• Journal of Preventive Medicine and Public Health
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• 제20권1호
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• pp.165-203
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• 1987

This project was a service-cum-research effort with a quasi-experimental study design to examine the health benefits of an integrated Family Planning (FP)/Maternal & Child health (MCH) Service approach that provides crucial factors missing in the present on-going programs. The specific objectives were: 1) To test the effectiveness of trained nurse/midwives (MW) assigned as change agents in the Health Sub-Center (HSC) to bring about the changes in the eight FP/MCH indicators, namely; (i)FP/MCH contacts between field workers and their clients (ii) the use of effective FP methods, (iii) the inter-birth interval and/or open interval, (iv) prenatal care by medically qualified personnel, (v) medically supervised deliveries, (vi) the rate of induced abortion, (vii) maternal and infant morbidity, and (viii) preinatal & infant mortality. 2) To measure the integrative linkage (contacts) between MW & HSC workers and between HSC and clients. 3) To examine the organizational or administrative factors influencing integrative linkage between health workers. Study design; The above objectives called for quasi-experimental design setting up a study and control area with and without a midwife. An active intervention program (FP/MCH minimum 'package' program) was conducted for a 2 year period from June 1982-July 1984 in Seosan County and 'before and after' surveys were conducted to measure the change. Service input; This study was undertaken by the Soonchunhyang University in collaboration with WHO. After a baseline survery in 1981, trained nurses/midwives were introduced into two health sub-centers in a rural setting (Seosan county) for a 2 year period from 1982 to 1984. A major service input was the establishment of midwifery services in the existing health delivery system with emphasis on nurse/midwife's role as the link between health workers (nurse aids) and village health workers, and the referral of risk patients to the private physician (OBGY specialist). An evaluation survey was made in August 1984 to assess the effectiveness of this alternative integrated approach in the study areas in comparison with the control area which had normal government services. Method of evaluation; a. In this study, the primary objective was first to examine to what extent the FP/MCH package program brought about changes in the pre-determined eight indicators (outcome and impact measures) and the following relationship was first analyzed; b. Nevertheless, this project did not automatically accept the assumption that if two or more activities were integrated, the results would automatically be better than a non-integrated or categorical program. There is a need to assess the 'integration process' itself within the package program. The process of integration was measured in terms of interactive linkages, or the quantity & quality of contacts between workers & clients and among workers. Intergrative linkages were hypothesized to be influenced by organizational factors at the HSC clinic level including HSC goals, sltrurture, authority, leadership style, resources, and personal characteristics of HSC staff. The extent or degree of integration, as measured by the intensity of integrative linkages, was in turn presumed to influence programme performance. Thus as indicated diagrammatically below, organizational factors constituted the independent variables, integration as the intervening variable and programme performance with respect to family planning and health services as the dependent variable: Concerning organizational factors, however, due to the limited number of HSCs (2 in the study area and 3 in the control area), they were studied by participatory observation of an anthropologist who was independent of the project. In this observation, we examined whether the assumed integration process actually occurred or not. If not, what were the constraints in producing an effective integration process. Summary of Findings; A) Program effects and impact 1. Effects on FP use: During this 2 year action period, FP acceptance increased from 58% in 1981 to 78% in 1984 in both the study and control areas. This increase in both areas was mainly due to the new family planning campaign driven by the Government for the same study period. Therefore, there was no increment of FP acceptance rate due to additional input of MW to the on-going FP program. But in the study area, quality aspects of FP were somewhat improved, having a better continuation rate of IUDs & pills and more use of effective Contraceptive methods in comparison with the control area. 2. Effects of use of MCH services: Between the study and control areas, however, there was a significant difference in maternal and child health care. For example, the coverage of prenatal care was increased from 53% for 1981 birth cohort to 75% for 1984 birth cohort in the study area. In the control area, the same increased from 41% (1981) to 65% (1984). It is noteworthy that almost two thirds of the recent birth cohort received prenatal care even in the control area, indicating that there is a growing demand of MCH care as the size of family norm becomes smaller 3. There has been a substantive increase in delivery care by medical professions in the study area, with an annual increase rate of 10% due to midwives input in the study areas. The project had about two times greater effect on postnatal care (68% vs. 33%) at delivery care(45.2% vs. 26.1%). 4. The study area had better reproductive efficiency (wanted pregancies with FP practice & healthy live births survived by one year old) than the control area, especially among women under 30 (14.1% vs. 9.6%). The proportion of women who preferred the 1st trimester for their first prenatal care rose significantly in the study area as compared to the control area (24% vs 13%). B) Effects on Interactive Linkage 1. This project made a contribution in making several useful steps in the direction of service integration, namely; i) The health workers have become familiar with procedures on how to work together with each other (especially with a midwife) in carrying out their work in FP/MCH and, ii) The health workers have gotten a feeling of the usefulness of family health records (statistical integration) in identifying targets in their own work and their usefulness in caring for family health. 2. On the other hand, because of a lack of required organizational factors, complete linkage was not obtained as the project intended. i) In regards to the government health worker's activities in terms of home visiting there was not much difference between the study & control areas though the MW did more home visiting than Government health workers. ii) In assessing the service performance of MW & health workers, the midwives balanced their workload between 40% FP, 40% MCH & 20% other activities (mainly immunization). However, $85{\sim}90%$ of the services provided by the health workers were other than FP/MCH, mainly for immunizations such as the encephalitis campaign. In the control area, a similar pattern was observed. Over 75% of their service was other than FP/MCH. Therefore, the pattern shows the health workers are a long way from becoming multipurpose workers even though the government is pushing in this direction. 3. Villagers were much more likely to visit the health sub-center clinic in the study area than in the control area (58% vs.31%) and for more combined care (45% vs.23%). C) Organization factors (admistrative integrative issues) 1. When MW (new workers with higher qualification) were introduced to HSC, it was noted that there were conflicts between the existing HSC workers (Nurse aids with less qualification than MW) and the MW for the beginning period of the project. The cause of the conflict was studied by an anthropologist and it was pointed out that these functional integration problems stemmed from the structural inadequacies of the health subcenter organization as indicated below; i) There is still no general consensus about the objectives and goals of the project between the project staff and the existing health workers. ii) There is no formal linkage between the responsibility of each member's job in the health sub-center. iii) There is still little chance for midwives to play a catalytic role or to establish communicative networks between workers in order to link various knowledge and skills to provide better FP/MCH services in the health sub-center. 2. Based on the above findings the project recommended to the County Chief (who has power to control the administrative staff and the technical staff in his county) the following ; i) In order to solve the conflicts between the individual roles and functions in performing health care activities, there must be goals agreed upon by both. ii) The health sub·center must function as an autonomous organization to undertake the integration health project. In order to do that, it is necessary to support administrative considerations, and to establish a communication system for supervision and to control of the health sub-centers. iii) The administrative organization, tentatively, must be organized to bind the health worker's midwive's and director's jobs by an organic relationship in order to achieve the integrative system under the leadership of health sub-center director. After submitting this observation report, there has been better understanding from frequent meetings & communication between HW/MW in FP/MCH work as the program developed. Lessons learned from the Seosan Project (on issues of FP/MCH integration in Korea); 1) A majority or about 80% of the couples are now practicing FP. As indicated by the study, there is a growing demand from clients for the health system to provide more MCH services than FP in order to maintain the achieved small size of family through FP practice. It is fortunate to see that the government is now formulating a MCH policy for the year 2,000 and revising MCH laws and regulations to emphasize more MCH care for achieving a small size family through family planning practice. 2) Goal consensus in FP/MCH shouBd be made among the health workers It administrators, especially to emphasize the need of care of 'wanted' child. But there is a long way to go to realize the 'real' integration of FP into MCH in Korea, unless there is a structural integration FP/MCH because a categorical FP is still first priority to reduce the rate of population growth for economic reasons but not yet for health/welfare reasons in practice. 3) There should be more financial allocation: (i) a midwife should be made available to help to promote the MCH program and coordinate services, (in) there should be a health sub·center director who can provide leadership training for managing the integrated program. There is a need for 'organizational support', if the decision of integration is made to obtain benefit from both FP & MCH. In other words, costs should be paid equally to both FP/MCH. The integration slogan itself, without the commitment of paying such costs, is powerless to advocate it. 4) Need of management training for middle level health personnel is more acute as the Government has already constructed 90 MCH centers attached to the County Health Center but without adequate manpower, facilities, and guidelines for integrating the work of both FP and MCH. 5) The local government still considers these MCH centers only as delivery centers to take care only of those visiting maternity cases. The MCH center should be a center for the managment of all pregnancies occurring in the community and the promotion of FP with a systematic and effective linkage of resources available in the county such as i.e. Village Health Worker, Community Health Practitioner, Health Sub-center Physicians & Health workers, Doctors and Midwives in MCH center, OBGY Specialists in clinics & hospitals as practiced by the Seosan project at primary health care level.

• 한국의료질향상학회지
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• 제4권1호
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• pp.50-63
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• 1997

Background : A pressure sore was defined as any skin lesion caused by unrelieved pressure and resulting in damage to underlying tissue. The health care institutions in the United States were reported the incident rate of pressure sores ranging from 6 to 14 %. Intensive Care Unit needed highest quality of care has been found over 40% incidence rate of pressure sore. Also, Annual expenditures for the care of pressure sores in patients in the United States have been estimated to be $7.5 billion; furthermore, 50 percent more nursing time is required to care for patients with pressure sore in comparison to the time needed to implement preventive measures against pressure sore formation. However, In Korea, there were little reliable reports, or researches, about incidence rates of pressure sore in health care institution including intensive care unit and about the integrated approach like CQI action team for risk assessment, prevention and treatment of pressure ulcers. Therefore, this study was to develop pressure sore risk assessment tool and the protocol for prevention of pressure sore formation through CQI action team activities, to monitor incident rate of pressure sore and the length of sore formation for patients at high risk, and to approximately estimate nursing time for sore dressing during research period as the effect of CQI action team. Method : CQI action team in intensive care unit, launched since early 1996, reviewed the literature for the standardized risk assessment tool, developed the pressure sore assessment tool based on the Braden Scale, tested its validity, compared on statistics including incidence rate of pressure sore for patients at high risk. Throughout these activities, CQI action team was developed the protocol, called as St. Marys hospital Intensive Care Unit Pressure Sore Protocol, shifted the emphasis from wound treatment to wound prevention. After applied the protocol to patients at high risk, the incident rate and the period of prevention against pressure development were tested with those for patients who received care before implementation of protocol by Chi-square and Kaplan-Meier Method of Survival Analysis. Result : The CQI action team found that these was significant difference of in incidence rate of pressure sores between patients at high risk (control group) who received care before implementation of protocol and those (experimental group) who received it after implementation of protocol (p<.05). 25% possibility of pressure sore formation was shown for the patients with 6th hospital day in ICU in control group. In experimental group, the patients with 10th hospital day had 10% possibility of pressure sore. Therefore, there was significant difference(p<.05) in survival rate between two groups. Also, nursing time for dressing on pressure sore in experimental group was decreased as much as 50% of it in control group. Conclusion : The collaborative team effort led to reduced incidence, increased the length of prevention against pressure sore, and declined nursing care times for sore dressing. However, there have had several suggestions for future study. The preventive care system for pressure sore should be applied to patients at moderate, or low risk throughout continuous CQI team activities based on Bed Sore Indicator Fact Sheet. Hospital-wide supports, such as incentives, would be offered to participants for keeping strong commitment to CQI team. Also, Quality Information System monitoring incidents and estimating cost of poor quality, like workload (full time equivalence) or financial loss, regularly in a hospital has to be developed first for supporting CQI team activities as well as empowering hospital-wide QI implementation. Being several limitations, this study would be one of the report cards for the CQI team activities in intensive care unit of an acute hospital and a trial of quality improvement of health care in Korea.

• 정보처리학회논문지A
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• 제11A권7호
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• pp.555-562
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• 2004

뇌의 하부 구조인 해마의 전역적 부피 감소와 국부적 형상 변화는 정신의학적 질환에 깊게 관련되어 있다. 해마 구조에 관한 형상 분석 연구는 크게 해마 형상 표현 모델을 구축하고, 이러한 형상 표현으로부터 형상 유사성을 계산하는 과정으로 구성된다. 본 논문에서는 메쉬, 복셀, 골격 데이터를 포함하는 복합적인 옥트리 기반의 형상 표현을 이용하여 해마의 형상을 분석하기 위한 새로운 방법을 제시한다. 우선 해마에 관한 MRI 데이터를 입력으로 받아, 마칭큐브 알고리즘을 사용하여 다해상도 메쉬 모델을 구축한다. 이렇게 구성된 다각형 모델은 깊이맵 기반의 복셀화 방법을 이용하여 중간 단계의 이진 복셀 데이터로 변환된다. 그리고 변환된 복셀 데이터로부터 슬라이스 기반의 골격화 방법에 의하여 해마의 3차원 골격을 추출한다. 그런 후에 옥트리 기반의 다해상도 형상 표현을 얻기위해 해마의 메쉬, 복셀, 골격 데이터를 계층적으로 공간 분할하여 저장하고, 광선 추적 기반의 메쉬 샘플링 방법을 적용하여 샘플 메쉬 데이터를 추출한다. 최종적으로, 형상간 유사성 측정을 위하여 추출된 골격으로부터 방사되는 광선들과 충돌되는 각 샘플 메쉬 쌍에 대하여 $L_2$과 하우스도르프 거리를 계산하고 인터랙티브한 국부적 형상 분석을 지원하기 위하여 마우스 피킹 인터페이스를 채택한다. 이것은 형상의 국부적 변화에 대하여 다양한 해상도에 기반한 형상 분석을 가능하게 한다. 본 논문에서는 실험을 통하여, 제시한 형상 분석 방법이 회전과 스케일 등의 변환에 강인하고, 특히 형상의 국부적 변화 정도를 정확도를 유지하면서 빠르게 평가하는데에 효과적임을 확인하였다. 경로의 수신 신호가 완전 동기 된 수신 신호임을 확인하였다.omonas aeruginosa PA01과 $82\%$로 가장 높은 유사성을 보였고 Pseudomonas arvilla C-1와는 $71\%,$ Pseudomonas putida KT2440과는 $59\%,$ 그리고 Pseudomonas sp. CA10과는 $53\%$의 상동성이 각각 존재하는 것으로 확인하였다.)을 가지고 있음이 확인되었다. 사람에 직접적인 유해성을 가지고 있는 지 확인하기 위해 사람 방광 유래의 T-24세포와 장내 표피 유래의 Caco-2세포에 대한 부착능을 시험하였을 때, 16균주$(42.1\%)$가 T-24방광 세포에, 그리고 17균주$(44.7\%)$가 Caco-2장세포에 대해 강한 부착능을 나타내었다. 특히 11균주$(28.9\%)$는 두 세포 모두에 강한 부착능을 가지고 있었다. Filter mating method를 수행하여 이들 균주들의 독소 생산 유전자와 항생제 내성 유전자가 사람에서 분리된 균주로 전달되는 것을 확인할 수 있었다. 본 실험의 결과는 설사 중상을 나타내는 돼지로부터 분리된 용혈성 E. coli의 독성과 세포 부착능력, 그리고 항생제 내성간의 상호 연관성을 보여주지 않았으나 동물 분리 세균의 항생제 내성과 독소 생산 능력이 유전자 전달을 통해서 뿐만 아니라 세균의 직접 접촉에 의해서도 인체로 전달될 수 있는 것을 보여주는 것이다.다. 본 연구를 토대로 장시간의 체외순환에서는 신장기능을 대표하는 수치들에도

• Asia pacific journal of information systems
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• 제19권3호
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• pp.99-124
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• 2009

Many firms in Korea have adopted and used advanced information technology in an effort to boost efficiency. The process of adapting to the new technology, at the same time, can vary from one firm to another. As such, this research focuses on several relevant factors, especially the roles of social interaction as a key variable that influences the technology adaptation process and the outcomes. Thus far, how a firm goes through the adaptation process to the new technology has not been yet fully explored. Previous studies on changes undergone by a firm or an organization due to information technology have been pursued from various theoretical points of views, evolved from technological and institutional views to an integrated social technology views. The technology adaptation process has been understood to be something that evolves over time and has been regarded as cycles between misalignments and alignments, gradually approaching the stable aligned state. The adaptation process of the new technology was defined as "appropriation" process according to Poole and DeSanctis (1994). They suggested that this process is not automatically determined by the technology design itself. Rather, people actively select how technology structures should be used; accordingly, adoption practices vary. But concepts of the appropriation process in these studies are not accurate while suggested propositions are not clear enough to apply in practice. Furthermore, these studies do not substantially suggest which factors are changed during the appropriation process and what should be done to bring about effective outcomes. Therefore, research objectives of this study lie in finding causes for the difference in ways in which advanced information technology has been used and adopted among organizations. The study also aims to explore how a firm's interaction with social as well as technological factors affects differently in resulting organizational changes. Detail objectives of this study are as follows. First, this paper primarily focuses on the appropriation process of advanced information technology in the long run, and we look into reasons for the diverse types of the usage. Second, this study is to categorize each phases in the appropriation process and make clear what changes occur and how they are evolved during each phase. Third, this study is to suggest the guidelines to determine which strategies are needed in an individual, group and organizational level. For this, a substantially grounded theory that can be applied to organizational practice has been developed from a longitudinal comparative case study. For these objectives, the technology appropriation process was explored based on Structuration Theory by Giddens (1984), Orlikoski and Robey (1991) and Adaptive Structuration Theory by Poole and DeSanctis (1994), which are examples of social technology views on organizational change by technology. Data have been obtained from interviews, observations of medical treatment task, and questionnaires administered to group members who use the technology. Data coding was executed in three steps following the grounded theory approach. First of all, concepts and categories were developed from interviews and observation data in open coding. Next, in axial coding, we related categories to subcategorize along the lines of their properties and dimensions through the paradigm model. Finally, the grounded theory about the appropriation process was developed through the conditional/consequential matrix in selective coding. In this study eight hypotheses about the adaptation process have been clearly articulated. Also, we found that the appropriation process involves through three phases, namely, "direct appropriation," "cooperate with related structures," and "interpret and make judgments." The higher phases of appropriation move, the more users represent various types of instrumental use and attitude. Moreover, the previous structures like "knowledge and experience," "belief that other members know and accept the use of technology," "horizontal communication," and "embodiment of opinion collection process" are evolved to higher degrees in their dimensions of property. Furthermore, users continuously create new spirits and structures, while removing some of the previous ones at the same time. Thus, from longitudinal view, faithful and unfaithful appropriation methods appear recursively, but gradually faithful appropriation takes over the other. In other words, the concept of spirits and structures has been changed in the adaptation process over time for the purpose of alignment between the task and other structures. These findings call for a revised or extended model of structural adaptation in IS (Information Systems) literature now that the vague adaptation process in previous studies has been clarified through the in-depth qualitative study, identifying each phrase with accuracy. In addition, based on these results some guidelines can be set up to help determine which strategies are needed in an individual, group, and organizational level for the purpose of effective technology appropriation. In practice, managers can focus on the changes of spirits and elevation of the structural dimension to achieve effective technology use.

• 가정∙방문간호학회지
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• 제10권1호
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• pp.58-72
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• 2003

The purpose of this study was to describe the perceived burden of the terminally III patients's caregiver and to analyze relationship between the perceived burden and the various demographics, illness characteristics, family relationships, and economic factor of the family & patients. The sample of 132 caregivers who care for the terminally III patients Kyung-Gi province, Seoul, Korea. The period of this study was from August to September, 2002. The perceived burden of the family caregiver was measured by the burden scale(20 items, 4 point scale) developed by Montgomery et al. (1985). The Data was analyzed using SAS-program by t-test and ANOVA. The results were as follows; 1. The mean of the family caregiver's burden score was 3.02. The score showed that caregivers perceive severe the level of burden. The hight items of the family caregiver's burden were' I feel it is painful to watch patient's diseases'(3.77). 'I feel afraid for what the future holds for my patients'(3.66), 'I feel it reduced to amount of privacy time'(3.64). 2. The caregiver's burden was significantly related to patient's gender(F=3.17, p= 0.0020), patient's job(F=2.49, p=0.0476), caregiver's age(F=4.29, p=0.0030), and caregiver's job(F=2.49, p=0.0476). 3. The caregiver's burden according to illness characteristics showed no significant difference. 4. The caregiver's burden was significantly associated with patient's family relationship (F=4.05, p=0.0041), patient's care mean period in a day(F=47.18,

• 한국과학교육학회지
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• 제31권1호
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• pp.78-98
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• 2011

이 연구의 목적은 자료해석에 영향을 미치는 학습자 요인으로 인지양식에 주목하고 학습자의 인지양식에 따른 자료해석의 특성을 알아보고자 하는 것이다. 연구대상으로 통합탐구가 가능한 형식적 조작기에 접어드는 초등학교 6학년을 선택하였으며 인지양식 검사를 통해 전체적 인지양식과 분석적 인지양식으로 집단을 분류한 후 과학적 자료해석 과제를 투입하여 이들의 자료해석 활동을 촬영하고, 사후 면담을 실시하여 프로토콜을 생성하였으며, 피험자들이 작성한 자료해석 활동지도 분석에 사용하였다. 연구에 따른 결과를 보면, 첫째, 자료해석에서 학습자들은 자료해석의 초기 상태에서 중간 상태를 거쳐 목표 상태에 이르는 동안 다양한 조작자를 활용한다. 본 연구를 통해서는 자료 확인, 변인 인식, 불확실한 자료의 처리, 수학적 조작, 표지의 사용, 사전지식의 이용, 관계 분석, 패턴 분석, 예상이 분석되었다. 인지 양식에 따라 자료해석의 초기 상태에서 자료를 확인하는 양상에 차이가 있다. 둘째, 초등학생의 인지양식에 따라 자료해석의 방향성과 선호하는 자료의 형태가 특징적으로 나타났다. 전체적 인지양식의 학습자는 일반적인 원리나 과학적 문제에 대한 답을 도출한 후 자료를 통해 세부적인 정보를 분석하는 하향식 접근과 연역적 기술의 특성을 보이며, 분석적 인지양식의 학습자들은 자료의 전체적인 양상에 집중하기보다 제시된 자료의 연속적인 세부 항목과 절차에 따라 정보를 일차적으로 분석하여 기술해 나가는 일차적이고 연대기적 구조를 가진다. 또한 이러한 방식으로 분석해 낸 세부 정보를 바탕으로 귀납적인 방법으로 과학적 문제에 대한 답을 얻는 상향식 접근 방법을 주로 사용한다. 따라서 다양한 교수학습 상황에서 효과적인 학습을 위해서는 학습자들의 인지양식에 대한 이해를 바탕으로 이를 효과적으로 지원하는 교수 설계 전략을 고안하기 위해 노력해야 할 필요가 있다.

• 대한교통학회:학술대회논문집
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• 대한교통학회 1995년도 제28회 학술발표회
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• pp.45-73
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• 1995

토지이용규모와 교통수요의 크기, 그에 따른 혼잡정도를 이들간의 동적상호작용 올 시률레이션화하여 동시에 산출할 수 있는 시스템다이나믹스(System Dynamics)모델 이 제시된다. 이 모렐은 토지이용과 교통에 관계되는 물리적, 사회경제적, 정책적 변수들 간의 상호관계를 나타내는 다양한 함수와 피드백 루프(feedback loop)구조로 이루어져 있다. 전체모텔은 크게 인구, 인구이동, 가구변동, 부문별 고용 및 토지개발, 주택개발, 통 행수요, 혼잡레벨의 7개 서브모렐로 구성되며 각 서브모텔은 다시 부문별로 세분된다. 시스템다이나믹스모델의 주요 장점은 다음과 같다. 첫째, 토지이용과 교통시스템 올 둘러싼 복잡한 변수들 간의 동적 상호작용올 효과적으로 다룰 수 있으며 어떤 정책 에 대하여 시간적 변화에 따른 효과를 평가할 수 있다. 둘째, 시스템다이나믹스모텔은 시 블레이션에 의해 모텔의 결과가 산출되므로 종래의 모텔에서와 같이 토지이용과 교통체 계의 균형상태(equilibrium state)를 가정할 필요가 없다. 세번째로, 시스템다이나믹스모텔 은 다수의 분리된 수식(equations)으로 구성되므로 새로운 변수 -- 특정한 정책, 새로운 현상, 다른 방법론에 기초한 테크늬, 등 -- 들올 도입하기 쉽다. 논문의 앞부분(I, II, III장)에서는 모델의 전반적인 구조를 Causal Loop Flow D Diagram올 중심으로 논하고 있다. 구체적인 수식과 DYNAMO 프로그램, 모델계수의 추정 풍 기술적인 내용은 생략되었다. 이에 대하여는 저자의 박사학위논문을 참조하기 바란다 .. V장이 옹용부분으로서, 도로교통시설의 증대가 토지이용 및 교통수요, 그리고 교 통혼잡에 각 년도별로 어떻게 그 영향이 나타나는가를 메릴랜드의 Montgomery County 지역올 대상으로 검증하였다. 분석결과에 의하면, 도로용량중대의 교통유발효과 ( (Demand-inducing Effect)는 비 교척 낮은 것으로 나타났다. 또, 도로용량이 같더 라도 일 반도로보다 Freeway의 교통유발이 훨씬 큰 것으로 나타났다. 도로용량증대가 토지이용 에 미치는 효과를 보면 용량중대가 없었던 경우와 비교할 때 단기적으로는 차이가 거의 없으나 장기적으로는 큰 차이를 미치고 있다. (인구증가의 경우 도로시설올 설치하지 않 올 경우보다 4년후에는 8% 차이에 불과하나 19년후에는 15.5%의 차이를 보여주고 있다.) 이 논문은 다이나믹 시스템시율레이션올 이용하여 토지이용과 교통수요 및 혼잡 도 간의 상호작용을 종합적으로 다룬 첫번째 시도라 생각된다. 이 토지이용/교통모텔은 광범위한 규모를 다룬 매크로시률레이션모델로서 정교한 수준까지 발전시키려면 아직 많 은 후속작업이 필요할 것으로 보이지만, 현재까지의 결과로 볼 때 복잡한 토지이용과 교 통시스템을 종합적으로 다룰 수 있는 유력한 도구가 될 수 있올 것으로 평가된다.

• Asia Marketing Journal
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• 제12권2호
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• pp.83-110
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• 2010

기업의 서비스 실패로 인해 부정적 경험을 겪은 고객은 무의식적으로 그 원인의 추론을 통해 실망이나 후회의 부정적 감정을 얻게 되는데 이때 고객의 자기조절성향에 따른 감정의 발생은 각기 달리 나타나며, 이때 형성된 부정적 감정들은 서로 다른 고객반응을 일으키게 된다. 이러한 부정적 반응은 기업의 이미지 및 브랜드 가치에도 적지 않은 영향을 미칠 뿐만 아니라 장기적으로는 기업 매출에도 부정적 영향을 미치며 서비스 회복 노력에 따른 추가적 비용도 발생하게 된다. 본 연구는 서비스 영역에서 서비스 실패에 따른 고객의 부정적 감정의 선행요인 및 그 결과변수인 고객반응에 초점을 두고 있다. 즉 서비스 실패 시 자기조절성향(평가지향성과 목표지향성)이 부정적 감정에 미치는 영향과 이때 귀인과정(내적귀인 vs 외적귀인)에 따른 고객의 부정적 감정(후회감과 실망감)의 차이를 살펴보았다. 그리고 이러한 부정적 감정들이 체념과 구전활동이라고 하는 고객 행동반응에 미치는 영향을 실증분석하였다. 분석결과, 자기조절성향에 따른 후회감의 차이는 목표 지향적 성향이 강한 고객보다는 평가지향적 성향이 강한 고객일수록 후회감이 더 크고 반대로 목표지향적 성향이 강한 고객은 실망감이 더 큰 것으로 나타났다. 고객의 부정적 감정들은 귀인과정의 조절적 역할(내적귀인-후회감, 외적귀인-실망감)에 따라 서로 다른 감정이 형성되는 것으로 나타났다. 그리고 후회감과 실망감은 소비자의 서비스 실패 후 행동반응에 상이한 영향을 미치는 것으로 나타났는데 본인의 의사결정에 따른 선택에 대해 후회감을 느낀 고객은 체념적 반응이 높게 나타났으며 반면에 실망감을 느낀 고객은 서비스 제공자나 제3자에 대한 구전행동이 높은 것으로 나타났다.

• 마케팅과학연구
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• 제19권3호
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• pp.49-61
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• 2009

本文为执行官提供了他们在处理日常业务问题和市场机会时如何阐述自己思考过程的培训. 本研究建立在Schank提出的教学基础上, 包括: (1)经验学习和最好的指导提供给学习者从诸如全球背景, 团队项目和专家经历等的互动的故事提炼知识和技能的机会. (2) 告诉不会导致学习, 因为在学习需要的行动训练环境中, 应强调积极使用故事, 案例和项目. 每个培训案例包括执行官解释自己的决策系统分析(DSA, 还需要执行官做DSA简报. 在训练时要求执行官写DSA简报. 在执行官学员写书面报告的说明中包括(1) DSA路线图的本质的细节(2) 警告和机会的陈述, 读者的行政地图及图内的DSA解释. 该报告的最大长度为500字, 其规则就是使行政人员培训课程行之有效. 引言之后是第二部分文献综述, 简要地总结了有关人们在对问题和机会的背景下的想法及文献. 第三部分通过使用对不同的贴牌生产客户定价相同的化学产品的培训练习来解释DSA的起源和过程, 第四部分展示一个炼油设备公司订价决策的培训练习. 第五部分提供一个商业客户办公家具采购的市场策略案例. 第六部分是结论和建议. 这些建议是关于使用培训课程和发展其他培训课程来磨练执行官制定决策的能力. 文章引导读者利用工具箱研究综合的报告, (DSA)路线图根据生态合理性理论将战略与环境相匹配. 这三个案例的研究让学习者在意愿层面征求建议来作出决策. Todd and Gigerenzer 提出人们使用简单启发式,因为他们在自然的决策环境中通过探索信息的结构使适应性行为有可能产生. "简单是一种美德, 而不是诅咒", 有限理性理论强调了西蒙的命题中心, "人类理性的行为仿佛一把剪刀, 其刀片则是任务环境的结构和执行者的计算能力". Gigerenzer的观点和西蒙的环境的危害相关, 也和本文中三个环境结构的案例相关. "环境这个词, 在这里, 并不是指总的物理和生理的环境, 而只是指被给予需要和目标的重要有机体 本文关注了结合任务环境的结构和使用适应的工具箱启发的报告. (DSA)路线图根据生态理性理论将战略与环境相匹配. 渴望适应理论是这一方针的核心. 渴望适应理论将决策制定作为一个没有把目标整合的多目标问题模拟成一个把所有决策选项进行完全的优先顺序化. 这三个案例研究让学习者在意愿层面征求建议来作出决策. 渴望适应用一系列的调整步骤的形式. 一个调整步骤通过仅一个目标变量的变化就可以改变在渴望网格上邻近点当前的渴望水平. 上调步骤是目标变量的提高, 下调步骤是目标变量的下降. 创造和使用渴望适应水平是对有限理性理论的整合. 文章通过提供学习者经验和实践环节增加了意愿采纳和有限合理性的理解和特点. 利用DSA图排列CTSs和撰写TOP可以清晰和深化Selten的观点 "清晰, 意愿采纳必须作为研究的解决方案整合到整个蓝图中". 这些有限理性的研究许可了在现实生活中为什么, 如何作决策的理论和在自然的环境中利用启发式的学习训练两方面的发展. 本文中的练习鼓励根据不同使用目的学习快速而简洁的启发式技巧和原则. 这也正回应了Schank的思想 "从本质上来看, 教育不是让学生们知道发生了什么, 而是让他们感受到所发生的事情. 这不容易做到. 在如今的学校教育是没有情感的, 这是一个很大的问题". 这三个案例和附加的练习问题遵守了Schank的观点. "这种教育过程最好是通过参与他们其中来实现, 也可以这样认为, 精神层面的积极讨论".

• 지능정보연구
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• 제21권3호
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• pp.1-17
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• 2015

최근, 군에서 가장 이슈가 되고 있는 문제는 기강 해이, 복무 부적응 등으로 인한 병력 사고이다. 이 같은 사고를 예방하는 데 있어 가장 중요한 것은, 사고의 요인이 될 수 있는 문제를 사전에 식별 관리하는 것이다. 이를 위해서 지휘관들은 병사들과의 면담, 생활관 순찰, 부모님과의 대화 등 나름대로의 노력을 기울이고 있기는 하지만, 지휘관 개개인의 역량에 따라 사고 징후를 식별하는 데 큰 차이가 나는 것이 현실이다. 본 연구에서는 이러한 문제점을 극복하고자 모든 지휘관들이 쉽게 획득 가능한 객관적 데이터를 활용하여 사고를 예측해 보려 한다. 최근에는 병사들의 생활지도기록부 DB화가 잘 되어있을 뿐 아니라 지휘관들이 병사들과 SNS상에서 소통하며 정보를 얻기 때문에 이를 데이터화 하여 잘 활용한다면 병사들의 사고예측 및 예방이 가능하다고 판단하였다. 본 연구는 이러한 병사의 내부데이터(생활지도기록부) 및 외부데이터(SNS)를 활용하여 그들의 관심분야를 파악하고 사고를 예측, 이를 지휘에 활용하는 데이터마이닝 문제를 다루며, 그 방법으로 토픽분석 및 의사결정나무 방법을 제안한다. 연구는 크게 두 흐름으로 진행하였다. 첫 번째는 병사들의 SNS에서 토픽을 분석하고 이를 독립변수화 하였고 두 번째는 병사들의 내부데이터에 이 토픽분석결과를 독립변수로 추가하여 의사결정나무를 수행하였다. 이 때 종속변수는 병사들의 사고유무이다. 분석결과 사고 예측 정확도가 약 92%로 뛰어난 예측력을 보였다. 본 연구를 기반으로 향후 장병들의 사고예측을 과학적으로 분석, 맞춤식으로 관리한다면 군대 내 각종 사고를 미연에 예방하는데 기여할 것으로 기대된다.