The effect of fashion brand extension types, preannouncing and regulatory focus on preferences toward extension product (패션브랜드 확장 유형, 프리어나운싱, 조절초점이 확장제품의 호의도에 미치는 영향)
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- The Research Journal of the Costume Culture
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- v.23 no.1
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- pp.102-116
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- 2015