• The Research Journal of the Costume Culture
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• v.26 no.2
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• pp.251-263
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• 2018

As mobile shopping has increased in the new media age, fashion consumers' decision making and product consumption processes have changed. The volume of consumer-driven information has expanded since media and social networking sites have enabled consumers to share information they obtain. The purpose of this study was to determine the factors affecting information searching strategies and information sharing about fashion products. An online survey collected data from 466 respondents, relating to the influence of product price level and consumer SNS commitment level on information search and information sharing. Experimental design of three product price level and two consumer SNS commitment level was used. Analysis of the data identified factors in fashion information searching as ongoing searching, prepurchase web portal information search, and prepurchase marketing information search. For low-price fashion products, prepurchase product-detail influenced intention to share information. For mid-priced products, ongoing search significantly affected intention to share information. Both ongoing search and prepurchase marketing information search showed significant effects for high-price products. Consumers who are more committed to SNS engaged in significantly more searching in all aspects of information search factors. Significant interaction effect was detected for consumer SNS commitment level and product price level. When consumers with low consumer SNS commitment search for information on lower-priced fashion products, they are less likely do a prepurchase web portal information search.

• KIPS Transactions on Software and Data Engineering
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• v.4 no.8
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• pp.315-320
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• 2015

The purposed of this research is to develop multimedia content usage analysis service platform. In the proposed platform, the content gazing behaviors of the users are monitored and profiled in real-time and a set of quantifiable metrics is provided. These metrics are used to determine the closeness of the users' behavior from the intent set by the provider. Based on the evaluation, it is possible to assess the effectiveness of the contents themselves as well. The content usage assessment is accomplished by utilizing the intention flow and the intent weight, which are embedded into the content by the content provider. Proposed methodology can be effectively applied and used in various application domains such as in education and in commercial advertisements.

• Journal of the Korean Institute of Intelligent Systems
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• v.21 no.4
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• pp.414-422
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• 2011

IR (Information Retrieval) systems have the methods that compare relationships between query and index to identify document that may be fit to the user's query keyword. However, the methods usually ignore the importance of relations that are not expressed in the query. Therefore, in this study, we describe how to refine the queries' relation from keyword and to reveal the hidden intent. A useful relationship between query and keyword in IR wth studied and we classified the tion fromrelation. Firstfromall, we did researchmrelated on semantic relationship and ontolhiical researchmin foreign and domestic research, and also analyzed semantic network practices, information retrieval technolhiy, extracted and classified the tion fromrelationships s' relasite's real-world datamin whichminformation retrieval technolhiin fare applied. Next, we souiht to solve the problems occurred frequently i' relasituation that searchers tioically face. I' relacurrent search technolhiy, the mesh searchmresult fare poured by simply comparn ina query with index terms. Therefore, the need for an intelligent search fittn inusers' intent is required. The relationships between two queries to re hiddee and identify relasearcher's intent have to be revealed. By analyzn inthe practical cthes s' queries and classifyn inthem into nine kind fromrelationship tion, we proposed the method to design relation revealn inand role namn i, and we have also illustrated limitations of that methods.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.1
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• pp.415-423
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• 2021

Citizen participation and Living Lab are attracting interest as one of the major strategies for the success of smart cities. In a Living Lab, citizens, who are the end-users of technology, participate in the search for alternatives to define and solve problems and repeat experiments to verify alternatives in a circular process. The purpose of this research was to present an operating model of a citizen-participating online community platform to improve urban problems, implement and test it, and show its applicability. To this end, an operation model of a citizen-participating online community platform was proposed to improve urban problems. An online platform was designed and implemented to reflect the functions pursued by the operation model. Finally, a pilot test for the function was performed using the Oma Elementary School case located in Ilsan, Goyang-si, Gyeonggi-do. The operating model was designed with the city's pedestrian environment and children. As a result, the sharing and communicating process of urban issues among community members worked appropriately according to the designed intention. The Living Lab coordinator could visualize and view urban issues posted by users on a map based on location information. Visualizing the urban problem as a heat map confirmed that urban problems were concentrated in a specific area.