• Title/Summary/Keyword: Intention behavior

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The Influence of Fashion Corporate Social Responsibility upon Consumer Purchase Behavior (패션 기업의 사회적 책임 활동이 소비자 구매 행동에 미치는 영향)

  • Lee, Jung-Im;Shin, Su-Yun
    • The Research Journal of the Costume Culture
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    • v.18 no.6
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    • pp.1076-1089
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    • 2010
  • Nowadays, business environment changes with higher consumer demands for corporate social responsibility than before. However, many fashion companies are unaware of such a wave of changing business environment. And they are not so much interested in making any investment or policy for CSR activities. Besides, despite changing environment and consumer demands, there are very few studies dealing with this matter. Thus, this study aimed to find out the proper types of CSR activities for fashion companies. In addition, it also intended to determine potential effects of CSR activities on consumer attitudes and purchase behaviors. The findings are as follows. First, it is found that there are differences in consumers' perceived suitability depending on types of CSR activities of fashion company. Secondly, it is found that the suitability of CSR activities of fashion companies has positive effects on consumer attitudes to fashion companies. Thirdly, the more favorable consumer attitudes to fashion companies owing to their CSR activities are correlated with the higher consumer satisfaction. Fourthly, the more favorable consumer attitudes to fashion companies are also correlated with the higher consumer intention for purchase. Hence, it is required that fashion companies recognize the importance of their CSR activities, and also plan and implement appropriate CSR activities for consumers.

Estimation of Fatigue Characteristics Using Weibull Statistical Analysis with Aramid Fiber on LNGC Secondary Barrier (LNGC 2차 방벽에 적용된 Aramid 섬유의 Weibull 통계 분석을 이용한 피로특성 평가)

  • Park, Jin Hyeong;Oh, Dong Jin;Kim, Min Gyu;Kim, Myung Hyun
    • Journal of the Society of Naval Architects of Korea
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    • v.54 no.5
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    • pp.415-420
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    • 2017
  • Insulation systems in Liquefied Natural Gas Carriers (LNGC) are vulnerable to sloshing impact and fatigue loads because of waves. If gas leaks into the primary barrier, the Flexible Secondary Barrier (FSB) prevents the leakage of gas in this system. Fatigue strength of the FSB largely depends on the behavior of composite materials. In this study, a new system is applied to the FSB using aramid fiber to improve the fatigue strength of the secondary barrier, with the intention of replacing conventional E-glass fibers. The manufacturing method involved varying the ratio of the aramid fiber to the E-glass fiber for optimum design of the FSB. The fatigue tests results of the secondary barrier using aramid fiber were superior to that using E-glass fiber. The statistical analysis is performed to obtain the fatigue test results and estimate the probability of failure as well as the design guideline of LNGC secondary barriers.

The Positive Emotion Elicitation Process of Chinese Consumers Toward a U.S. Apparel Brand -A Cognitive Appraisal Perspective-

  • Kang, Ji-Hye;Jin, Byoung-Ho;Gavin, Mark
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.12
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    • pp.1992-2005
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    • 2010
  • Emotion directly affects consumer buying behavior. This study examines Chinese consumers' emotion elicitation process toward a U.S. apparel brand in the Chinese market. Employing a cognitive appraisal theory, this study proposed and tested a conceptual model incorporating three factors of consumer global orientation as antecedents of consumer emotion and purchase intention as a consequence of emotion. Among the ten proposed hypotheses, eight were supported. Of the three antecedents of consumer emotion, exposure to global mass media and cultural openness positively increased Chinese consumers' appraisals of a U.S. apparel brand. Unlike these two antecedents, the effects of exposure to mass migration on consumer appraisals were found to be non significant. The relationships between appraisal dimensions and positive emotion were all supported. Finally, this study confirmed that positive emotions increased Chinese consumers' purchase intentions of a U.S. apparel brand. Theoretical and managerial implications were discussed based on the findings.

The Impact of Ethical Values on Eco-friendly Attitudes and Behavioral Intentions (Recycling, Reusing, Reducing) (윤리적 소비 가치관이 환경친화적 태도와 행동의도(재활용, 재사용, 감량화)에 미치는 영향)

  • Song, Hyun-Jung;Lee, Soo-Hyung;Moon, Sun-Jung
    • Journal of Environmental Science International
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    • v.25 no.12
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    • pp.1643-1651
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    • 2016
  • It is important to understand consumer attitudes associated with their eco-friendly behavior on account of not only environmental reasons, but also corporate aspects. In this study, we examine the relations between variables influencing eco-friendly attitudes and eco-friendly behavioral intentions, namely, recycling, reusing, and reducing (3R). We first, performed a theoretical consideration through reviews of literature on ethical identity, ethical obligation, altruism, and eco-friendly attitudes, and behavioral intentions. Based on the literature review, we designed a study model and drew hypotheses. Further, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 265 samples were collected and the data were analyzed using a structural equation model (-LISREL 8.70). The results suggest that ethical identity and altruism significantly influence environmental attitudes. However, the effects of ethical obligations on eco-friendly attitudes are insignificant. The environmental attitudes have a significant effects on the consumer behavioral intention for recycling, reusing, and reducing. Although this study has some limitations, it is expected that it will positively trigger follow-up research.

The Differential Factors Influencing Online & Mobile Shopping Behavior

  • Lee, Hee-Jung
    • Journal of Distribution Science
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    • v.15 no.9
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    • pp.27-36
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    • 2017
  • Purpose - In this study, the author investigates which shopping motivations affect regulatory focus differently. This study also determines the effect of shopping motivation on regulatory focus when consumers use different shopping channels. Additionally, the author tries to investigate how information quality affects regulatory focus. Similarly, this study also examines the effect of the shopping channel on the relationship between information quality and regulatory focus. Research design, data, and methodology - With 635 surveyed questionnaires, this study was conducted by SPSS and AMOS 22.0 version. SEM was used to verity hypotheses and model. Results - According to this research, hedonic shopping motivation affects promotion focus positively and prevention focus negatively. Furthermore, when consumers use a mobile channel rather than an online one, hedonic shopping motivation affects prevention focus more negatively. However, depending on the shopping channel, there are no significant differences in the case of the relationship between hedonic motivation and promotion focus. The author also examines how information quality affects regulatory focus. In particular, when consumers use a mobile channel rather than an online one, information quality affects promotion and prevention focus more positively. Conclusions - Through this study, the author suggests that shopping motivation and information quality could influence consumers' regulatory focus, shopping attitude, and intention.

Effects of Body Fat Distribution on Percentage of Body Fat, Serum Insulin, Lipids and Energy Intake in Adult Female (체지방의 분포형태의 차이가 체지방 함량, 혈청 인슐린과 지질농도, 식사행동, 섭취열량에 미치는 영향)

  • 윤진숙
    • Journal of Nutrition and Health
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    • v.25 no.7
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    • pp.617-627
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    • 1992
  • This study was attempted to observe the possibility of body fat distribution and fasting serum insulin as potential predictive factors for obesity and energy intake. Subjects participated in this study were seventeen pairs of upper body type women and lower body type women whose age weight BMI daily energy expenditure per body weight were equally matched, Waist to hip girth ratio(WHR) was measured as a criteria of body fat distribution. Comparison of eating behavior between upper body type and lower body type women did not show any significant differences in meal size meal duration and energy intake per minute While serum free fatty acid level was lower in upper body type women percentage of body fat and fasting serum insulin triglycerde level of upper body type women were statistically higher than those of lower body type women(p<0.05) Our data may indicate the possibility that sympathetic nervous system activity was suppressed in upper body type women which needs ti be examined in future studies. In addition since the upper body type women were dieting over the period of survey with the intention of weigh loss we can conclude that upper body type women had larger variabilities than lower body type women in terms of daily energy intake level.

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Visitors' Expectation and Satisfaction with Foodservice Qualities in the Rural Theme Villages of Gyeongsangbuk-do (경북지역 테마마을 방문객의 식사관련 서비스 품질 기대와 만족에 관한 연구)

  • Kim Yang-Suk;Lee In-Seon;Kim Haeng-Ran;Choe Jeong-Sook
    • The Korean Journal of Community Living Science
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    • v.17 no.1
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    • pp.67-77
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    • 2006
  • This study was conducted to investigate the degree of visitors' expectation and satisfaction with foodservice qualities in the rural theme villages. The subjects were 210 participants in the rural theme villages of Gyeongsangbuk-do. The results of this study consisted of three major parts: sociodemographic characteristics, visitors' visiting behavior, the analysis of visitors' expectation and satisfaction. 98.8% of the subjects were accompanied by children and most respondents had the intention of revisiting. The foodservice qualities with the highest expectation scores were 'food freshness' (3.76 point) and those with the highest satisfaction scores were 'friendly employee' (4.14 point). According to the overall attributes, visitors' satisfaction was higher than expectation. 'Food taste' and 'Local food' were the relatively most important attributes for overall satisfaction in the rural theme village.

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Effects of Individuals, Leader Relationships, and Groups on Innovative Work Behaviors

  • Yang, Hoe-Chang;Cho, Hee-Young
    • The Journal of Industrial Distribution & Business
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    • v.6 no.3
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    • pp.19-25
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    • 2015
  • Purpose - The intent of this research is to discover the factors that enhance innovative work behaviors of group members in order to strengthen the competitiveness of small enterprises. In addition, we verify that employee job characteristic factors have an influence between antecedent variables and dependent variables in the work situations at small companies. Research design, data, and methodology - This study is focused on identifying the factors, such as self-efficacy, leader member exchange (LMX), and collective efficacy, which promote innovative work behaviors. A total of 305 valid questionnaires were collected. Results - The results of a path analysis showed that LMX did not have significant effects on task significance, and autonomy did not have significant effects on innovative work behavior. Conclusions - These findings of the study imply that even though leaders supported the groups in accordance with official procedures by placing group members within or outside certain groups, task identity perceived by group members was not impacted. In addition, autonomy given to those with relatively less capability might be a burden rather than a positive outcome.

Carbonated beverage consumption of dental hygiene students (치위생과 학생의 탄산음료 섭취실태에 관한 연구)

  • Jung, Eun-Ju;Youn, Hye-Jeong
    • Journal of Korean society of Dental Hygiene
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    • v.17 no.4
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    • pp.631-646
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    • 2017
  • Objectives: The purpose of the study was to investigate the carbonated beverage consumption and related factors of dental hygiene students in Gwangju Jeonnam. Methods: A self-reported questionnaire was completed by 343 dental hygiene students in the Gwangju Jeonnam area from May 17, 2017 to June 1 based on convenience sampling. The questionnaire consisted of general characteristics of the subjects, the frequency of carbonated beverage intake, its degree of impact on oral health, oral care behavior following the intake of carbonated beverages, and the method of intake. Results:There were 293 people (85.4%) who drink carbonated beverages. The intake frequency was an average of 3.9 times a week, and the most frequently consumed beverage was cola with an average of 1.8 times a week. The intake frequency of carbonated beverage was correlated with a higher share of the cost of the beverage in the subject's monthly allowance, a lower intention of ceasing intake of carbonated beverage henceforth, and a lower grade. Conclusions: It is necessary to raise awareness on carbonated beverages through nutrition education concerning beverages including the harmful effects of carbonated beverages and reinforcement of oral health education in regular education courses. In addition, it is considered necessary to refrain from the consumption carbonated beverages by oneself as a preliminary dental hygienist.

A study of display rule for none face-to-face emotional worker's job satisfaction (기업의 표현규정이 비대면 감정노동자의 직무만족에 미치는 영향에 관한 연구)

  • Yeo, Hyun Jin;Park, Ji Young;Moon, Jae Young
    • Journal of Korean Society for Quality Management
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    • v.44 no.3
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    • pp.649-660
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    • 2016
  • Purpose: The purpose of this study is to find empirical studies the causal relationship among positive defining representation, negative defining representation, surface acting, deep acting, dissatisfaction of job, and intention of job transfer. Methods: The collected data through the survey by customer satisfaction team of "A" company call center. Results: The result of this study is that emotion and behavior norm influence on deep act of expressing both positive impacts of the employees. Conclusion: Feelings of corporate representation norm is psychologically of employees that because it affects even also must facilitate the surface acts and internal acts of employees and job dissatisfaction at the same time due to emotional dissonance and emotional exhaustion and turnover are hidden on the back emotion norms in the contact department, it should be aware of the need to address the emotional problems. Companies need to develop a variety of programs with attention to addressing the emotional difficulties experienced by workers.