• Title/Summary/Keyword: Integrated network

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A Study on the Marketing Performance Using Social Media -Comparison between Portal Advertisement, Blog, and SNS Channel Characteristics and Performance- (소셜미디어 마케팅 성과에 관한 연구 -포탈 광고, 블로그, SNS 채널의 특징과 성과 비교를 중심으로-)

  • Chang, Yun-Hee
    • Journal of Digital Convergence
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    • v.10 no.8
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    • pp.119-133
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    • 2012
  • Recent rise of social media channel is changing social and economic paradigm and is being used as an effective communication in marketing. The following research analyzes the most employed social marketing tools such as portal advertisement, blogs, and SNS channels to effectively execute social media marketing from performance indicator and ICSI perspective, analyzes each channel's characteristics and results based on Korea distribution companies' case studies and suggests a framework to effectively use each channel. Portal site advertisements are the most effective channel to draw customers with new information and are thus linked to profit by corporations with excessive budget and workforce. Blogs target a specific range of customers providing quality information and knowledge thus improving a corporation's and its product's trustworthiness, spread the word by allowing customers to scrap the information, form social groups and synthesize ideas, events, new contents and social involvement with loyal customers. SNS channels allow customers to get involved in real time information and events, grow through network by the power of customers, react immediately to customers' needs, and execute real-time market and customer reports. Though national corporations currently rely heavily on portal site advertisements, insightful marketing professionals are showing financial results with blog and SNS. In the future, based on a precise understanding of each channel's benefits and expected results, and with a focus on flexibility, timeliness and integrated use of each channel, a portfolio of dynamic marketing as a maximizing strategy could be synthesized.

Design and Implementation of a Power-Saving Management System using Intelligent Scheduler based on RFID/USN Technology (RFID/USN 기술 기반의 지능형 스케줄러를 이용한 절전관리 시스템 설계 및 구현)

  • Jeong, Kyu-Seuck;Choi, Sung-Chul;Jeong, Woo-Jeong;Kim, Tae-Ho;Kim, Jong-Heon;Seo, Dong-Min;Park, Yong-Hun;Yoo, Jae-Soo
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.64-76
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    • 2009
  • Recently, the ubiquitous environment and the practical technology associated with it become more popular topic along with the rapid development of wireless technologies. The necessity of the automated system based on the ubiquitous environment has been increasing when the concept of the ubiquitous is integrated into the fields of existing IT. Also, the necessity of formulating a power-saving plan on large buildings and public institutions is gathering strength because of a raise in exchange rates and high oil prices. In this paper, to efficiently manage the power consumption of the electronic machine such as electric lights, electric heaters, and air conditioners in a building, power-saving manage- ment system using RFID/USN technologies is proposed. Proposed system controls the electric machine and monitor it's condition by RFID and collects the real time information about the surrounding and the power consumption of the electric machine by USN. Especially, proposed system analyzes the real time information and supports the intelligent scheduler with the best power-saving. Finally, this paper shows the difference between proposed system and existing system and establishes thereality of our system through experiments in variety environments.

Strategic Considerations for Development of Gunsan(Saemangum) Port in terms of China (중국효과에 따른 새만금항만의 전략적 발전가능성 모색)

  • Yeo, Gi-Tae;Seo, Su-Wan
    • Journal of Korea Port Economic Association
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    • v.24 no.4
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    • pp.139-152
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    • 2008
  • China's rapid growth of economy and developing logistics facilities such as sea and air ports can give the good effects to increase the trade and logistics cargo volumes within Pan Yellow Sea Economic Bloc which consists of Korea, China, Japan and Russia. These phenomenon also stimulate the development of the West Coastal Integrated Belt in South Korea. In the past 20th century, South Korea's advanced and developed areas were located on the Kyeong-Bu Axis, the straight line of Seoul and Busan. However, due to the china's effect, this axis is moving into the West Coast area between Incheon (Seoul) and Mokpo, which is closely located to China. In this aspect, sea ports located in West Coast of Korea have shown the steep increase in container and non-container cargo volumes. With regard to the changing environments in sea ports, this paper's aim is to investigate the developing potential of Gunsan (Saemangum) area located on mid of West Coast. As results, targeted area have shown the potential in terms of port network, supply chain management and transferring location for container cargoes. Moreover, for implementing the suitable roles, construction of New Saemangun port, closely located in Gunsan port, is needed to overcome the limitations of Gunsan port.

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A Study on the Characteristics of Waste Heat from the Industrial Complexes for Residential and Commercial Sectors (가정.상업부문 이용을 위한 산업체 폐열특성 연구)

  • 최영찬;박태준;홍재창;조선영
    • Journal of Energy Engineering
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    • v.8 no.2
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    • pp.242-247
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    • 1999
  • The characteristics of waste heat effluents from 11 industrial complexes of 7 areas were analyzed to investigate the possibility of waste heat recovery of huge amount of waste heat producing from various industrial complexes. This study presents a part of the research work for the industrial waste heat for development of energy integrated network system in broad city area, which will utilize industrial waste heat for residential and commercial areas, where they are located at some distances from the complexes. The amount of waste heat from the investigated complexes was detected as 148,913 TOE/year. However, It was analyzed 83% of the waste heat was analyzed the temperature range from 0$^{\circ}C$ to 200$^{\circ}C$. Also, it was evaluated that 82% of waste heat was exhausted by flue gases. Especially, the characteristics of waste heat for the areas where most heat concentrated, such as Tae-gu industrial complex, Ul-san petrochemitry complex, Yio-chun petrochemistry complex, and Chun-ju industrial complex were investigated more precisely. Total amount of waste heat discharged from these four areas were analyzed 114,402 TOE/year, which was occupied as 77% of the total waste heat for the studied areas, and 87% of the waste heat from the industries was exhausted by flue gaseous phase and temperature range was from 0$^{\circ}C$ to 200$^{\circ}C$ 18.1 million TOE/year waste heat was released from the fossil fuel power plants, however 95% of waste heat was analyzed as cooling water from surface condensers at power plants. The temperature range was measured from 27$^{\circ}C$ to 34$^{\circ}C$, which are unable to utilize due to its low temperature. Otherwise, 5% (894,800 TOE/year) waste heat released from power plants were observed as flue gas, which temperature ranged from 90$^{\circ}C$ to 170$^{\circ}C$.

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GIS-based Data-driven Geological Data Integration using Fuzzy Logic: Theory and Application (퍼지 이론을 이용한 GIS기반 자료유도형 지질자료 통합의 이론과 응용)

  • ;;Chang-Jo F. Chung
    • Economic and Environmental Geology
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    • v.36 no.3
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    • pp.243-255
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    • 2003
  • The mathematical models for GIS-based spatial data integration have been developed for geological applications such as mineral potential mapping or landslide susceptibility analysis. Among various models, the effectiveness of fuzzy logic based integration of multiple sets of geological data is investigated and discussed. Unlike a traditional target-driven fuzzy integration approach, we propose a data-driven approach that is derived from statistical relationships between the integration target and related spatial geological data. The proposed approach consists of four analytical steps; data representation, fuzzy combination, defuzzification and validation. For data representation, the fuzzy membership functions based on the likelihood ratio functions are proposed. To integrate them, the fuzzy inference network is designed that can combine a variety of different fuzzy operators. Defuzzification is carried out to effectively visualize the relative possibility levels from the integrated results. Finally, a validation approach based on the spatial partitioning of integration targets is proposed to quantitatively compare various fuzzy integration maps and obtain a meaningful interpretation with respect to future events. The effectiveness and some suggestions of the schemes proposed here are illustrated by describing a case study for landslide susceptibility analysis. The case study demonstrates that the proposed schemes can effectively identify areas that are susceptible to landslides and ${\gamma}$ operator shows the better prediction power than the results using max and min operators from the validation procedure.

An Overview of the Herbal Remedies and other Non-conventional Therapies for 2009 Novel Influenza A(H1N1) (2009년 유행 신종인플루엔자 A(H1N1)의 한약 및 기타 비전형적 치료에 대한 고찰)

  • Sun, Seung-Ho;Jang, In-Soo;Baik, You-Sang;Bae, Sun-Jae;Han, Chang-Ho
    • The Journal of Internal Korean Medicine
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    • v.30 no.3
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    • pp.558-570
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    • 2009
  • Background : Since March 2009, when the first patient of novel influenza A (H1N1) was reported, many deaths have occurred in North and Central America. The start of the 2009 influenza pandemic was declared by WHO Director-General Dr. Margaret Chan on 11 June 2009, and the level of influenza pandemic alert raised from phase 5 to phase 6. There was no vaccine yet developed, and many experts worried that the novel H1N1 virus could kill as many or more as did the influenza pandemic in 1918-1919. Objective : To evaluate the possibility of treatment for 2009 novel influenza A (H1N1) using herbal remedies and other non-conventional therapies. Methods : We researched the clinical studies for novel H1N1 influenza virus-related herbal medicine or non-conventional medicine treatment using internet search engines including PubMed and CNKI. In addition, we reviewed many reports and clinical practice guidelines (CPG) for influenza A (H1N1). Results : Two case series were selected after reviewing 701 papers, and two CPG published by the Chinese government and Jilin province identified. They reported that the clinical symptoms were no more significant than seasonal influenza, and the condition of patients more than 45 years old was milder than those less than 45 years old. There are no patients with gastric problems, and oseltamivir has been used at the same time in all patients. Conclusion : The efficacy and effectiveness of herbal medicine and other non-conventional treatments for the novel influenza A (H1N1) is questionable, and more studies are needed to draw a firm conclusion. However, in the severe acute respiratory syndrome (SARS) experience in 2002/2003, it was demonstrated that herbal medicine can relieve all symptoms of SARS patients, promote absorption of lung inflammation, improve the degree of blood oxygen saturation, regulate immunological functions, reduce the required dosage of glucocorticoid and other medicines, and reduce case fatality rate. In light of the current situation that there is no vaccine or conventional treatment yet available, the study of herbal medicine and other non-conventional therapies are also necessary for appropriate evaluation.

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Collaboration and Node Migration Method of Multi-Agent Using Metadata of Naming-Agent (네이밍 에이전트의 메타데이터를 이용한 멀티 에이전트의 협력 및 노드 이주 기법)

  • Kim, Kwang-Jong;Lee, Yon-Sik
    • The KIPS Transactions:PartD
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    • v.11D no.1
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    • pp.105-114
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    • 2004
  • In this paper, we propose a collaboration method of diverse agents each others in multi-agent model and describe a node migration algorithm of Mobile-Agent (MA) using by the metadata of Naming-Agent (NA). Collaboration work of multi-agent assures stability of agent system and provides reliability of information retrieval on the distributed environment. NA, an important part of multi-agent, identifies each agents and series the unique name of each agents, and each agent references the specified object using by its name. Also, NA integrates and manages naming service by agents classification such as Client-Push-Agent (CPA), Server-Push-Agent (SPA), and System-Monitoring-Agent (SMA) based on its characteristic. And, NA provides the location list of mobile nodes to specified MA. Therefore, when MA does move through the nodes, it is needed to improve the efficiency of node migration by specified priority according to hit_count, hit_ratio, node processing and network traffic time. Therefore, in this paper, for the integrated naming service, we design Naming Agent and show the structure of metadata which constructed with fields such as hit_count, hit_ratio, total_count of documents, and so on. And, this paper presents the flow of creation and updating of metadata and the method of node migration with hit_count through the collaboration of multi-agent.

Accessibility to Public Service Facilities in Rural Area by Public Transportation System (농촌지역의 대중교통을 이용한 공공서비스시설 접근성 분석)

  • Jeon, Jeongbae;Kim, Solhee;Suh, Kyo;Park, Meejeong;Choi, Jinah;Yoon, Seongsoo
    • Journal of Korean Society of Rural Planning
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    • v.22 no.4
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    • pp.1-11
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    • 2016
  • Public transportation is public service that is contributed to the convenience of the public. However, opportunity for public services in rural areas is weaker than the chance in urban areas. The purpose of this study is to evaluate accessibility of various public facilities using public transportation. To evaluate the accessibility, we calculate the various time from community center to the nearest bus stop, walking time, riding time in bus, and waiting time for transfer. The results of this study ares as follows; (1) Villages occupy 19.8% in rural areas that walking time from community center to the nearest bus stop takes over 10 minutes in integrated Chungju-si; (2) The average speed is 21.9 km/hr estimated to departure and arrival time of bus route; (3) The accessibility time from community center using the average bus speed takes 15.43 minutes to public facilities, 35.15 minutes to emergency center, 8.70 minutes to medical center, 9.70 minutes to elementary school, 16.26 minutes to middle school, and 22.61 minutes high school; (4) The transfer time of public transportation takes 13.46, 21.96, 10.48, 7.78, 11.11, 16.10 minutes to public facilities, emergency center, medical center, elementary school, middle school, and high school, respectively; (4) Traffic accessibility using bus vehicles in the East and South Chungju-si is lower than areas in the West and North Chungju-si. Some villages surrounding public offices (eup-myeon office) which have a high density of population, indicate a high traffic accessibility.

Two-phases Hybrid Approaches and Partitioning Strategy to Solve Dynamic Commercial Fleet Management Problem Using Real-time Information (실시간 정보기반 동적 화물차량 운용문제의 2단계 하이브리드 해법과 Partitioning Strategy)

  • Kim, Yong-Jin
    • Journal of Korean Society of Transportation
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    • v.22 no.2 s.73
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    • pp.145-154
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    • 2004
  • The growing demand for customer-responsive, made-to-order manufacturing is stimulating the need for improved dynamic decision-making processes in commercial fleet operations. Moreover, the rapid growth of electronic commerce through the internet is also requiring advanced and precise real-time operation of vehicle fleets. Accompanying these demand side developments/pressures, the growing availability of technologies such as AVL(Automatic Vehicle Location) systems and continuous two-way communication devices is driving developments on the supply side. These technologies enable the dispatcher to identify the current location of trucks and to communicate with drivers in real time affording the carrier fleet dispatcher the opportunity to dynamically respond to changes in demand, driver and vehicle availability, as well as traffic network conditions. This research investigates key aspects of real time dynamic routing and scheduling problems in fleet operation particularly in a truckload pickup-and-delivery problem under various settings, in which information of stochastic demands is revealed on a continuous basis, i.e., as the scheduled routes are executed. The most promising solution strategies for dealing with this real-time problem are analyzed and integrated. Furthermore, this research develops. analyzes, and implements hybrid algorithms for solving them, which combine fast local heuristic approach with an optimization-based approach. In addition, various partitioning algorithms being able to deal with large fleet of vehicles are developed based on 'divided & conquer' technique. Simulation experiments are developed and conducted to evaluate the performance of these algorithms.

A Study on Stochastic Wave Propagation Model to Generate Various Uninterrupted Traffic Flows (다양한 연속 교통류 구현을 위한 확률파장전파모형의 개발)

  • Chang, Hyun-Ho;Baek, Seung-Kirl;Park, Jae-Beom
    • Journal of Korean Society of Transportation
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    • v.22 no.4 s.75
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    • pp.147-158
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    • 2004
  • A class of SWP(Stochastic Wane Propagation) models microscopically mimics individual vehicles' stochastic behavior and traffic jam propagation with simplified car-following models based on CA(Cellular Automata) theory and macroscopically captures dynamic traffic flow relationships based on statistical physics. SWP model, a program-oriented model using both discrete time-space and integer data structure, can simulate a huge road network with high-speed computing time. However, the model has shortcomings to both the capturing of low speed within a jam microscopically and that of the density and back propagation speed of traffic congestion macroscopically because of the generation of spontaneous jam through unrealistic collision avoidance. In this paper, two additional rules are integrated into the NaSch model. The one is SMR(Stopping Maneuver Rule) to mimic vehicles' stopping process more realistically in the tail of traffic jams. the other is LAR(Low Acceleration Rule) for the explanation of low speed characteristics within traffic jams. Therefore, the CA car-following model with the two rules prevents the lockup condition within a heavily traffic density capturing both the stopping maneuver behavior in the tail of traffic jam and the low acceleration behavior within jam microscopically, and generates more various macroscopic traffic flow mechanism than NaSch model's with the explanation of propagation speed and density of traffic jam.