• Asia Marketing Journal
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• v.24 no.2
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• pp.39-50
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• 2022

Live streaming has become one of the most important communication tools for influencers to synchronously interact with viewers. It is critical to understand the effect of the reciprocal and synchronously interactive relations built between influencers and viewers, so-called trans-parasocial relations, in the context of live streaming. In this study, we investigate how trans-parasocial relations impact viewers' stickiness and purchase intention on live streaming platforms. Furthermore, we investigate fanship as a mediating factor in the relationship between trans-parasocial relations and viewers' behaviors. Overall, the results reveal significant direct and indirect effects of trans-parasocial relations on viewers' stickiness and purchase intention. Higher trans-parasocial relations further lead to stronger viewers' fanship toward influencers and increases their willingness to stay longer or make purchases on live streaming platforms. These findings further the understanding of influencer-viewer relations and viewers' behavior on live streaming platforms and provide valuable insights into influencer marketing and live streaming.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.28 no.2
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• pp.1-7
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• 2005

Today, it can not be denied that customer's satisfaction is one of the most important key factors for business success. This paper studies relationships between customer's satisfaction and intention in multiplex, where customer satisfaction means several kinds of the satisfaction of both facility and personnels inside and outside multiplex while the intention means that customer has the intention that he/she will revisit, inform by word of mouth, and stay at multiplex in the future. The number of subjects In this study is 346 persons stayed at four multiplexes, among which we obtained valid responses from 326 persons through questionnaire investigation. We held hypotheses for the relationships, and for the testing, used methods are Spearman's correlation, Mann-Whitney test, etc, and for statistical analysis, SPSS 10.1 software was used. Thus, we found statistically significant results. The relation between customer's satisfaction and his/her favorable intention is positive. With the information given in this paper we can notice which kind of satisfaction is highly related to each intention of customer, so that multiplex can be operated more effectively toward high revenue.

• Asian Journal for Public Opinion Research
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• v.10 no.4
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• pp.277-292
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• 2022

Cognizant of the role of the family in influencing health behaviors among its young members, especially during the time of COVID-19 in the Philippines where stay-at-home measures were in place from March 2020 until March 2022, this study sought to determine the predictive relationship of family relationship to COVID-19 preventive behavioral intention and pandemic fatigue among young Filipino undergraduates. A total of 1,665 undergraduate students participated in this cross-sectional online survey. Findings reveal that family cohesion significantly increases COVID-19 prevention behavioral intention among undergraduates. Moreover, students who report high levels of conflict in the family are less likely to comply with preventive behaviors and exhibit higher levels of pandemic fatigue.

• Journal of Korean society of Dental Hygiene
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• v.23 no.6
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• pp.441-449
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• 2023

Objectives: This study was conducted to analyze the factors influencing the positive psychological capital, growth mindset, and self-leadership of dental hygienists in the Seoul and Gyeonggi regions with regard to their retention intention. The findings would serve as basic data for improving the retention intention. Methods: The methods espoused for analysis comprised independent sample t-test and ANOVA for group comparisons, Pearson's correlation analysis for examining the correlation between variables, and multiple regression analysis for identifying factors affecting retention intention. Results: Positive psychological capital was higher among those under the age of 27 and employed in dental clinics. Growth mindset was higher among those with less than three years of work experience and those working in clinics. Self-leadership was higher among those aged 28-31, and retention intention was higher among those under the age of 27 and with less than three years of work experience (p<0.05). A correlation was observed between positive psychological capital and self-leadership (r=0.760), self-leadership and retention intention (r=0.514), positive psychological capital and retention intention (r=0.505), positive psychological capital and growth mindset (r=0.337), and growth mindset and self-leadership (r=0.245) (p<0.001). Factors influencing the intention to stay at work were self-leadership (β=0.309) and positive psychological capital (β=0.242) (p<0.05). Conclusions: In order to improve dental hygienists' retention intention, it is necessary to devise strategies for improving positive psychological capital and self-leadership.

• Journal of the Korean Regional Science Association
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• v.39 no.4
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• pp.111-125
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• 2023

China's rapid economic growth and accelerated urbanization have significantly increased labor force mobility. The choice of city residence and long-term residence intentions of migrants will have significant consequences on both economic output and societal dynamics. This paper investigates the impact of air quality on the long-term residence intention of migrants. By matching an individual-level survey on willingness to stay in the long run and the city-level air quality, represented by PM2.5, we find that the willingness to stay in the long run increases with better air quality. This implies that public policy to maintain good air quality is crucial in keeping those who moved to the city.

• Journal of Distribution Science
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• v.21 no.4
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• pp.103-111
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• 2023

Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.

• Journal of Korean Critical Care Nursing
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• v.16 no.3
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• pp.62-72
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• 2023

Purpose : This study aims to assess the extent of work value, psychological ownership, the nursing work environment, and retention intention, examine the correlation between these variables, and identify the factors that influence retention intention. The goal is to provide foundational data to enhance retention intention. Method : The study involved 159 nurses employed at a tertiary general hospital and a general hospital. Data were gathered through structured questionnaires and analyzed using an independent t-test, one-way ANOVA, Scheffé test, Pearson correlation coefficient, and multiple regression analysis with a simultaneous stepwise method, all conducted using the SPSS 26.0 software. Results : The intention to remain in the profession was found to have a positive correlation with work value (r = .45, p < .001), psychological ownership (r = .37, p < .001), and the nursing work environment (r = .27, p = .001). Significant factors influencing the intention to stay included total clinical career (𝛽 = .17, p = .016), work value (𝛽 = .38, p < .001), and psychological ownership (𝛽 = .19, p = .020). These variables accounted for 24.1% of the variance in the intention to remain in the profession (F = 17.71, p < .001). Conclusion: To enhance the intention of hospital staff to remain in their positions, it is crucial to identify and bolster positive psychological competencies, such as a sense of work value and psychological ownership.

• The Journal of Korean Academic Society of Nursing Education
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• v.30 no.3
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• pp.253-262
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• 2024

Purpose: The purpose of this study was to identify the effects of clinical competence and field adaptation on new nurses' retention intention and to suggest strategies to improve their intention to stay. Methods: This study used a descriptive correlational design and was conducted from June 1 to July 20, 2023. A structured questionnaire was used, targeting new nurses with only 3 to 12 months of clinical experience. Data was collected through an online site used by nurses. The collected data were analyzed by frequency and percentage, independent t-test, ANOVA, Pearson's correlation coefficients, and multiple linear regression. All analyses were conducted using IBM SPSS Statistics 26.0. Results: A total of 173 new nurses participated in this study. The results of multiple linear regression analysis showed that the factors influencing retention intention of new nurses were field adaptation (β=.38, p<.001), professional pride as a reason for retention (β=.24, p=.003), and current salary of 2.5 to 3.0 million won (β=-.14, p=.049). Conclusion: Hospitals and nursing education organizations need educational approaches that enhance the field adaptation and professional pride of new nurses so that they can be successfully retained in the workplace.

• The Korean Journal of Health Service Management
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• v.7 no.4
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• pp.23-32
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• 2013

This study aimed to explore possible relationships between self-efficiency and intention to leave in dental hygienists so as to provide basic data for developing solutions to effectively manage dental hygienist man power. A total of 206 dental hygienists from different dental care institutions in Cheonbuk Province were chosen as subjects by a convenience sampling method. Data were collected through a self-reported survey. The results were as follows. The self-efficiency was higher among dental hygienists who were more than 36 years of age, had graduated university, were at their cuurent job longer than 11 years, and reported their annual income to be more than 25 million won. As their age was younger and their education and income levels were lower, their intention to leave was stronger. Also subjects who were unmarried, did not feel satisfaction with their current job, and did not want to stay any longer at the location where they were currently working tended to have higher intention to leave. The higher their self-efficiency, the lower their turnover intention. An examination of the three factors offered by a factor analysis on self-efficiency, 1) sense of competence, 2) sense of confidence, and 3) strong drive, revealed that the higher their sense of competence, the lower their turnover intention. It was also revealed that their self-efficiency had a significant influence on their turnover intention and the most influential factor was their sense of competence.

• Fashion & Textile Research Journal
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• v.25 no.2
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• pp.241-247
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• 2023

This study sought to investigate the effect of academic satisfaction on the dropout intention of cosmetology undergraduates. Analyzing the effect of academic satisfaction on career dropouts showed that the sub-factors of academic satisfaction-evaluation satisfaction, class satisfaction had a statistically significant part effect. Analyzing the effect of academic satisfaction on psychological factors for dropping out showed that the sub-factors of academic satisfaction have a statistically significant effect. Furthermore, regarding the effect of academic satisfaction on environmental factors, the sub-factors of academic satisfaction have a statistically significant effect on wealth. High satisfaction was shown to have no statistically significant effect on dropout intention. The results of the study showed that the higher the degree of satisfaction with the evaluation and the degree of satisfaction with the course of beauty majors, the more negative (-) the impact on dropout. For cosmetology majors, academic satisfaction is a subjective emotion felt through study at university and major. Students with high academic satisfaction are more likely to love their school and their work, and positively influence their intention to stay in school and reduce student dropout rates. Intention to drop out indicates the intention to lose interest and purpose in cosmetology college students. This is directly linked to the dropout rate of school students and requires steady research. Through this research, we hope that active discussions will be held on academic satisfaction and intention to drop out of university students specializing in cosmetology.