• 보건행정학회지
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• 제27권1호
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• pp.63-74
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• 2017

Background: This study aims to analyze quality of and satisfaction with Korea medical services and identify factors affecting medical service satisfaction, revisit, and recommendation intention among international patients. Methods: Secondary analysis of survey data conducted by Korea Health Industry Development Institute from June 10th to July 17th in 2013 was done using multiple regression and logistic regression analysis. The 191 international patients from 9 medical institutions in Seoul were enrolled. Results: The results showed that international patients were satisfied with 85.6 points out of 100.0 points. International patients appraised higher in staff service rather than other services. Factors influencing medical service satisfaction were gender, religion, medical specialty, length of stay, and quality of medical services. Quality of medical service explained 29.8% of medical service satisfaction and especially, 'doctor's care' and 'communication and patient respect' were significantly related to medical service satisfaction. Medical specialty had a significant influence on revisit intention. There were no statistically significant influencing factors of recommendation intention. Additionally, more satisfied patients were associated with higher revisit and recommendation intention. Conclusion: This study implies that quality of medical services is a critical factor for patient satisfaction and that satisfaction with medical services is an important factor for increasing revisit and recommendation intention among international patients. In addition, health care providers should consider cultural differences to enhance satisfaction with medical services for international patients. Therefore, multidimensional strategy is required to strengthen the cultural competency of healthcare providers.

• 한국콘텐츠학회논문지
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• 제16권9호
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• pp.254-266
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• 2016

본 연구는 대학생 스키리조트 이용고객의 여가몰입, 여가이득, 생활만족과 재방문의도 간의 구조적 관계를 규명하고자 하였다. 자료의 수집은 스키리조트를 이용한 대학생 229명을 대상으로 조사를 실시하였다. 자료의 처리는 SPSS 22.0을 이용하여 빈도분석과 신뢰도분석 실시하였고, LISREL 8.72를 이용하여 확인적 요인분석과 구조방정식모형분석을 실시하였다. 실증분석에서 얻어진 결과는 다음과 같다. 첫째, 여가몰입은 여가이득에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 여가몰입은 생활만족에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 여가몰입은 재방문의도에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 여가이득은 생활만족에 긍정적인 영향을 미치는 것으로 나타났다. 다섯째, 여가이득은 재방문의도에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 생활만족은 재방문의도에 유의한 영향을 미치지 않는 것으로 나타났다.

• 무역학회지
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• 제45권5호
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• pp.23-35
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• 2020

The purpose of this study is to examine relationships among exhibition selection factor, performance, satisfaction and intention to revisit of participants in international exhibition. For this purpose, we set hypotheses relationship among external selection factor of exhibition (ESFE), internal selection factor of exhibition (ISFE), performance of sales (PS), performance of information gathering (PIG), performance of relationship building (PRB), performance of image building (PIB), satisfaction (SAT) and intention to revisit (IR). To verify theses hypotheses, we conducted path analysis on the data from 100 participants of 2019 Korea International Boat Show. The result of this study is as follows: Frist, ESFE positively impacts on PS, PIG, PRB, PIB. Second, ISFE positively impacts on PIG, PRB. Third, PS and PIB positively impacts on SAT. Fourth, SAT positively impacts on IR. The implication of this study is two fold. This study expands research area of international exhibition to a new industry such as marine leisure sports industry and provides useful information to firms that plan to participate in the international exhibition and to those who organize the international exhibitions.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.425-431
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• 2009

본 연구는 글로벌 스포츠 이벤트가 한국인이미지, 제품이미지, 구매의도, 방문의도에 미치는 영향을 규명하기 위해 수행되었다. 모집단은 국내 대학에 재학 중인 외국인 유학생을 대상으로 설정하였으며, 표본은 편의표본 추출방법을 통해 표집하였다. SPSS 12.0 프로그램을 이용하여 t-test, 회귀분석(Regression Analysis), 신뢰도분석(reliability analysis), 빈도분석(Frequency analysis), 확인적 요인분석(Confirmatory Factor Analysis)을 실시하였다. 본 연구의 구체적인 결과는 다음과 같다. 첫째, 글로벌 스포츠 이벤트 전 후의 한국인이미지, 제품이미지, 구매의도, 방문의도에 차이가 있다. 둘째, 글로벌 스포츠 이벤트 전 후의 한국인이미지, 제품이미지, 구매의도, 방문의도의 차이는 이벤트에 대한 관여도에 따라 다르게 나타난다.

• 식품보건융합연구
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• 제9권1호
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• pp.11-18
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• 2023

This study aims to examine the relationship between customer satisfaction and revisit intention according to the selected attributes of dessert cafes in Korea. Additionally, we would like to provide useful data to maintain a continuous competitive advantage by comprehensively reviewing the effective operation of dessert cafes and strategic plans and methods to identify customer needs in the rapidly spreading competitive environment of the domestic dessert restaurant industry in Korea. A qualitative analysis method was applied through a literature review on satisfaction and revisit according to the selected attributes of dessert cafes, and data using theoretical backgrounds obtained through web searches and existing cases. As a result, dessert quality and convenience showed inconsistent results, and coffee quality was found to have a statistically significant positive (+) effect in various data. Moreover, various attributes such as service, image, price, diversity, and service had a significantly positive (+) effect, and satisfaction with dessert cafes also had a significantly positive (+) effect on revisit intention. In conclusion, dessert cafe managers should develop various desires that reflect consumers' tastes and are competitive so that customers can revisit dessert cafes, which requires more in-depth analysis by obtaining a more systematic sample group in the future.

• 디지털융복합연구
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• 제14권2호
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• pp.19-30
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• 2016

백두대간을 방문하는 관광객이 증가하고 있는 추세이다. 본 연구의 목적은 백두대간 지역을 방문하는 국민들의 만족도를 제고시키고 낙후지역으로 인식되고 있는 백두대간권 지역발전을 도모하기 위함이다. 연구를 위하여 전국의 만 19세 이상을 대상으로 설문조사를 실시하여 여행지 선택속성 중요도와 만족도의 요인을 분석하고 군집분석을 실시하여 그룹을 구분하고 그룹별 재방문의도 및 추천의도의 유의적인 차이를 분석하였다. 선택속성 중요도와 만족도에 따라 그룹을 구분한 결과 각각 4개의 그룹으로 분류되었으며, 그룹에 따라 재방문의도 및 추천의도에서 통계적으로 유의적인 차이가 나타났다. 환경요소를 중요하게 고려할수록, 환경요소에 대한 만족도가 높을수록 재방문의도 및 추천의도가 높게 나타났다. 환경요소가 여행지를 선택함에 있어 중요한 요인이며, 이러한 선택속성의 만족도가 높을수록 향후 행동의도에 긍정적인 영향을 준다는 것을 알 수 있었다.

• 유통과학연구
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• 제16권9호
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• pp.65-77
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• 2018

Purpose - A trading area is very closely related to consumer life. A trading area is a cultural and social space that consumes culture and promotes human relationships as well as an economic space where consumers live their daily lives. In this context, a trading area research should be conducted objectively and empirically because it deals with the activities of consumer's life. The purpose of this study is to identify the intrinsic psychological motivation(push motivation) caused when consumers visit a trading area and to demonstrate how the push motivation for a trading area influence on consumer's flow, satisfaction, revisit intention. Research design, data, and methodology - In order to develop research hypotheses for this study, the development procedures for push motivation scale are as follows; (1) generating initial pool of items based on previous studies, (2) expert judgement to evaluate content and face validity, and (3) assessing convergent and discriminant validity using confirmatory factor analysis. In order to achieve these purposes, online surveys were conducted on frequent or familiar visitors to the trading areas around the Gangnam, Kunkuk University and Hongik University Station. Among the 1,343 questionnaires collected, 1,157 cases were analyzed by using SPSS 22.0 and SmartPLS 3.0 statistical package program, except for 186 responses in which responses were judged to be unfaithful. Results - The push motivation was classified into five sub-dimensions of excitement/stimulus, rest/relaxation, exit/refreshing, knowledge/learning and human relationship promotion as multidimensional and complex factors composed of individual and social-related dimensions. The excitement/stimulus and human relationship promotion of push motivation have positive effects on satisfaction. However, all dimensions of the push motivation have positive effects on flow. And flow has a positive effect on satisfaction and revisit intention. Meanwhile, the mediation test using boostrapping shows that flow plays a full mediating role in the relationship between rest/relaxation, exit/refreshing, knowledge/learning and satisfaction, but a partial mediating rol e between excitement/stimulus, human relationship promotion and satisfaction. Finally, satisfaction plays a partial mediating role between flow and revisit intention. Conclusions - This study shows that the push motivation is multidimensional and compositive depending on the situation of a consumer. In addition, it is found that the human relationship promotion(a social-related motivation) has a much more important effect on flow and satisfaction than other push motivations of individual dimensions. It also shows that satisfaction increases when consumers are being flowed at their visit and degree of revisit intention also grows as satisfaction increases. As implications of this study, a marketer should try to understand consumer's visit motivation at first and then develop factors that increase their flow, satisfaction, revisit intention. It also requires a marketer to approach subjects on a trading area more objectively and empirically based on the psychology and behavior of consumers, in order to establish a proper and efficient strategy on development of a trading area.

• 산경연구논집
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• 제12권6호
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• pp.57-74
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• 2021

Purpose: Before COVID-19 pandemic, Chinese mid/low-priced hotel industry has been steadily growing in recent years, and internal and external competition has been intensifying. Under these circumstances, this study started with a strategic objective to increase the quality of service, thus enabling customer satisfaction and revisit intention. For enhancing the competitiveness of Chinese mid/low-priced hotel business, we plan to establish a model using SERVQUAL, O2O platform, and identify their relationship through empirical analyses. Research design, data and methodology: Through the consideration of the existing literature, this study intended to identify the characteristics of service quality in Chinese mid/low-priced hotels and to consider their impact on customer satisfaction and revisit intention. We also wanted to examine the moderating effect of the O2O platform between the characteristics of service quality and customer satisfaction. A survey was carried out on customers using mid/low-priced hotels in China and empirical analyses were conducted using regression analyses. Results: First, in the hypothesis of service qualities' effects on customer satisfaction were identified with significant positive effects. Second, in the hypothesis of service qualities' effects on revisit intention, "tangibles, reliability, and empathy" have shown significant positive. Third, in the verification of the moderating effect of the O2O platform, there were "positive partial moderating effects" between service qualities and customer satisfaction. Finally, the effect of customer satisfaction on revisit intention was positive significant. Conclusions: In order to satisfy their customers, improvements in service quality should be made first. In addition, customer satisfaction had a positive impact on revisit intention. In order to revitalize Chinese mid/low-priced hotels, differentiation strategy is also needed for specialized customers such as college students, and basically, efforts should be made to optimize the O2O platform. O2O platforms should establish optimal platform construction strategies based on the customer's perspective. After all, in the case of Chinese mid/low-priced hotels, it is necessary to strengthen the construction of the latest hardware infrastructure and O2O platform of software infrastructure, and to improve customers' advanced online and offline experiences. Finally, regarding the hypothesis that was rejected among service qualities' characteristics, we tried to discuss the reason and find the implications of these.

• 한국문헌정보학회지
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• 제58권1호
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• pp.303-328
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• 2024

본 연구는 공공도서관의 ESG경영이 도서관 인식, 이용자 만족도 및 재이용 의도에 영향을 미치는가를 파악하기 위해 연구모형을 설계하고 검증하였다. 이를 위해 서울지역 25개와 경기지역 6개 등에서 도서관을 이용하는 이용자를 대상으로 설문조사를 실시하여 유효표본 247부를 연구에 사용하였다. 분석 결과, ESG경영의 환경과 사회는 도서관 인식과 이용자 만족도에 정(+)의 영향을 미치는 결과를 보였으며, 도서관 인식은 이용자 만족도와 재이용 의도에 정(+)의 영향을, 마지막으로 이용자 만족도는 재이용 의도에 정(+)의 영향을 미치는 것으로 확인되었다. 결과적으로 ESG경영이 도서관 인식, 이용자 만족도 및 재이용 의도에 영향을 미침으로서 일상적인 삶 속으로 확장된 효과를 다양하게 공공도서관에 반영되는 것으로 추론할 수 있다. 또한 도서관은 이용자들에게 윤리적이고 도덕적인 의미가 상대적으로 크기 때문에 ESG경영을 통해 긍정적이고 진정성 있는 만족도를 제공한다면 이용자들의 재이용 의도를 보이는 것을 확인할 수 있다. 도서관에 도움이 될 수 있는 전략과 개선방안을 제시하였다는 점에서 실무적으로 의의를 지닌다.

• 한국의상디자인학회지
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• 제25권3호
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• pp.143-155
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• 2023

This study examined the effect of beauty service location characteristics and service quality on customer satisfaction and revisit intention, and analyzed the gender control effect of location characteristics and service quality in the relationship with customer satisfaction. The Statistical Package for the Social Sciences (SPSS) was employed and analysis was conducted to investigate how location characteristics and service quality in beauty service encounters effects customer satisfaction. The results of this study are as follows. First, visibility, which is a location characteristic, was found to have a significant effect on customer satisfaction. Second, professionalism and convenience, which are service qualities, were found to have a significant impact on customer satisfaction. Third, customer satisfaction was found to have a significant effect on the intention to revisit. Fourth, as a result of analyzing the gender control effect in the relationship between location characteristics and service quality with customer satisfaction, the gender control effect was found in all factors.