• 한국프랜차이즈경영연구
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• 제11권2호
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• pp.23-39
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• 2020

Purpose: Social Network Sites(SNS) have been grown up as a public communication channel consumer frequently participate in. Most of food service brands are utilizing social media for advertising recently. As a result of SNS marketing, food service brands anticipate positive outputs from SNS engagement and consumer brand engagement so that we need to verify structural relationship among SNS characteristics, SNS engagement and consumer brand engagement. Research design, data, and methodology: This study identifies that SNS characteristics have effects on SNS engagement and examines relationship between SNS engagement and behavioral engagement. We conceptualize SNS characteristics as information quality, hedonic level and interaction. Furthermore, SNS engagement is composed of SNS participation, positive word of mouth(WOM). In order to verify the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Sample data were collected from 433 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The findings of this research are as follows. First, information quality is positively related with SNS participation. Hedonic level and interaction have impacts on SNS participation and positive WOM respectively. Second, SNS participation has positive effects on positive WOM. Third, both SNS participation and WOM influence behavioral engagement respectively. Conclusions: The implications demonstrate that SNS characteristics such as information quality and hedonic level and interaction exert effects for consumer to participate in SNS brand page. Meanwhile, hedonic level and interaction influence on positive WOM but information quality doesn't. SNS participation and positive WOM affect consumer to engage in specific brand behaviorally as well. Therefore, food service brand marketer is required to manage SNS information quality and hedonic level and interaction among members to encourage SNS participation and positive WOM. As SNS participation and positive WOM increases behavioral engagement of consumer, marketer needs to incentivize SNS participation and look after situation of positive WOM and respond swiftly.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제15권1호
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• pp.1-11
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• 2015

A concept of Deep Level Situation Understanding is proposed to realize human-like natural communication (called casual communication) among multi-agent (e.g., humans and robots/machines), where the deep level situation understanding consists of surface level understanding (such as gesture/posture understanding, facial expression understanding, speech/voice understanding), emotion understanding, intention understanding, and atmosphere understanding by applying customized knowledge of each agent and by taking considerations of thoughtfulness. The proposal aims to reduce burden of humans in humans-robots interaction, so as to realize harmonious communication by excluding unnecessary troubles or misunderstandings among agents, and finally helps to create a peaceful, happy, and prosperous humans-robots society. A simulated experiment is carried out to validate the deep level situation understanding system on a scenario where meeting-room reservation is done between a human employee and a secretary-robot. The proposed deep level situation understanding system aims to be applied in service robot systems for smoothing the communication and avoiding misunderstanding among agents.

• Ocean Systems Engineering
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• 제6권4호
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• pp.345-362
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• 2016

This study aims to develop the numerical method to estimate level ice impact load and investigate the dynamic interaction between an arctic Spar with sloped surface and drifting level ice. When the level ice approaches the downward sloped structure, the interaction can be decomposed into three sequential phases: the breaking phase, when ice contacts the structure and is bent by bending moment; the rotating phase, when the broken ice is submerged and rotated underneath the structure; and the sliding phase, when the submerged broken ice becomes parallel to the sloping surface causing buoyancy-induced fictional forces. In each phase, the analytical formulas are constructed to account for the relevant physics and the results are compared to other existing methods or standards. The time-dependent ice load is coupled with hull-riser-mooring coupled dynamic analysis program. Then, the fully coupled program is applied to a moored arctic Spar with sloped surface with drifting level ice. The occurrence of dynamic resonance between ice load and spar motion causing large mooring tension is demonstrated.

• 한국융합학회논문지
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• 제9권2호
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• pp.171-176
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• 2018

본 연구는 스마트 사이니지를 실제 일정한 공간에 설치하여 상호작용성 수준(고 vs. 저)과 플로우 수준(고 vs. 저)에 따라 미디어 인게이지먼트와 광고 인게이지먼트 뿐 아니라 어떠한 정보를 기억하는지와 관련한 기억 효과까지 실증적으로 분석하였다. 48인치 스마트 사이니지를 실제 대학 구내에 설치하여 실험 연구로 진행하였다. 연구 결과 상호작용성과 인게이지먼트 수준이 모두 높은 경우 모두 낮은 경우보다 광고 인게이지먼트는 높게 나타났다. 또한 상호작용성 수준이 낮고 플로우 수준이 높은 경우 미디어 인게이지먼트가 높게 나타났다. 마지막으로 상호작용성 수준이 낮고 플로우 수준이 높으면 비평가적인 속성 정보를 종합적인 평가 정보에 비해 많이 기억하여 회상하였으며, 스마트 사이니지의 상호작용성이 높고 사용자의 플로우가 낮으면 태도적인 평가적 회상 정보를 더 많이 회상하는 것으로 나타났다. 향후 스마트 사이니지 전략에 있어 상호작용성을 무조건 높이는 전략보다는 사용자 플로우를 높이기 위한 세부적인 전략이 필요할 것이다.

• 한국보육학회지
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• 제19권3호
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• pp.129-140
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• 2019

본 연구는 영아교사의 전문성 인식이, 교사-영아 상호작용 및 교사의 직무만족도에 미치는 영향에 관해 알아보는 데 목적이 있다. 이를 위해 만0세~만2세반 담임을 맡고 있는 보육교사 329명을 대상으로 자기기입식 설문지 조사하였다. 분석결과는 다음과 같다. 첫째, 영아교사의 전문성, 교사-영아 상호작용, 교사 직무만족도의 수준에서 영아교사의 전문성은 돌봄의 상호작용이 가장 높고, 교사-영아 상호작용은 행동적 상호작용, 교사 직무만족도는 직무자체의 만족도가 가장 높게 나타났다. 둘째, 영아교사의 전문성, 교사-영아 상호작용, 교사 직무만족도의 관계는 모두 정적 상관관계를 보였다. 셋째, 교사 전문성은 교사-영아 상호작용에 정적 영향을 미치는 것으로 나타났으며, 교사 전문성의 하위요인 중 돌봄의 상호작용과 교사-부모-지역사회관계가 교사-영아 상호작용에 영향을 미치는 것으로 나타났다. 또한, 교사 전문성은 직무만족도에 정적 영향을 미쳤으며 교사 전문성의 아위요인 증 영아발달과 교육과정과 교사-부모-지역사회관계가 직무만족도에 영향을 미치는 것으로 나타났다.

• 한국콘텐츠학회논문지
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• 제17권7호
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• pp.416-424
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• 2017

본 연구는 학습동기가 온라인 협력학습에서 상호작용에 미치는 영향을 분석하고자 한다. 이를 위해 수도권의 A대학에서 교직과목을 수강하는 79명의 대학생들을 대상으로 연구를 수행하였다. 학습동기는 MSLQ를 통해서 내적목적, 외적목적, 과제가치, 학습신념, 시험불안, 자기효능감, 성취목표지향성을 측정하였다. 다음으로 상호작용 수준을 측정하기 위해서 협력과제를 수행하였다. 협력과제를 위한 집단 편성은 4-5명으로 구성하였다. 전공과 관계없이 무선으로 편성하였다. 상호작용의 수준은 빈도와 양적 가치를 부여한 점수로 측정하였다. 수집된 자료는 다중회귀분석(단계적 선택방식)을 실시하여 학습동기가 상호작용의 수준에 미치는 영향을 검증하였다. 그 결과 자기효능감, 외적목표, 과제가치, 성취목표지향성의 수행접근성향과 숙달성향은 상호작용의 빈도와 점수에 정적인 영향이 있었다. 다음으로 시험불안과 성취목표지향성의 수행회피성향은 상호작용의 빈도와 점수에 부적인 영향이 있는 것으로 나타났다. 이와 같은 연구결과를 토대로 온라인 협력학습 상황에서 학습자의 지도에 대한 몇 가지 방안을 제안하였다.

• 한국융합학회논문지
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• 제11권12호
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• pp.31-37
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• 2020

모바일 인터넷의 급속한 발전과 더불어 컴퓨터 게임의 단말이 PC에서 모바일로 점차 바뀌고 아울러 모바일 게임은 많은 사람들이 여가 시간에 삶의 즐거움을 향유하는 절호의 선택이 되고 있다. 최근, 다양한 타입의 모바일 게임 가운데 FPS 타입의 게임 사용자가 큰 폭으로 증가되고 있다. 본문은 도날드 노먼 (Donald Norman)의 《Emotional Design》에 기초하여 중국에서 가장 인기 있는 FPS 게임인 《Game for peace》과 한국에서 가장 인기있는 FPS 게임인 《배틀그라운드》의 인터랙션 디자인을 비교하면서 이 두 게임의 공통점과 차이점을 분석하고 이를 근거로 감정 인터랙션 디자인의 삼차원 이론을 총결산하였다. 삼차원 이론은 본능층과 행동층, 사고층으로 나뉘며 각각 인터렉티브 인터페이스, 인터랙티브 행동, 인터랙티브 체험이 이 두 게임에서의 감정적인 표현이다. 또한 이 이론은 모바일 게임을 비롯한 정보화 산업의 인터랙션 디자인에 조언을 제공한다.

• 아동학회지
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• 제22권1호
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• pp.147-162
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• 2001

This study examined the relation between mother-child verbal interaction strategies and children's narrative competence. Forty-eight 4-year-old middle class children(25 girls and 23 boys) and their mothers were observed in their homes. All the children were asked to produce a new story. Mothers used more descriptive statements and questions, more inferential questions and more evaluative questions than children. Children gave more answers and used more negative feedback than mothers. Mother's use of high-mental demanded question and positive feedback strategies were positively correlated with children's level of narrative structure. Mothers' use of inferential and evaluative questions were positively correlated with narrative length. Children's use of high-mental demanded statements and positive feedback strategies were positively correlated with their level of narrative structure and their use of descriptive and high-mental demanded strategies were positively correlated with narrative length.

• 대한가정학회지
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• 제26권1호
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• pp.151-162
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• 1988

This study is mainly concerned with providing a basis for the T.V. ad. regulation toward child consumer. The objective of this study is to investigate the facors related to the level of understanding & trust toward T.V. ad. The samples are composed of 258 child consumers filtered by purposive sampling. The statistics used for data analysis are x-tes, T-test, and one-way ANOVA. The results are as follows: 1) The level of understanding indicates significant difference according to age, discriminent ability between T.V. ad. and T.V. program. 2) The level of understanding about persuasive intent indicates significant difference according to age, parent-child interaction. 3) The level of trust indicates significant difference according to age, parent-child interaction, purchasing experience, sex. 4) Attitude toward advertised product indicates significant difference according to level of understanding about persuasive intent, level of trust.

• 대한간호
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• 제36권3호
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• pp.70-80
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• 1997

This study of elderly in-patient subjects' expected level of care given by family members and nurses is intended to provide foundational information for use by nurses is attending to elderly patients. The objects of the study were elderly in-patients over the age of 65 hospitalized at two General hospitals in Chonju: 102 subjects filled out the 60 question survey between December 16 and 24. 1996. The analysis process was conducted using SPSS producing percentage. mean and standard deviation. maximum and minimum values. t-test, ANOVA. and so on. The results are as follows: 1. From the general results of the survey. one can observe that statistically significant differences appeared in various levels of education of the subjects: no education(2.98). primary school completed(2.91). middle school or higher completed(2.77). As shown. the lower level of education correlates with higher care-giving expectation. 2. On a scale of 1(minimum) to 4(maximum). the mean levels of care expected by elderly inpatients from their families is 2.93. with a standard deviation of 0.28. The level of psychological care expected(mean 3.02. standard deviation 0.31) is higher than the level of care expected(mean 2.83. standard deviation 0.34). 3. The level of care expected among those of different levels of dependency for daily living (differentiated as dependent. partially dependent. independent) was highest among the partially dependent(mean 2.98. standard deviation 0.17). but the results were not statistically significant. 4. Elderly in-patients with high levels of emotive interaction with their families expected relatively high levels of physical care. while the highest levels of socio-psychological care were expected from those who reported normal levels of emotive interaction with their families. However. We can see that low levels of care are expected from those reporting low levels of emotive interaction with their families. Overall. the differences in the level of care expected between those reporting different levels of emotive interaction with their families was not shown to be statistically significant.