• Title/Summary/Keyword: Intent to reuse

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An Effect of Medical Service Quality on Relationship Quality, Customer Satisfaction and Reuse Intent in Oriental Medical Hospital (한방병원 의료서비스품질이 관계품질, 고객만족, 재이용의도에 미치는 영향)

  • Cho, Chul-Ho
    • Korea Journal of Hospital Management
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    • v.15 no.2
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    • pp.107-128
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    • 2010
  • These days, customer satisfaction and relationship quality are regarded as important mediating factor in successful hospital management. Generally, service quality affects relationship quality, customer satisfaction and reuse intent in diverse service industries, and most of researchers agree to this conclusion. This study is designed to explore medical service quality in Oriental Medical Hospital and causal relationship among medical service quality, customer satisfaction, relationship quality and reuse intention. Through conclusion of this study, we could find that Oriental medical service quality factors are composed of medical staff, subsidiary facilities, medical facilities and administration service, and they affected relationship quality and reuse intent directly and indirectly through customer satisfaction. Moreover we found that customer satisfaction and relationship quality were playing an important role as connecting bridge between service quality and reuse intent.

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The study on satisfaction and intent to reuse by type of advertisement as a result of Internet fashion information search (인터넷 패션 정보탐색에 따른 광고유형별 만족도와 재이용의도에 관한 연구)

  • Je, Eun-Suk
    • Journal of Fashion Business
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    • v.16 no.2
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    • pp.62-73
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    • 2012
  • This study is intended to analyze the effect of fashion consumer's information search on satisfaction with advertisement and the intent to reuse depending on type of advertisement. The survey of the men and women in their 20s and 30s living in Seoul and metropolitan area was conducted for data collection, beginning in 17th through 24th, October 2011. Total 355 copies of questionnaire were used for final data analysis and reliability analysis, factorial analysis and multiple regression analysis were carried out using SPSS 16.0. The results were as follows. First, for banner, e-mail and search advertisement, constant information search had influence on convenience for use and satisfaction with information, and for e-mail advertisement, information search appeared to have had effect on satisfaction with information. Second, constant information search by type of advertisement had effect on intent to reuse. Third, convenience for use, information and satisfaction with the interest by Internet user had influence on the intent to reuse, while for the user of search advertisement, convenience for use and satisfaction with information had effect on the intent to reuse.

Study on the Relation of Real Estate Business member on Service value, Reuse intent, Word of mouth effect (부동산중개업 구성요소와 서비스 가치, 재이용의도, 구전효과와의 관계에 관한 연구)

  • Shin, Kwang-Shig
    • The Journal of the Korea institute of electronic communication sciences
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    • v.5 no.6
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    • pp.657-663
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    • 2010
  • This research extracted important factors in the real estate brokerage business and verified it's relationship between service value, reuse intent, word of mouth effect in order to analyse the elements of what the customers are looking for, and proved that brokers ability, trustworthiness and the location of the brokerage institute is an important factor. On the other hand the environment of the brokerage institute was verified to be less important. The most important factor for customer was the broker's ability, hence the countermeasures were needed.

Store's Visual Sensory Cues, Emotion, and Reusage Intention

  • Choi, Nak-Hwan;Zhang, Jia-Ling;Chen, Chang
    • Journal of Distribution Science
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    • v.16 no.2
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    • pp.35-45
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    • 2018
  • Purpose - This research aimed at exploring the mediation roles of the arousal and pleasure in the effects of the congruity between visual sensory cues of a retail store and consumers' self-image on the intent to reuse the store. Research design, data, and methodology - The data from 278 Chinese consumers who answered the questionnaire online were analyzed by using structural equation model of Amos 21.0 program to verify the hypotheses. Results - Store's visual sensory cues congruent with consumers' self-image directly affected the intention to reuse the store, and had positive impacts on both their arousal and pleasure states. The consumers' pleasure positively influenced on their intention, but their arousal did not influence on the intention. Consumers' pleasure played mediation roles in the effect of the congruity on the intention to reuse the store. Conclusions - Retail store marketers should pay attention to visual sensory cues to match the cues to consumers' self-image, when designing their store settings. When developing the cues, to help consumers feel pleasure which in turn, induces loyalty to their store, the marketers should develop the atmosphere setting in the respects of the congruity between the visual sensory cues and the self image.

Differences in the analysis of a model's relationship marketing factors for TV home shopping fashion stylist (TV 홈쇼핑 패션스타일리스트에 대한 모델의 관계마케팅 요인 분석의 차이)

  • An, Si Hyun;Chung, Sung Jee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.2
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    • pp.63-71
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    • 2018
  • The purpose of this study is to establish a relationship between TV home shopping model and the marketing data of the TV home shopping industry. Differences in relationship marketing factors, trust, and intent to reuse depending on the experience of the model have resulted in a higher assessment of both the expertise and service factors of fashion stylists than groups with 10 years or less experience. In addition, model groups with 15 or more broadcasts in one month rated the professionalism, communication, ties, trust, and intent to reuse fashion stabilists more than 15 model groups. The difference in marketing factors, services, communications and ties between the professional and use of home shopping models was found to be 40 years old as compared to those in their 20s and 30s. Finally, in terms of the gender of the home shopping model, the difference between the marketing factors and the reliability of the relationship and the intent to reuse, the professional, communication and bonding, trust, and re-purpose factors were all rated higher by the female group than the male group. The results of the study suggest that a relationship marketing strategy needs to be established between a fashion stylist and a TV home shopping model, and fashion stylists should be judged based on the characteristics of a TV home shopping model.

Analysis of Influence Factors on the Intention to Reuse O2O Service in Domestic Accommodation (국내 숙박 O2O서비스의 재이용 의도에 미치는 영향요인 분석)

  • Kim, Jung-Kyun;Kim, Injai
    • The Journal of Information Systems
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    • v.29 no.4
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    • pp.25-43
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    • 2020
  • Purpose The purpose of this study is to gradually increase the use of O2O services in recent years. It is a part of our daily lives, and accommodation/leisure is a part of the growing use of O2O services. Based on various prior research related to O2O service, the Commission intends to establish the justification and necessity of empirical research and to establish the relationship between O2O service impact factors and practical value, customer satisfaction and reuse intention. Design/methodology/approach This study analyzed what factors affected the intention of re-use of domestic accommodation O2O services. This research model was proposed based on the preceding research paper, and reliability, diversity, economics, leisure, safety and personalization were used as independent variables, practical value and customer satisfaction are parameters, and reuse intent is composed of dependent variables. Within the last year, users of domestic accommodation applications were selected as users who used domestic accommodation applications more than once, and data of domestic accommodation application users were analyzed using the SPSS 25.0 and AMOS 20.0 programs. Findings The results of this study show that economic efficiency, safety and personalization have significant effects on practical values in the relationship between O2O service impact factors and their impact on practical values. On the other hand, reliability, diversity and leisure were found to have no significant impact on practical values. In terms of O2O service impact factors and their impact on customer satisfaction, leisure and safety have significant effects on customer satisfaction. On the other hand, reliability, diversity, economics, and individualization have shown no significant impact on customer satisfaction. Practical values, parameters, customer satisfaction, and re-use intent, which are dependent variables, were also shown to have significant effects on practical values and customer satisfaction in the relationship.

A Study on Web Service Quality and Role of Relationship Quality of Job Information Sites (취업정보사이트의 웹서비스품질과 관계품질 역할 연구)

  • Cho, Chul-Ho
    • Journal of Korean Society for Quality Management
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    • v.40 no.2
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    • pp.219-230
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    • 2012
  • These days, getting a gob is emerging as a hot social issue, and specialized sites offering job information are rapidly increasing. On the contrary of quantitative increase, job information sites have lots of problems with respect to satisfying customer's needs. This study is designed to explore web-site service quality factors in job information site, and relationship among characteristic web service quality, customer satisfaction, relationship quality and reuse intention. In this study we found that customer satisfaction is prior to relationship quality, which decide long-term customer relationship. And also, Trust which is one of the relationship quality and customer satisfaction affect customers reuse intent respectively. This study also found that characteristic service quality in related to job information site can be composed of four factors such as delivery of information, customization, web design and interaction. Delivery of information, web design and interaction affect trust, and web design and interaction affect customer satisfaction. And also relationship quality is prior to reuse intention.

How Companies Persuade Active Participation of Consumers on Live Streaming Commerce? S-O-R Perspective

  • Zhang, Xiu Ping;Choi, Jae Won
    • The Journal of Information Systems
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    • v.30 no.3
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    • pp.1-20
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    • 2021
  • Purpose Live streaming commerce refers to the fact that people receive live audio and live video directly over the net. While some e-retailers use Live Streaming as a marketing strategy, the impact of live streaming commerce on customers' reuse intentions is unknown. The purpose of this study is to discuss the impact of live streaming commerce by external environmental factors based on S-O-R theory. Design/methodology/approach In this study, we developed a research model based on the S-O-R theory. Using the questionnaire survey method, consumers who used live streaming commerce on Taobao.com were taken as research subjects. Our research model aims to find out how content attributes, real-time interactions, media characteristics, and situational characteristics as stimulus factors influence consumers' perceptions and thus reuse intentions. Findings The results of the analysis show that external environmental factors have a significant impact on consumer perceptions and that perceived risks and flows can influence consumers' reuse intentions. In addition, we also examined the impact of reuse intentions on consumers' active participation. These results show that live streaming commerce can influence consumer perceptions and behavior in several ways.

A SE Approach to Designing and Developing of Motion Control for Radioactive Waste Decontamination

  • Ngbede, Utah Michael;Olaide, Oluwasegun Adebena;Jung, Jae Cheon
    • Journal of the Korean Society of Systems Engineering
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    • v.17 no.1
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    • pp.11-20
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    • 2021
  • Decontamination of systems, structures and components (SSC) during the decommissioning of a Nuclear Power Plant (NPP) can be for a variety of reasons. The main reasons for decontamination are: to reduce the contamination of SSC to a reasonably low level, to reduce the potential for the spread of contaminants into the environment and to reduce the cost of disposal due to the reduced level of contamination in a particular SSC. The decontamination technique can be aggressive or non-aggressive depending on the intent after the decontamination process. Aggressive decontamination technique is used when the intent is not to reuse the SSC while a non-aggressive decontamination technique is used with the intent of SSC reuse. For different SSCs there are different decontamination techniques that can be used, each having its own advantages and drawbacks. Metal components such as pipes in the nuclear power plant account for a large amount of nuclear wastes generated. Some of these wastes can be reused if the contaminant level is reduced to an acceptable level. Laser ablation is a non-aggressive decontamination technique that can be used to reduce the contamination in pipes to an acceptable level with no secondary waste generated during the process. The operation and control of a laser ablation device must be precise to achieve a high decontamination factor. This precision can be achieved by a well-designed motion control system. For this purpose, a motion control system was developed consisting of two parts: the first part being the precise control of the laser ablation device inside the pipe and the second part is the control of the laser ablation device outside the pipe. This paper describes the Systems Engineering approach for the development process of a motion control system for the Laser decontamination system.

A Study on the Operational Plan for Port Container Terminal Using High Level Architecture (상위체계구조를 이용한 컨테이너 터미널 운영방안 연구)

  • Lee, Sang-Heon;Lee, Chan-Woo
    • IE interfaces
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    • v.17 no.1
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    • pp.128-141
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    • 2004
  • Although a number of container terminal simulators have been developed for various purposes, none of the existing simulators allow the system structure to reuse the system structure depending on application. Our goal is to develop highly reusable, highly inter-operable and flexible container terminal simulation system. The High Level Architecture(HLA) is an architecture for reuse and inter-operation of simulation. It is based on premise that no simulation can satisfy all use and users. An individual simulation or set of simulations developed for one purpose can be applied to another application under the HLA concept of the federation : a composable set of interacting simulations. The intent of the HLA is a structure which will support reuse of capabilities available in different simulations, ultimately reducing the cost and time required to create a synthetic environment for a new purpose, and the possibility of distributed collaborative development of complex simulation applications. In this paper, we discuss the design of a HLA-based port container terminal simulation system. Furthermore, we describe various technical motivations for HLA, the key elements of the architecture and how they are minimum and essential to the goal of reuse and interoperability.