• 제목/요약/키워드: Intent

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A Study of the Factors that Impact Chinese Consumers' Purchasing Intent for High-Tech Products

  • Yi, Shan;Su, Shuai
    • Asian Journal of Business Environment
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    • v.4 no.1
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    • pp.37-40
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    • 2014
  • Purpose - This objective of this study is to analyze the factors that impact Chinese consumers' purchasing intent for high-tech products. The study examines smart phones'features, Chinese personal consumer characteristics, and social influence. Research design, data, and methodology - The study employed survey data based on 200 questionnaires in principal Chinese cites between October and December 2011. SPSS 17.0 was employed to analyze the data used to test the hypotheses the analysis results confirmed some hypotheses proposed. Results - Hypothesis 1, Hypothesis 4, and Hypothesis 7 proposing that utilization, social image, and attractiveness, respectively, of smart phone elements influence the Chinese consumers' purchasing intent are supported. Conclusions - This study found the factors that impact purchasing intent for high-tech products among Chinese consumers, with some factors like social image, attractiveness, and utilization playing critical roles; however, hypotheses proposing factors such as ease of use, pleasantness, personal innovativeness, and compatibility were rejected. In future, more research focusing on the elements of smart phones is required.

The Determinants of Intent to Leave of Hospital Pharmacists (종합병원 약사의 이직의도 결정요인)

  • 신동영;서영준
    • Health Policy and Management
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    • v.12 no.3
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    • pp.36-53
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    • 2002
  • The purpose of this study is to investigate the determinants of intent to leave of hospital pharmacists. The independent variables contain three groups of determinants: environmental variables(job opportunity and external support), psychological variables(met expectations, growth desire, self-efficacy, and positive/negative affectivity) and structural variables (power, legitimacy, job variety, job significance, workload, physical environment, job security, pay, internal support, job growth, and promotional chances). The sample used in this study consists of 252 pharmacists working at hospitals in Seoul City, Inchon City and Kyunggi Province. Data were collected with self- administered questionnaires from Oct. 24 to Nov. 14 in 2001 and analyzed using path analysis. The results of this study indicate that the following variables, listed in order of size, have significant negative effects on intent to leave of hospital pharmacists; met expectations, organizational commitment, job satisfaction, promotional chances, and job variety. Job opportunity was found to have significant positive effect on the intent to leave of hospital pharmacists. Implications for hospital administrators and discussions for further research were suggested.

An Effect of Medical Service Quality on Relationship Quality, Customer Satisfaction and Reuse Intent in Oriental Medical Hospital (한방병원 의료서비스품질이 관계품질, 고객만족, 재이용의도에 미치는 영향)

  • Cho, Chul-Ho
    • Korea Journal of Hospital Management
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    • v.15 no.2
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    • pp.107-128
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    • 2010
  • These days, customer satisfaction and relationship quality are regarded as important mediating factor in successful hospital management. Generally, service quality affects relationship quality, customer satisfaction and reuse intent in diverse service industries, and most of researchers agree to this conclusion. This study is designed to explore medical service quality in Oriental Medical Hospital and causal relationship among medical service quality, customer satisfaction, relationship quality and reuse intention. Through conclusion of this study, we could find that Oriental medical service quality factors are composed of medical staff, subsidiary facilities, medical facilities and administration service, and they affected relationship quality and reuse intent directly and indirectly through customer satisfaction. Moreover we found that customer satisfaction and relationship quality were playing an important role as connecting bridge between service quality and reuse intent.

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Influencing Factors of the Fast Food Restaurant Users' Intention of Reusing (패스트푸드레스토랑 이용자들의 재이용 의도 영향요인에 관한 연구)

  • Park, Hui-Jin;Jeong, Gwang-Hyeon
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.16 no.1
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    • pp.1-20
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    • 2005
  • The objective of this study is to examine how the factors influence each other by determining the appropriate measurement standard based on the fast food restaurant attribute evaluation, perceived pricing, value, satisfaction and intent for return patronage, and present an effective fast food restaurant marketing strategy based on the analytical results by patrons and market segmentations. The results showed that restaurant attribution evaluation had a positive effect on the perceived value, satisfaction and intent for return patronage of the fast food restaurant patrons; perceived pricing of the fast food restaurant patrons had a positive affect on the perceived value, satisfaction and intent for return patronage; perceived value had a positive affect on satisfaction and intent for return patronage; and satisfaction had a positive affect on intent for return patronage.

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Determinants of Inpatients Satisfaction and Intent to Revisit Oriental Medical Hospitals

  • Park, Hyun-Suk;Seo, Young-Joon
    • The Journal of Korean Medicine
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    • v.35 no.4
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    • pp.65-73
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    • 2014
  • Objectives: This study aimed to investigate the determinants of inpatients satisfaction and intent to revisit oriental medical hospitals. Methods: The independent variables of the study contain the level of satisfaction with doctors, nurses, staffs, medical fee, environment, facilities and hospital life. Each variable was measured by three to eight items about the level of satisfaction with various aspects of hospital ward life. The level of overall patient satisfaction was used as an intervening variable and the level of intent to revisit was used as a dependent variable. The sample used in this study consisted of 268 inpatients from 3 oriental medical hospitals located in Chungnam Province. Data were collected with a structured and self-administrated questionnaire and analysed using path analysis. Results: The major findings of the study were as follows : First, it was found that the 3 variables of hospital life satisfaction, ancillary staffs satisfaction, and metropolitan residents has significant positive effect on the level of overall patient satisfaction. Second, the overall satisfaction and the satisfactory level of facilities, medical fee, and quality of ward life were found to have significant effects on the level of intent to revisit of respondents. Conclusions: The results of the study indicate that oriental medical hospitals should make an effort to improve the overall satisfaction of inpatients, especially focusing on the facilities convenience, medical price, and hospital ward life which will lead to high level of intent to revisit of inpatients.

Comparing Satisfaction with Nursing Care and Factors Relevant to Hospital Revisit Intent among Hospitalized Patients in Comprehensive Nursing Care Units and General Care Units (포괄간호서비스 병동과 일반병동 입원 환자의 간호만족도와 병원재이용의도 영향요인 비교)

  • Shin, Sa-Rang;Park, Kyung-Yeon
    • Journal of Korean Academy of Nursing Administration
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    • v.21 no.5
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    • pp.469-479
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    • 2015
  • Purpose: The purpose of this study was to compare hospitalized patients in comprehensive nursing care units and general care units as to satisfaction with nursing care and factors influencing their intent to revisit the hospital. Methods: A cross-sectional study was conducted with 178 patients who had been hospitalized in a comprehensive nursing care unit and a general care unit in one hospital. Participants completed self-report questionnaires. Data were analyzed using SPSS 21.0. Results: There was a significant difference between the comprehensive nursing care unit and general care unit for intent to revisit the hospital (p=.036). Factors influencing intent to revisit the hospital for patients in the comprehensive nursing care unit were 'satisfaction with nursing care' (p<.001) and 'use of additional costs for comprehensive nursing care' (p=.041). The factor influencing intent to revisit hospital for patients in the general care unit was 'satisfaction with nursing care' (p<.001). Conclusion: Findings indicate that comprehensive nursing care service in which all care is provided by nursing staff only, without family or private caregivers, increases intent to revisit the hospital. These results can be used as the foundation of reviewing the operation and expansion of comprehensive nursing care service.

A Study of the Consumers and Providers' Perception on the Factor of Nursing Service Quality and the Hospital Revisiting Intent (소비자와 제공자가 지각하는 간호 서비스 질의 요인과 병원 재이용 의도에 관한 연구)

  • Lee, Mi-Aie
    • Journal of Korean Academy of Nursing Administration
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    • v.10 no.4
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    • pp.473-484
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    • 2004
  • Purpose: This study was performed to investigate the perception gap about the factor of nursing service quality and the hospital revisiting intend between consumers and providers. Method: The questionnaire was developed and distributed to 300 patients and 210 nurses at the three general hospitals in three provincial city, Korea. For data analysis, SPSS/PC program was used. Result: the 20 attributes of nursing service are perceived as satisfaction factors by consumers and the 14 attributes are by providers. No attributes is perceived as hygiene factor by consumers and providers. The gender of consumers' demographic characteristics has a significant difference and don't have affection for hospital revisiting intent, and the position and education level of providers' demographic characteristics have a significant difference and explain 4.5% of hospital revisiting intent. The 12 attributes of nursing service by consumers and 3 attributes by providers correlate to hospital revisiting intent, and the only 'nurse's sincerely attitude' attribute in consumers and the only 'credible nursing service' attribute in providers explain of hospital revisiting intent. Conclusion: there are definitely perception gap between consumers and providers. So nursing organization have to recognize and try to overcome these perception gaps.

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The study on satisfaction and intent to reuse by type of advertisement as a result of Internet fashion information search (인터넷 패션 정보탐색에 따른 광고유형별 만족도와 재이용의도에 관한 연구)

  • Je, Eun-Suk
    • Journal of Fashion Business
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    • v.16 no.2
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    • pp.62-73
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    • 2012
  • This study is intended to analyze the effect of fashion consumer's information search on satisfaction with advertisement and the intent to reuse depending on type of advertisement. The survey of the men and women in their 20s and 30s living in Seoul and metropolitan area was conducted for data collection, beginning in 17th through 24th, October 2011. Total 355 copies of questionnaire were used for final data analysis and reliability analysis, factorial analysis and multiple regression analysis were carried out using SPSS 16.0. The results were as follows. First, for banner, e-mail and search advertisement, constant information search had influence on convenience for use and satisfaction with information, and for e-mail advertisement, information search appeared to have had effect on satisfaction with information. Second, constant information search by type of advertisement had effect on intent to reuse. Third, convenience for use, information and satisfaction with the interest by Internet user had influence on the intent to reuse, while for the user of search advertisement, convenience for use and satisfaction with information had effect on the intent to reuse.

The Effects of Fashion Store Salesperson's Effort on Middle Upper Class Older Female Customer's Intent to Relationship Continuity (패션점포 판매원의 노력이 중상층 노년 여성고개의 관계지속 의도에 미치는 영향)

  • 신혜봉;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.6
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    • pp.675-684
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    • 2003
  • The purposes of this study was to identify the dimensions of salesperson's effort and to examine the effect of salesperson's effort on relationship quality and customer intent to relationship continuity of middle upper class older female customers. The subjects used for the study were 202 middle upper class older female customers over 55 years living in Seoul. Factor analysis, paired t-test, multiple regression analysis and path analysis were used for statistics analysis. The results of this study were as follows. First, 5 factors were identified for the dimensions of salesperson's effort in older female customer's perception: attentiveness/product competence/effective access/friendliness/ special treatment. The salesperson's effort perceived most importantly was friendliness. Second, the salesperson's effort perceived by customer had direct and indirect effects on customer intent to relationship continuity; indirect effect mediated by relationship quality was larger than the direct one. Relationship quality was proved to have a crucial role in customer intent to relationship continuity. The influences of dimensions of salesperson's effort were also investigated. The effective access affected considerably on customer intent to relationship continuity.

The Effects of Hospital Organizational Culture and Work Environment on Nurses' Intent to Stay at the Current Hospital (병원의 조직문화와 직무환경이 간호사의 잔류의도에 미치는 영향)

  • Yun, Myeong Ju;Choi, Mi Young
    • Journal of Korean Clinical Nursing Research
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    • v.24 no.3
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    • pp.273-282
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    • 2018
  • Purpose: This descriptive study was conducted to identify the effects of hospital organizational culture and work environment on nurses' intent to stay at work. Methods: Participants of this study were 234 nurses who have worked at a local general hospital in the Chungcheong province for at least 6 months. The data were collected from July 17 to 28, 2017, using self-reported questionnaires and analyzed with multiple regression using SPSS version 22.0. Results: Clinical experience (${\beta}=.38$, p<.001), institutional support (${\beta}=.33$, p<.001), and relation-oriented culture (${\beta}=.24$, p<.001) affected intent to stay at work among nurses. These variables accounted for 34.8% of the variance in intent to stay at work among nurses. Conclusion: This study confirms the effects of the work environment and organizational culture on nurses' intent to stay at work. Efforts for improving the work environment and organizational culture need for retaining nurses in a hospital. We suggest further research to identify the other factors associated with intent to stay at work among nurses.