• 한국포장학회지
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• 제27권2호
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• pp.71-84
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• 2021

The purpose of this study is to establish a new management strategy to meet customer needs of discount stores as customers demand higher and more diverse services in addition to low prices. An empirical analysis on consumers to explore the structural relationships between the quality, environmentally friendliness, consumer perception, service value, and emotional response of retail ready packaging (RRP) in discount stores in order to find out how they affect customer satisfaction and repurchase intention. First, it was confirmed that the RRP quality of discount stores that affects customer satisfaction is mediated by the emotional response. Second, it was found that RRP in discount stores should continue to devise strategies to improve service quality along with efforts to provide more benefits perceived by customers to increase customer satisfaction and repurchase intention. Third, it was confirmed that the RRP image of discount stores has a positive (+) effect on service value, emotional response, customer satisfaction, and repurchase intention.

• 한국의류학회지
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• 제35권4호
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• pp.476-487
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• 2011

This study investigates the effects of internet shopping malls attributes on purchase satisfaction, repurchase intention, and word of mouth intention of fashion consumers. Data were collected from 400 consumers who purchased fashion products through internet shopping malls for the last 3 months. The survey was conducted from August $6^{th}$ 2010 to September $20^{th}$ 2010. A factor analysis identified 7 dimensions of internet shopping mall attributes: (1) interactivity, (2) website appearance, (3) sales promotion, (4) trust, (5) transaction capability, (6) fashion products variety, and (7) information offerings. The results show that all the dimensions of the internet shopping mall attributes affect purchase satisfaction, repurchase intention, and word of mouth intention. In addition, there were significant differences in the perceived attributes among three different types of internet shopping malls; comprehensive mall, fashion specialty malls, and online market-places (open-markets). While, there was no significant impact on the purchase satisfaction, repurchase intention, and word of mouth intention by the e-tailer types.

• 복식문화연구
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• 제25권1호
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• pp.1-15
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• 2017

Social commerce is a kind of internet shopping mall in which consumers purchase the products with other consumers through mutual interactions including the development of SNS(social network service). Social commerce has expanded rapidly as a mainstream online shopping mall over the past five years driving consumers to purchase more fashion products providing the cheaper prices than open market internet shopping mall. The purpose of this study is to identify the important parameters of social commerce characteristics and consumer characteristics that affect repurchase intention and word-of-mouth intention. A 221 survey questionnaire was distributed to men in their 20's and 30's who live in Seoul metropolitan area. The data were analyzed utilizing Cronbach's ${\alpha}$, factor analysis, and regression analysis using the SPSS 18.0 program. The results revealed, first, that in terms of social commerce characteristics, three variables(website reputation, interactivity, and product scarcity) influenced repurchase intention. Among them, website reputation identified as the most important factor influencing repurchase intention and word-of-mouth intention. Second, with regard to consumer characteristics, interest and a tendency toward impulse buying affected the repurchase intention, and interest and internet shopping experience have influenced the word-of-mouth intention. Among three variables interest in social commerce identified as the key factor affecting both repurchase intention and word-of-mouth intention. The results of the study provide the practical implications and suggest the business strategies to enhance social commerce in the future by identifying the key social commerce characteristics and consumer characteristics that influence male consumers' buying behaviors.

• 복식문화연구
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• 제23권6호
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• pp.940-954
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• 2015

The purpose of this study is to identify the antecedents of repurchase intention toward fast fashion brands. Perceived quality, perceived price, deindividuation, and overly trendy styles, which are product characteristic variables, and fashion innovativeness, which is a consumer characteristic variable, were considered as antecedents. It was hypothesized that product and consumer characteristics influence repurchase intention toward fast fashion brands not only directly, but also indirectly through cognitive dissonance. Data were gathered by surveying university students in Seoul using convenience sampling. Three hundred and fifty-two questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The factor analysis of product characteristics revealed four dimensions: "perceived quality", "perceived price", "deindividuation", and "overly trendy styles", and the factor analysis of consumer characteristics revealed one dimension. The factor analysis of cognitive dissonance revealed two dimensions, "regrets" and "perceived uncertainty." The hypothesized path test proved that perceived quality, deindividuation, overly trendy styles, and fashion innovativeness influence repurchase intention directly. Perceived price and deindividuation influence repurchase intention indirectly through the factor of cognitive dissonance, which is the perceived uncertainty, indicating the importance of cognitive dissonance. The results indicate effective marketing strategies should be used to decrease consumers' cognitive dissonance, and suggestions for future study are provided.

• 마케팅과학연구
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• 제16권3호
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• pp.61-86
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• 2006

연구는 서비스산업에서의 고객만족 형성요인과 그 이후의 브랜드선호도 및 재구매의도와의 인과관계에 대한 종합적 모형을 제시하고 구조적 관계를 분석하는 것이 주요한 목적이다. 실증분석 결과 기존 연구와 같은 맥락으로 지각된 품질과 지각된 가치가 고객만족에 정(+)의 영향을 미치는 것으로 나타났으나 지각된 공평성의 경우는 그 영향력이 통계적으로 무의미하게 나타났다 고객만족과 브랜드선호도 및 재구매의도의 매개변수로 투입된 전환비용과 고객애호도간의 구조적 인과관계도 모두 유의한 것으로 확인되었고 직접적인 영향뿐만 아니라 간접적으로 영향관계가 존재함을 알 수 있었다. 재구매의도의 형성에 관한 연구가설에서는 기존의 연구들과는 달리 고객만족이나 전환비용이 직접적 인과관계를 형성하지 않는 것으로 나타났다. 다만, 브랜드선호도를 통한 재구매의도의 직접적인 영향관계는 유의한 것으로 확인되었다. 실무에서 중시하는 브랜드선호도가 소비자의 지속적 반복의도를 형성하게 하는데 중요한 매개역할을 수행함을 알 수 있었다. 연구모형의 분석에 따른 실증결과를 바탕으로 서비스산업에서의 소비자의 고객만족 형성 이후 반복구매 가능성의 증대를 위한 효과적 전략방안을 모색해 보고자 한다.

• Journal of Information Technology Applications and Management
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• 제21권4호
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• pp.35-50
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• 2014

This study examines the relationshipsbetween the antecedents of repurchase intention, with special interest in the role of appraisal emotion and recreation motivation for arts attendance. Appraisal emotion is found to have significant influence on perceived value while recreation motivation is found to directly influence appraisal emotion and perceived value. In a addition to customer satisfaction, peripheral service quality is the only factor that directly affectsrepurchase intention. Arts managers ought to focus on improving the whole experience of performing arts.

• 디지털융복합연구
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• 제17권6호
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• pp.159-167
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• 2019

본 연구의 목적은 전자상거래 이용자들이 인식하는 물류서비스, 기업이미지, 제품신뢰도, 고객서비스가 소비자 만족과 재구매의도에 미치는 영향을 분석하는데 있다. 설문 조사는 "물류서비스, 기업이미지, 제품신뢰도, 고객서비스, 소비자만족, 재구매의도"로 구분하여 실시하였다. 연구결과, 독립변수에서는 기업이미지, 제품신뢰도, 고객서비스가 소비자만족에 영향을 주는 것으로 나타났다. 매개변수와 종속변수에서는 소비자만족이 재구매의도에 영향을 미치는 것으로 조사되었다. 결론적으로 SCM을 도입한 기업에서 재구매의도를 높이기 위해서는 기업이미지, 제품신뢰도, 고객서비스를 향상시켜 소비자를 만족시켜야 할 것이다. 물류서비스는 소비자만족에 미치는 영향으로 채택되지 않았다. 우리는 향후 고객 만족과 재구매 의사를 향상시키기 위해 더 높은 수준의 물류 서비스를 개발해야 할 것입니다.

• 한국의류학회지
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• 제34권8호
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• pp.1277-1289
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• 2010

This study investigates the effects of e-CRM on consumer satisfaction and repurchase intention depending on gender differences. A total of 400 surveys were distributed and 382 were used in the analysis. Surveys were conducted on the respondents who had purchased apparel from an internet website within six months. A factor analysis, reliability test, and path analysis were used in the study to analyze the data. After the factor analysis, 6 factors were found under e-CRM activities; benefit and advice, customer contact, service, post-purchase management, assistance with the purchase, and discriminative treatment. The results of this study showed that for male consumers, service and post-purchase management had a positive effect on consumer satisfaction that in turn had a positive effect on repurchase intention. However, for female consumers, benefit and advice, customer contact, service, and discriminative treatment had a positive effect on consumer satisfaction that in turn had a positive effect on repurchase intention. The results also showed that post-purchase management had a positive direct effect on repurchase intention for both genders.

• 한국IT서비스학회지
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• 제23권2호
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• pp.83-97
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• 2024

This study was conducted to examine the effect of institutional mechanisms on customers' trust and continuous purchase intention in open market platforms, The research frame was expanded by setting institutional situations into positive and negative areas in order to examine the relationship between institutional mechanisms and trust in multiple dimensions. The results of this study confirmed that the feedback system, dispute resolution, and intermediary trust factors affect trust in positive areas, and dispute resolution, information security, and intermediary trust affect buyer trust in negative areas. For the relationship between trust and repurchase intention, it was confirmed that if the institutional situation is positive, trust leads to repurchase intention, and in negative areas, trust does not lead to repurchase intention. The results of this study show that institutional mechanisms are a key factor in building trust in online platforms according to institutional circumstances and play a role in offsetting trust in platforms in negative areas.

• 한국조리학회지
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• 제20권4호
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• pp.280-295
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• 2014

본 연구는 안동지역을 방문하여 향토음식으로서의 헛제사밥을 구매한 관광객을 대상으로 헛제사밥에 대한 스토리텔링 체험이 있는 집단과 그렇지 않은 집단으로 나누어, 첫째, 이 두 집단 사이에 지각된 경험가치, 태도, 재구매의도에서 차이가 나는지를, 둘째, 전체 집단을 대상으로 지각된 경험가치가 태도와 재구매의도 각각에, 또한 태도가 재구매의도에 미치는 인과관계 영향을, 셋째 경험가치와 태도 각각이 재구매의도에 미치는 인과관계에서 스토리텔링 체험유무가 조절역할을 하는지를 파악하고자 하였다. 설문지를 사용하여 211명의 표본으로부터 실증 분석한 결과 다음과 같은 결과를 얻었다. 첫째, 헛제사밥에 대한 스토리텔링 체험이 있는 관광객들은 스토리텔링이 없는 관광객들보다 경험가치, 태도, 재구매의도에서 유의적으로 평균값이 높았다. 둘째, 전체 관광객들이 가지고 있는 헛제사밥에 대해 가지고 있는 경험가치는 태도에 그리고 태도는 재구매의도에 유의적으로 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 헛제사밥에 대한 스토리텔링 체험을 가지고 있는 관광객들은 스토리텔링 체험을 가지고 있지 않은 관광객들보다 태도가 재구매의도에 미치는 인과관계의 강도에서 유의적으로 높은 것으로 나타났다. 이러한 연구결과는 향토음식으로서의 헛제사밥이 많은 관광객들이 재구매하도록 하기 위해서 맛과 스토리텔링 등에서 변화를 꾀하여 메뉴로서의 가치를 높일 필요가 있다. 또한 본 연구의 한계와 미래의 연구 방향이 논의되었다.