• 한국실내디자인학회논문집
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• 제21권5호
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• pp.289-297
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• 2012

Recently the coffee industries rapidly grow as people's dietary life changes and quality of life improves. Proliferation of coffeehouses let people cognize them as cultural spaces not only mere spaces for drinking coffee beverages. Therefore, distinguished strategy for space design became the one of the most important factor for customers' decision-making. This study analysed the strategies for space design by the brands of coffeehouses, and focused on understanding how those strategies cognized by customers and how they affect customers' level of satisfaction and intention of revisitation. The result of analysis showed that the level of satisfaction was raised when customers cognized unique strategies by brands and the intention of revisitation was raised when the level of satisfaction and reflection of strategy were high. In other words, setting and applying unique strategies by brands are to raise up level of satisfaction and intention of revisitation. The result of study could be used for the basic data on designing coffeehouses attracting customers' revisitation. Also, it could be the basis for effective strategy for customers.

• 보건의료산업학회지
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• 제13권2호
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• pp.39-54
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• 2019

Objectives: This study was performed to investigate selection factors for specialized hospital and to find out the impact of hospital selection factors on satisfaction, revisiting invention and recommendations. Methods: A survey was performed with 398 inpatients of 4 specialized joint hospital in Busan. Data were collected from August to October 2016 with questionnaires and analyzed using SPSS 24.0. Results: First, inpatients know that it was a specialized hospital were highly satisfied and willing to revisit and recommend. Second, in hospital satisfaction, influence size was shown in order of specialty factors, service quality factors, physical factors, and accessibility factors. Third, the intention to revisit hospitals was higher in the awareness of a specialized hospital and high satisfied inpatients, and recommendation intend were affected by the higher revisitation intention, the high satisfaction level, and the high professionality level. Conclusions: All the hospital selection 4 factors for joint specialized hospitals affects satisfaction level which is linked to revisit and recommend. Specialized Hospitals will have to strengthen qualitative management of hospital selection factors to enhance patient satisfaction.

• 품질경영학회지
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• 제39권1호
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• pp.15-23
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• 2011

The biggest change in the current medical service market is the shift from producer-based approach to customer-based approach. Thus, there is a high necessity for an introduction of market-oriented and customer-oriented marketing activities in medical institutions. Especially, revisitation and positive word-of-mouth of customers are the most effective marketing methods of consistently obtaining customers and drawing new loyal customers. Hence, the factors influencing the reuse of medical services and word-of-mouth are demonstrated using SERVQUAL, and the results show that the service factors influencing reuse intentions on medical services are assurance, responsiveness, and tangibles and the factors strengthening word-of-mouth are empathy and assurance on the services provided by medical institutions. This study has determined that revistation and word-of-mouth of customers are not only influenced by satisfaction on medical services but by the quality itself as well. Therefore, medical service providers need to pursue standardized strategies in order to enhance the quality of medical services simultaneously in addition to simply increasing the customer satisfaction level.

• 한국지역지리학회지
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• 제18권3호
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• pp.326-335
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• 2012

본 연구의 목적은 축제참여자가 지역축제에 대해 지각하는 서비스품질을 확인하고, 이러한 축제서비스품질이 축제만족도와 사후행위의도와의 구조적 관계를 검증하는데 있다. 연구목적의 달성을 위해 축제서비스품질에 대한 선행연구로부터 13개의 서비스품질항목을 도출하였으며, 요인 분석을 통해 3개의 서비스품질요인을 추출하였다. 이 3가지 서비스품질요인은 하드웨어적 요인과 소프트웨어적 요인 그리고 휴먼웨어적 요인이었다. 확인적 요인분석을 통해 이들 요인의 타성성과 신뢰성을 검증한 결과 높은 유의수준 하에서 채택되었다. 본 연구에서는 5개의 연구가설을 설정하였는데, 첫째는 하드웨어적 요인과 축제만족도의 관계이고, 둘째는 소프트웨어적 요인과 만족도이며, 셋째는 휴먼웨어적 요인과 만족도와의 관계에 대한 가설이다. 네 번째는 축제만족도와 재방문의도와의 관계이고, 다섯째는 축제만족도와 추천의도의 관계에 대한 가설이었다. 가설검증결과 하드웨어적 요인과 축제만족도가 유의한 관계로 나타났고, 축제만족도와 재방문의도, 추천의도와의 관계도 통계적으로 유의한 결과를 가졌다. 본 연구결과가 시사하는 점은 익산 돌문화축제는 소재가 석재인 관계로 하드웨어적 요인이 만족도에 영향을 주는 중요한 요인으로 나타나 성공적인 축제로 자리 잡기 위해 석재산업전과 같은 작품과 시설측면을 중시해야하며, 축제만족도와 사후행위의도에도 영향을 주는 것으로 나타나 지속가능하고 성공적인 축제로 착근되기 위해서는 하드웨어적 요인에 대한 배려와 축제만족도 제고가 선행되어야 한다는 것이다.