• 한국치위생학회지
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• 제8권1호
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• pp.1-12
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• 2008

I investigated the situation of self-realization for oral malodor and real occurrence of it and researched the situation of coincidence by self-administrated questionnaire and real oral malodor of dental hygiene students in Kyeonggi province and Kyeongbuk province to use as a reference data on prevention and treatment of oral malodor. The obtained results were as follows: 1. Concerning the grade of the subjective symptom of oral odor, a little bit oral malodor was the highest by reaching 77.6%, and no oral malodor was 20%. 2. The time when one feels the oral malodor highest was revealed immediately after awakening from the sleep by running up to 88.2%. 3. Concerning the extent of aversion during the occurrence of oral malodor from other people, 57.6% expressed as unpleasant, and 3.5% showed no aversion. 4. Concerning the intention to participate in the prevention program against the oral malodor, 51.8% had intention of it. 5. Hydrogen sulfide 7.61V19.30, methyl mercaptan 9.53V67.90, dimethyl sulfide 58.31V121.37(pF0.05) marked as causing factors in the 132 respondents who answered that they had a little bit oral malodor in comparison with the grade of subjective symptom and the measurement of actual oral malodor. As the above-mentioned results were obtained by limited subjects, the more diversified and precise comparative study is considered to be needed through the classification of various levels of research subjects.

• 경영정보학연구
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• 제15권3호
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• pp.89-110
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• 2013

제휴마케팅으로 웹에서의 콘텐트 제공자가 수익을 창출할 수 있게 되었다. 그러나 콘텐트 제공자는 웹 사이트를 구축하여 일정 수준 이상의 고객을 끌어들이는데 어려움을 겪어왔다. 최근 SNS가 활성화되면서 누구나 쉽게 콘텐트 제공자가 될 수 있게 되었고, 자신의 SNS에 광고를 게재하고 제휴마케팅을 통해 수익을 창출하는 것이 용이하게 되었다. 본 연구에서는 트위터와 같은 마이크로블로그 기반 SNS에서 제휴마케팅에 영향을 주는 요인을 분석하였으며, 구성원들간의 연대관계가 이들 영향변수와 제휴마케팅 간에 조절역할을 하는지를 조사하였다. 실증분석에서는 제휴마케팅의 대용 변수로 클릭의도를 사용하였다. 실증분석을 통한 연구결과는 다음과 같다: 첫째, 마이크로블로그 기반 SNS의 보안 서비스, 커뮤니티 소통지원 서비스, 내비게이션 서비스, 콘텐트 품질은 클릭의도에 긍정적 영향을 미친다. 둘째, 마이크로블로그 기반 SNS에서 구성원들 간의 연대(연결강도)는 콘텐트 품질과 클릭의도간의 관계에서 조절역할을 한다. 약한 연대 그룹일수록 콘텐트 품질이 클릭의도에 긍정적 영향을 미친다. 끝으로 본 연구에서는 이들 연구결과가 주는 함의를 연구자와 실무자 관점에서 제시하였다.

• 한국산학기술학회논문지
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• 제12권4호
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• pp.1833-1843
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• 2011

최근 우리사회는 사회경제적으로 급격한 변화를 맞이하고 있다. 세계에서 가장 빠른 속도로 고령화가 진행되는 가운데 베이비붐 세대의 퇴직이 본격화되고 있다. 이러한 베이비붐 세대는 지난 70~80년대 우리경제발전의 주역으로 퇴직 후 재취업의 현실적 어려움과 미흡한 노후준비 및 이들의 복지와 의료문제 등이 국가적 현안으로 대두되고 있다. 이에 정부는 금년부터 시니어의 강점을 적극 활용하여 생산적 경제활동 참여를 위해 시니어창업육성정책을 수립하고 있다. 그러나 이러한 시니어창업의 중요성에도 불구하고 시니어의 욕구와 시니어창업의 구체적인 특성을 규명하는 연구는 전무한 실정이다. 이에 본 연구에서는 시니어의 구체적인 특성과 창업의도 및 성공창업의 핵심역량인 기업가정신에 미치는 영향을 실증적으로 분석하고 시니어창업의 활성화 방안을 제시하였다.

• 정보화정책
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• 제29권3호
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• pp.82-104
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• 2022

일반 사용자들이 특정 주제에 관한 짧은 바이럴 동영상을 모방·제작·공유하는 해시태그 챌린지는 숏폼 비디오 플랫폼의 흥미로운 사회 현상 중 하나로 단연 손꼽힌다. 그러나 해시태그 챌린지의 인기가 높아지고 있음에도 불구하고, 관련 사용자 행동에 대한 이론적 논의는 여전히 매우 부족하다. 본 연구는 해시태그 챌린지에 대한 사용자의 참여 의도를 보다 정확히 이해하기 위해서 마이크로 인플루언서의 영향을 관심있게 살펴보고자 하였다. 이를 위해 준사회적 상호작용 이론과 모방 행동 문헌을 주요 이론적 근거로 활용하였다. TikTok 사용자를 대상으로 한 243개 설문조사 데이터를 분석한 결과, 본 연구는 사용자가 마이크로 인플루언서와 친밀감을 느끼는 환상(즉, 준사회적 상호작용)이 해시태그 챌린지에 대한 유저의 참여 의도에 상당한 긍정적인 영향을 미친다는 것을 알 수 있었다. 또한, 숏폼 비디오 플랫폼에서 준사회적 상호작용의 정도는 크게 미디어 콘텐츠 관련 요소와 미디어 캐릭터 관련 요소(콘텐츠 매력도, 신체적 매력도, 태도 유사성)에 의해 결정된다는 것을 알 수 있었다. 본 연구는 숏폼 비디오 플랫폼에서 마이크로 인플루언서의 활용 효과를 높이기 위한 방법에 관한 이론적·실무적 시사점을 제공한다.

• 동아시아식생활학회지
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• 제24권4호
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• pp.444-456
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• 2014

The purpose of this study was to investigate drinking behaviors and need for programs to prevent drinking problems for university students. Data were obtained from 355 university students in Gyeongbuk region through a self-administered questionnaire. Data were analyzed by SPSS Windows V.21.0. To describe characteristics of the respondents, frequency distributions were used. In addition, t-test, one-way analysis of variance and Duncan's multiple range tests were conducted. For 'how many times do you drink a month?', 70.4% of the respondents answered they drank '1~5 times a month'. Additionally, for 'how much alcohol do you drink?', 54.1% of the respondents answered they drank 'appropriately'. The main motive for drinking was to promote friendship or celebrate an anniversary such as a birthday, and 44.8% of respondents started drinking from high school days. Many respondents took meals before drinking, and smokers smoked more while drinking. Intention to participate in education or programs related to desirable drinking was low compared to their necessity. The level of information on 'health problems caused by excessive drinking' was highest among information needs related to drinking.

• 산경연구논집
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• 제14권9호
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• pp.31-39
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• 2023

Purpose: Social media's increasing adoption and the development of digital technology have completely changed how businesses interact with their clients. The current study is to examine the impact of live broadcasts on consumers' perceptions and actions across a range of fresh food goods. Research design, data and methodology: The scrutiny relies on the existing peer-reviewed literature, which may prevent a comprehensive evaluation of some recent advancements in the subject. Despite these caveats, the outcomes of this scrutiny are anticipated to contribute significantly to our understanding of the effect of live broadcast marketing on consumers' propensity to make purchases. Results: Previous literature review clearly states that 'Live Broadcast of Fresh Food' to attract relevant customers should be followed: (1) Increased Product Transparency and Trust, (2) Enhanced Customer Engagement, (3) Impact on Customer's Perception of Product Quality, and (4) sense of urgency and scarcity. Conclusions: All in all, the study's advice for firms in the food industry to improve their marketing efforts through live broadcasts have important practical ramifications. Promoting openness and trust in the production process and with the audience boosts a brand's reliability. Customers are more likely to participate and feel more connected to a brand.

• 복식문화연구
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• 제27권2호
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• pp.154-168
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• 2019

The present study investigated fashion Instagram marketing, applying the concept of gamification. It set out to examine the following specific issues: 1) perceptions of flow, pleasures, dimensions of game dynamics (challenge, competition, achievement, reward, relationships among participants, and relationships between brands and consumers), and consumer responses based on frequency and involvement in exercise; 2) the effects of game dynamics dimensions on flow and pleasure; and 3) the effects of flow and pleasure on consumer responses. An online survey was used to gather data and the study analyzed a total of 200 responses. The results of the study were as follows. Perception differences were found only in relation to exercise involvement. Competition, relationships among participants, and relationships between brands and customers positively predicted flow. Among the dimensions of game dynamics, challenge, competition, reward, relationships among participants, and relationships between brands and consumers positively influenced pleasure. In addition, the study also found that pleasure and flow had positive effects on intention to participate and brand loyalty. Meanwhile, only pleasure predicted word-of-mouth. These findings suggest that fashion brands implementing Instagram as a marketing channel should seek to stimulate pleasure and fun to provoke positive consumer responses. Furthermore, the findings of the study provide practical and useful insights for fashion brands implementing Instagram marketing.

• 농촌지도와개발
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• 제29권1호
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• pp.1-18
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• 2022

The government is in the process of pursuing various resident-driven rural development projects for rural development. Accordingly, the government is promoting various software projects to enhance social capital in order to effectively involve residents in rural development projects. However, residents' participation in rural development projects is still passive, while passive residents' involvement creates various problems such as conflicts among residents in the process of project implementation and poor operation after project implementation. This study is intended to be a basis for inducing voluntary community participation in rural development projects by disclosing the intention of residents to participate in the community's internal solidarity with social capital and connection with external communities. According to the analysis of 195 rural residents, three groups were divided according to the level of social capital awareness. While individualist groups with low integration and social capital were 25.1%, they were more integrated, but the average family-oriented group was 42.5%, and social-development groups with high integration and linked social capital were 32.3%. This study is meaningful in that it revealed that the social capital of the resident community is an important factor in both the internal solidarity (integrity) and the external community connection (connectivity) in the rural area development project.

• 임상간호연구
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• 제15권3호
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• pp.95-105
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• 2009

Purpose: This study was conducted to investigate the knowledge and attitude about organ donation and organ transplantation among the organ donation candidates. Methods: The subjects were 91 candidates who are enrolled in organ transplantation center in general hospitals for organ donation or transplantation. The knowledge and attitude instruments about organ donation and transplantation by Matten, et al. (1991) were utilized. The collected data were analyzed by SPSS/WIN 14.0: descriptive statistics, t-test, ANOVA, $Scheff{\acute{e}}$ test and Pearson correlation coefficient. Results: The mean score of knowledge was relatively low ($9.61{\pm}3.47$, out of 21.0). The mean score of attitude was relatively high ($4.24{\pm}0.97$, of max score 5). There was significant difference (p<.05) in knowledge according to academic career, registered period as a candidate, the intention to participate in an organ donation education. There was significant difference (p<.05) in attitude according to occupation, family's consent, and recommendation to family. The relationship between knowledge and attitude was not stylistically significant (r=.043, p=.683). Conclusion: These findings suggest that nurses should develop educational programs to increase knowledge and positive attitude toward the organ donation and transplantation.

• 복식문화연구
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• 제29권6호
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• pp.865-880
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• 2021

The purpose of this study was to examine job competencies for sales training program development to maximize profits in fashion retailing. An empirical online survey was conducted from September to December 2019, and data was collected from 200 salespeople and store managers working in fashion stores. Results were analyzed using frequency analysis, factor analysis, variance analysis, and regression analysis with SPSS 25.0. The major findings of this study were as follows. First, the most important job competencies identified by fashion store managers were: sales sense know-how, customer service skills, and sales person's fashion style sense, product knowledge, fashion marketing and customer management. The job competency factors for sales training programs included empathy with the customer, product knowledge, communications and networking, basic job requirement, and sales skills. These five factors positively influenced the employment intentions and expectations of work performance of graduates. These factors also had a positive influence on the need of sales training program and intention to participate in retraining. Store managers in fashion retail thought the most appropriate period for on-the-job training was either 2-4 days or more than 1 week. The results of this study can be used as a base to develop training programs for job efficiency for salespeople in fashion retailing.