation and the married adult children generation.

• 한국조리학회지
• /
• 제16권2호
• /
• pp.15-30
• /
• 2010

본 연구는 방한 일본 관광객의 국내 외식업체 이용을 중심으로 서비스 실패의 심각성과 통제성이 고객의 지각된 공정성, 신뢰, 만족, 충성도에 미치는 영향에 대하여 연구함으로써, 분석 결과를 요약하면 다음과 같다. 첫째, 통제성과 심각성은 지각된 공정성에 부(-)의 영향을 미칠 것으로 기대되었으나, 모두 부(-)의 영향을 미치지 않는 것으로 나타났다. 둘째, 절차적 공정성은 신뢰에, 상호작용 공정성과 분배적 공정성은 신뢰와 만족에 유의한 영향을 미치는 것으로 나타났다. 셋째, 신뢰는 만족에, 만족은 충성도에 각각 유의한 영향을 미치는 것으로 나타났다. 이러한 연구결과를 토대로 외식기업들은 서비스 실패의 심각성과 통제성을 확인하기보다는 서비스 실패에 대한 회복 프로세스를 빠르게 실행해야 하며, 서비스 실패에 대한 고객의 회복 단계를 신뢰, 만족, 충성의 순서로 설정하고, 이러한 프로세스를 거쳐 빠르게 실행되고 있는지 확인해야 할 것이다.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제5권4호
• /
• pp.720-740
• /
• 2011

Wi-Fi-enabled portable devices have recently been introduced into the consumer electronics market. These devices download or upload content, from or to a host machine, such as a personal computer, a laptop, a home gateway, or a media server. This paper investigates the fairness among multiple Wi-Fi-enabled portable devices in a home network when they are simultaneously communicated with the host machine. First, we present that, a simple IEEE 802.11-based home network suffers from unfairness, and the fairness is exaggerated by the wireless link errors. This unfairness is due to the asymmetric response of the TCP to data-packet loss and to acknowledgment-packet loss, and the wireless link errors that occur in the proximity of any node; the errors affect other wireless devices through the interaction at the interface queue of the home gateway. We propose a QoS-provisioning framework in order to achieve per-device fairness and service differentiation. For this purpose, we introduce the medium access price, which denotes an aggregate value of network-wide traffic load, per-device link usage, and per-device link error rate. We implemented the proposed framework in the ns-2 simulator, and carried out a simulation study to evaluate its performance with respect to fairness, service differentiation, loss and delay. The simulation results indicate that the proposed method enforces the per-device fairness, regardless of the number of devices present and regardless of the level of wireless link errors; furthermore it achieves high link utilization with only a small amount of frame losses.

• 한국콘텐츠학회논문지
• /
• 제19권12호
• /
• pp.299-312
• /
• 2019

본 연구는 미디어 프레임과 개인 프레임이 신문 기사에 대한 독자의 태도와 공정성 지각에 미치는 영향에 대해 알아보고자 했다. 연구 1에서는 한국의 2008년 촛불시위 기사 그리고 연구 2에서는 한국 정부의 4대강 사업 기사에 대한 프레임 효과를 알아보기 위해, 대학생을 대상으로 각 이슈에 대하여 3(미디어 프레임: 호의적 vs. 비호의적 vs. 중립적 헤드라인) × 3(개인 프레임: 호의적 vs. 비호의적 vs. 중립적 신문사) 집단 간 실험 연구를 하였다. 그 결과, 두 연구에서 각 이슈에 대한 언론사의 지각된 태도에 미디어 프레임과 개인 프레임의 유의미한 효과가 있었지만 상호작용은 유의미하지 않았다. 기사의 지각된 공정성에서는 개인 프레임이 부분적으로 유의미한 효과를 보인 반면, 미디어 프레임의 효과나 두 프레임의 상호작용은 없었다. 이러한 결과는 기사에 대한 개인의 태도와 공정성 지각이 기사 내용 뿐 아니라 기사의 출처에도 영향을 받을 수 있음을 보여준 것이다. 또한 텍스트 이외에도 헤드라인으로 조작한 미디어 프레임의 효과 역시 재확인하였다.